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Marketing Business Analyst Resume Samples
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0-5 years of experience
Organized and managed over 30 projects for the Sales and Marketing IT Department. Lead weekly team meetings with Management to provide status updates on all projects in progress.
- Managed RSA’s Help Desk for IT Applications, utilizing applications such as Siebel, Clarify, Diver, and PaperVision to solve cases for users in a timely and efficient manner
- Acted as liaison between RSA and EMC Project Management Groups
- Received individual training on EMC applications and trained all other members of the RSA IT Applications Department
- Demonstrated excellent management skills as Project Manager for RSA’s eFraudNetwork Forum project; coordinated business requirements for a team of 15 RSA, EMC, and outside vendor employees
- Created and maintained several SharePoint sites to display how-to information, business process documents, and various guides to help the department handle customer requests and projects
0-5 years of experience
Supported Sales Team managers in search for venture capital funding for potential clients. Gained in-depth insight into telecommunications and wireless technology.
- Received commendation for building internal Web site that consolidated various marketing programs and incentives available to qualifying customers, used in generating sales.
- Researched leads and constructed Web-based data entry form and database for tracking leads.
- Created content and designed overall look of internal and external sales and marketing brochures, data sheets, flyers and Web pages while maintaining strict branding guidelines.
- Coordinated nationwide seminars for value added resellers across the country to qualify all levels of salespeople to sell Cisco products and services.
0-5 years of experience
- Reviewed the delivery routing plan and suggested improvements to the route that generated a cost savings of $2.6 million annually.
- Elaborated different analyses to identify profitable versus unprofitable segments based on return on investment ROI with an increase in sales of $5million from 2009 to 2010.
- Prepared, deployed and automated marketing performance reports.
- Managed ad hoc data requests from marketing and other key stakeholders.
- Performed an analysis that eliminated unprofitable products with $5.2M annual savings from 2008 to 2009.
0-5 years of experience
Assisted Sales and Marketing Management in motivating and monitoring sales growth and profitability
- Monitored annual expense budget for the sales department consisting of over 150 cost centers
- Prepared, adjusted, and reported on monthly sales commission assignments for 150 sales representatives
- Oversaw point of sale processing, reporting, and sales credit assignment for over 5000 branch locations
- Generated ad hoc, standardized, and exception reports for various levels of management and customers globally
- Created and published interactive sales reports allowing access by sales force, management, and customers
- Developed methodology to track and report on new product sales, promotions, and customer incentive programs
- Tested, implemented, and utilized various software packages related to sales forecasting, sales reporting, and inventory planning ex. AS400 Query, PeopleSoft Query, Showcase Strategy, Crystal Reports, Infomaker, and Demand Solutions
- Served as team leader in the development of a data warehouse within an SAP/ERP software package
0-5 years of experience
Managed operations of Nationwide Marketing and Automated Retail project and drove systems integration of 3rd party partners and vendors including Best Buy, Walmart and Rent-A-Center. Gathered requirements from 3rd party vendors and delivered them to the PMO and technical teams. Liaison to 3rd party vendor IT teams. Drove delivery of requirements as project sponsor ambassador. Managed logistics, sales, marketing, and strategic planning for Nationwide Marketing and Automated Retail Project including regular software and UI updates.
- Increased automated retail sales 6% by developing data driven strategy for competitive store placement
- Designed Plan-O-Grams and marketing material for nationwide brand awareness campaign with Walmart
- Managed international market testing which led to the creation of new products.
- Drove improvements to Best Buy sales force tools which increased sales by 8%
- Drove requirements gathering for integration of sales systems at Rent-A-Center with substantial ROI
0-5 years of experience
Responsible for data analysis, development of reporting methods through the use of Oracle, SQL, Cognos, Access, Excel, and Web Analytics for the entire organization composed of Finance, Marketing, Technology, and External vendors. Acted as the Subject Matter Expert (SME) and Liaison between the business and technical users for [company name].
- Managed and trained new employees/contractors for the Business Intelligence department
- Designed SQL queries using Oracle to fulfill data requests/analysis across the entire organization
- Analyzed website and clickstream data to identify user trends and to measure the value of new site features and functionality based on site conversion and provided recommendations for change
- Developed on-going adhoc reports and provided data analysis in response to requests from marketing, senior management and other functional areas to make critical business decisions based on the clickstream data obtained from the Orbitz web analytics data mart
- Managed and analyzed ComScore and Nielsen competitive data
- Developed standard Cognos reports/dashboards for the business for weekly reporting purposes
- Analyzed Airline & Car sales volumes and created performance metrics and reporting to help identify variances and build forecasts
- Managed multi-department reporting projects based on adhoc requests in addition to providing end users and management with recommendations for change
- Analyzed reporting, validated data and conducted reconciled checks
- Developed and maintained access queries, databases and excel spreadsheets to develop statistical reports for Internet performance
0-5 years of experience
Provided C-Suite business consultation to President and VP’s on value proposition, company’s position, consumer behavior, market condition, and overall health of their perspective business functions.
- Developed and presented product roadmaps, strategy maps, and balanced scorecards, C-Suite Dashboards
- Identified and delivered the core technical architecture components to business needs
- Translated complex customer loyalty initiatives into tangible project briefs
- Developed multi-channel customer behavior models such as Affinity, Attrition, Churn, etc.
- Deployed marketing strategy solutions such as CRM leads and campaigns, Win Grow Keep Customer micro segmentation, Customer Latency Program, Workflow Selling, etc
- Architected business intelligence models to measure, Campaign ROI, Market basket analysis, etc.
- Devised plans to create, leverage and monetize customer touch points
0-5 years of experience
- Served as the primary business analyst for entire marketing organization and represented the organization in the data integrity initiative.
- Utilized Salesforce.com, Eloqua, SQL to draw insights regarding marketing and pipeline activity.
- Coordinated reporting between the sales and marketing organization, ensuring consistency and accuracy.
- Researched, analyzed and managed the real needs of the stakeholders, while capturing business requirements to establish business goals and determine implementation strategies with the process owners.
0-5 years of experience
- Interacted with the stakeholders and developed and translated business requirements to technical requirements.
- Developed and executed UAT and QA test cases and an automated test suite that reduced testing time by 50%.
- Performed backlog grooming maintained user stories and generated status reports in JIRA.
- Worked with the Senior Project Managers on implementation and rollout management.
0-5 years of experience
Managed several product lines to market. Led corporate wide analysis and implementation of excess and obsolete inventory reductions. Worked with operations to successfully launch new products.
- Reduced excess and obsolete inventory by 10% each year from 2010-2013.
- Served on team to integrate acquisitions inventory to product offering.
- Worked closely with operations and S&OP to successfully implement many key projects.
- Played key role in promoting new products at trade shows by informing customers of upcoming changes.
0-5 years of experience
Financial service provider, loan and retail banking.
- Managed concurrent projects for marketing and IT related to retail banking and loan product implementations
- Led Marketing and IT teams during product campaign process to create customized letters for all the client-base
- Provided technical consulting and alternatives to retail banking system features and implementation
- Defined and followed up on test plans and scenarios with QA. Extensive use of MS Access, SQL and Touché
- Significant achievements include: 4-month term project for online and voice opt-out implementation, marketing customer retention campaign meant to reach out most of the loan client-base
0-5 years of experience
Analyzed marketing requirements to create use cases, functional requirements, and test cases.
- Interviewed subject matter experts and product stakeholders to reformulate functional requirements.
- Developed new requirements based upon telecommunications knowledge and experience.
- Consulted with team members to structure, organize, and document both product marketing and service lifecycle requirements in IBM Rational Requisite Pro 7.1.1.
- Traced Customer requirements using Requirements Traceability Matrix.
0-5 years of experience
Analyzed competition to strategically figure out market penetration.
- Analyzed sales activities, organizations, customer pricing, marketing campaigns and competitors in detail with graph, charts and explanatory trends. Worked with data sets to generate insights on new corporate initiatives.
- Developed research projects for various company issues and integrated market research information into company’s system to develop new leads.
- Annually carried out customer satisfaction surveys and compiled results into detailed reports. Analyzed issues, and developed insights to improve business initiatives.
- Worked with data sets and applied qualitative and quantitative market research techniques. Applied marketing analytics and customer profitability analysis.
- Successfully completed Capstone Research Project on “What is the relationship between perceptions of gun control and perceptions of crime rate? Comparison of residents’ perceptions of village of Skokie vs. Carbon Hill, IL?”
- Prepared a Strategic plan as an Academic project for The Citizens Foundation a charitable organization with a motive to educate children who are less privileged.
0-5 years of experience
- Updated and followed through with delegated tasks to ensure progress to deadlines
- Monitored and reported social media activities for improvements and reports to management
- Disciplined program management to ensure flawless delivery within our timeframe and budget
- Conducted creative approaches to drive ideas and consensus among cross-functional stakeholders
0-5 years of experience
Maintained customer service levels according to company standards exceeded performance expectations
- Worked directly with Ford dealerships to ensure processes and programs were being utilized to full potential
- Assisted with customer incentive programs; accurately and efficiently responded to dealers inquiries
- Utilized Intellitrac, FMC360, FMCDealer, and Host on Demand Client to respond to internal and external dealer inquiries within Ford
- Understood, adhered to, and supported, all [company name] and Client – Quality Systems and initiatives
0-5 years of experience
Analyzed demographics using the bank’s Consolidated Data Warehouse (CDW); ran ad-hoc marketing inquiries using Impromptu
- Developed and maintained reporting tools to test marketing demographics for new and existing accounts
- Assisted with conversion from CDW to Enterprise Data Warehouse (EDW) after merger between NationsBank and [company name]; managed final conversion roll-out to clients
- Demonstrated EDW model bank inquiry tool to upper management
0-5 years of experience
Responsible for driving growth of the US [company name] brand with annual revenues exceeding $455M
- Led strategic marketing campaign to grow market share in Western United States by increasing penetration and buy rate of authentic Mexican consumers through geo-targeted advertising and distribution
- Created a division-wide tracker to analyze the performance of the macro Mexican Category landscape including
- Utilized AC Nielsen to aggregate and analyze information to inform strategic marketing pivots including price
0-5 years of experience
- Provided strategic marketing expertise to the Vice President of Brand Activation.
- Analyzed customer trends and identified opportunities within customer segments.
- Tracked results of national, brand-wide promotions and special events and synthesized findings into recommendations for the testing of new models and marketing tactics.
- Researched marketing alliances and assisted in the strategic framework of partnerships.
- Monitored and reviewed department’s $10 million budget.
0-5 years of experience
Provided ad hoc analysis to the Divisional Controller for its use in Personnel and Financial reports.
- Assisted in the development and coordination of the annual budget plan.
- Reviewed Accounts Payable and General Ledger Detail Reports monthly to prepare any necessary journal entries.
- Monitored payroll, benefits, travel and other expense reports.
- Recommended system enhancements to Information Technology to improve the accuracy and timeliness of commission processing.
- Responsible for on-line commission processing including calculating manual adjustments and updating account assignments for all National Accounts Marketing Executives.
- Worked with Human Resources and National Sales Offices to maintain current personnel files on all National Accounts Marketing employees.
- Computed Client Rebates based on account’s revenue and volume.
- Calculated year-end bonus payments and coordinated disbursement with Payroll.
6-10 years of experience
Data mining with SQL tool within the AS400 database to create reports in support of evaluating marketing program expenditures and promotional sales program performance as well as other ad hoc analytics.
- Creation of a standardized pricing methodology and a reporting tool to ensure accurate margins and documented pricing. Since my involvement, gross profit has increased 1% due to a 20% decrease in billing errors from pricing discrepancies made between published and system pricing.
- Key contributor to the sales/inventory function, was brought into this role to help reduce out of control inventory levels and to provide tools to more proactively monitor levels against plan.
- Preparation of quarterly budget reports for submittal to ECHO Corporate.
- Creation of dashboards to quickly evaluate individual customer sales against promotional/co-op spending.
- Signature dealer support: I have created/maintained a complex reporting process that has successfully driven sales in this vitally important customer segment.
0-5 years of experience
- Conducted market research studies for sales and marketing programs resulting in increased sales to wholesale distributor, mail order, and chain accounts.
- Provided super user support to marketing divisions, introducing technical experience & improved functional knowledge to reduce demand on IT resources.
- Leader of an alternative packaging research study to recommend niche opportunities for bulk and unit-of-use packaging. Deliverables included comprehensive marketing and packaging study, ROI analysis and recommendations for implementation.
- Provided oversight, leadership and mentoring to four Jr. Marketing Analysts who provided business analysis and support for decision making.
0-5 years of experience
- Interacted with the business stakeholders and developed functional requirements document.
- Developed and executed UAT and QA test cases and an automated test suite that reduced testing time by 50%.
- Performed backlog grooming of tickets in project management software JIRA.
0-5 years of experience
I conducts advance statistical and econometric modeling/techniques when requested – Regression (Linear, multiple, LOESS), Time Series (ARIMA), Forecasting analysis, ect in SAS
- Analyze business results to determine which B2C marketing elements are driving leads and sales
- Provide actionable recommendations to client and internal team
- Data Management: Reviews daily business results data and media data for anomalies; helping to determine business rules and create reports when needed
- Presents findings clearly and professionally to senior management, work with internal client team to ensure understanding and alignment
- Utilizes data visualization software to clarify findings and make complex concepts simpler (Tableau and SAS)
- Uses data to generate insights around Key Performance Indicators, competitive landscape, and customer trends
0-5 years of experience
- Conducted profit and loss analyses on multiwall kraft paper. Result: Developed strategies and tactics with sales team to improve profit margin to no less than 20%
- Commercialized high performance multiwall kraft paper and recycled lightweight paper. Developed website www.fibreshield.com with ad agency. Result: new product launch was nominated as finalist at the Pulp and Paper International Marketing Campaign of the Year in 2009
- Managed multiwall kraft paper (a $150 MM business) and recycled lightweight paper. Developed marketing plan and implemented strategies for global and U.S. multiwall paper, recycled lightweight paper and grease resistant paper. Result: Gained 20% market share and profit margin of 32% from 2010 to 2012 on multiwall paper, launched marketing campaign to introduce recycled lightweight paper to quick service restaurant sectors with ad agencies and lead generators, obtained buy-in from upper management to develop grease resistant paper.
- Developed new product: grease resistant paper for the food industry. Result: developed process for developing products, conducted alpha tests on grease resistant paper
- Designed and conducted customer survey report for Paper Sales. Result: 95% of customers responded to the survey and indicated improving the product quality specifically multiwall paper
- Organized High Performance Multiwall Customer Forum in 2011 and 2012
- Led team to produce television segment with production company for Green Earth Journal program
6-10 years of experience
- Launched new product line that increased profits by $38.5M and surpassed sales goals by 30%.
- Assisted in the implementation of technology solutions for the Finance Department.
- Collaborated with the customer account managers to document business requirements, implementation strategies, marketing initiatives and goals.
- Documented requirements for a Siebel project to stakeholders, facilitators, and partners.
- Reported on monthly sales and marketing operations. Review sale reports and market research addressing retail pricing using competitor’s data.
- Implemented Siebel reporting to track marketing expenses by customer, brand and activity.
- Designed report variations using Powerplay software to create cubes of data to display and arrange sales orders by customer.
- Interpreted and validated depletion data by outlet by month, identifying trends and insight information to achieve team goals.
- Designed customer price lists and maintained sale forecasts by customer.
0-5 years of experience
Joint impact of Marketing and Network Performance on AT&T’s acquisition and retention of wireless customers
- Identified and extracted relevant data from large data sets using data reduction and mining techniques.
- Performed statistical modeling and data analysis using SAS to understand customer characteristics.
- Proposed ways to expand modeling efforts and forecast customer behavior.
- Identified patterns and trends in data plan usage of AT&T’s i-Phone(TM) subscribers vs. other smartphone subscribers.
- