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How to Format a Social Media Manager Resume
Engage with recruiters by leading them to your strengths. Like a short sales pitch, the resume format you choose quickly gives recruiters a glimpse of your best abilities.
How you format your social media manager resume will depend on your experience. Let's look at these two sample candidates to understand the difference in approach. They have the same skills and work history but follow different career paths. The first one shows steady employment, while the second candidate shows short employment stints.
Candidate A can use a combination or chronological resume to highlight their steady employment. Candidate B can highlight their skills and shift attention away from short-term contracts with a functional resume. We'll highlight their similarities in bold to show how you can format your resume using these two strategies.
1. Candidate A - Combination or Chronological Resume
Social Media Manager
- 4 years in the workforce
- 2 years at this job
- BA Communications
Work Experience
- Managed online communications via digital channels to increase brand reputation and SEO for multiple Lou Fusz stores.
- Developed partnerships with local businesses and organizations to promote events such as the 2012 Yelp St. Louis "Black and Red Ball" and Toyota's "100 Cars for Good" benefiting HavenHouse St. Louis.
- Nominated for the 2013 Riverfront Times web award for "Best Use of Twitter by a Business."
2. Candidate B - Functional
Social Media Manager
- 3 years in the workforce
- 5 months at this job
- BS Digital Marketing
Summary of Qualifications
- Built social media campaigns to coincide with the school year and development events.
- Analyzed and reported social media presence, engagement and effectiveness on all platforms.
- Developed and managed mobile and online based fundraising campaign, #CE4CP; Generated $21,000 in sales via Summer Camp 2021 recruitment.
Social Media Manager Resume Samples
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Candidate Info
years in workforce
years at this job
Communications
Social Media Manager
Managed online communications via digital channels to increase brand reputation and SEO for multiple Lou Fusz stores.
- Monitored conversations with Hootsuite and proactively reached out to key influencers and bloggers within community to build
- Drafted reports and presentations for senior management to track incoming customer reviews, social media analytics, and accomplishments that could be easily understood from a sales perspective.
- Established "Toyota Talk" company blog with weekly posts designed to increase organic search ranking and position Fusz as leader in unique automotive content.
- Developed partnerships with local businesses and organizations to promote events such as the 2012 Yelp St. Louis "Black and Red Ball" and Toyota's "100 Cars for Good" benefiting HavenHouse St. Louis.
- Hired and trained social media interns at Lou Fusz Kia and Lou Fusz Buick GMC locations.
- Nominated for 2013 Riverfront Times web award for "Best Use of Twitter by a Business."
Candidate Info
years in workforce
months at this job
Undergraduate Studies
Social Media Manager
Constructed social media campaign to coincide with school year and development events
- Analyzed and reported social media presence, engagement, and effectiveness on all platforms
- Engaged in consistent interactions with clients, donors, and fans
- Developed and managed mobile and online based fundraising campaign, #CE4CP
- Generated $21,000 in sales via Summer Camp 2015 recruitment
Candidate Info
years in workforce
years at this job
Supervision
Arts
English
Online and Social Media Manager
Managed all social media presence and content on multiple platforms. Utilized social media analytical data and metrics to measure effectiveness. Designed new, engaging content. Developed communications and customer engagement strategies, including contests and giveaways, to enhance brand-awareness. Planned, developed and wrote feature articles and content for the magazine and website to drive traffic. Developed new industry relationships via tradeshows and social media including management and editing third party resources to develop engaging content.
- Initiated first effective social media marketing and managed all online activities for 1105 Media.
- Established "the voice" of the brand with social media, blogging and content development devoted to the security industry.
- Planned and created robust social media presence to support sales and marketing teams.
- Doubled website traffic from 15,000 average visitors to 31,000.
- Nearly tripled social referrals from 410 monthly average referrals to 1,100.
