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Looking for cover letter ideas? See our sample Marketing Analyst Cover Letter.

Find out what is the best resume for you in our Ultimate Resume Format Guide.

How to Format a Marketing Analyst Resume

There are three formats you can use on your marketing resume. Here are the pros and cons of each:.

  1. Chronological resumes are the most recognized format. The focus on former jobs makes this better for people with over 10 years of experience or multiple promotions. However, the detailed timeline approach makes it easy for employers to spot work gaps or frequent job changes.
  2. Hybrid resume dedicates equal space to your skills and work history. This format is great for marketing analysts with over three years of experience and specialized training. Try to avoid this if you just graduated or rely on short-term contracts.
  3. Functional resumes trim your work history section to just your job title, employer and available dates of employment in favor of multiple, highly detailed skill sections. This format is ideal if you recently changed careers, rely on freelance work, or have significant work gaps between jobs or little experience.

Candidate A has eight years of experience, so they opted for the hybrid resume. The detailed work history means they can showcase significant accomplishments and responsibilities like maintaining SEO and SEM campaigns with substantial budgets.

Candidate B, on the other hand, only has three years of experience and spent less than one year at their current job. The temporary employment might raise red flags with hiring managers, so downplaying it in favor of task-related experience related to marketing analysis and campaign strategy can help Candidate B prove their qualifications.

Hybrid Resume

Candidate A

  • 8 years of experience
  • 1 year at this job
  • BA English

Work History

Marketing Analyst, Sage and Thyme
March 2022 – present, Salt Lake City, UT

  • Responsible for running SEM, Google App campaigns and Apple Search Ad campaigns with a quarterly $500,000 budget.
  • Responsible for keyword research and strategy, site optimization, launching new SEO/SEM campaigns, bidding and reporting.
  • Manage the day-to-day delivery and optimization of SEM and App campaigns, including keyword builds and creative management & testing.

Functional Resume

Candidate B

  • 3 years of experience
  • 1 year at this job
  • MBA Business Management

Professional Skills

Marketing Analysis

  • Monitor and communicate marketing campaign progress to relevant stakeholders.
  • Provide global campaign management for the client’s different lines of business across both B2B and B2C.
  • Partner with teams across performance marketing, including Creative, Product, Applied Sciences, Engineering & Business Teams.

Campaign Strategy

  • SEM and Google Ads campaign management.
  • Identify and plan SEO keyword strategies for website, blog, social media and rich snippet content.

Marketing Analyst Resume FAQ.

How do you write a marketing analyst resume?

You can take one of three approaches to write your marketing analysis resume.

  1. Write and design it from scratch: This is the most personalized but time-consuming option. You can follow these resume writing tips and resume layout rules to craft an informative, eye-catching resume. Be wary of how you format your margins and resume sections. The look of your resume can change depending on the file format you save and upload it in.
  2. Use a resume template: Use a well-designed and preformatted resume template to help reduce the time needed to write your resume. All of our templates are designed to pass application tracking systems (ATS) using multiple file formats, including Microsoft Word.
  3. Try a resume builder: An is the fastest way to write a resume. Our builder uses a simple questionnaire to autofill our resume templates and suggests job-specific text templates. A monthly JobHero subscription unlocks unlimited downloads in multiple formats and a matching cover letter builder to help you submit your application documents in a fraction of the time.

What skills do you need to be a marketing analyst?

Hiring managers will consider marketing analyst candidates with the following technical skills:

  1. Marketing research and analysis
  2. Statistical data analysis
  3. Competitor research and analysis
  4. Research consumer behavior
  5. Analyze seasonal market trends
  6. Pay-per-click (PPC) analysis and tracking
  7. Project management and execution
  8. Track and analyze advertising costs

A strong marketing analyst will also be proficient in social soft skills such as teamwork, organization, written and verbal communication, and presentation skills. We researched the most commonly requested resume skills to help you boost your application.

What should I put on my resume for marketing experience?

Your resume should incorporate key marketing skills under your resume summary, work experience and skills resume sections.

  1. Social media marketing
  2. Content management systems
  3. Data analytics
  4. Online and mobile advertising
  5. Interactive marketing
  6. Video content
  7. Podcasting
  8. Layout and design
  9. Written communication
  10. Creative thinking

You can find examples of how to incorporate these skills throughout your resume by visiting our resume-writing guide and library of resume examples.