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How to Write a Social Media Manager Resume

Your social media manager resume’s format is as important as how you write your resume. This sample resume demonstrates the best resume layout hacks to follow: 1-inch margins, bullet points and clear resume headings for each of the following sections.

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  • Professional header and contact info

    • Include your name, contact information and a professional email address.
  • Compelling summary statement

    • A brief resume summary or objective highlighting two or three marketing-relevant skills, experience or accomplishments.
  • Highlight your skills

    • Create a dedicated section to showcase hard and soft skills specific to marketing work, like adaptability, analytical thinking and relationship building.
  • Emphasize your work history

    • List your work experience in reverse-chronological order. Include job titles, company names, dates of employment and key responsibilities and achievements for each role in a bullet list.
  • Supporting education section

    • Detail your educational background, mentioning any relevant degrees, diplomas or certifications obtained.
  • Additional sections

    • You can add resume sections for licenses, certifications, industry memberships or unions, awards, volunteer experience or spoken languages.


How to Write a Social Media Manager Resume Summary

The resume summary section for a social media manager is a crucial component that showcases your expertise, accomplishments and potential value to employers. Follow these guidelines to write a persuasive social media manager resume summary.

Highlight your experience and specialization

Begin with a concise overview of your experience in social media management, including the number of years and industries you have worked in. Highlight any specialization or areas of expertise, such as content strategy, community management or influencer marketing.

Showcase your accomplishments

Emphasize your critical achievements in managing social media campaigns, increasing follower engagement, driving website traffic or generating leads. Quantify your results whenever possible to provide measurable evidence of your impact and success in social media management.

Convey your skills and value proposition

Demonstrate the skills you possess that are relevant to the job, such as social media platform proficiency, content creation, data analysis or campaign optimization. Highlight any unique selling points that set you apart from other candidates, such as certifications, awards or successful project outcomes.

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Good social media manager resume example

“Results-oriented Social Media Manager with 5+ years of experience developing and executing successful social media strategies for diverse industries. Proven track record of driving brand awareness, engaging audiences, and increasing follower base by 50%+. Skilled in content creation, data analysis, and campaign optimization. Adaptable and creative problem-solver with a strong understanding of social media trends and emerging platforms.”

This well-written social media manager resume summary effectively showcases the candidate’s experience, accomplishments, and critical skills. It highlights their expertise in developing and executing successful social media strategies, driving brand awareness, and increasing audience engagement. The summary also mentions their proficiency in content creation, data analysis, and campaign optimization, demonstrating their value proposition as a results-oriented social media manager.

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Poor social media manager resume example

“Motivated social media manager with good communication skills and experience managing social media platforms.”

This poorly-written social media manager resume summary must include specific details and provide unique selling points. It gives generic statements that do not effectively showcase the candidate’s qualifications, achievements or areas of expertise.

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The resume summary works best if you have over three years of experience. Consider the resume objective if you’re a first-time job seeker, freelancer or career changer — this alternative introduction pitches your transferable skills and pivots these potential red flags as hiring perks.


How to Add Your Social Media Manager Work History

The work history section of your social media manager resume is a critical component that demonstrates your relevant experience, accomplishments and contributions in managing social media campaigns. Follow these guidelines to write this section effectively:

Start with your most recent position

Begin the work history section with your most recent social media manager role and list previous positions chronologically. Include the job title, dates of employment, name of the company and a brief description of the organization.

Highlight key responsibilities and achievements

Clearly outline your responsibilities and notable achievements for each social media manager role. Focus on content strategy, campaign management, audience engagement, social media analytics and any successful collaborations or projects.

Quantify your impact

Quantify your achievements to provide measurable evidence of your success in social media management. Include metrics such as follower growth, engagement rates, reach, conversions or revenue generated through social media channels.

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Good social media manager work history sample

Social Media Manager ABC Company, City/State January 2018 – Present

  • Develop and execute comprehensive social media strategies, resulting in a 100% increase in overall follower base and a 30% growth in website traffic.
  • Drive engagement through compelling content creation, resulting in a 50% increase in average post interactions and a 20% boost in social media reach.
  • Collaborate with cross-functional teams to launch successful influencer marketing campaigns, resulting in a 40% increase in brand awareness.

This persuasive work history example effectively showcases the candidate’s social media manager experience and notable achievements. It quantifies their impact, demonstrating their ability to drive follower growth, increase engagement and enhance brand visibility. The specific metrics highlighted their success in achieving measurable results through their strategic approach, content creation and collaborative efforts.

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Poor social media manager work history sample

Social Media Manager XYZ Company

  • Managed social media accounts.
  • Implemented marketing strategies.

This vague work history example needs more specific details, such as dates of employment, job responsibilities or notable achievements. It must provide insight into the candidate’s social media manager experience or contributions to their previous organization. The absence of specific information makes it challenging for potential employers to evaluate candidates’ qualifications or assess their impact as social media managers.


