[company name] is rated as one of the top performing arts venues in the world presenting over 350 performances a year by world renowned pop stars, Broadway musicals, classical artists, comedians and dance companies. I plan, execute and report all digital initiatives for three performance venues, education programs, business development and off-site events.
- Maintain day-to-day operations of ecommerce website with a CMS garnering an average of $4.2MM in ticket sales and 1MM visits per year.
- Lead cross-departmental staff in developing and executing all digital & social marketing initiatives.
- Lead content creation, design and development with 3rd party for launch of ecommerce website with a CMS.
- Designed and executed over 1,300 email campaigns generating an average of $100k in revenue per month.
- Increased Facebook page 'likes' by 1,300% and Twitter following by 1,100% in 2 years.
- Created and optimized more than 150 PPC and retargeting campaigns garnering over $240k in ticket sales.
- Increased Facebook referring traffic by 420% and overall referring traffic by 140% in a year.
- Executed over 60 social and online contests attracting more than 8,000 entries.
- Launched SMS club growing database to more than 1,000 members in only 3 weeks.