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Real Estate Salesperson Duties and Responsibilities
To accomplish their primary goal of helping clients to buy, sell or rent property, a Real Estate Salesperson performs many tasks. We analyzed several job listings to identify these core Real Estate Salesperson duties and responsibilities.
Solicit New Clients A Real Estate Salesperson must always be on the lookout for potential new clients to buy, sell, and rent properties. They must take advantage of any new leads, turn them into appointments, and convince prospective clients to work with them.
Track Local Market Conditions A Real Estate Salesperson needs to have in-depth knowledge of the local area and real estate market. They should know market trends and neighborhood data, and regularly preview local homes to have a sense for what is on the market.
Guide Clients Whether the client is buying, selling or renting, the Real Estate Salesperson walks them through each step of the process. They advise clients on prices, mortgages and market conditions. As the process advances, they help draft contract paperwork and guide negotiations.
Search for Properties When a client is seeking a new property, the Real Estate Salesperson is their guide. They work with the client to understand their needs and then generate lists of potential properties. They also take the client to visit the properties, and answer any questions.
Market Properties When assisting a client in selling or renting a property, the Real Estate Salesperson must promote the property to potential buyers or renters. They help the client get the property ready for viewing, use advertisements and listing services and regularly host open houses.
Real Estate Salesperson SkillsSelf-starters and energetic promoters, a successful Real Estate Salesperson is creative and relentless. They have exceptional people skills, but can also negotiate and make solid business decisions. In addition to these general skills and personality traits, employers are seeking Real Estate Salesperson candidates with the following skills. Core skills: Based on job listings we looked at, employers want Real Estate Salespersons with these core skills. If you want to work as a Real Estate Salesperson, focus on the following.
- Active real estate/broker license
- Proficient in Microsoft applications, including Outlook, Excel, PowerPoint, Word
- Ability to learn and adapt quickly to changing business and client needs
- Effective verbal and written communication skills
- Ability to work remotely and independently meet timelines and deliverables
- Well organized, self-disciplined and professional
- Proven track of successful sales record
- Proficient in Salesforce
- Marketing experience
Real Estate Salesperson Resources
We searched the Web to find the best industry resources to help you continue exploring a career as a Real Estate Salesperson. From thought leaders to industry groups, this list is packed with opportunities to learn, connect and engage. On the Web
Maximum Exposure - An experienced professional shares their expertise through tips, advice, buyer/seller guides and much more.
Matrix - Learn all there is to know about the relationship between real estate and the economy from this thorough blog.
GeekEstate - Find tons of quality posts on by quality posts by contributors with experienced real estate and marketing backgrounds. On LinkedIn
The Real Estate Networking Group - A huge networking group for anyone working in residential or commercial real estate.
Real Estate Agent Extreme (Real Estate Brokers, Realtors, Real Estate Professionals) - Join this group to network and find jobs in real estate. Industry Groups
National Association of Realtors - Read up on news and trends, and learn about many professional development opportunities.
American Real Estate Society - Find out about research and education opportunities in real estate. Real Estate Salesperson Books
Real Estate License Exams For Dummies - All the information you need to pass the real estate license exam and become a professional Real Estate Salesperson.
Your First Year in Real Estate, 2nd Ed.: Making the Transition from Total Novice to Successful Professional - This book contains the essential knowledge needed to succeed in today's real estate market as a beginner.
Mastering the Art of Selling Real Estate: Fully Revised and Updated - Considered an essential read for any Real Estate Salesperson, this book provides tricks, tactics and solid information to becoming successful in the field.
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