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How to Format a Sales Representative Resume
You can describe your sales experience in two ways: you can take a skills-based approach and write a functional resume or an experience-focused document with a chronological or hybrid resume.
We can look at these two sample candidates to see the pros and cons of using these resume formats. Our first candidate has over 12 years of experience, so they use a chronological approach to demonstrate their gradual career progression and the slow growth of their client portfolio.
Candidate B has only two years of experience but uses a functional resume to demonstrate strong sales, management and customer service skills.
1. Candidate A — Hybrid or Chronological Resume
Pharmaceuticals — Sales Representative
Candidate Info
- 12 years of experience
- 4 years at this job
- HS High School Diploma
Work History
Sales Representative, Dufilho Pharmaceuticals
September 2018 - current, New Orleans LA
- Oversaw and maintained a client list of 48 accounts spread over five parishes.
- Studied and promoted new products related to blood pressure, glucose levels and surgical procedures.
- Maintained a revenue growth of 12% per year.
2. Candidate B — Functional Resume
Agriculture — Sales Representative
Candidate Info
- 2 years of experience
- 1 year at this job
- HS High School Diploma
Professional Skills
Sales
- Solicited $80k of new business by cold-calling customers.
- Conducted multiple workshops and seminars at agriculture county fairs.
- Consistently reached or exceeded seasonal sales goals.
Customer Service
- Retained 98% of clients by scheduling regular dinners, meetings and touch bases.
- Assisted customers with the purchase or addition of lines of service.
- Frequently offered repeat customers exclusive discounts to retain business accounts.
Sales Representative Resume Samples
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Candidate Info
years in workforce
years at this job
Accounting
Accounts Manager, Sales Representative
Primary account manager for a $1.2 million customer base.
- Provided profitable price quotes and established payment and credit terms to customers.
- Increased customer base sales by 60% and gross profit by 42% within a two year period.
- Exceeded monthly sales goals and new customer penetration.
- Introduced and sold new products to customers.
- Successfully contributed to all company sales team product promotions.
Candidate Info
years in workforce
years at this job
Business Administration
Professional Sales Representative
Successfully drive sales performance in local market by effectively managing a complex suite of products. Demonstrate good decision making by delivering appropriate product messaging, information and resources to targeted customers to maximize revenue.
- Exceeded target product objective for 2013 and 2014. Averaged 106% to plan in 2014 and 102% to plan in 2013.
- Successfully developed strategy to drive business growth in 2013 throughout territory. Increased client base by 20% and turned negative sales trend to a positive 15% growth through 2014.
- Responsible for coverage of two territories through 2014 due to employee downsizing.
- Top 20% Performer in the nation in 2013.
- Top 10% Performer in the nation in 2011.
Candidate Info
years in workforce
years at this job
Sociology
Spanish Fluency
Territory Sales Representative
Consulted Information Technology directors on buying and management strategies in regard to their company's software licensing and IT infrastructure
- Negotiated pricing with vendor suppliers such as major software publishers and technology manufactures to fit customer's budget and generate maximum gross profit
- Managed relationship with distribution channel partners and determined proper sourcing methods depending on product category and discount margins
- Utilized SAP software daily in order to track pipeline activity and analyze sales trends
- Developed solution oriented proposals for schools and government agencies which included price quotes and insured proper fulfillment of IT purchases
- Increased gross profit percentage in given sales territory approximately 50% year over year
- Acquired Microsoft, VMWare and Cisco Sales certifications and successfully completed specialized sales/ business development training courses
Candidate Info
years in workforce
years at this job
Human Resources Administration
Territory Sales Representative
Achieved "top 10% sales ranking as a sales representative" with tenure in the company.
- Responsible for consistent growth in new business for the Atlanta territory market share.
- Consistently at 100% of first-line product and over 95% of second-line product.
- Led region in the amount of Conversion Scripts generated in quarter for the District.
- Designated as team lead at conventions to promote products and company branding.
- Achieved 1st place in contest for the most conversion of competitor's scripts.
