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How to Format a Marketing Analyst Resume
There are three formats you can use on your marketing resume. Here are the pros and cons of each:.
- Chronological resumes are the most recognized format. The focus on former jobs makes this better for people with over 10 years of experience or multiple promotions. However, the detailed timeline approach makes it easy for employers to spot work gaps or frequent job changes.
- Hybrid resume dedicates equal space to your skills and work history. This format is great for marketing analysts with over three years of experience and specialized training. Try to avoid this if you just graduated or rely on short-term contracts.
- Functional resumes trim your work history section to just your job title, employer and available dates of employment in favor of multiple, highly detailed skill sections. This format is ideal if you recently changed careers, rely on freelance work, or have significant work gaps between jobs or little experience.
Candidate A has eight years of experience, so they opted for the hybrid resume. The detailed work history means they can showcase significant accomplishments and responsibilities like maintaining SEO and SEM campaigns with substantial budgets.
Candidate B, on the other hand, only has three years of experience and spent less than one year at their current job. The temporary employment might raise red flags with hiring managers, so downplaying it in favor of task-related experience related to marketing analysis and campaign strategy can help Candidate B prove their qualifications.
1. Candidate A - Hybrid Resume
Candidate Info
- 8 years of experience
- 1 year at this job
- BA English
Work History
Marketing Analyst, Sage and Thyme
March 2022 - present, Salt Lake City, UT
- Responsible for running SEM, Google App campaigns and Apple Search Ad campaigns with a quarterly $500,000 budget.
- Responsible for keyword research and strategy, site optimization, launching new SEO/SEM campaigns, bidding and reporting.
- Manage the day-to-day delivery and optimization of SEM and App campaigns, including keyword builds and creative management & testing.
2. Candidate B - Functional Resume
Candidate Info
- 3 years of experience
- 1 year at this job
- MBA Business Management
Professional Skills
Marketing Analysis
- Monitor and communicate marketing campaign progress to relevant stakeholders.
- Provide global campaign management for the client’s different lines of business across both B2B and B2C.
- Partner with teams across performance marketing, including Creative, Product, Applied Sciences, Engineering & Business Teams.
Campaign Strategy
- SEM and Google Ads campaign management.
- Identify and plan SEO keyword strategies for website, blog, social media and rich snippet content.
Marketing Analyst Resume Samples
No results found
Candidate Info
years in workforce
years at this job
Human Resources Management
Marketing Management
Marketing Analyst
Work with Senior Management to ensure alignment of corporate marketing plans with branding and strategic objectives.
- Spearhead company communications initiatives, launching first company newsletter and overseeing content development.
- Managed company website redesign, selecting and supervising agency throughout development of new site content.
- Increased web traffic by over 23% by incorporating improved content management tools and social media applications.
- Led the design, construction and launch of company-wide intranet system, significantly improving internal communication.
- Coordinated with Marketing staff to manage relationships with partners, clients, affiliates and media contacts.
Candidate Info
years in workforce
months at this job
Sport Management
Sport Management
Marketing Analyst
Created and Executed monthly promotions that generated a 20% increase in sales for all University and City locations.
- Analyzed data from the monthly business plans and actual statistics to identify profitable revenue growth opportunities/insights.
- Developed and Executed action plans that included reducing operational costs by 30%.
- Provided oversight to the daily operations, including data pulls, research assignments, file transfers, data processing and data quality management.
- Managed professional relationships with clients at 60 Universities and several Corporate Organizations.
Candidate Info
years in workforce
years at this job
International Business
Management Studies And Finance
Marketing Analyst
Researched and analyzed programming and response trends to media placement, managed media placement trafficking to media outlets, and developed reports and in-depth analyses of efficiency and ROI of media
- Developed business plans, media campaign plans, project management plans, and retail and web analytics reports and presentations for both internal and external stakeholders
- Liaised with call centers, clients, and media outlets
- Managed all company social media activity, the media management system (MMS), and contributed content to the company website using WordPress
- Provided financial analytics support to the accounting manager
- Researched and developed a nationwide retail analytics presentation in Q3 of 2013 which helped to procure a $1.6 million contract for the company in Q4 of 2013
- Analyzed the ROI on a total media spend of over $11 million for 2012 ($4.8 million) and 2013 ($6.5 million)
Candidate Info
years in workforce
years at this job
Business And Enterprise Management
Web Marketing Analyst
Managed pay-per-click and digital media buys for a set of 35 hospitality and entertainment clients with advertising spend exceeding $2 million.
- Optimized online marketing performance in terms of revenue, ROI and other KPIs by working with website developers and account managers.
- Upsold current clients on web marketing services by at least 20% during yearly renewal periods.
- Optimized website copy, title tag and meta descriptions through keyword research for SEO value.
- Improved marketing strategies and best practices for verticals outside of the companies' core competencies of hotel and restaurant vertical
- Trained peers on Google Analytics platform - where to find data and how to use it for optimization.
- Provided monthly, quarterly and other ad hoc performance reports with strategic recommendations for clients using ROI analysis, detailed
Candidate Info
years in workforce
year at this job
Political Science
Marketing Analyst
Designed and created content for the marketing of products including: customer satisfaction videos, in home product photos and traditional print media advertisements
- Updated and maintained company website and increased web form contacts (+70% year-over-year), page
- Evaluated various online and print marketing opportunities based on cost and anticipated exposure to target
- Created targeted Google Ads and monitored web traffic with Google Analytics
- Instituted online and in-store customer tracking tools to measure sales conversion rates
- Segmented customer audience and designed Constant Contact emails to provide relevant bi-monthly
- Identified inventory and cost of goods sold discrepancies in QuickBooks and developed processes to improve margin and inventory tracking
Candidate Info
years in workforce
years at this job
Bachelor of Business Administration
Master of Business Administration
Marketing Analyst
Performed a number of analytical tasks that include: survey & client analysis, lead generation management, pricing database management, sales team management, web management, promotional items management and direct mail management.
