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How to Format an Ecommerce Manager Resume
How you format your e-commerce manager resume depends on the length of your employment and particular circumstances, such as any career changes, relocations or leaves of absence. To demonstrate the difference in resume format approaches, let’s take a look at two sample candidates.
Candidate A has a steady work history and is looking for a salary increase with a prominent online retailer. Because of the length of time they spent at their current employer, they can safely use a hybrid resume.
Candidate B worked for a small online boutique specializing in environmentally-friendly products but was recently acquired. Due to their short time there, they can use a functional format to downplay their short employment and prioritize their business and management skills.
1. Candidate A - Combination Resume
E-commerce Manager Resume — Online Marketplace
Candidate Info
- 4 years in the workforce
- 2 years at this job
- BA English
Work History
- Responsible for site analytics and A/B promo testing to drive growth for e-commerce KPIs.
- Grew branded and unbranded organic traffic by 74% through site optimization and third-party promotional campaigns.
- Managed SEO strategy and campaigns to grow user base and improve brand awareness.
- Coordinated affiliate and social media deal with recognizable influencers to capture a desirable target audience aged between 18-24 and 24-40 years old.
2. Candidate B - Functional
E-commerce Manager Resume — Eco-friendly Marketplace
Candidate Info
- 2 years in the workforce
- 9 months at this job
- BS Business Management
Professional Skills
Product Knowledge
- Studied small, environmentally conscious brands and negotiated affiliate agreements to stock and promote their products.
- Studied online market trends and experts to update and streamline online product offerings with ethical, sustainable brands.
E-commerce Management
- Oversaw products offered, merchandising and product pages to ensure maximized sale numbers with accurately advertised items.
- Worked directly with contracted merchants, warehouses and marketing to ensure appealing product images were uploaded on the site.
- Managed a team of two senior copywriters, two product copywriters and three designers to craft an online brand image.
Ecommerce Manager Resume Samples
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Candidate Info
years in workforce
years at this job
Marketing Association
Ecommerce Manager
Managed $16M direct-to-consumer ecommerce business for high-end children's clothing company. Responsible for leading the site strategy and building product roadmap. Drove 24% revenue growth and 36% traffic growth YOY.
- Developed plan for new mobile site. Managed full project lifecycle: strategy, design, development, testing, and implementation. Increased conversion by 35%, reduced bounce rate by 42%, and improved user engagement.
- Responsible for site analytics and testing to drive growth for ecommerce KPIs. Used a/b and multivariate testing to drive 15% improvement in site conversion. Improved user engagement through detailed analytics and user testing.
- Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion. Resulted in 19% increase in AOV, 8% increase in visit duration, and 3% decrease in bounce rate.
- Grew branded and non-branded organic traffic 80% through site optimization and PR/link-building campaigns. Manage SEO strategy and campaigns to grow user base and improve brand awareness.
- Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Increased referral traffic by 75% and increased new visitor traffic by 9%.
- Built relationships with vendors to manage all ecommerce technology partners. Integrated several third party technologies: site search, email marketing, and testing software.
Candidate Info
years in workforce
years at this job
Merchandising
Principal & Ecommerce Manager
[company name] is an online provider of organic and all-natural consumer products, and a complete solution for holistic wellness.
- Managed outside developers and designers to create [company name] shopping cart.
- Grew 2013 sales by 3x, shipped and warehoused 35 different organic brands.
- Created & implemented SEO strategy grew annual unique visitors to 17,500.
- Developed and maintained branded social media and blog.
Candidate Info
years in workforce
years at this job
Sociology
Ecommerce Manager
Managed [company name] drop-ship E-commerce program, with over 2,000 officially licensed collegiate products.
- Maintained relationships with drop ship vendors through online support, order entry and order fulfillment to include eBay and Amazon order preferred processing.
- Developed database directory for Amazon Sears.com, Rakuten, and over 100 other online retailers.
- Created product information packages for vendors including product descriptions, images and pricing. Ensured all information copy, product and non-product was updated and accurate.
- Oversaw products offered and merchandising to ensure sales were maximized and orders delivered were accurate. Worked directly with merchants and drop ship vendors to ensure product images are received and uploaded on the site, as well as removed discontinued product lines.
- Regularly reviewed competitive websites in terms of product range, marketing initiatives including functionality and customer offerings.
- Organic Online Lead Generation.
Candidate Info
years in workforce
years at this job
Written Communication
Ecommerce Manager
Current eCommerce Manager of Paid Search, Natural Search, Online Display Advertising, Comparison Shopping channels, Amazon Market Place, and Affiliates. Direct ownership of the global online marketing forecast, budget, plan and reporting for more than $1B in revenue. Strategically plans and executes demand generation campaigns for online channels and responsible for delivering more than $400 M in revenue through management and disbursement of a $20 M online advertising budget; including all project management, business management and all channel P&L. Select and secure all new online marketing partners and vendors.
- Increased quantity of target keywords on Google SERPs by 76% (from 347 to 609).
- LandsEnd.com was a Top 10 trafficked retail site on Cyber Monday 2010.
