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Branding Manager Resume Samples
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Candidate Info
years in workforce
years at this job
Business Management & Marketing, Minor
Branding Manager
Responsible for marketing high-profile celebrity clientele to secure commercial endorsements and managing all aspects of the ensuing marketing campaigns.
- Managed the B2B/B2C marketing initiatives for a portfolio of 30 clients, generating nearly $50m in 2014.
- Implemented new marketing presentation formats leading to an increase in contracts signed from 2013 to 2014 by 71.4%, achieving a 23% increase in gross revenue.
- Used Nielsen reports and social media analytics to generate statistically supported profiles and infographics, matching clients to brand needs and target demographic.
- Created marketing materials for over 300 annual presentations, including competitive analysis and funding needs.
- Introduced a new company e-mail marketing system and CRM tools, exceeding average industry e-mail open rates by 20.4%.
- Managed communication of cross-functional teams, as well as relationship between brand and client.
Candidate Info
years in workforce
years at this job
High School Diploma
Environmental Information
Business Study With A Concentration
Branding Manager
Developed innovative luxury hair-care products from concept proposal to establishment of brand awareness; drove the creation of a new beauty culture in domestic and international markets through defining and targeting potential clients.
- Directed 15 project members and 50 sales personnel from startup development to product launch creating a new value
- Researched competitive strategies of natural and luxury spa brands through intensive market research and competitor
- Trained 150 employees in the new hair spa business model
- Organized seminar for salons and conducted lectures about customer service and hospitality, which created 170% increase in OTC sales
- Planned and supervised promotion of web-based PR events using social media and brand website
- Executed print media campaign, reprinted in 20 trade and end-user magazines such as Vogue, Shimbiyo, and Esquire
Candidate Info
years in workforce
years at this job
Business Administration
Branding Manager
Identified new customer segments and industries to expand market share of the organization.
- Promoted brand awareness through the development of an attractive new website.
- Conceptualized and designed marketing materials, business cards and sales brochures.
- Compiled comprehensive list of service and product offerings to develop effective branding strategies.
- Managed the budget and examined production pricing options with different suppliers.
Candidate Info
years in workforce
year at this job
Bachelor of Arts
Co-branding Manager
Led a project for the development, execution and embedment of Ad World, a claim back system that hosts advertising and promotional elements, ad building capabilities, Co-Branding and co-op initiatives. Managed and administered $32 million in Co-Branding activities amongst 260 trade customers. Managed the relationship with the agency that created and maintained the system.
- Obtained nearly 100% system embedment of the Ad World system within the first two months of implementation by developing and executing an inclusive training package with our sales, brand, and trade marketing organization as well as external retailers.
- Successfully managed change management with the trade and field exceeding expectations on the level of adoption, embedment, and impact of Co-Branding.
- Collected 5% of annual agency fees by making sure service level agreements were on track.
- Saved the organization 60% of the training budget by replacing face-to-face Ad World training sessions with on line tutorials.
Candidate Info
years in workforce
months at this job
Marketing
Fashion Merchandising
Visual Branding Manager/sales Associate
Served as a leader on Duty, delegating tasks, maintaining productivity, and handling customer support
- Made schedule and payroll adjustments based on business needs
- Set business standards, Gap Card goals, and communicated hourly sale report
- Recognized and rewarded performances to ensure positive moral and top job performance
- Executed seasonal floor-sets, visual signage, and mannequin presentation in challenging environments and time frames
- Responsible for replenishment, recovery and return of inventory on sales floor to maintain standards
- Maintained quality and visibility of merchandise presentations, displays, mannequins, and signage for maximum appeal
Candidate Info
years in workforce
years at this job
Graphic Design
Advertising and Branding Manager-marketing Services Manager
Managed all advertising for print and online media for the corporation with a budget of over $850,000 annually. Acted as media buyer for all space purchases. Worked cross-departmentally to insure consistent corporate identity.
- Managed and maintained all trademarks, naming architecture, corporate identity guidelines and collateral templates.
- Developed advertising strategy and investment mix and developed new ad treatment to match
- Created online logo merchandise store for personal and corporate buying with a budget of over $400,000 annually.