Candidate Info
years in workforce
years at this job
Business Administration
Regional Sales Representative
Responsible for meeting and exceeding individual sales goals, prospecting, cold-calling, securing, and maintaining new business
- Consistent top 10-performer in Dallas office
- Generated an average of 170% to monthly sales goal
- One of four representatives selected to advance to outside sales role
- Develop sales strategies for existing accounts, while identifying new business prospects that are a good fit for [company name]
- Manage prospective leads and existing accounts through the SalesForce CRM platform to accurately forecast revenue and develop long-term business partnerships
- One of 8 representatives chosen nation-wide to pilot sales for top tier merchants
- Led team for 2014 in both restaurants and total closed deals.
- Launched 3 new regions for [company name]
- Top performer in 6 different regions across the country
Candidate Info
years in workforce
years at this job
Zoology
Outside Sales Representative
Top 10 sales representative for 2014 with 1.55 million in sales and an 11% growth rate.
- Top 5 rookie sales representative for Macmillan HE for the 2012 - 2013 sales year.
- Net sales of $1.4 million for the 2012 - 2013 sales year, 7% year over year growth.
- Highly focused; able to consistently achieve sales objectives through effective account management and commitment to customer satisfaction.
- Build lasting business relationships through performance and credibility. Develop positive rapport with people at all levels of responsibility.
- Excellent verbal and interpersonal skills. Work well as individual producer or team member in the achievement of sales objectives. High aptitude for acquisition of new product sales and marketing technologies.
- Conceive and implement marketing plans to acquire market share within chosen markets
Candidate Info
years in workforce
years at this job
Broadcast Journalism
High Performance Senior Inside Sales Representative
Called on Physicians, University Professors, as well as Laboratory Supervisors and Technicians
- Solicited $800k of new business by cold calling customers
- Built and managed a relationship with a $1.5 million dollar national account for the client
- Managed 3.5 million of reoccurring revenue
- Averaged a 95% close rate and 104% conversion rate for reoccurring revenue (upselling)
- Averaged between 91% and 150% forecast accuracy
- Promoted to Senior Sales Representative
- Honored as end of quarter sales team MVP
- Assisted managers in training new hires & aided team members
- Awarded the highest merit raise
Candidate Info
years in workforce
years at this job
Biology
Senior Sales Representative
Ranked within the top 10% nationally for each quarter of 2007. (Out of 630 reps)
- Awarded Eagle Club for top 10% of representatives in my region for Innopran XL in 2005.
- As District Trainer, my responsibilities were to assist in screening and interviewing new candidates, training new hires, conduct conference calls and present information at district meetings.
- Responsible for the addition of Lovaza onto the UNMC hospital formulary.
Candidate Info
years in workforce
years at this job
Spanish Education / Math Education / Music
Business Administration
Sales Representative
Provided one on one customer care to 120+ accounts across four states.
- Partnered with customers to implement end of term book buybacks.
- Conducted multiple workshops and seminars at regional trade shows.
- Regularly reported travel and weekly activities.
Candidate Info
years in workforce
years at this job
Marketing
Bachelor of Arts
Sales Representative
Provided excellent customer service by phone
- Assisted customers with the purchase and/or addition of lines of service
- Diffused difficult situations with customers
- Consistently reached or exceeded personal sales goals
- Received recognition as both Employee of the Month and Top Sales Performer
Candidate Info
years in workforce
year at this job
Communications Studies
Inside Sales Representative
Met sales goals by growing business by about $700k sales in one year
- Brought in new clients and strengthened relationships with existing clients
- Managed the entire chain of events from purchasing and delivery of material from manufacturer to customer
- Negotiated pricing with manufacturers in the U.S. and Mexico
- Responsible for managing and updating client information within the in-house sales database
Candidate Info
years in workforce
years at this job
Anthropology And Spanish
Sales Representative
Responsible for introducing and presenting new items to customers to obtain full distribution in retail stores.
- Promoted and informed promotions to increased sales productivity, and volume. As well as participation in promotion flyers.
