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Social Media Strategist Resume Samples
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0-5 years of experience
Created and tested A/B email marketing campaigns, which resulted in response rate of 10% above the industry average
- Expanded client communities and assisted in locating target audiences by proposing social media strategies
- Increased brand awareness by 20% through the use of social media and helped maintain presence on the web
- Collected and researched data to compile into analytical reports in order to take the next step in brand awareness for the client
- Established Twitter pages and grew following by 17% by engaging with the community, using Twitter analytics, and proprietary software to find like-minded people
- Tracked daily content and marketing promotions to determine success and/or failure, in order to better understand consumer behavior
0-5 years of experience
Creates and implements social media strategies for high-profile clients across several verticals.
- Lead a social rebrand for A+E’s H2 network, resulting in a 98% increase in overall engagement across Facebook and Twitter
- Developed an on-air social strategy for HISTORY’s Pawn Stars, breaking the Nielsen SocialGuide top 10
- Launched a cross-platform social strategy supporting HISTORY’s Houdini
0-5 years of experience
Experience writing creative, magazine, newspaper, technical, blog and business pieces. Affluent in consensus building and teaming to develop brand social media strategies.
- Author of more than 350 published articles and contributor to two books
- Contributor to Huffington Post, Yahoo!, U.S. News and World Report, DeepakChopra.com, Social Media Today, Business2Community, The Rhino Den, Rant Sports, Save/Continue and Veterans United Network
- Managed Twitter, Facebook and blog for a following of more than 1.3 million; developed and executed a successful, large-scale social media program that curated a following of more than four million members through Facebook, Twitter, Google+, Pinterest, Reddit and Tumblr marketing strategies.
- Edited and conceptualized content, videos and blog posts; ensured content was SEO friendly with performance optimization
- Proficient in social media strategic development, community management, social engagement and compiling analytics
0-5 years of experience
- Developed and implemented social media strategy, increasing Facebook reach over 80%.
- Added and optimized SEO for entire website, including online store, resulting in a 60% traffic increase.
- Reviewed and reorganized store product categories to create a visually appealing storefront, improving shopability.
- Managed and optimized product offerings, conducting a SKU rationalization, researched and added new products to reinforce site message of being a comprehensive resource for the best breast related products.
- Aligned product descriptions with SEO strategy, writing all copy for new product offerings.
0-5 years of experience
WordPress articles on various topics including Miami’s luxury real estate market, credit card
processing relevant news, personal blog for client
- Developed campaign and brand messaging strategies for social media
- Worked with creative teams during creative development for campaigns
- Researched digital communities to identify influencers and develop/execute outreach strategies
- Created brand and campaign-specific best practices guides for social media usage
- Monitored online buzz to guide campaign maintenance strategies and assess effectiveness
- Wrote strategy briefs and oversaw their execution for branding campaigns
- Managed social media campaigns on major and niche social networks
0-5 years of experience
Oversee daily content development and community management for a social audience of nearly 15M
- Led [company name] rebrand and “First Comes Like” marketing campaign, including revitalizing brand voice guidelines, logo design,
- Manage over $2 million in annual spend for promotion of social content across Facebook, YouTube, Twitter and search
- Identify digital influencers and partnerships, and establish key relationships that convert into meaningful coverage for [company name]
- Successfully introduced a new brand voice and content strategy that increased social engagement by over 25%
0-5 years of experience
Developed and executed social media strategies for clients in the B2B and B2C markets; experience includes technology,
food and luxury categories.
- Collaborated with Agency Principal to create agency’s online voice and launch firm’s social media presence, and daily
- Originated and launched Macanudo Cigars’ social media presence across multiple platforms including Twitter, Facebook and foursquare; developed brand voice and personality; conceptualized and executed a year-long digital strategy.
- Utilized analytic tools to continually monitor progress and impact to stay reactive with current trends. Created monthly
- Supported Account and Creative Team with on-going research to identify consumer trends, market insights, and competitive intelligence.
0-5 years of experience
Daily, weekly and monthly postings in Facebook, Twitter, Pinterest, and Instagram, writing blog posts, helping to maintain editorial calendar and posting YouTube videos.
- Created content for social media channels as well as conceptualized new ideas for social media content, contests, and ROI strategies including creating tracking URL’s for all link’s back to sites
- In charge of keeping track of trends in the tattoo industry, and making sure that we are keeping current with all of the new and upcoming social media trends and best practices.
- Assisted in SEO and monitoring Google Analytics, Facebook insights, and YouTube and Pinterest statistics to create and effective ROI strategy.
- Wrote web content for new website to launch in April of 2014.
0-5 years of experience
Assisted the marketing manager in creating a 12-week pilot marketing plan to develop a brand for a new clothing company, & to prove to the company why Primero should be hired for a long-term contract
- Managed all social media platforms for a client, including Facebook, Twiter, Instagram, and Pinterest, interacting with users instead of just posting
- Increased Facebook followers by 1,300 in 6 weeks (pilot program is only halfway through), Twitter followers by 325, and Instagram followers by 130.
- Interacted with several retailers who are interested in selling the company’s products in their stores/on their sites
- Interacted with notable twitter users (Miss North Carolina, Nordstrom, Gadget Flow) who showed interest in wearing and featuring the product
- Designed and ran online contests using WooBox to promote the clothing brand, while also gathering e-mails for newsletter lists and future promotions
- Wrote blogs and newsletters to be used on the clothing company’s website and in e-mails
0-5 years of experience
Created a social media strategy providing a dynamic online presence on multiple platforms.
- Developed and Designed a monthly eNewsletter using MailChimp.
- Increased organic traffic on social channels by 20% within six months.
- Directed real time monitoring of online media.
- Developed Email marketing ideas; contributed creative input.
0-5 years of experience
Developed and executed user-generated campaigns that resulted in tripling of web traffic.
- Served as a Creative Producer for the creation of a new Web 2.0 website to include
- Advised marketing and PR departments on online ad buys, new media partnerships & web
- Trained company’s PR and Marketing staff on WordPress and professional level use of
0-5 years of experience
- Managed the day-to-day execution of social media messaging to targeted demographics by writing clear, compelling communications and feature stories for website and multiple platforms
- Created and executed content strategy, resulting in an organic 50% increase in Facebook likes over a four-month period
- Secured cause-driven social media placement and developed influencer partnerships
- Spearheaded the formalization of content creation, maintenance and sustainability guidelines
0-5 years of experience
Interacted with news team to produce a weekly television and radio show, while managing all social media accounts.
- Wrote social media content and monitored analytics.
- Increased weekly Facebook Fan Page “Engaged Users” by 63%, “People Talking About This” by 68% and “Reach” by 24%.
- Scheduled national and local guests.
0-5 years of experience
Researched client’s market to measure their current social presence
- Executed and developed social media strategies for a diverse client base
- Built social media infrastructure that produced verifiable results for companies
- Acquired 50% of all-time client database for [company name]
- Networked at events to represent integrity of company and generated sales leads
- Created, monitored, and delivered metrics packages for client base
0-5 years of experience
Develop and implement integrated social/digital strategies to promote Sanford’s five centers of excellence along with other operational stakeholders
- Managed day to day execution of social media messaging for a $3.8b organization
- Cut costs by $18k a month by utilizing internal resources verses external vendors including writing, design and strategy development
- Educate physicians, experts and operational leaders on platform and content strategies to execute the overarching goal of Sanford – to promote the work of health and healing
- Advocate for integration of new media in traditional marketing campaigns
- Mitigate and deliver on social demands for an organization of 26k employees spread over eight states and four
- Developed and executed implementation of social persona and new graphic content strategy
- Saved the organization $50k by designing the creative and UX of the recently launched Sanford Patient App
0-5 years of experience
Served as an Associate Producer for the Top 100 Golf Pro- Am Championship (Legacy of the Links.)
- Compiled and coordinated vacation packages. Recruited guests for vacation options, organized trip activities, transportation
- Composed press releases & newsletter content (CORFAC International.)
- Published & conducted all interviews with “Featured Agents” in corporate digital newsletters.
- Managed all of the company’s social media for sponsorships including the Farmers Classic Tennis Tournament.
0-5 years of experience
- Created and executed a social media strategy for Red Bull North America to recruit 25 of the top university students to the Red Bull Graduate Program
- Wrote press releases to announce new clients and news regarding the [i4c] Campaign and [company name]
- Conducted media relations outreach to secure press coverage for the [i4c] Campaign
- Generated social media content for touchPoint, [i4c] Campaign and clients (Facebook, Twitter, LinkedIn, blogs, Pinterest, YouTube)
- Utilized content management systems including WordPress & Drupal to maintain web site
- Oversaw several interns to assist with tasks required by the marketing department
0-5 years of experience
Digital brand and social media strategist for [company name].
- Developed customer facing marketing supporting third party partnerships
- Optimized customer engagement through the execution of social media with a team of videographers, photographers, and device-based social network posters
- Produced detailed editorial calendar for social and digital executions
- Leveraged social media networks and strategic partnerships with bloggers, media, and partner brands
- Oversaw and approved all visual social creations (video/stills)
- Partnered with production team on the creative direction and execution of the $8 million “Road to Crossroads†exhibit.
0-5 years of experience
- Developed and implemented comprehensive Social Media strategy for executive leadership consulting firm
- Managed day-to-day Social Media presence for organization using Twitter, Facebook and LinkedIn
- Produced and edited various photos and videos for the web and social media
- Assisted with website design and implementation using WordPress
- Created a reference guide for executives on how to use and understand Social Media
- Designed a workshop on “How to use Social Media for your career” for a group of 20+ people
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