Candidate Info
years in workforce
years at this job
Bachelor of Arts
Analytical Chemistry
Strategic Brand Management
Business Development and Branding Manager
- Drove sales process improvement and increased direct sales by more than 300% for multi-million dollar analytical instrument business in one year (Shodex HPLC and GPC columns)
- Managed multi-channel sales through 10+ distributors, contractors, and OEM's
- Established collaborations with universities and companies to generate credible application data presented in conferences and published in trade magazines
- Launched regional website in U.S. to allow for direct customer insight discovery, target segmentation, and improved information accessibility
- Executed brand awareness and customer acquisition strategies; organized 9 annual exhibitions, direct mailing, print advertising
- Repositioned existing products into a new category that led to productive business partnership with industry leading company
- Led internal team to generate new product names and created the division tag line for rebranding
Candidate Info
years in workforce
months at this job
Marketing
Fashion Merchandising
Visual Branding Manager/sales Associate
Served as a leader on Duty, delegating tasks, maintaining productivity, and handling customer support
- Made schedule and payroll adjustments based on business needs
- Set business standards, Gap Card goals, and communicated hourly sale report
- Recognized and rewarded performances to ensure positive moral and top job performance
- Executed seasonal floor-sets, visual signage, and mannequin presentation in challenging environments and timeframes
- Responsible for replenishment, recovery and return of inventory on sales floor to maintain standards
- Maintained quality and visibility of merchandise presentations, displays, mannequins, and signage for maximum appeal
Candidate Info
years in workforce
years at this job
Business Management
Marketing Communications
Marketing & Branding Manager
Led cross-functional teams to develop promotional and advertising materials. Clients: Dell, Staples, Chevron, Time Warner, Microsoft, Ticketmaster, and Volkswagen.
- Conducted consumer research, analyzed data, and developed strategic and tactical recommendations which increased sales of HFI's company training seminars.
- Created framework for the HFI's PR campaign which yielded coverage by: Wall Street Journal, Information Week, IBD, and other major publications
- Developed a brand and promotion strategy that was adopted by TMCS Network - Ticketmaster
- Performed competitive analysis to refine pricing structure and bundling of services. The research uncovered the firm's leading market position and resulted in increased sales.
Candidate Info
years in workforce
year at this job
Business Management And Art
Branding Manager/admin Assistant
Created all branding, logo design, and other company collateral
- Designed and delivered key marketing collateral for prospective clients
- Led all client invoicing and receivable management efforts for the company adding
- Improved client relationships by establishing regular newsletters and communication
Candidate Info
years in workforce
years at this job
Communications, Design / Advertising, Magna Cum Laude
Marketing/branding Manager
Designed, managed and repositioned the business as a commercial prime contractor moving out from residential construction. Helped rebrand the company by conducting extensive market analysis and implementing a corresponding new business deployment strategy that eventually realized a six-fold increase in ROI, exceeding $5 million annually.
- Responsible for branding and repositioning the business. This included renaming the company and implementing marketing strategies such as designing; the new logo, collateral materials, sales brochures, sales and investor portfolios for both residential/commercial markets-all of which contributed to the awarding of large contracts.
- Designed the User Interface (UI) and oversaw the development of new website to create an online presence verifying the company’s ability to manage commercial projects.
- Implemented social media strategies such as; Facebook, Twitter, and LinkedIn to establish market rapport and acquire feedback for marketing analysis.
- Designed interiors for numerous residential and commercial projects from remodels to newly built projects. Conferring with customers and delivering design ideas; researching and submitting furniture/appliance/accessory selections for purchase; and overseeing the design process from agreement to completion.
Candidate Info
years in workforce
year at this job
Communications
Marketing Communications
Marketing and Branding Manager
An international association that provides education, training and certification in operations management, including production, inventory, supply chain, materials management, purchasing, and logistics.
- Developed brand message strategy to increase membership and gain awareness in the marketplace
- Provided copywriting for magazine and Internet advertising, brochures, press releases, and e-mail marketing
- Managed international trade conference marketing, press relations, member awards, focus groups
Candidate Info
years in workforce
year at this job
Marketing
Business Administration
BRANDING MANAGER, MIDWEST TERRITORY
Responsible for creating sales and marketing plans to increase revenue growth in the Midwest territory. Developed and sold digital print campaigns to build brand awareness for major corporations.
- Managed Midwest territory of 800+ dealerships for the branded facility program at The Chrysler Group, United Auto Group, Penske Truck Leasing and SmartCar.
- Responsible for $800,000 of full solution branding sales annually.
- Member of the 8-person core team that developed the overall interior facility "look and feel" for the new SmartCar dealerships.
- Developed and sold $500,000+ digital print campaigns to DaimlerChrysler (i.e. Building wraps).