How to Write a Social Media Manager Education Section

The education section of your social media manager resume provides an opportunity to showcase your relevant academic background, training programs and certifications. Follow these guidelines to write this section effectively:

1Include your highest level of education

Start by listing your highest level of education, such as a bachelor’s degree, master’s degree, or any other relevant diploma or certification.

Education formatting example

Bachelor of Arts in Communication ABC University, Cityville, USA 2015 – 2019

2Highlight relevant coursework

If you have taken specific courses related to social media marketing, content creation, digital advertising or analytics, highlight them in this section. Mention any coursework that demonstrates your knowledge and skills in social media management.

Relevant coursework formatting example

Social Media Marketing, Digital Advertising, Content Strategy

3Mention relevant certifications or training programs

If you have completed any certifications or training programs related to social media management, digital marketing or social media analytics, include them in this section. Highlighting credentials like Facebook Blueprint, Hootsuite Social Media Marketing Certification or Google Analytics Certification adds value to your resume.

Certifications formatting example

  • Hootsuite Social Media Marketing Certification
  • Digital Marketing Training Program XYZ Institute, Cityville, USA 2020
  • Certification: Google Analytics Certification


15 Skills For Your Social Media Manager Resume

The skills section of your social media manager resume allows you to highlight the specific competencies and abilities essential for success in the role. Include a combination of soft skills, hard skills and technical skills relevant to social media manager responsibilities:

soft skills

Soft skills

  • Communication
  • Creativity
  • Adaptability
  • Analytical Thinking
  • Relationship Building
hard skills

Hard skills

  • Social Media Strategy
  • Content Creation
  • Campaign Management
  • Audience Engagement
  • Data Analysis

Technical skills

  • Social Media Platforms
  • Social Media Management Tools
  • Analytics and Reporting
  • Paid Advertising
  • SEO and Keyword Optimization
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By including a well-rounded mix of skills, you can demonstrate your suitability for the social media manager role and your ability to effectively manage and optimize social media campaigns.


20 Social Media Manager Action Verbs

When crafting your social media manager resume, incorporating strong action verbs can make your accomplishments and responsibilities stand out. Here is an alphabetized list of 20 power words in the present tense specifically for a social media manager role:

  • Analyze
  • Collaborate
  • Create
  • Curate
  • Engage
  • Evaluate
  • Execute
  • Foster
  • Grow
  • Implement
  • Influence
  • Monitor
  • Optimize
  • Plan
  • Research
  • Schedule
  • Strategize
  • Track
  • Update
  • Utilize


Additional Resume Sections

Consider adding the following sections to your social media manager resume based on your specific circumstances and to enhance your qualifications.

  • Certification: Include a separate section to showcase relevant credentials, such as Facebook Blueprint, Hootsuite Social Media Marketing Certification or Google Analytics Certification.
  • Professional Development: Use a professional development section featuring workshops, seminars or marketing programs to replace or supplement your education section.
  • Awards and Achievements: If you have received recognition or awards for your performance, productivity, or safety record, include a section to showcase these accomplishments.
  • Volunteer Experience: Replace your work history section with a volunteer section if you have less than three years of experience. Use this space to demonstrate relevant skills or attributes, such as content creation, digital advertising or analytics.
  • Language Proficiency: Since marketing jobs can include a diverse range of employees, advertise your fluency in other languages as a workplace boon!
  • Memberships: Let hiring managers know about your membership to industry-specific organizations or unions.

Use a Cover Letter to Express Yourself

A resume is a concise overview of your skills and experience — a cover letter expands on this foundation. Add a cover letter to share one or two examples of how you excelled in similar roles or how your skills match a company’s needs. Use this sample as a guide or visit our helpful resources to boost your application.

Social Media Manager Resume FAQ

How should I format my social media manager resume?

Choose a clean and professional layout when formatting your social media manager resume. Use clear headings, bullet points and a consistent font throughout. Include a header with your contact information and a summary or objective statement. Organize sections for work experience, skills, education and certifications. Tailor your format to highlight your social media expertise and achievements.

Can I use a creative resume design for my social media manager resume?

Using a creative resume design can be effective for a social media manager resume, showcasing your ability to think outside the box. However, ensure the design is consistent with readability and professionalism. Strike a balance between creativity and functionality, incorporating elements such as visual branding, infographics or color accents that align with your brand and the industry you're applying to.

How can I tailor my social media manager resume to a specific job posting?

To tailor your social media manager resume:

  • Carefully review the job description and identify the specific skills and qualifications the employer seeks.
  • Customize your summary, skills and work experience sections to highlight relevant experiences and achievements that align with the job requirements.
  • Incorporate keywords from the job description throughout your resume to demonstrate your fit and catch the attention of hiring managers.