Candidate Info
years in workforce
years at this job
Journalism
Marketing Challenge
Social Media Manager
Grew Twitter following from zero to 2,136 from December 2013 - April 2015
- Scheduled articles and applied analytics to measure success with Tweet Deck and Hoot Suite
- Generated sharable content an average of 4 times a day to keep followers engaged
- Achieved average increase of 30 new followers per week- reaching 10% of student population
- Coordinated promotions for Northwest Arkansas Fashion Week and Spectrum's "Dead Day Bash"
Candidate Info
years in workforce
months at this job
Communications And Media Studies
Communication Majors
Social Media Manager
Responsible for implementing with clear objectives, a social media marketing strategy for a Boston based athletic performance company. Oversaw community engagement with direct accountability for Pinterest and Facebook
- Forged and maintained relationships with NHL, MLB and NFL clients, as well as Olympians and Professional Soccer Players
- Developed social business strategy and solution definition for client products, services and platforms
- Supported new business development, contributed to proposals and participated in social media strategy/campaign pitches
- Planned social media events and postings through management software like Hootsuite and Viraltag
- Served as thought leader on digital trends and emerging social media technologies
- Collaborated with Marketing, PR and Operations teams to spearhead agency’s internal social media programs and efforts
- Exceeded internal agency’s social media campaign goal by 50% while expanding platform traffic by 200%
Candidate Info
years in workforce
year at this job
Professional Studies
Speech Communication And Rhetorical Studies
PR & Social Media Manager
Reported directly to the Founder/Designer/CEO for all public relations and social media planning.
- Built relationships and managed all requests for jewelry from editors, costume designers, stylists,
- Secured press placements in National, Regional and digital publications such as InStyle, Vogue, GQ, and O, The Oprah Magazine.
- Coordinated press events for editors and stylists for new collection previews and industry events.
- Created, posted and managed updates and responses for all online content for the brand's social media
- Developed pitches, press releases and branded e-blasts to communicate the brand's latest news and product information to press, retail and web customers.
- Tracked and reported media placements to corporate office and New York flagship store regarding most
- Worked with non-profit organizations such as the Joyful Heart Foundation, The Tibet Fund and others to promote a branded partnership with each charity as well as managed and fulfilled requests for product
Candidate Info
years in workforce
years at this job
Political Science
Mfa
Senior Social Media Manager, Gunn
Enhanced ROI and optimized local SEO, SEM and social marketing - improved social media performance with targeting, coordination and content enhancement, increasing engagement by 200%, followers by 580% and CTR to 1,750% industry average. Designed and executed digital marketing campaigns involving multiple coordinated social media channels, SEO and Web design. Conducted seminars and created comprehensive reporting system to illustrate the link between social media marketing and proven lead generation.
- Created Google AdWords and Click-to-Web ads with an average of 3.5% click-through-rate
- Created Post Engagement ads with an average of $0.01 per engagement
- Established local search profiles that ranked of SERPs and managed client reputation
- Increased engagement to 179,712 Reach, 1,120 Shares and 2,521 Likes on a single post
- Executed promotion that exceeded projected 200 metrics, with over 410 entries
- Reported on coordinated digital marketing, with analysis integrating and illustrating data from sources such as Google Analytics, Bing, Eloqua, UberVU, NUVI, SproutSocial, Facebook Insights and Twitter Analytics
- Proved lead generation from Twitter and Facebook ads and installed reporting system coordinating SproutSocial with Google Analytics
Candidate Info
years in workforce
years at this job
Marketing & Social Media Manager
Managed all marketing campaigns, including events, email, social media, Google Adwords, banner advertisements, and press releases.
- Created marketing plans and presentations to present to partners for acquiring marketing budgets. Major partners included CBS, BBC America and NBCUniversal.
- Tracked and maintained ROI numbers, and created reports for presentation.
- Responsible for final proofs of all customer facing and presentation materials, including customer newsletters, press releases, online and print advertisements, game boxes and game sell sheets.
- Cultivated relationships with consultants, vendors, and contractors for optimizing of marketing campaigns.
- Maintained separate CRM databases for optimized customer mailing lists and PR lists.
- Organized marketing projects that raised online sales over 300% in 12 months.
Candidate Info
years in workforce
months at this job
Media Production & Theatre Performance
Social Media Manager
Established and managed social media presence on Twitter, Facebook, Instagram, Pinterest, and other social platforms.