Candidate Info
years in workforce
years at this job
Business Communication
Marketing Branding Manager
In charge of devising, developing, and implementing strategic marketing and operational plans for business clients. Established strong image for startup companies or business looking for growth, through creative branding designs and marketing activities including social media and local promotional marketing. Designed, developed and implemented marketing campaigns and sales campaigns, fundraisers, employee incentive programs and solutions that generate growth. Managed all phases of direct mail projects; monitored production teams; recruited and guided vendors; oversaw print operations and coordinated mailing process.
- Evaluated target markets and proposed marketing strategies.
- Produced variety of business materials, including: letters, reports, proposals and forms.
- Formulated employee policy manuals and job descriptions.
Candidate Info
years in workforce
months at this job
Liberal Arts
History
History
Digital Branding Manager
Created and implemented customized SEO marketing strategies for onsite and offsite optimization
- Developed and implemented Social Media marketing strategies
- Monitored search engines daily, and produced monthly reports for clients
- Researched and analyzed target keywords
- Researched and analyzed market competitors
- Daily management of social media accounts
- Optimized Microsites for maximum exposure
- Monitored and managed daily Craigslist postings for all automotive accounts
Candidate Info
years in workforce
years at this job
International Cultural Communication
Communications
Teaching Chinese To Speakers Of Other Languages
Personal Branding Manager
Working for Forbes billionaire Carlos Wizard Martins in his international business expansion.
- Developed educational Apps. Negotiated with International suppliers with success.
- Managed all the social media platforms for Carlos Wizard Martins with great results.
- Translated Mr Carlos' best seller book <Awaken the millionaire within> into Chinese and helped publish and promote it in Chinese market and on Amazon.com.
Candidate Info
years in workforce
years at this job
High School Diploma
Marketing And Finance
Psychology
Marketing and Branding Manager
Develop and maintain Branding Strategies for each individual client (Kendrick Lamar, School Boy Q, Mike Will Made-It, Rae Sremmurd)
- Negotiated over $48 Million in endorsement/licensing deals with various companies
- Created media campaigns with high level exposure
- Developed Sales Strategies to drive Client products across the world
- Developed and Launched major sales/media campaigns
- Implemented marketing campaigns to drive traffic to the artist. (6 time Platinum artist)
- Extensive experience in Product/Client Placement based on trends and competition
- Established relationships with major news, entertainment and sports stations and publications
- High level worker in a fast spaced environment
Candidate Info
months in workforce
months at this job
Digital Branding Manager
- Developed social media pages to publicize project achievements and educate the public about our cause.
- Established a social media following and curated content for blog entries and captions for photo entries.
- Cultivated relationships with community members interested in sponsoring the expedition, collected contributions and published their sponsorship across all social media pages.
Candidate Info
years in workforce
years at this job
Marketing Manager / Corporate Branding Manager
- Planned advertising and promotional activities targeting General Aviation, Business Jet, Military and OEM markets.
- Managed post-acquisition corporate branding initiative to ensure compliance of FAA regulations while maintaining corporate image globally in an extremely competitive aerospace market.
- Created and implemented inside sales training programs and metric reporting tools.
- Selected vendors, prepared budgets and submitted estimates for program costs as part of campaign plan development. Inspected promotional material for adherence to specifications.
- Researched viability of new products to stay informed on trends, innovations, and market changes. Presented data monthly to Executive Team to assist with Strategic Planning.
- Managed and attended Aerospace industry trade shows.
- Responsible for choosing new CRM vendor and managing implementation.
Candidate Info
years in workforce
years at this job
Kinesiology
Marketing Management
Marketing and Branding Manager
Project manager for work with external vendors and designers to develop new online store and promotional products
- Creative manager and copy writer for meeting and convention materials, electronic newsletters
- Coordinated the implementation of new online storefront and warehousing system with an outsourced vendor
- Developed marketing plans and implemented marketing tactics in support of plans
- Implemented social media strategies in support of communications plans - Facebook, Twitter, LinkedIn, YouTube
Candidate Info
years in workforce
years at this job
Anthropology & Asian Studies
Translation & Localization
Performance Marketing & Branding Manager - Global Marketing
- Strategized, executed, and managed day-to-day user acquisition campaigns and community engagement plans
- Analyzed campaign data and post install metrics, used various data points to refocus campaigns to optimize ROI and execute recoup strategies
- Sought PR opportunities and managed global PR efforts for multiple campaigns while coordinating with HQs
- Developed and fostered business partnerships, and negotiated contract terms
Candidate Info
years in workforce
years at this job
Communication And Anthropology
FM Head Producer/branding Manager
- Developed marketing tactics for the promotion of WPGU programming events, spanning a 40,000 student campus and surrounding Champaign-Urbana, IL community
- Corresponded with sales staff and other departments of WPGU to meet project demands
- Instructed and evaluated production interns on writing copy, recording, and editing audio clips weekly
Candidate Info
year in workforce
month at this job
Psychology
Psychology And Development
Menswear Branding Manager
A high-end couture fashion company specializing in sophisticated evening wear, stylish men & women business suits, & high fashion urban apparel.