- Provider superior service to customers by responding to requests, inquiries, suggestions, and concerns.
- Continuously establish and maintain an excellent network of business relationship as a result of extensive interaction and communication.
Candidate Info
years in workforce
years at this job
Advertising / Marketing, Management
Energy Challenge
Sales Representative
Sales Representative throughout Bay City, Kawkawlin, Linwood and Pinconning
- Responsible for 60+ accounts throughout my territory
- Established impeccable relationships' with my clients
- Ordering and inventory fulfilment on a day to day basis
- Rotated products on a daily basis to ensure freshness
- Created point of sale for clients to help drive beverage sales
- Worked regional festivals: St. Stan's and River Roar
- Conducted multiple promotions and samplings for new products to help drive sales for clients
Candidate Info
years in workforce
years at this job
Retail Sales Representative
Increased store revenue by promoting/selling products and services offered by [company name].
- Handled all administrative aspects of sales including: completing customer contracts and warranties, maintaining store inventory, accepting/processing customer payments.
- Maintained knowledge of competitive offers and provided feedback to store management.
- Provided efficient, courteous customer service.
- Work closely with area sales manager and store manager in the administration of daily duties and store goals.
Candidate Info
years in workforce
years at this job
Retail Sales Representative, Team Lead/peer Trainer
Selling displays and promotions to upper management at various big box store locations
- Reviewing sales data with executive management at assigned locations
- Arranging store displays to create maximum revenue sales
- Create and generate sale reports and call quota reports weekly to eleven sales representatives as team leader
- Travel and train new sales representatives
- Complete store audits at locations where revenue sales are below peer level
- Audit store inventory
- Prepared and presented safety presentations
Candidate Info
years in workforce
years at this job
Early Childhood-middle Childhood Education
Retail Sales Representative
- Discovered and overcame objections while demonstrating the benefits of the company's features and services
- Worked with other employees to develop methods and procedures to increase sales, expand markets, and promote business
- Consistently exceeded monthly sales quotas
- Emphasized product features based on analysis of customers' needs and on technical knowledge of product capabilities and limitations
Candidate Info
years in workforce
years at this job
Entertainment, And Media Management
Sales Representative, Spirit Sales
Inside Sales representative for cheerleading, dance, and band apparel company
- Conducted 100+ cold calls per day
- Average sales per month between $80K and $120K consistently exceeding monthly goals
- Manage 70+ clients on a daily basis while reaching out to prospective clients
- Consistently seeking out new opportunities to expand current business
- Became efficient in Salesforce, Imagine, and INFOR programming
- On numerous occasion had highest talk time and sales
- Consistently received 100% customer satisfaction ratings
- Represented GTM Values of being coachable, a team player, driving for results, and demonstrating courage
Candidate Info
years in workforce
years at this job
Marketing
Sales Representative Accounts Manager
Responsible for over 175 accounts, visit 8-10 daily and promote current sales
- Create a monthly calendar for planned sales calls
- Enter sales calls in Salesforce.Com and use reports to inform customers
- Create relationships with current customers, make cold calls for new business
- Maintain accurate and detailed reports in compliance with company policies
Candidate Info
years in workforce
years at this job
Bachelor of Arts
Sales Representative
Know my work area and customers (Doctors, pharmacies and hospitals) to raise and make so effective actions to boost sales.
- Sales Manager Hospitals in my area of work.
- Expert at creating favorable relationships with customers and suppliers
- Proper management and use of resources offered me the company
- Great ability to adapt the language according to the type of customer that should work.
- Great ability to negotiate and persuade customers at each meeting.
- Experience introducing new products to market and lead them to be successful
Candidate Info
years in workforce
year at this job
Sales Representative
Created and implemented an innovative sales program to reach and grow new car dealers; increased sales on an average of 80 cars per week.
- Cold call and prospected to generate new business.
- Enthusiastically represented the company by professionally greeting & meeting dealers.
- Detail-oriented and experienced in multi-task management.