- Researched products and authored blog posts and reviews.
- Wrote long form editorial content for the site.
- Worked with brands such as Boots Beauty, Square Snaps and NHIE Games on exclusive promotions.
- Started working relationships with Bloggers, online media outlets, and key social media influencers.
- Developed and implemented social media strategies that included elements such as promotions,
Candidate Info
years in workforce
years at this job
Marketing & Media
Social Media Manager
Elaborates & facilitates creative concepts to produce topic ideas for blog posts.
- Directly responsible for composing blog post with a maximum of 400 words completed monthly.
- Increased traffic to current employer's website 40% via social media strategy compromising YouTube, Facebook & Twitter.
- Increased revenue gains & brand awareness through use of social media.
Candidate Info
years in workforce
months at this job
Communications
Study Abroad
Social Media Manager
Managed the overall social strategy and online brand presence for international and national clients and [company name]
- Developed social strategies for clients, including Rafflecopter contests, which increased engagement across platforms
- Tracked key performance indicators & produced reports for our clients; Increased [company name]'s Pinterest following by 54%
- Designed all brand documents in Adobe Creative Suite, including proposals, invitations, social media graphics and reports
Candidate Info
years in workforce
months at this job
English Studies
Research
Social Media Manager
Developed timely web graphics, video releases, and copy for social media platforms using Adobe Creative Cloud.
- Coordinated daily social media posts across all platforms using GoogleDocs and Hootsuite.
- Fostered growth of presences on Facebook, Twitter, Instagram, LinkedIn, Youtube, and Google+.
- Monitored web content and company mentions internationally on UberVu.
- Nurtured a mastery of the company voice when responding to positive/negative feedback.
- Orchestrated "LIKE" ad campaigns and targeted audiences on Facebook.
- Researched and formalized company case studies.
Candidate Info
years in workforce
years at this job
High School Diploma
Web Design Specialist
SOCIAL MEDIA MANAGER, WEBSITE DESIGNER
Directed and coordinated marketing activities to promote products and services
- Initiated market research studies and analyzed findings
- Analyzed business developments and monitored market trends
- Coordinated art and graphics creation for effective merchandising
- Identified value propositions and key messages for all of the company's marketing campaigns
- Preserved brand integrity by monitoring the consistency and quality of marketing content
- Developed and implemented campaigns for email, online advertising, and search engines
Candidate Info
years in workforce
year at this job
Associate of Arts
Communication
Social Media Manager
Online Marketing, resulted into Rough Notes Magazine E-Marketing Agency of the year
- Managed and maintained ten Social Media accounts
- Creative Director for Online Ads
- Created and Managed contests and company giveaways
- Recorded and produced videos used for online advertising
Candidate Info
years in workforce
years at this job
Fine Arts, Fashion Merchandising
Art Director/ Social Media Manager
Spearheaded the redesign and project managed development of website and migration from custom CSS to WordPress.
- Completed various graphics projects including magazine cover mock-ups, regularly
- Oversaw the art department in preparation for our print debut.
- Contributed to multiple stories as both a designer and events/street style photographer.
- Collaborated with Editor in Chief on developing branding and business strategy.
- Managed and art directed social media accounts (Instagram, Facebook, Tumblr).
- Acted as on-set digital technician on photo shoots
Candidate Info
years in workforce
year at this job
Business Administration
Marketing Programs and Social Media Manager
- Launched social media, email, direct mail, phone campaigns to attract webinar and roadshow attendees.
- Analyzed target profile and established target qualification process that reduced cost by 70% and helped close $2.5 million in deals.
- Envisioned and launched company’s social media initiatives for Twitter, YouTube, LinkedIn and Facebook; formulated strategy and execution plan.
- Responsible for messaging and copywriting of marketing assets; led, planned and participated in trade shows.
Candidate Info
years in workforce
year at this job
Journalism
Social Media Manager
Developed, implemented and directed social media strategy for digital team that doubled followers
- Trained newsroom in social media and digital strategy and operations
- Generated content to increase reader engagement and encourage community involvement
- Created online slideshows and polls.
