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Assistant Media Planner Resume Samples
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Candidate Info
1
year in workforce
1
year at this job
Assistant Media Planner
- Facilitated and managed the vendor billing process for Lenovo, where new process recommendations were presented and approved to further streamline the accuracy of managing account finances.
- Established a revamped process for Lenovo’s revenue sharing performance and budgetary compliance with their technology partner, Intel.
- Independently responsible for all media reporting analysis, data management, optimization recommendations and presenting results to clients.
- Trained new hires on the account as well as the financial and reporting processes.
- Conducted research to assist in the media plan development, while having gained the responsibility to lead smaller campaign efforts in expand and grow.
Candidate Info
1
year in workforce
1
year at this job
C
Certificate
C
Professional
BS
Journalism
Assistant Media Planner
Responsible for media planning and buying of AstraZeneca, P&G and Pfizer
- Was involved in the development of media plans with a budget of ~$35 million
- Executed and/or oversee media buys for TV, Radio, Newspaper and OOH
- Developed and trained a Media Coordinator in all media basics
- Maintained strong relationships with clients and recommended strategic optimizations
Candidate Info
5
years in workforce
1
year at this job
BS
Sports Management
Sports Management
Assistant Media Planner
- Served as a spokesperson and initial point of contact for clients and vendors regarding all aspects of offline marketing, resulting in increased brand visibility.
- Negotiated ad space sales in various offline marketing publications for clients, resulting in increased product sales and brand awareness.
- Planned & executed offline marketing strategies, market research, enhancing brand awareness for the target audience.
- Created market research presentations and graphics to relay overall marketing strategies to upper management.
Candidate Info
5
years in workforce
2
years at this job
BS
Corporate Communications
Effective Copywriting
Assistant Media Planner
- Assisted in daily media buying and planning tasks for interactive advertising campaigns, including managing vendor transactions, insertion order manager, monthly media flighting, and creative management.
- Researched media consumption habits and online behaviors of target audiences via third-party research tools.
- Developed specialty experience in marketing to healthcare professional audiences via digital media outlets and tools.
Candidate Info
1
year in workforce
1
year at this job
BS
Public Relations
Assistant Media Planner
- Assisted in managing day-to-day for media campaigns for Deloitte, UPS domestic, and UPS International
- Coordinated vendor meetings with team schedules including booking rooms ordering lunch and following up with notes post
- Managed vendor billing by working finance department and vendors to ensure that invoices were received and processed on time
Candidate Info
2
years in workforce
1
year at this job
BA
Political Science
Assistant Media Planner
- Formulate media strategy for all social campaigns; managed T.J.Maxx’s #BeMomStrong and #MaxxLifeLessons Twitter campaigns
- Maintained all 2016 digital content partnerships (custom video, editorial, digital extensions of television integrations)
- Carried out research on T.J.Maxx and its retail competitors to present a cohesive understanding of the evolving media landscape and future implications for retailers
- Evaluate media opportunities and construct thoughtful POVs for client review
- Operate as an account executive; interacting with clients on a daily basis, managing all aspects of billing process, maintaining all external vendor relationships, handling all campaign setup and trafficking
- Successfully executed digital media for over 100 TJXC store openings in 2016
- Deliver spend and competitive media pulls to assist with new business opportunities, pulling out key insights and trends
Candidate Info
4
years in workforce
10
months at this job
BA
Multi-media Studies
Assistant Media Planner
- Develop and implement national and local media plans including: broadcast television; radio; digital; out-of-home formats; and national publications
- Utilize media planning tools to compile target audience research, analyzing data to demonstrate a strong case for media choices, and developing flowcharts to reflect clients’ yearly media coverage
- Manage client’s quarterly budget of $1.4M to distribute throughout media channels to help increase brand awareness and drive revenue
- Monitor ad clearance and performance
- Review and manage pre and post campaign logs
Candidate Info
9
months in workforce
9
months at this job
BA
Journalism And Mass Communication / Broadcast Journalism
Assistant Media Planner
- Assisted in the implementation of major client, Tractor Supply Company's, circular campaign throughout 1500 newspapers nationwide
- Performed demographic analysis (mapping/targeting) for new TSC store Grand Opening's and relocating stores
- Contacted vendors to ensure correct, accurate, and efficient service.
- Assisted in other mapping projects for clients such as Porsche in addition to Tractor Supply Company
- Was part of winning "Invention Drive" team
Candidate Info
3
years in workforce
7
months at this job
C
Professional Development
BA
Communication Sciences
Assistant Media Planner
- Utilize time and project management skills to manage marketing media plans for over twenty brands.