Candidate Info
years in workforce
months at this job
Business Administration
Customer Service Sales Representative
Effectively managed a high volume of inbound and outbound customer calls
- Met sales goals while exceeding monthly review expectations
- Properly documented each customer interaction while following all company and federal guidelines
- Utilized recurring coaching to constantly improve effectiveness and efficiency
Candidate Info
years in workforce
years at this job
High School Diploma
Pharmacy Computing
Sales Representative
Responsible for product awareness, customer satisfaction and driving the sales
- Establish customer needs, then explain and demonstrate products to them
- Exceed goals by building productive relationships with in store personnel
- Update knowledge of company's products as well as products of its competitors
- Report to employer and provide feedback about the marketing and sales of its products
Candidate Info
years in workforce
months at this job
Psychology
Sales Representative
Setting appointments with potential customers through personal contacts and referrals
- Presenting Cutco products to prospective customers and writing up customer orders
- Assisting existing customers with service requests
- Reviewing personal performance with the local office manager through meetings and over the phone
- Attending advanced training sessions and conferences that are regularly offered to increase knowledge and productivity
Candidate Info
years in workforce
year at this job
Business Administration
Sales Representative
Direct sales representative responsible for selling cable, internet and phone services.
- Assess customer needs and recommends appropriate solutions as well as additional items that are beneficial and increases sales.
- Cultivate relationships with customers at local businesses to uncover new customer leads through marketing materials such as flyers and business cards.
- Quickly learn and understand updated and changing product offerings.
Candidate Info
years in workforce
years at this job
High School Diploma
Sales Representative
Provide proper knowledge of service and products to new and existing customers to ensure positive customer rapport.
- Data entry/data verification. Review and audit customer data entry. Review and submit invoicing
- Make initial contact with new customers to verify account data and establish relationship and timely respond to inbound and outbound inquiries
- Determine and select proper plan with service that will provide the company with customers that will have long-gevity
- Maintain integrity and ensure [company name] policies and procedures are followed properly and educate customers and business on processes, products and services offered
- Ensure all sales metrics are met and exceeded
- Document customer interactions and capture data in the construction processing system
- Escalate unresolved or complex issues utilizing case management processes
- Utilize strong verbal and written communications needed for customers as well as top down selling to ensure that every dollar is being explored
Candidate Info
years in workforce
years at this job
High School Diploma
Internet Sales Representative
Respond in a timely manner to sales requests and internet inquiries.
- Provide customers with product knowledge and negotiate pricing.
- Set appointments to increase dealership traffic and sales opportunities.
- Complete scheduled follow up emails and outgoing phone calls for each individual customer.
- Maintain knowledge of inventory that changes on a daily basis for 3 brands of new vehicles and various pre owned vehicles.
- Make contact with 150+ new customers per month while maintaining follow up with previous customers.
Candidate Info
years in workforce
years at this job
Sales Representative
Maintain and service 100+ accounts on a weekly basis
- Introduce new and available products for package placements
- Track and record all displays for all stores on route
- Meet with and discuss new opportunities with business owners and management
- Access last year's budget, while maintain month to date numbers
Candidate Info
years in workforce
months at this job
Customer Service/sales Representatives
Suggestively sell clients products and services.
- A customer service agent's duty is to generate sales of our client's services and products and must represent [company name] Customer Solutions and its clients with the utmost integrity and professionalism.
- Consistently meets established program requirements.
- Provides exceptional customer service and maintains established acceptance rating on quality monitoring tests.
- Accurately inputs, retrieves and accesses information regarding a customer from a computer system.
- Resolves customer concerns immediately and effectively. Displays professionalism and courtesy at all times.
- To quickly and correctly answers product questions. Has full knowledge of features and benefits of products and services. Seeks to stay informed of program changes.
- To Clearly understands the practices and procedures of the department and job responsibilities.