- Established abandoned cart email strategy accounting for +$4mm in EBIDTA.
- Leveraged mobile search and comparison shopping partners to launch [company name] initial mobile marketing initiatives.
- Stakeholder in Sears.com Marketplace expansion.
Candidate Info
years in workforce
months at this job
Communication
Revenue & Ecommerce Manager
Managed OTA business, property websites, GDS and brand sites for three properties including two Best Westerns and a Choice Hotels property.
- Increased OTA revenue 1000+% during need months for all properties.
- Negotiated OTA costs resulting in increased properties revenue.
- Negotiated higher star ratings with several OTA partners for all properties.
- Dramatically increased Occupancy and RevPar at property and STR level.
- Worked with web development teams to create new property vanity sites. Developed content by writing articles and adding pictures to promote sites. Efforts increased direct traffic to hotels and SEO.
- Recommended daily rate strategies. Analyzed and monitored success of daily, weekly rate strategies. Prepped and led weekly revenue meetings.
- Monitored events and trends that impact hotel occupancy and resulting in gained ADR and increased RevPar year over year.
- Worked with brands to increase contribution through promotions and improving accuracy of content, rates and inventory. Resulted in a 10% brand contribution increase within 3 months.
- Managed social media accounts and reputation management through responding to Trip Advisor Reviews and Google Plus Reviews.
Candidate Info
years in workforce
years at this job
Broadcast Journalism
Marriage
Executive Assistant / Operations & Ecommerce Manager
Supported President of wholesale computer company with operations including purchase orders, customer invoicing, customer service, accounts payable and receivable, inventory management, shipping and freight forwarding, order fulfillment, payment processing, RMA, inventory management, all Ecommerce accounts.
- Grew online business 75%
- Earned Top Seller status on eBay and Amazon
- Developed the customer service model
- Oversaw redesign of website
- Created and managed new payment processing system
- Grew business to $2M annual revenue
Candidate Info
years in workforce
years at this job
Foreign Languages / International Affairs
International Business And Strategy
Ecommerce Manager
- Managed retail online store business with annualized gross sales of $1.5mn. Achieved year-on-year revenue growth of 240%.
- Planned and executed all marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing and title-based/seasonal promotional offers. Reviewed web analytics, developed recommendations for store/campaign optimization, and implemented these recommendations directly or via vendor partners.
- Developed exclusive pre-order offers for new releases with brand marketing and production teams, exceeding revenue targets by up to 63%.
- Implemented affiliate marketing campaigns for new releases; affiliate revenue increased from zero to 6.5% of overall North America store revenue.
- Managed all aspects of content management for store catalog and promotional activity; coordinated development of assets using internal resources and external agencies.
Candidate Info
years in workforce
year at this job
Bachelor of Arts
Ecommerce Manager of Strategic Planning Food, HBA, Pet & Floral
Turned around ecommerce business from -37% to +24% in 9 months by working with Senior Management, Buyers, and Ecommerce Team to set strategy, identify opportunities for business development and set financial plans.
- Analyzed sku productivity to refine assortments increasing clarity of offering and site conversion.
- Shopped competition and negotiated costs with vendors resulting in creation of a more competitive pricing strategy.
- Built aggressive print, email and social media campaigns tripling category exposure.
- Sourced, conducted meetings and built partnerships with all new vendors
- Trained over 25 merchants in ecommerce best practices and procedures through individual and group teaching sessions and creating process documentation.
Candidate Info
years in workforce
months at this job
Business Administration / Computer Information Systems
Ecommerce Manager
- Designed web site architecture and defined template for new maternity clothes retail site
- Implemented SEO techniques and PPC strategies to increase avg. monthly online revenue by 27%
- Created and tracked weekly email marketing campaigns
- Worked with key stakeholders to determine KPIs and used Google Analytics to track and report success of the set goals
Candidate Info
years in workforce
months at this job
Apparel Merchandising
Ecommerce Manager
- Managed all technical and marketing aspects of Sobongo.com, which operated on the Magento platform and supported over 20,000 product skus
- Marketing strategy mix included email, PPC, social, SEO and affiliate
- Oversaw creative direction for web and email content, as well as promotional strategy and implementation
- Analyzed site performance and initiated improvements, including merchandising efforts, technical projects, and creative changes
- Initiated social media program and utilized video capabilities
- Performed list hygiene and A/B testing which led to significant increases in email open rates and click through rates
Candidate Info
years in workforce
year at this job
Communication
Marketing
Ecommerce Manager
Managed the daily operations of nine fast-paced e-commerce websites including monitoring and updating product inventory, images and content.
- Supervised eight customer service representatives and delegated tasks.
- Developed marketing strategies to provide consistency in email marketing and social media outlets.
- Helped cultivate the Designed For Outdoors style, theme and personality through logo update, email marketing design and social media.
- Worked with internal management and external companies to develop ROI, Google Analytics and email marketing reports.
- Worked with external vendors to develop relationships and establish inventory strategies. Attended trade shows to expand exposure to vendors.
