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Job Outlook for Marketing
The anticipated employment growth for the marketing industry is 6% by 2029 according to the U.S. Bureau of Labor Statistics.
While that’s an encouraging sign for your personal job prospects, in the field of marketing the competition can be tough — after all, writing a resume is just like marketing yourself.
So if you want to help ensure that you’re getting an edge on the competition for a marketing job, be sure to incorporate these super resume writing tips below.
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3 Tips for Writing Marketing Resumes
1. Choose the right format for your marketing resume
As any good marketer knows, you should sell a product by focusing on the strengths and features that will most appeal to a consumer.
With your resume, you want to do the same thing by choosing the format that focuses on your strongest aspects as a job candidate that will best appeal to an employer.
If you’re a marketing applicant with more than five years’ experience, your work experience should be what you feature in your resume. So, use a chronological format because it focuses on your work history.
If you’re fresh out of college or have less than two years’ experience, you don’t have a lot of experience to market so use a functional format because it focuses on your skills.
And, if you are somewhere in the middle with between two and five years working as a marketing professional, you should use a hybrid format as it serves as a nice balance for your skills and your work experience.
Based on that information, you can make sure that you’re choosing the format that best sells your appeal as a job candidate.
2. Promote your marketing skills
Every marketing role may be different and require its own specialized skills and abilities. However, there are skills common to many roles in the marketing industry that are considered universal marketing superpowers.
Try to include some of these skills on your resume as they apply to you in order to appeal to employers.
Common desired skills for marketers include:
Include some of these skills throughout your resume to describe your performance as an employee.
Bonus pro tip: Look carefully at the language used in the job posting or ad. The keywords and phrases used by the employer are the best hints you’ll have as to what skills an employer seeks from you. Try to echo back these phrases in your resume and cover letter.
3. Use a template to make sure your resume looks clean
In the world of marketing appearance can be everything. The layout and design of your resume is a really big part of a hiring manager’s first impression of you, so you have to make it count.
A resume template is a tool that you can use to make sure your design pops out to employers in an impressive way.
A template is a just preformatted document created by a professional designer.
Templates can save you a lot of time and struggle creating your resume because instead of having to make decisions about the style and organization of your resume, you just pick a design you like and fill it out.
JobHero has resume templates that are easy-to-read and well designed.
But even more useful, JobHero features a resume builder that lets you choose from a selection of templates and then walks you through the process of filling out each section.
JobHero’s builder auto-suggests phrases to use about your work history that are customized for the job title you’re applying for.
A resume builder is the easiest and fastest way to create a stellar resume. It’s like having an expert look over your shoulder to guide you step-by-step as you write.
Marketing Resume FAQ
What should I put on my resume for marketing?
The main hook of your resume should be your work history and skills for most marketing jobs.
Advanced education is expected for most marketing roles, so you should include an education section.
You’ll also need to include the resume basics like your contact information and a professional summary or objective.
To be considered for a marketing position, you may also be required to provide a portfolio or samples of your work. This allows an employer to see that they like your work before they hire you.
Some job candidates choose to keep a portfolio of their work on a website while others just attach a document with work samples like ads, campaigns, images and video you’ve created for marketing purposes. In certain cases, employers may request the type of work they want to see from you with specific guidelines.
Make sure that you have a collection of work that you’re proud to present as you’re getting your resume ready to apply too.
How do I list education on a marketing resume?
For marketing, it’s a common expectation that you have a postsecondary education like college or university.
However, your education shouldn’t take the center stage of your resume. The education section should be less prominent than your work and skills sections.
For your education section the following information is standard listed from most recent to older: Name of the school that you attended, its city and state, the years you attended, and, if applicable, the degree(s) you obtained. Typically, if you’ve graduated from college, you don’t need to list your high school education.
Here’s an example:
Highlands University Silver City, NM
Graduated 2016, MBA Online Marketing
Acacia College Providence, RI
Graduated 2013, BS Business Administration
If you are a recent graduate and don’t have a ton of paid experience in marketing it is acceptable to list your gpa if it was flattering or include coursework you did that is relevant to the job you’re applying for.
What kind of work experience should I put on a marketing resume?
If you can, keep all the work experience you include in a resume limited to marketing jobs you’ve held.
If you lack paid marketing experience, but you performed an internship be sure to include this unpaid experience on your resume.
In the event you don’t have experience in marketing per se, but you used skills that could be related to marketing try to frame them in that light. For example, if you were a server at a restaurant, you could describe your experience as “Upsold guests in wine orders through extensive product knowledge.”
That way employers can see that you’ve honed marketing skills in other arenas.
On the other hand, if you have lots of marketing experience, the general practice is to keep the length of your resume limited to one page for every ten years of experience that you have.
The standard practice is to feature descriptions of your last three jobs or last ten years of experience on a single page.
How do I write a professional summary for a marketing resume?
The professional summary is an engaging two-to-three sentence sales pitch about yourself that lives at the top of your resume.
It’s an important place for you to make a good impression because it’s the first real information that an employer sees about you. Plus, since you’re looking for work in the marketing industry, it’s important that they see you can write a good sales pitch about yourself.
Use active language incorporating marketing jargon and keywords.
Here’s an example of an engaging and strong professional summary:
“Data-focused project manager with 9+ years in marketing brings an extensive background in SEO and consumer research. My keen ability to interpret data and predict trends make me an indispensable visionary within the organizations I’ve been a part of.”
If you’d like a deeper dive into how to write a knock-out professional summary or objective statement, JobHero has an in-depth guide on professional summaries and objective statements that will give you all the tools you need to make sure that your resume has the right jingle.
Should I include a cover letter for my marketing resume?
Yes, for marketing jobs it’s the professional standard that you include a cover letter when you submit your resume.
Think about it this way: including a cover letter doubles the amount of space you have to market yourself as a solid candidate.
It also gives you the chance to describe your work experience, achievements and career progression in a more natural narrative form.
To help you, JobHero has a huge library of professional marketing cover letter examples that you can use to spur your own great letter.
Furthermore, JobHero also features a step-by-step guide on how to write a cover letter that will help you nail every section.