Candidate Info
year in workforce
year at this job
Human Service
Psychology
Sales Representative/inventory Clerk
Responsible for performing a variety of sales functions
- Arrange, organize, and display merchandise
- Process sales transactions, returns, and ensure that all related documentation is accurate and complete
- Serve customers in a professional, courteous, and timely manner
- Perform administrative functions including tracking, ordering, and managing inventory, ensuring store security
- Notify management to inform of activities and significant problems.
Candidate Info
years in workforce
years at this job
Business Administration
English
Inside Sales Representative
Update daily PO report from SAP program.
- Provide administrative support to the sales team.
- Update policies and procedures ISO 14000 ISO 9001:2008
- Oversea outgoing mail; received and distributed incoming mail to appropriate staff members.
- Supply and manage office equipments, machines or properties to office and manufactures, kitchen utilities.
Candidate Info
years in workforce
months at this job
Inside Sales Representative
- Processed quotes and sales orders.
- Provided pricing & product availability.
- Expedited purchase orders, per vendor.
- Reviewed and followed up on open orders.
- Provided customers with technical support.
- Monitored Export compliance regulation policies.
- Managed all customer inquiries, via phone and email.
Candidate Info
years in workforce
months at this job
High School Diploma
Direct Sales Representative
Greet customers and ascertain what each customer wants or needs.
- Describe merchandise and explain use, operation, and care of merchandise to customers.
- Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
- Prepare sales order forms.
- Compute sales prices, total purchases and possible deposit.
- Maintain knowledge of current sales and promotions.
Candidate Info
years in workforce
years at this job
Medical Office Management
Sales Representative
Responsible for contacting homeowners on the phone, explain to potential clients about some of the government's hardship programs such as HAMP and HARP.
- Answer any questions or concerns in regards to home equity, interest rates, payment relief, and foreclosures.
- Complete an intake application for the underwriting department. Follow up with clients to obtain all documents required to complete the process with their lenders.
- Conduct weekly contact with banks and lenders to get updates on the clients' modification or refinance status.
Candidate Info
years in workforce
years at this job
Business And Sports Psychology
Sales Representative & Assistant Management
Help customers with all flooring aspects in person and telephone, and online advertising
- Dealing with customer service, collections, sales in person and telephone
- Handled quotes, bids and sales contracts for small to large corporations & collections
- Shipping and recieving all aspect's of warehouse management.
Candidate Info
years in workforce
months at this job
High School Diploma
Child Development
Customer Service/sales Representative
Compute sales prices, total purchases and receive and process cash or credit payment.
- Describe merchandise and explain use, operation, and care of merchandise to customers.
- Exchange merchandise for customers and accept returns.
- Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits.
Candidate Info
years in workforce
months at this job
Sales Representative
Greet Customers upon entering store
- Opened the store Daily & closed Nightly
- Processed Bill Payments of mPenntypes
- Maintain a clean work space
- Keep track of inventory
- Finished day with an EOD (End of Day) Report
Candidate Info
years in workforce
months at this job
Criminal Justice
Sales Representative
- Selling both new and used cars as well as finance and related product
- Selling and promoting Finance, Insurance products, and Paint Protection
- Demostrating vehicles to customers, including taking them for drives
- Report to the vehicle Sales Manager on activities, reviews and analyses
Candidate Info
years in workforce
years at this job
Business
Sales Representative/supplier
Obtaining new accounts and maintaining current accounts
- Create sales reports and promotional material
- Obtaining and maintaining other markets (travel for distribution)
- Handling all Promotions and sales events (This includes festivals, on premise and off premise promotions)
- Ensuring client satisfaction
Candidate Info
years in workforce
years at this job
Sales Representative
Coordinate and supervise resets
- Complete new store setups
- Complete existing store resets
- Read and interpret planograms
- Point of purchase installations
- Called on grocery stores for major corporations such as Nabisco, Pillsbury, Heinz and Cheeseboro Pond
- Sold product lines to store managers
- Worked closely with store managers
Candidate Info
years in workforce
months at this job
Finance
Route Sales Representative
- Promote Schwan’s products to an established customer base in order to meet sales goals
- Develop and build the route to grow sales and offset attrition
- Manage route with limited supervision to make certain customers are serviced during desired time frames
Candidate Info
years in workforce
years at this job
Energy Management
Engineering / Math / Sciences
Sales Coordinator / Sr. Sales Representative
- Sales Coordinator / Sr. Sales Representative for [company name] Engineering & Construction Business Group.
- Coordinate and assist senior business development managers in all aspects of multi-million dollar business development prospects for the United States & Canada markets.
- Identify strategic clients and promising sales prospects and participate in developing successful pursuit and proposal strategies.
- Execute and support the development of sales pursuit strategies and bid preparation for commercial proposal activities across [company name] for the United States and Canada markets.
- Lead the development of commercial pricing for reimbursable and lump sum projects.
- Participate in the analysis of contractual terms and conditions for Engineering & Construction projects.
- Work closely with the Cost Estimating Group in order to develop cost estimates for projects.
- Coordinate legal, commercial and operations efforts in preparing proposals.
- Manage and resolve complex issues with pursuit team and other corporate groups on compliance with internal pursuit approvals to validate and assess prospects up to $500M including development of win strategies, pricing philosophies and detailed project economics.
Candidate Info
years in workforce
year at this job
Culinary Arts
Inside Sales Representative
- Responsibilities included: Inside sales, receiving shipments, filing correct paper work in an organized manner, shipping items with proper paper work. Answering calls and taking orders from customers, putting quotes together, also making orders with vendors.
- In the office manager's absence, order office supplies, verify shipments, and schedule vendor/sales meetings.
- Coordinate office operations and verify that shipments are made in a timely manner and correct.
Candidate Info
years in workforce
months at this job
High School Diploma
Radiography
Sales Representative
Establish and ensure as good relationship between the customers.
- Provide excellent customer service.
- Assist customers with their problems.
- Provide the right plan and equipment for the customer.
Candidate Info
years in workforce
years at this job
High School Diploma
Medical Administrative Assistant
Sales Representative
Cashier
- Activate phones
- Customer service
- Managed Customer Complaints
More Sales Representative
Resumes
Sales Representative Resume Success Stories
Sales Representative Resume FAQ
What are sales representative skills?
A strong sales representative candidate can demonstrate the following skills:
- Customer service
- Client management
- Product knowledge
- Meet or exceed sales goals
- Ability to follow up and close sales
- Manage sale departments
- Manage sale territories
- Negotiate and accommodate client needs
- Strong debate skills
- Confident public speaking skills
- Persistent
- Attention to detail
Is being a sales representative a good career?
A job as a sales executive can lead to a solid career, depending on the industry. Salespeople can anticipate a substantial salary, especially if you’re territory based. Here are some stated perks of having a sales job:
- High salary
- Competitive bonus structures
- Strong sales incentives
- Travel opportunities
- Flexible hours
- Doesn’t require a college degree
What is a sales representative's salary?
Sources like Salary.com says the average national salary for sales representatives ranges between $52,060 and $70,582. However, your salary can depend on where you’re employed, your education and your years of experience.
What are the 4 basic skills of a sales representative?
Sales representatives benefit from a wide range of transferable skills. However, we strongly recommend that you focus on developing the following four skills to dominate sales representative job opportunities.
- Communication skills: The best sales representatives know how to communicate with customers and executive leadership teams. Focus on developing your awareness of body language, critical thinking and improvisational skills to adapt and tailor your sales pitches to each potential customer.
- Negotiation skills: Some customers are tough nuts — develop your negotiation skills so you can offer attractive discounts and free upgrades without negatively impacting your bottom line, sale quotas or potential bonuses.
- Organizational skills: Most sales representatives handle multiple clients. The ability to arrange regular check-ins and track professional and personal details related to each client is crucial to maintaining sales growth.
- Public speaking sales: Your responsibilities may include hosting sales presentations to various crowds of potential clients and industry professionals. Honing your public speaking skills can help boost your confidence levels and make you a more effective negotiator and client manager.