Candidate Info
years in workforce
years at this job
Public Relations And Advertising
Communications And Mass Media
Ecommerce Manager
Processed all orders, customer service and purchasing for 300 plus orders a month
- Administered online initiatives, objectives and policies
- Moderated search engine marketing, social media management and email marketing
- Managed SEO, PPC advertising campaigns and PPC through five shopping comparison engines
- Evaluated daily, weekly and monthly website statistics and monthly budgets
- Composed press releases, technical articles, blog posts and advertising copy
- Coordinated technical, creative and business teams to make revisions
- Diagnosed issues and conducted emergency website maintenance
- Designed marketing collateral and website content
- Created and implemented new policies and procedures
More Ecommerce Manager
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Ecommerce Manager Resume Success Stories
Ecommerce Manager Resume FAQ
What should I put on my resume for e-commerce?
Practical skills to place on your e-commerce resume may include:
- Digital marketing
- Social media management
- Data analytics
- Search engine optimization certification
- Search engine marketing training
- Effective communication skills
- Strong listening skills
- Awareness of customer habits and potential seasonal trends
What does an e-commerce manager do?
An e-commerce manager is responsible for all marketing, design and online experience efforts via a company’s online presence. These managerial responsibilities could include:
- Preparing marketing materials weeks before launch.
- Overseeing seasonal products and narrative marketing strategies.
- Preparing email, online and social media marketing.
- Collaborating with finance to budget for additional staff or third-party influencers.
How do you describe e-commerce on a resume?
Here’s an example of an effective resume that describes e-commerce skills and experience:
E-commerce Manager, Apple Orchard Inc.
September 2020 - Current, Fort Meyer, FL
- Increased the organic presence of target keywords on product pages to lift placement on key SERPs, resulting in an online traffic increase of 213% and a sale increase of 178%.
- Partnered with the production team to analyze upcoming products and prepare seasonal, monthly, and weekly marketing calendars and strategies.
- Established an abandoned cart email strategy, resulting in a 52% increase in return customers.
Ecommerce Manager Duties and Responsibilities
The Ecommerce Manager will be primarily responsible for overseeing and managing the ecommerce department of a company with a significant online presence. They will handle decision-making for the website, social media accounts, and online advertising. They will also be responsible for research and development of new online marketing strategies, and for hiring and training the rest of the Ecommerce division.
Website Design
The Ecommerce Manager will be responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. They will liaise with the Web designers to develop and alter the website as needed.Research and Development
The Ecommerce Manager will keep abreast of new developments in the e-marketing world. They will also research the company's core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company's targeted ad buys.Supervision, Hiring and Training
The Ecommerce Manager will oversee the entire e-commerce division and divide up employees on tasks. They will also be responsible for interviewing, bringing their preferred candidates to upper management, and providing necessary training.Financial Planning and Budgeting
Ecommerce Managers generally have a set budget from upper management for their division. The job of an ecommerce manager is to plan for e-marketing expenditures well in advance and develop a financial plan that will maximize their resources.Project Development and Presentation
The Ecommerce Manager will liaise directly with upper management and present their plans for any new advances or initiatives to improve the company's online presence and e-sales.
Ecommerce Manager Skills
An ideal candidate for the Ecommerce Manager position is an organized, analytical person with strong technical skills. They will be able to multitask effectively and be able to problem-solve when needed. An Ecommerce Manager will be able to successfully manage a team of people and delegate tasks based on skills. They must be creative, pragmatic and eager to learn. Here are more skills that great Ecommerce Managers have.Communication
: A large part of an Ecommerce Manager's job is effective communication. They must be able to clearly describe job duties to those they supervise, and lay out full plans to the management. Expert written and verbal communication is key to getting ideas across.Technical Understanding
: A strong grasp of modern technology and social media is essential to the job of an Ecommerce Manager. An expert understanding of spreadsheets, databases, financial analysis, website design, search engine optimization, and e-marketing strategy will be key to fulfilling the many functions of the job.Flexibility
: The job of an Ecommerce Manager is unpredictable. Candidates must be willing to work long, irregular hours when needed. The market changes quickly, and new developments may require a quick overhaul of the company's strategy. Thus, the idea candidate will be able to change strategies and rethink conventional wisdom at any time.Professionalism
: The Ecommerce Manager will be required to oversee a team, meet with clients and designers, and present to superiors. As such, a professional approach in dress and speaking ability will be essential for success.
Ecommerce Manager Educational Requirements
A position as an Ecommerce Manager will generally require a Bachelor's degree with a specialization in marketing or business. Many college business programs now offer specific classes in online marketing and sales. As the position is a leadership position, companies often require classes in management as well, and an Ecommerce Manager will generally have at least four years' experience in a related field.
Ecommerce Manager Salary
The national average salary for an Ecommerce Manager is $70,000. Salaries vary greatly based on the size and resources of the company, as well as based on the extent of the job. A small company, such as a local chain of stores or a division of a larger company, may offer a salary in the $60,000 range. A larger multinational corporation may exceed $90,000.