- Shared content and cross-promoted advertising efforts and content from other products
- Created and posted hourly Facebook and Twitter content; Managed posts on LinkedIn, Google+, and Reddit
- Reviewed and analyzed data for Facebook, Twitter, BuzzSumo and Omniture
- Created daily and weekly reports to monitor and track social media traffic and engagement
Candidate Info
years in workforce
months at this job
Journalism & Mass Communications
Social Media Manager
- Managed all social media platforms and digital advertising to increase brand outreach, engagement, and productivity
- Created and maintained social media calendar and established signature hashtags
- Generate content based on client needs and accountable for timely publication
- Social media graphic designer
- Analyzed data and generated weekly/ monthly reports to actively measure the effectiveness of social media outreach
Candidate Info
years in workforce
years at this job
Psychology
Health Promotion & Behavior
Health and Fitness Coach, Event Director, Social Media Manager
Lead small private classes ranging from 1-20 people.
- Initiated, implemented and programmed CrossFit Kids for ages 4-18.
- Developed a program for athletes to increase specific gymnastics skills
- Implements all fundraising and social activities
- Responsible for company Instagram and Pinterest accounts
Candidate Info
years in workforce
months at this job
Communication
Communication Design
Social Media Manager
Directed all social media channel development and growth across FMCG, technology, and food brands
- Built and delivered digital and social media strategies for the department
- Performed deep dive analytics and insights on channel performance and brand performance and insured results were included in monthly content
- Led content creation and paid social media advertising for brands
- Created and implemented influencer outreach
- Assisted in new business acquisition
- Managed and built client and customer relationships
- Assisted with internal and external marketing of services
- Managed a team of 3 community managers as well as content producers
Candidate Info
year in workforce
year at this job
Communications
Public Relations Writing
Public Relations Certification
Social Media Manager
Created and managed social media platforms for Plato's Closet - Puget Sound, Plato's Closet - Portland Area, Wight's Home and Garden, and Salvation Army - Seattle
- Built a central community where customers could invest in a loyal, trusting, and reciprocating brand, with questions and inquiries answered within 5 minutes
- With no advertising assistance, Mediability created and increased Plato's Closet - Puget Sound's Facebook fan count to 1,200 in first year
- Kept in touch with store employees for providing relevant content from each store, resulting in instantaneously updated information
Candidate Info
years in workforce
year at this job
Liberal Arts
Digital Marketing
Social Media Manager
- Online strategist for corporate and company-owned social media platforms
- Positive growth for Likes, Engagement and Reach was increased over a 12-month period.
- Responsible for creating original content, moderating customer engagement and managing vendor relationships.
- Reviewed and measured results and reported social media analytics to department VP.
- Trained department on social media strategy and Search Engine Optimization
- Contributed to real estate focused blogs for corporate website.
Candidate Info
years in workforce
years at this job
Psychology, Communications
Social Media Manager
Design and execute social media campaigns for 4 brands, 2 conferences, and various events
- Present monthly reports detailing social analytics, growth, and reach using Google Analytics
- Create social contests, blog posts, launched polls, and compose engaging social copy
- Coordinate all stages of webinar series from planning to live Tweeting
- Design custom lead generation blueprints for campaigns and events for target audiences
- Drive social engagement via paid social ads including promoted posts and display ads
- Increase social growth by 64% on Twitter, 33% on LinkedIn, and 62% on Facebook
Candidate Info
years in workforce
years at this job
Bachelor of Arts
Social Media Manager
- Provided account support and feedback to customers on social media outlets, including Twitter, Instagram and Facebook.
- Troubleshoot accounting software for company executives and commercial clients.
- Created photoshop deliverables in email. Delivered required materials emails, booklets and forms from management.
- Trained new employees on 4 week course on company materials, averaging 30 people a week.
Candidate Info
years in workforce
months at this job
Communications (public Relations Emphasis)
Social Media Manager
- Managed the social media department for an inbound marketing start-up company.
- Created and executed a social media plan utilizing multiple platforms and content types.
