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Advertising Assistant Duties and Responsibilities

The duties and responsibilities undertaken by an advertising assistant will vary by employer and depend on factors such as years of experience and educational background. However, the vast majority of advertising assistants are expected to carry out the following tasks:

Work on Advertising Campaigns Advertising assistants often work alongside advertising professionals and executives to craft effective marketing campaigns. These campaigns may be complex, taking economic, social, and political data into consideration.

Conduct Research Advertisers rely on marketing data and statistics to help them design and launch advertising campaigns. Higher-level advertisers are often busy with other tasks, and they may require their assistants to perform the majority of this research. This is often done by skimming the internet, reading case studies, and interpreting surveys.

Perform Administrative Tasks Advertising assistants often provide administrative support to senior advertisers. This can involve answering phones, sending emails, setting up appointments with potential clients, and even traveling on business trips with their superiors. They may work alone or with other advertising assistants.

Prepare Advertising Materials Many advertising campaigns utilize printed material such as flyers, brochures, business cards, and posters. Advertising assistants may be tasked with mailing these materials to clients or distributing them to the correct party.

Data Entry As mentioned above, advertisers rely on data and case studies to launch their campaigns. Advertising assistants are often tasked with collecting this data and entering it into an electronic database.


Advertising Assistant Skills and Qualifications

Successful advertising assistants should have a strong interest in the advertising and marketing fields, as well as a desire to provide exceptional assistance to higher-ups. A degree is usually not required to become an advertising assistant, but employers do look for candidates with the following skills and qualifications:
  • Basic marketing knowledge - extensive knowledge of the marketing field is usually not required, but employers will expect candidates to have a basic understanding of advertising techniques and concepts
  • Data entry - advertisers and businesses often have access to large amounts of marketing data. This data is typically stored on computers, so advertising assistants will need to be comfortable with entering and retrieving data electronically
  • Computer skills - advertising assistants should know how to install and uninstall software, send emails, use the internet to find information, and assemble spreadsheets and presentations. Knowledge of Windows and Microsoft Office is usually required
  • Multitasking - advertising assistants do everything from assisting with projects to answering phones, so they should be able to shift from one task to another with relative ease
  • Communication skills - assistants may be responsible for speaking with potential clients, so they should be capable of maintaining a professional demeanor at all times. Excellent written and verbal communication skills are must-haves

Advertising Assistant Education and Training

A bachelor's degree usually isn't required to become an advertising assistant, but many of the most competitive job candidates will have at least an associate's degree in marketing. Obtaining an associate's degree usually takes at least two years, during which students take courses such as marketing, elementary statistics, and business reporting. Some employers may favor candidates with previous administrative assistant experience, but such experience may not be required for many entry-level positions. Candidates will usually receive extensive on-the-job training until they can work alone.

Advertising Assistant Salary and Outlook

Classified as secretaries and administrative assistants by the Bureau of Labor Statistics (BLS), advertising assistants earn a median annual salary of $37,870. Those in the top 10th percentile earn more than $63,000 yearly, while those in the bottom 10th percentile earn less than $23,650 a year. Advertising executives employed full time often receive health insurance coverage, vision insurance coverage, and retirement options. The overall employment rate for individuals in this field is expected to decline 5 percent through 2026. This is noticeably lower than the national growth average of 7 percent for all professions. This decline is attributed to the fact that many companies no longer hire executive or administrative assistants for various purposes.

Helpful Resources

Does the idea of becoming an advertising assistant seem appealing? Learn more about the advertising field using the resources below:

American Advertising Federation - the AAF is an organization devoted to all things advertising and marketing. It offers membership options, and its website provides educational resources to advertising professionals and those interested in the field

Contagious: Why Things Catch On - have you ever wondered how a major thing becomes major? Contagious explores just how ideas, products, and services gain massive popularity in a relatively short period of time, and it's a must-read for anyone interested in advertising or marketing. Written by Jonah Berger, Contagious uses a scientific, psychological, sociological, and economical approach to find out why some things become popular while others simply fall to the wayside

Advertising: Concept and Copy - written by George Felton, this leading advertising textbook explores the basic concepts and theories behind advertising. It delves into the various components of an effective advertising campaign in an easy-to-understand and concise manner. With real-world examples and countless relevant questions, Advertising is the perfect read for both career veterans and those hoping to break into the field

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