- Managed a weekly newsletter and increased readership by over 30%
- Enhanced Sales Rep presentations and provided support during customer meetings
- Increased efficiency of third party vendors by hiring telemarketers compatible with our business needs
- Created a model that calculated the company's ROI
Candidate Info
years in workforce
years at this job
Computers
Marketing
Marketing Communication
Marketing Analyst
Developed reports and dashboards for the CMO & Director of Marketing (using Tableau, Excel and SQL) that measured the effectiveness of inbound marketing campaigns (DRTV / PITV / Radio / Warm Transfer / Email / SEO / SEM / Social)
- Conducted A/B, multivariate tests & studied user behavior using mouse tracking & funnels to increase conversions on lead gen forms on 5 web properties (eCoverage.com, [company name].com, FidelityLife.com, LifeStory.com & Termfinder.com)
- Recommended website improvements to increase SEO/SEM traffic by performing in-depth keyword and content analysis
- Drove tagging initiatives and best practices to ensure digital marketing efforts were measured accurately and appropriately
- Created regular performance and ROI forecasts for Finance & Marketing based on historic lead performance of 100+ vendors and their sub-affiliates in order to optimize monthly marketing spend
- Analyzed customer attributes from CRM & affiliates to improve targeting & increase life insurance policy sales
- Researched call dispositions, recordings and call center data to increase conversions for outbound & warm transfer campaigns
Candidate Info
years in workforce
years at this job
International Business
Operations Management
Sales and Marketing Analyst, Sales Products and Resources
Consistently manage marketing and client relationships for three unique sales programs generating over $450M in annual revenue.
- Interact with key customers to ensure product satisfaction, feedback and client adoption.
- Maintain customer and internal sales product collateral as well as online sales product portal.
- Analyze and distribute monthly sales dashboard for United's corporate loyalty sales program which generates over $60M annually comprise of over 1,100 customers.
- Benchmark industry and developed a competitive analysis of Small to Medium Sized Enterprise (SME) business programs. Identified gaps and presented finding to senior management.
- Partnered with the legal team and other internal stakeholders to analyze and re-vamp high profile travel program. Created analytics to support enhancements to the program.
Candidate Info
years in workforce
years at this job
Marine Engineering
Management
Senior Marketing Analyst, Innovation & Expansion Management
Led analytics efforts to redesign existing customer acquisition strategy, forecasted to generate 200K
incremental accounts annually
- Designed and analyzed test campaigns and recommended future initiatives to drive new acquisition for existing card members
- Optimized existing customer targeting by analyzing historic cannibalization post ECM acquisition
- Revamped the global exclusion process by analyzing 200 existing suppression rules and retiring 65
- Started bi-annual global exclusion review process and weekly meetings with key stakeholders for tighter controls and audits
- Extensively used SAS, SQL & advance Excel to fulfill analytical requests & drive new acquisition
Candidate Info
years in workforce
years at this job
Business Administration
Marketing Analyst
Assisted in the launch and development of [company name]., a social e-commerce company.
- Analyzed website and sales data to identify market and product trends.
- Created reports measuring key performance indicators and communicated findings through company.
- Prioritized website enhancements and coordinated projects with technology team.
- Surveyed users, customers, and merchant partners regularly to develop recommendations.
- Managed email database of over 5,000 contacts and distributed weekly email blasts.
- Planned and executed marketing activities and events to increase brand awareness.
- Developed social media content for company blog, Facebook, Twitter, and LinkedIn.
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Marketing Analyst Resume FAQ
How do you write a marketing analyst resume?
You can take one of three approaches to write your marketing analysis resume.
- Write and design it from scratch: This is the most personalized but time-consuming option. You can follow these resume writing tips and resume layout rules to craft an informative, eye-catching resume. Be wary of how you format your margins and resume sections. The look of your resume can change depending on the file format you save and upload it in.
- Use a resume template: Use a well-designed and preformatted resume template to help reduce the time needed to write your resume. All of our templates are designed to pass application tracking systems (ATS) using multiple file formats, including Microsoft Word.
- Try a resume builder: An online resume builder is the fastest way to write a resume. Our builder uses a simple questionnaire to autofill our resume templates and suggests job-specific text templates. A monthly JobHero subscription unlocks unlimited downloads in multiple formats and a matching cover letter builder to help you submit your application documents in a fraction of the time.
What skills do you need to be a marketing analyst?
Hiring managers will consider marketing analyst candidates with the following technical skills:
- Marketing research and analysis
- Statistical data analysis
- Competitor research and analysis
- Research consumer behavior
- Analyze seasonal market trends
- Pay-per-click (PPC) analysis and tracking
- Project management and execution
- Track and analyze advertising costs
A strong marketing analyst will also be proficient in social soft skills such as teamwork, organization, written and verbal communication, and presentation skills. We researched the most commonly requested resume skills to help you boost your application.
What should I put on my resume for marketing experience?
Your resume should incorporate key marketing skills under your resume summary, work experience and skills resume sections.
- Social media marketing
- Content management systems
- Data analytics
- Online and mobile advertising
- Interactive marketing
- Video content
- Podcasting
- Layout and design
- Written communication
- Creative thinking
You can find examples of how to incorporate these skills throughout your resume by visiting our resume-writing guide and library of resume examples.