- Developed guidelines for social media usage and grew the brand's social media presence.
- Contributed posts for the company blog on various topics.
- Assisted in the creation of online ad campaigns for multiple clients.
- Posted content for clients from various industries on different social media platforms (Facebook, Twitter, LinkedIn, Google+).
Candidate Info
years in workforce
months at this job
Communications
Social Media Manager
- Served as the day-to-day client contact for accounts within the lifestyle vertical; clients have included Estée Lauder Companies’ Breast Cancer Awareness Campaign (BCA), Roxy, Kérastase, and Swarovski
- Created and executed digital marketing strategies, activation plans, proposals, contests and promotions for client initiatives
- Oversaw the social community management, copy writing and editing, reporting and campaign analysis (weekly and monthly)
- Served as the project manager of all client digital production programs and vendor partnerships (e.g., Facebook application creative and development)
- Managed junior team members, conducted weekly status calls and led account team’s internal creative brainstorms
Candidate Info
years in workforce
years at this job
Business Management & Finance
Social Media Manager
Organize social media initiatives for industry's leading mobile signup ads platform
- Systemize over 5,000 fans for Ad-Leads Facebook page and over 3,000 followers for Ad-Leads on Twitter
- Coordinate and engage social media fans with product updates, questions and surveys
- Optimize creative for paid marketing campaigns on Facebook to drive product adoption
- Segment and researched email database by industry to maximize relevancy
- Prospected and managed relationships based on position in product life cycle and increase campaigns
Candidate Info
years in workforce
years at this job
Office Administration & Technology
Social Media Manager
Provided direction to and supervision of a staff of 6 Guest Services Representatives.
- Expert in the Blackhawk Network gift card sales program - train all staff on program and prepared all daily, weekly and monthly reconciliations. Identify and troubleshoot any system problems.
- Corporate gift card sales to local businesses - $75K in transactions per quarter.
- Prepare weekly staffing schedules and approve all staff payroll.
- Assisted Property Manager, Operations Manager and Marketing Department with various projects, daily property management and event planning.
- Develop and manage online marketing campaigns for [company name] effectively driving brand awareness, engagement and traffic to social media pages.
- Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of properties accounts
Candidate Info
years in workforce
years at this job
Political Science
Political Science And Government
Social Media Manager
- Boosted page views from zero to 100k for main client.
- Managed social media accounts for events such as IBM Global Summit (we trended).
- Engaged customer complaints, compliments, and general interactions to create a sense of community for clients.
- Write short form and long form blog posts detailing company products and services.
- Create social media focused product demonstrations, providing voice over and on camera personality.
- Provided SEO analysis to enhance PPC ROI, and maintained a CTR above 2%.
More Social Media Manager
Resumes
Social Media Manager Resume Success Stories
Social Media Manager Resume FAQ
What should a social media manager put on a resume?
Translate your marketing and content creation skills into a social media management role with the right words. Start with a compelling social media resume objective or summary that states your title, how you can contribute to the company’s success and your future goals.
Add relevant work experience with each job’s key responsibilities and your achievements listed under the job title. Use quantifiable metrics to highlight your career background. For example, showcase the number of followers, positive outreach and the percentage of engagement you’ve procured clients. When deciding which achievements to highlight, ensure you align your work experience with the employer’s job description.
How do you describe social media skills on a resume?
Social media resumes should include mastery of a variety of platforms. Highlight the platforms, strategies and tools you use to effectively do your job. Skills may include:
- Familiarity with multiple social media platforms, such as Twitter, Facebook, YouTube, Pinterest, Instagram, TikTok and LinkedIn
- Knowledge of reporting and data analysis tools
- Graphic design
- Content creation
- Search engine optimization (SEO)
What are the responsibilities of a social media manager?
A social media manager is responsible for overseeing a company's interactions with the public by implementing content strategies for social media platforms. This includes creating specific campaigns to develop brand awareness, plus methodical use and understanding of metrics and analytical data.
Duties include analyzing engagement, identifying trends in customer interactions and planning digital campaigns to build community online. They may also create surveys and outreach strategies to cause an impact in the community.
