Sales and Marketing Manager
Recruited to develop and execute integrated sales and marketing plan for an entrepreneurial company. Spearhead B2B sales and marketing responsibilities, producing company image and marketing materials, managing website content, and propelling new business development. Present corporate services and solutions to customers. Source leads and deliver information on prospects to sales agents; train new merchant service agents on best practices. Manage trade show, networking association, and business expo participation to promote brand awareness.
- Successfully expanded market share by 30% through strategic sales initiatives and marketing leadership.
- Developed high-performance team of sales agents, leading to 31% increase in productivity.
- Recommended new contact manager software system to enable more accurate management of sales leads and more efficient tracking throughout sales process.
- Realized 13% increase in merchant enrollment by innovating new merchant programs and incentives to accelerate business.
- Achieved reputation for exceptional customer service and client retention rates.