- Assisted in design and selection of fabrics and textiles
- Developed package and label design, sales collateral material and marketing support materials
- Coordinated with design team on drawings, patterns, and constructing samples and/or finished garments
- Established marketing strategies and collaborates with marketing agencies to increase sales
- Managed marketing budget and forecasted planning inputs for designated product lines
- Oversaw production costs and created income projections
- Supported development of brand strategies and marketing plans across the organization
- Conceptualized menswear product line for target consumer across seasons
- Recommended line extensions and new product development objectives for introduction to marketplace
Candidate Info
years in workforce
years at this job
Christian Education
Oil Painting And Psychology
Art
Branding Manager
Assist director and managers in organizational policy development and decision-making.
- Set and implement procedures for 40+ staff members.
- Oversee and organize actions of design and advertising teams, causing a 200% increase in publicity rates.
- Host and organize two hour-long talk shows weekly on art and political issues while streaming live online.
- Engage listeners through live broadcasting with spontaneous question and response.
- Log over 450 hours of live and interactive radio broadcast time.
Candidate Info
years in workforce
years at this job
Master of Science
Marketing and Branding Manager
Art and design conception director for all advertisements via digital ads and online streaming
- Build rapport quickly with clients and media partners to close strategic deals
- Conducted board meetings and presented detailed description of marketing and advertising content and performance schedule to colleagues
- Made use of computer software to prepare reports and performing schedules for online marketing content
- Managed marketing, advertising and promotion within my department
- Fluent in Excel and task scheduling CRM software
Candidate Info
years in workforce
months at this job
Graphic Design
Branding Manager
- Created logo, business cards, and letterheads as part of identity branding.
- Designed printed informational materials such as sponsorship proposal brochure and open call to artists packet.
- Helped design and manage website.
Candidate Info
years in workforce
year at this job
Communications And Marketing
Event Branding Manager and Producer
- Branding manager for the Bank of America Chicago Marathon; 40,000 participants, 1.7 million spectators, 150,000 TV viewers and Bank of America Shamrock Shuffle 8K.
- Customized strategic branding recommendations for client and sponsors.
- Managed on-site branding and sponsor programs including supervision and coordination of staff, vendors and volunteers.
- Managed and streamlined production timeline, budget and installation of all branding and way-finding elements.
Candidate Info
years in workforce
years at this job
Advertising
Marketing/branding Manager & Creative Strategist
Assist in strategizing for ministry conferences and events. (10 conferences a year)
- Lead creative direction on marketing/advertising for social media outlets.
- Produce direction and general guidelines for multiple video conceptions.
- Partner with Ramp School of Ministry in recruitment development and marketing strategy.
- Help with vision/follow-through for various "partner reaches". (Video, script writing, graphic approval and appearance)
- Intern & Ind. Contractor (graphic/creative/vocal) work for 4 years prior.
Candidate Info
years in workforce
years at this job
Business Management
Branding Manager
- Built brand density among competition
- Lead my teams to target stores within the Northeast area to penetrate and market Nestle products
- Grew sales of Nestles’ number one branded spring water: Poland Spring, which resulted in an increase of 35% in total sales within the district
- Surpassed sales targets and forecasts which lead me to take on the responsibility of managing a second, larger territory (The Manhattan, NYC District) in addition to the Northern New Jersey territory district
Candidate Info
years in workforce
years at this job
Art Education
OWNER, DESIGNER, and BRANDING MANAGER
- Designed and coordinated custom jewelry for Lubna Designs Fall-Winter 2013-14 collection for New York Fashion Week and Columbus Fashion Week; Amy Kirchen Fall-Winter 2013-14 collection for annual fashion show, “Tackle Kidney Disease” fundraiser in Cincinnati, Ohio
- Collaborate and coordinate with several local and international designers to create custom jewelry for fashion shows, editorials, and publications
- Execute marketing strategies to enhance company’s presence in the handmade jewelry market through social media, viral marketing, advertising, and promotional material
- Maintain all monetary tasks, which includes budgeting, record keeping, customer relations, shipping and ordering, inventory, and tax preparation
- Editor and designer of layouts, product photography, packaging, and accurate item descriptions
- Creator of all jewelry designs utilizing a variety of techniques and materials
Branding Manager Resume Success Stories
