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Assistant Media Planner Resume Samples
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Candidate Info
year in workforce
year at this job
Assistant Media Planner
- Facilitated and managed the vendor billing process for Lenovo, where new process recommendations were presented and approved to further streamline the accuracy of managing account finances.
- Established a revamped process for Lenovo’s revenue sharing performance and budgetary compliance with their technology partner, Intel.
- Independently responsible for all media reporting analysis, data management, optimization recommendations and presenting results to clients.
- Trained new hires on the account as well as the financial and reporting processes.
- Conducted research to assist in the media plan development, while having gained the responsibility to lead smaller campaign efforts in expand and grow.
Candidate Info
year in workforce
year at this job
Certificate
Professional
Journalism
Assistant Media Planner
Responsible for media planning and buying of AstraZeneca, P&G and Pfizer
- Was involved in the development of media plans with a budget of ~$35 million
- Executed and/or oversee media buys for TV, Radio, Newspaper and OOH
- Developed and trained a Media Coordinator in all media basics
- Maintained strong relationships with clients and recommended strategic optimizations
Candidate Info
years in workforce
year at this job
Sports Management
Sports Management
Assistant Media Planner
- Served as a spokesperson and initial point of contact for clients and vendors regarding all aspects of offline marketing, resulting in increased brand visibility.
- Negotiated ad space sales in various offline marketing publications for clients, resulting in increased product sales and brand awareness.
- Planned & executed offline marketing strategies, market research, enhancing brand awareness for the target audience.
- Created market research presentations and graphics to relay overall marketing strategies to upper management.
Candidate Info
years in workforce
years at this job
Corporate Communications
Effective Copywriting
Assistant Media Planner
- Assisted in daily media buying and planning tasks for interactive advertising campaigns, including managing vendor transactions, insertion order manager, monthly media flighting, and creative management.
- Researched media consumption habits and online behaviors of target audiences via third-party research tools.
- Developed specialty experience in marketing to healthcare professional audiences via digital media outlets and tools.
Candidate Info
year in workforce
year at this job
Public Relations
Assistant Media Planner
- Assisted in managing day-to-day for media campaigns for Deloitte, UPS domestic, and UPS International
- Coordinated vendor meetings with team schedules including booking rooms ordering lunch and following up with notes post
- Managed vendor billing by working finance department and vendors to ensure that invoices were received and processed on time
Candidate Info
years in workforce
year at this job
Political Science
Assistant Media Planner
- Formulate media strategy for all social campaigns; managed T.J.Maxx’s #BeMomStrong and #MaxxLifeLessons Twitter campaigns
- Maintained all 2016 digital content partnerships (custom video, editorial, digital extensions of television integrations)
- Carried out research on T.J.Maxx and its retail competitors to present a cohesive understanding of the evolving media landscape and future implications for retailers
- Evaluate media opportunities and construct thoughtful POVs for client review
- Operate as an account executive; interacting with clients on a daily basis, managing all aspects of billing process, maintaining all external vendor relationships, handling all campaign setup and trafficking
- Successfully executed digital media for over 100 TJXC store openings in 2016
- Deliver spend and competitive media pulls to assist with new business opportunities, pulling out key insights and trends
Candidate Info
years in workforce
months at this job
Multi-media Studies
Assistant Media Planner
- Develop and implement national and local media plans including: broadcast television; radio; digital; out-of-home formats; and national publications
- Utilize media planning tools to compile target audience research, analyzing data to demonstrate a strong case for media choices, and developing flowcharts to reflect clients’ yearly media coverage
- Manage client’s quarterly budget of $1.4M to distribute throughout media channels to help increase brand awareness and drive revenue
- Monitor ad clearance and performance
- Review and manage pre and post campaign logs
Candidate Info
months in workforce
months at this job
Journalism And Mass Communication / Broadcast Journalism
Assistant Media Planner
- Assisted in the implementation of major client, Tractor Supply Company's, circular campaign throughout 1500 newspapers nationwide
- Performed demographic analysis (mapping/targeting) for new TSC store Grand Opening's and relocating stores
- Contacted vendors to ensure correct, accurate, and efficient service.
- Assisted in other mapping projects for clients such as Porsche in addition to Tractor Supply Company
- Was part of winning "Invention Drive" team
Candidate Info
years in workforce
months at this job
Professional Development
Communication Sciences
Assistant Media Planner
- Utilize time and project management skills to manage marketing media plans for over twenty brands.
- Review, generate, and finalize media buys. Ensuring desired ad space is secured in a timely fashion.
- Develop PowerPoint presentations for clients including media plans, live media, and competitive analysis.
Candidate Info
years in workforce
years at this job
Marketing And Political Science
Assistant Media Planner/media Planner
- Developed strategic launch media plans for Chevrolet Equinox, Impala SS, Malibu, and Aveo
- Lead promotional efforts for Chevy Racing, including several executions of a themed NASCAR races
- Lead recruitment efforts and generated awareness of media planning on college campuses
Candidate Info
years in workforce
months at this job
Marketing And Management
Assistant Media Planner
- Build media plans to reach client's target demographic
- Create and monitor flowcharts across numerous projects
- Negotiate with vendors on costs and promotions
- Develop and maintain contracts
- Assist with tracking media expenditures to ensure agency and client budget compliance
- Support with Media Planner to analyze billing discrepancies
Candidate Info
years in workforce
months at this job
Communication Studies
Assistant Media Planner
- Provide consistent reporting insights into display and social campaign metrics.
- Present metrics in a user-friendly way with insights into performance.
- Assist creation of all plans and presentations.
- Ensure accurate budget actualizations and billing.
- Track pacing and performance fluctuations to anticipate client needs.
- Stay informed on industry trends and technology.
Candidate Info
years in workforce
years at this job
Graphic Design
Studio Art, Art History, Communications
Assistant Media Planner/buyer
- Responsible for all media negotiating and buying for Wild Wing Cafe’s 33 restaurants in the Southeast
- Maintain and execute athletic team partnerships, radio, TV, print, digital and mobile campaigns
- Monitor, analyze and optimize digital and mobile campaigns in real time
- Assess media opportunities in conjunction with strategic initiatives
- Manage all media responsibilities for Mitsubishi Electric, the biggest account in the agency
- Negotiate and buy all local broadcast media for the Georgia Aquarium
- Plan, negotiate and buy print and digital media for B2B account Sealed Air Cryovac on both a national and global level
Candidate Info
years in workforce
months at this job
Modern Foreign Languages - Italian
International Business
Assistant Media Planner
- Work under a media buyer inputting/revising media rotations and schedules for a wide range of products and stations.
- Deal directly with station representatives to solve problems and fulfill various requests.
- Fast pace environment that requires precision and extreme attention to detail.
Candidate Info
year in workforce
year at this job
Communication
Assistant Media Planner - Audible, An Amazon Company
- Assist Director and Associate Director in the development, implementation, and monitoring of media plans
- Helped plan Q4'16 $25M budget, specifically managed $9.2M local and national radio plan; currently managing Q1'17 $5.4M local and national radio plan
- Create and issue weekly status documents sent to client
- Evaluate media kit information, client proposals and costs; provide POVs to client
- Request screenshots from digital partners and compile into decks for client review
- Evaluate RFPs and help create scorecards
- Create MPAs, send IOs to partners, set up new vendors, approve invoices, and maintain digital pacing document for billing
- Create and adjust budget flowcharts depending strategic direction
- Pull MRI and Comscore runs for model launch campaigns and create target profiles
- Provide administrative support to SVP, Director, and Associate Director including booking travel, setting up client lunches/dinners, managing calendars, preparing conference rooms, set up KOCs, and assisting in creation of PowerPoint decks for client QBRs
Candidate Info
years in workforce
months at this job
Spanish
Management: Sales And Marketing
Assistant Media Planner/buyer
- Achieved mastery in PowerPoint, Excel, Word, Photoshop
- Execute Amazon Shopping (US and CA) and Amazon Kindle (global) campaigns
- Deliver weekly client reporting, campaign analysis and optimizations of these campaigns
- Develop strategic marketing/advertising insights to maximize performance
- Manage both vendor and Amazon client relationships in order deliver results that meet objectives
- Participate in weekly client facing meetings to adjust campaigns and initiatives
- Familiarity with new media: display, video and mobile advertising space
- Develop proper documentation of all campaigns and ensured accurate monthly reconciliations
- Developed creative briefs, working closely with creative team to develop video and banner ads
Candidate Info
years in workforce
year at this job
Communication
Assistant Media Planner
- Assist in media planning with digital, social, print and television campaigns
- Maintain media plan execution and optimize accordingly throughout the duration of a campaign
- Compiled weekly and monthly reporting to send to clients and IAT