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How to Format a Salesman Resume
Resume formats determine how you organize the sections of your resume and, thus, which of your qualifications you emphasize. Ultimately, the format you choose will determine which strengths you will want to highlight. Let’s look at these two sample candidates to better understand how to leverage a resume format.
These candidates have similar skills and work history but the first one shows years of experience in the workforce, while the second candidate shows less steady employment.
The first candidate can use a chronological resume to demonstrate their experience. The second candidate can choose a functional resume to show off their skills instead of a lack of experience. We’ll highlight their similarities in bold to show how you can format your resume using these two strategies.
1. Candidate A - Chronological Resume
Salesman
- 9 years in the workforce
- 3 years at this job
- BS Telecommunications
Work Experience
- Evaluated and advised customers on the best possible fencing solution for their homes.
- Drove in over $500,000 in sales during the initial year as a full-time salesman.
- Spearheaded marketing efforts to revamp the website while improving the company's image.
- Oversaw and monitored final installation for over 200 projects.
2. Candidate B - Functional
Salesman
- 11 months in the workforce
- 6 months at this job
- BA Visual Effects and Motion Graphics
Summary of Qualifications
- Answered customers' questions and diffused difficult customer situations. Worked with a variety of ages and diverse backgrounds.
- Dealt with sales, money handling and sale distribution
- Created a respectable and professional friendship with clients by performing a professional detailed demonstration of the product and also encouraged business return.
Salesman Resume Samples
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Candidate Info
years in workforce
years at this job
Telecommunications
Salesman
Evaluated and advised customers of the best possible fencing solution for their homes.
- Drove in over $500,000 in Sales during initial year as full time salesman.
- Spearheaded marketing efforts to revamp website while improving the company's image.
- Oversaw and monitored final installation for over 200 projects.
Candidate Info
months in workforce
months at this job
Visual Effects And Motion Graphics
Salesman
Customer service, answered customers questions and defused difficult customer situations. Worked with a variety of ages and diverse backgrounds.
- Dealt with sales, money handling and sale distribution
- Created a respectable and professional friendship with clients by performing a professional detailed demonstration of the product and also encouraged business return.
- Encouraged team work by having a fun but professional work atmosphere.
Candidate Info
year in workforce
year at this job
Arts
Salesman/used Car Manager
Followed established guidelines to negotiate/sell new and used cars assisting clients on all facets of the vehicle buying process.
- Managed a staff of five.
- Purchased vehicles from Auto Auctions and coordinated transportation back to dealership.
- Reconditioned purchased and trade-ins for retail.
- Designed marketing strategies, TV Commercials and was the televised person or voice on local radio stations
- Negotiated the process of deals and structure to be submitted to lenders, closed follow-up with customers to seek referrals and additional sales opportunities.
- Top Salesman & Top Gross every month.
Candidate Info
years in workforce
years at this job
High School Diploma
Associate of Science
Salesman
Maintained excellent customer service skills and sales performer.
- Demonstrated excellent communication skills by working with people daily of diverse backgrounds.
- Developed skills in prioritizing, organization, decision making, time management, and verbal/written communication skills.
- Skilled in areas of order processing, inventory control, and cashier management.
- Managed cashiering activities in areas of purchasing, returns, and exchanges, and enforced store policies.
Candidate Info
year in workforce
year at this job
Accounting
Salesman
Sale shoes, handled the right size to customer, checked both shoes are not defective.
- Organized section, placed shoes in order, include price, color and company.
- Received shipment, counting number of box received are correct including packing list.
- Labeled merchandise, price and separated merchandise in order.
- Organized section, condensed and removed old merchandise.
- Customer service communicated with customer and answered call from the talk walk-in.
Candidate Info
years in workforce
years at this job
Senior Insurance Salesman
Acquired, maintained and serviced over 650 clients resulting in over a half million dollars in commissions for the firm.
- Maintained complex scheduling system for garnering new business and retaining existing clients resulting in less that 5% attrition annually.
- Identified appropriate products for clients resulting in a 98% customer satisfaction rating.
- Charged with the collection of customer payments and the accurate accounting of those funds.
- Underwrote and Endorsed customer policies with 100% accuracy
Candidate Info
years in workforce
years at this job
Industrial Technology
Mechanics/mechanical
Salesman
Increased corporate visibility and enhanced customer satisfaction.
- Exceeded company expectations, through personal and professional goal setting and long range planning.
- Developed strategy of prospecting, with individual customer base and follow-up, resulting in a 300 % company growth.
- Learning knowledge and maximizing each different automobile's umbrella line, each their own classes and descriptions.
Candidate Info
years in workforce
High School Diploma
Business Administration
Electronics Salesman
- Marketed the company’s products in a positive light
- Worked within a results-oriented team with established monthly goals
- Actively participated in simulated training models, sales meetings, and all continuing education offered by the company
- Organized all related customer files and order history to ensure maximum customer satisfaction and overall performance
- Assisted each customer through decision-making process with sound product knowledge while appealing to wants and needs
- Maintained proficient levels of use with all technology
Candidate Info
years in workforce
months at this job
Minors: Psychology And Sociology
Salesman
- Generated sales via cold calls and sales leads
- Mastered the technologies behind flooring and crack repair
- Demonstrated and trained consumers on how to use crack repair products
- Maintained customer relationships through follow-ups that reassessed their needs
- Instructed laborers when beginning a new floor installment
- Coordinated with plant managers to ensure seamless operation
- Scheduled information sessions with potential customers
- Delivered 25 brochures per week in Midwest states to seek and execute sales
Candidate Info
year in workforce
year at this job
High School Diploma
Car Salesman
Instituted sales based on customers' needs
- Educated customers about sales and promotions in a friendly and engaging manner
- Guided new employees on customer service policies and service standards
- Sold 165 cars during first year
- Sold 20 cars a month 4 times per year
Candidate Info
years in workforce
months at this job
Ag Leadership And Development
Salesman and Cart Staff
Assisted in processing and replenishing merchandise and monitoring floor stock
- Maintained awareness of promotions, advertisements and pricing structures
- Managed all aspects of the golf cart attendants and their responsibilities
- Greeted clients as they arrived and organized their equipment before they began playing
- Maintained facility appearance by helping out with course grooming, litter pick up, and cart maintenance.
- Provided assistance to club members in a positive and professional manner to determine and fulfill their needs to ensure high levels of customer satisfaction
Candidate Info
years in workforce
years at this job
Business Management
Inside Salesman
Assessed competitors by analyzing and summarizing competitor information and trends; identifying sales opportunities.
- Developed sales opportunities by researching and identifying potential accounts; soliciting new accounts; building rapport; providing technical information and explanations; preparing quotations.
- Closed new accounts by answering telephone, fax, and e-mail inquiries; verifying and entering information.
- Filled orders by transferring orders to fulfillment; communicating expected delivery date; explaining stock-outs.
Candidate Info
years in workforce
year at this job
Business Management
Mortgage Loan Originator/salesman
Contacted new and existing customers to discuss how their financial needs could be met through specific products and services.
- Used state-of-the-art technology to conduct credit, underwriting and financial analyses to qualify clients for various loan programs.
- Sold and managed on average over $3 million in volume a month.
- Recorded highest individual sales call evaluations in the company for multiple months.
Candidate Info
years in workforce
years at this job
Business Administration
Owner/salesman
Establishing and managing an Internet sales business selling watches, sunglasses, eyeglasses, and makeup directly to the consumer
- Providing clear communication and excellent service to customers, including offering returns and warranties
- Successfully growing the business to more than $10K in monthly sales within less than a year with minimal startup costs
- Earning a top seller rating through generation of no negative feedback on over 2000 transactions
Candidate Info
years in workforce
years at this job
High School Diploma
Salesman
Calling on a series of grocery and convenience stores to sell them products from the company portfolio while managing the inventory in each account.
- Meet or exceed monthly revenue and volume sales goals assigned to me each month.
- Have consistently grown each different sales route assigned to me by at least 12% above prior year.
- Brought in above $2-million in sales revenue each year as a salesman.
- Provide above average customer service.
- Implement marketing strategies each month to increase sales.
- Merchandise all products inside each account to a very high standard.
- Deal with problems effectively and independently when possible.
Candidate Info
years in workforce
years at this job
High School Diploma
Agribusiness And Science Technologies
Salesman
Communicated with customers regarding their product needs
- Suggested to customers more effective ways to generate revenue
- Submitted complete daily orders on time using handheld technology
- Communicated with and supervised drivers on daily tasks regarding customer orders
- Self-managed on a daily basis; communicated with upper management with goals and objectives weekly
Candidate Info
years in workforce
years at this job
Various
Salesman
LEAD appliance salesman at a large electronics & appliances store where I directed the appliance side, including the training of new sales people, merchandising, pricing of markdowns, displays, commercial sales and more.
- Responsible for selling a wide variety of in stock appliances, and 90% of all special order items
- Serviced all the commercial accounts & established good working relationships with many builders, property mangers', and real estate agents
- Averaged $1 million a year in sales
Candidate Info
years in workforce
years at this job
High School Diploma
Salesman
Communicate with customers to find out what kind of items or help they require both in-store and over the phone
- Ensure all customers leave happy and that their sales go through in a timely manner
- Stock shelves with product so that the items are always represented
- Written many different sales reports for management detailing sales trends and goals over the years
- Has achieved the #1 salesman for warrantee sales for the past 5 years
Candidate Info
years in workforce
years at this job
Salesman
Understands different automobiles by studying characteristics, capabilities and features.
- Qualifies buyers by understanding buyer's requirements and interests.
- Meeting and matching buyer's requirements and preferences.
- Closing sales by overcoming objections, sales, and negotiating price.
- Updates knowledge by participating in further educational opportunities.
- Meeting company and personal sales goals.
Candidate Info
years in workforce
years at this job
High School Diploma
Route Salesman
Consistently increases and meets corporate sales quota by practicing and teaching up-selling strategies.
- Ensures all customers are served and well stocked on assigned delivery date.
- Effectively maintain accounts receivables and billing issues.
- Performs daily DOT truck inspection and have kept a safe driving record with no accident.
Candidate Info
years in workforce
years at this job
Accounting
Salesman
Develop and seek out new account business.
- Worked with clients in kitchen remodeling.
- Answered customer questions regarding products, prices and availability.
- Exceeded targeted sales goals on a consistent basis.
Candidate Info
years in workforce
months at this job
Salesman
Set record for most sales made in a single month
- Only employee to receive a raise due to outstanding performance
- Provided outstanding customer care ensuring positive purchasing experiences
- Developed knowledge of coffee and coffee machines to guarantee accuracy
- Tracked sales made throughout shift and entered customer data into [company name] databases
Candidate Info
years in workforce
years at this job
High School Diploma
Cosmetology
Salesman
- Maintained great exceptional customer service every weekend.
- Consistently exceeded sales goals while effectively managing appropiate areas and multi-tasking.
- Setting up every morning and closing down at the end of the day every.
- Consistently restocking throughout the day.
Candidate Info
years in workforce
years at this job
Salesman
The Carrier salesman for dealership.
- Carrier Awards: 2004 Quadruple Double Sales, 2004 Most Improved Dealership, 2004 Record Breaker, 2007 Next Level, 2007 Triple Double Sales, 2011 Triple Double Sales.
- Additional sales include Red Dot, APUs, trailers, etc.
- Previous experience as mechanic enhances ability to identify customer's needs and counsel to best product.
- First priority is always customer service and following through with what you promised.
Candidate Info
years in workforce
years at this job
High School Diploma
Salesman
Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
- Answer questions regarding the store and its merchandise.
- Greet customers and ascertain what each customer wants or needs.
- Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
- Maintain records related to sales.
- Sell promotional items to businesses.
Candidate Info
years in workforce
months at this job
History
Salesman
Updated consumers on all promotions and advertisements
- Sold and distributed relevant merchandise
- Conducted the tasks of opening and closing the register
- Maintained a healthy and efficient work environment
Candidate Info
months in workforce
months at this job
Mechanical Engineering
Sears Salesman
Trained new employees on computer systems and customer service
- Developed innovative selling and storage strategies to maximize productivity.
- Given a company car to travel across neighboring states to repossess semi-trucks
- Worked directly with clients and managed listings for multiple realtors.
Candidate Info
years in workforce
years at this job
Business Management
Car Salesman
- Operate from the internet and sales floor assisting clients in the purchase and ownership experience while providing an excellent level of service.
- Establish positive relationships with new customers by meeting and greeting, fact finding, and building rapport.
- Follow up with customers to maintain a relationship and earn repeat business and referrals.
- Maximize customer communication and retention through the use of Vin Solutions to maximize gross profits.
- Top 10 volume and gross Sales Consultant while maintaining 98% customer satisfaction index.
Candidate Info
years in workforce
months at this job
Education And Human Sciences
System Design Specialist/salesman, La Vista, NE
Responsible for designing solutions for customers' broken foundations and/or radon mitigation.
- Deliver quotes using structured sales process designed around educating customers on which solutions are best for them.
- Ranked second in sales as early as August, 2014
- Closing ratio regularly exceeds company average
- Continues to grow and deliver higher sales and closing ratios for personal and company success.
Candidate Info
years in workforce
years at this job
High School Diploma
Salesman
Communicated product knowledge to customers on sales floor to help them buy furniture
- Received emails & phone calls from various wholesalers; insured all orders were fulfilled
- Lead salesman responsible for delegating multiple tasks to fellow co-workers
- Unloaded and properly put away inventory in warehouse
Candidate Info
years in workforce
years at this job
Political Science/public Administration
Salesman, Purchaser, Servcie Data Specialist
- Salesman, Purchaser and Account Rep for the top 5 producing regions company wide.
- Review, evaluate, negotiate and secure product needed to continue high regional productivity.
- Establish and nurture relationships with nationwide vendors to secure needed inventory.
- Strong goal and production oriented producer.
- 4 of the 6 regions are consistently in the company's top 5 producing regions monthly and quarterly.
- Increased 6 regions sales and productivity by 25%.
- Recognized for contributions to record-setting sales figures, territory startup/expansion and new account development.
Candidate Info
years in workforce
months at this job
Aviation Maintenance Technology
Foreman/salesman
- Supervised and delegated work crew
- Performed customized construction and repair work specific to the job
- Sold roofing jobs for the company
- Operated forklifts and other heavy machinery
Candidate Info
years in workforce
years at this job
Finance
Shop Foreman, Tire Salesman
Manage 8 workers, schedules, and work hours
- Make sales calls to customers and businesses
- Provide attentive customer service and build customer relationships with long-term clients
- Sell appropriate tires and mechanical work
- Deliver personalized advice to help clients maintain vehicles
- Work with CRM software to log mechanical work and sales
- Handle thousands of dollars of company cash to be accounted for and deposited
Candidate Info
years in workforce
years at this job
Education
Salesman
Promoted through the ranks to the highest level sales position with this iconic department store
- Sell merchandise in numerous departments, with major focus on Lawn and Garden, Tools and Hardware, and Fitness departments
- Have taken personal responsibility to learn details of variety of department's products to enable cross-selling, increasing value to company
- Selected base pay with sales commission pay structure because of confidence in personal sales energy and drive
- Have received in-depth training in wide variety of facets of sales, including customer service, customer relations, up-selling, sales add-ons, persuasive selling, and conflict resolution
- Received and perfected annual training on new products, particularly in lawn and garden, and tools
- Have received multiple awards for being Number One Salesman, based on performance and revenue
- Function as cooperative team member or leader, as needed
- Have been flexible and adaptable in changing economic conditions of company
- Relate easily and effectively to diverse customer population
Candidate Info
years in workforce
years at this job
Business Administration
Salesman, Truck Driver, Detailer
- Responsible for operating a box truck in a safe manner to transport goods
- Prompt costumers to buy top of the line products with a successful means of production
- Interacting with new clients on a daily bases
- Encourage new clients to buy products through one on one interactions
- Traveled from location to location to detail costumers car at top quality
Candidate Info
years in workforce
months at this job
Health Education
Sales Consultant/ Automobile Salesman
- Provided excellent customer service while greeting and welcoming visitors.
- Understand automobiles by studying characteristics, capabilities, and features
- Develops buyers by maintaining rapport with previous customers
- Qualifies buyers by understanding buyer's requirements and interests in a new vehicle
- Demo automobiles, explaining characteristics, capabilities, and features; taking drives; explaining warranties and services.
- Closes sales by overcoming objections, negotiating price; completing sales or purchase contracts
Candidate Info
years in workforce
months at this job
Communication
Salesman
Greet customers and ascertain what each customer wants or needs.
- Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
- Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
- Watch for and recognize security risks and thefts, and know how to prevent or handle these situations.
- Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits.
Candidate Info
years in workforce
years at this job
Statistics
Applied Statistics
Fragrance Salesman
Advise customers by providing information on products.
- Document sale by creating or updating customer profile records.
- Process payments by totaling purchases; processing checks, cash, and store or other credit cards.
- Keep clientele informed by notifying them of preferred customer sales and future merchandise of potential interest.
- Contribute to team effort by accomplishing related results as needed.
Candidate Info
years in workforce
months at this job
High School Diploma
Salesman
Canvassing new neighborhoods for prospective jobs
- Worked closely with homeowners walking them through the claim process
- Closely inspected homes and made a determination on the damage
- Met with insurance adjusters to help walk the homes during adjustments
Candidate Info
years in workforce
months at this job
Salesman
Skilled salesman with a natural adeptness to promote products.
- Ability to identify and analyze potential clients to increase profits.
- Within first 30 days breaking numbers of previous leaders.
- Innovative approach to sales including demonstrations and a high level of enthusiasm.
Candidate Info
years in workforce
years at this job
High School Diploma
Business
Business
Salesman
Operates cash register and handles sales for over 400 customers per week.
- Organizes merchandise and store products.
- Provides efficient and great customer service.
- Assists supervisor with store operations.
- Deejays events and promotional functions.
Candidate Info
years in workforce
years at this job
High School Diploma
Salesman/counter Clerk
Assist customers with purchases and process sales transactions.
- Receive, retrieve, and maintain inventory.
- Replenish showroom inventory and keep showroom and warehouse in order.
- Make deliveries and pick up merchandise in company vehicle.
- Visit customers and potential customers to increase business contacts and sales.
Candidate Info
years in workforce
years at this job
Retail Service Representative (salesman)
Pursues superior market position for products within designated route
- Implements themed promotions, marketing programs, and merchandising strategies for designated route
- Provides retailer service and merchandising for route
- Administers product rotation policy
- Communicates significant market conditions to retailers and employees
- Develops and improves account relationships for designated route
- Provides support of special events as required
- Creates product and merchandise forecasts, and the sales orders for designated route
Candidate Info
years in workforce
years at this job
High School Diploma
Salesman/counter Clerk
Assist customers with purchases and process sales transactions.
- Receive, retrieve, and maintain inventory.
- Replenish showroom inventory and keep showroom and warehouse in order.
- Make deliveries and pick up merchandise in company vehicle.
- Visit customers and potential customers to increase business contacts and sales.
Candidate Info
years in workforce
years at this job
Business
Salesman
Constructed marketing strategy for espresso bar
- Educate customers on high end tobacco products
- Building rapport and trust to establish new clientele
- Responsible for creating a comfortable and enjoyable experience for customers
Candidate Info
years in workforce
year at this job
Salesman I
would help all customers that came into store
- Repaired and fixed Archery equipment
- Taught and explained safety procedure on shooting a bow safely
- Ordered and spoke to all huge inventory manufactures
- Was responsible for opening and closing of the store
Salesman Resume Success Stories
Salesman Resume FAQ
How do you describe a salesman on a resume?
A great way to describe yourself as a salesman on a resume is by marketing your best skills. Explain how you maintained excellent customer service skills with an impeccable reputation as a top sales performer.
A strong salesman demonstrates excellent communication skills by working with people of diverse backgrounds daily. They also develop skills in prioritization, organization and time management, with particular prowess in delivering persuasive sales pitches.
What should a sales rep put on a resume?
Your resume should prominently feature your best skills and accomplishments that are most relevant to each job you apply for. You can reference your skills when describing your work experience and include them as a list in a separate section of your resume.
Here’s a comprehensive list of skills employers will want to see on your resume when applying for a job in sales so you can select the ones you have:
- Growth mindset
- Initiative
- Flexibility
- Business knowledge
- Persuasion
- Cold calling
- Customer retention
- Consulting
- Scheduling
- Public relations
- Marketing
- Networking
- Researching
- Sales software proficiency
- Product knowledge
- Active listening
- Verbal communication
- Setting goals
- Organization
- Time management
- Strategic thinking
- Demonstration skills
- Dedication
- Leadership
- Motivation
- Project management
- Data analysis
- Territory management
- Objection management
- Customer relationship management
- Sales pitch development
What is a salesman's job description?
Salesmen ensure that customers are satisfied and adequately taken care of while making a purchase and establishing new accounts for their employer. A job description for this role may look like this:
Looking for an effective salesman with impeccable interpersonal and customer service skills who thrives in high-stress situations and possesses strong ethics and business acumen. Must be an analytical problem solver, responsible for selling products and meeting customer needs.
What are a salesman's responsibilities and duties?
Salesmen are an important element of business success. They present, promote and sell products and services using unique negotiation skills to existing and prospective customers.
They are responsible for performing cost-benefit and needs analysis of existing and potential customers to meet their needs. Salesmen also help establish and develop strong customer relationships.
Typically a salesman starts their day by:
- Greeting customers.
- Helping customers find items in the store.
- Checking for stock and inventory.
- Providing customers with information about items.
- Ringing up purchases.
- Elevating complaints to management.
Salesman Duties and Responsibilities
A Salesman must complete several tasks to close sales, meet sales quotas and create revenue for their employers. In reviewing several job listings for this profession, we found the following are among the core duties and responsibilities of a Salesman.
Generate Sales As one would expect, the main responsibility of a Salesman is to complete sales to consumers or clients. A Salesman must adequately explain his or her company's products or services through presentations, brochures, videos and other materials. Salesman must apply persuasive methods as needed.
Build Sales Leads Through referrals, business directories and even cold calling, Salesmen must create sales leads in order to pursue new clients. Salesmen also follow up on sales leads that might be generated by other employees or departments within the company.
Maintain Sales Accounts Customer satisfaction and retention are important aspects of a Salesman's responsibilities. Salesmen must regularly call or visit existing clients to ensure that they are still happy with using the product or services and to explain new products and services as they are made available.
Salesman Skills
One would not be effective as a Salesman without possessing strong interpersonal, verbal communication and organizational skills. Salesmen should be detail- and goal-oriented individuals who can deliver excellent customer service and have the ability to work independently. A strong sense of marketing is a plus for this profession. In addition to these general skills, a Salesman could be expected by potential employers to possess the following skills. Core skills: Based on job listings we looked at, employers want Salesmen with these core skills. If you want to work as a Salesman, focus on the following.- Demonstrating specific product functions and uses
- Building strong customer relations with existing clients
- Monitoring sales and market trends within specific industries
- Coordinating delivery of product or services
- Understanding pricing strategies
- Bilingual
- Proficiency in Microsoft Office products, such as Word, Excel and PowerPoint
Salesman Resources
The following are among the best industry resources we found that could be helpful as you continue your research of a career as a Salesman. Both online and print resources are listed here. On the Web
The Sales Blog - Professional speaker and
sales leader Anthony Iannarino posts tips and personal insight into a sales career. Also offers a podcast.
Jeffrey Gitomer's Sales Blog - This blog offer career tips and strategies, such as how to improve listening skills and ways to follow up with potential clients.
Top Sales World - An online publication providing articles and features written by sales professionals. Contains career advice, suggested readings and links to various resources for Salesmen. Industry Groups
The Sales Association - An organization supplying professional development and networking opportunities for Salesmen, mainly through live conferences and webinars.
National Sales Network (NSN) - Founded in 1992, this nonprofit organization provides professional training and support for Salesmen, in addition to networking opportunities. It offers seminars to develop sales skills and an annual conference with keynote speakers, workshops and panel discussions.
National Association of Sales Professionals (NASP) - Started in 1991, NASP provides Salesmen with certification information, online training, articles and networking opportunities. Books
Little Red Book of Selling: 12.5 Principles of Sales Greatness - A short but informative book discussing effective sales techniques.
Secrets of Closing the Sale - A detailed overview of effective techniques Salesmen can use to explain products and services and overcome challenges to get results.
The Inside Game: How to Become a Top Performing Salesperson and Enjoy Every Step of the Way - A look at what makes a successful Salesman and how to apply these methods to sales in any industry.