- Review, generate, and finalize media buys. Ensuring desired ad space is secured in a timely fashion.
- Develop PowerPoint presentations for clients including media plans, live media, and competitive analysis.
Candidate Info
5
years in workforce
4
years at this job
BBA
Marketing And Political Science
Assistant Media Planner/media Planner
- Developed strategic launch media plans for Chevrolet Equinox, Impala SS, Malibu, and Aveo
- Lead promotional efforts for Chevy Racing, including several executions of a themed NASCAR races
- Lead recruitment efforts and generated awareness of media planning on college campuses
Candidate Info
6
years in workforce
10
months at this job
Marketing And Management
Assistant Media Planner
- Build media plans to reach client's target demographic
- Create and monitor flowcharts across numerous projects
- Negotiate with vendors on costs and promotions
- Develop and maintain contracts
- Assist with tracking media expenditures to ensure agency and client budget compliance
- Support with Media Planner to analyze billing discrepancies
Candidate Info
4
years in workforce
10
months at this job
BA
Communication Studies
Assistant Media Planner
- Provide consistent reporting insights into display and social campaign metrics.
- Present metrics in a user-friendly way with insights into performance.
- Assist creation of all plans and presentations.
- Ensure accurate budget actualizations and billing.
- Track pacing and performance fluctuations to anticipate client needs.
- Stay informed on industry trends and technology.
Candidate Info
3
years in workforce
2
years at this job
C
Graphic Design
BA
Studio Art, Art History, Communications
Assistant Media Planner/buyer
- Responsible for all media negotiating and buying for Wild Wing Cafe’s 33 restaurants in the Southeast
- Maintain and execute athletic team partnerships, radio, TV, print, digital and mobile campaigns
- Monitor, analyze and optimize digital and mobile campaigns in real time
- Assess media opportunities in conjunction with strategic initiatives
- Manage all media responsibilities for Mitsubishi Electric, the biggest account in the agency
- Negotiate and buy all local broadcast media for the Georgia Aquarium
- Plan, negotiate and buy print and digital media for B2B account Sealed Air Cryovac on both a national and global level
Candidate Info
4
years in workforce
8
months at this job
BA
Modern Foreign Languages - Italian
BBA
International Business
Assistant Media Planner
- Work under a media buyer inputting/revising media rotations and schedules for a wide range of products and stations.
- Deal directly with station representatives to solve problems and fulfill various requests.
- Fast pace environment that requires precision and extreme attention to detail.
Candidate Info
1
year in workforce
1
year at this job
BA
Communication
Assistant Media Planner - Audible, An Amazon Company
- Assist Director and Associate Director in the development, implementation, and monitoring of media plans
- Helped plan Q4'16 $25M budget, specifically managed $9.2M local and national radio plan; currently managing Q1'17 $5.4M local and national radio plan
- Create and issue weekly status documents sent to client
- Evaluate media kit information, client proposals and costs; provide POVs to client
- Request screenshots from digital partners and compile into decks for client review
- Evaluate RFPs and help create scorecards
- Create MPAs, send IOs to partners, set up new vendors, approve invoices, and maintain digital pacing document for billing
- Create and adjust budget flowcharts depending strategic direction
- Pull MRI and Comscore runs for model launch campaigns and create target profiles
- Provide administrative support to SVP, Director, and Associate Director including booking travel, setting up client lunches/dinners, managing calendars, preparing conference rooms, set up KOCs, and assisting in creation of PowerPoint decks for client QBRs
Candidate Info
2
years in workforce
6
months at this job
BA
Spanish
MA
Management: Sales And Marketing
Assistant Media Planner/buyer
- Achieved mastery in PowerPoint, Excel, Word, Photoshop
- Execute Amazon Shopping (US and CA) and Amazon Kindle (global) campaigns
- Deliver weekly client reporting, campaign analysis and optimizations of these campaigns
- Develop strategic marketing/advertising insights to maximize performance
- Manage both vendor and Amazon client relationships in order deliver results that meet objectives
- Participate in weekly client facing meetings to adjust campaigns and initiatives
- Familiarity with new media: display, video and mobile advertising space
- Develop proper documentation of all campaigns and ensured accurate monthly reconciliations
- Developed creative briefs, working closely with creative team to develop video and banner ads
Candidate Info
3
years in workforce
1
year at this job
BA
Communication
Assistant Media Planner
- Assist in media planning with digital, social, print and television campaigns
- Maintain media plan execution and optimize accordingly throughout the duration of a campaign
- Compiled weekly and monthly reporting to send to clients and IAT
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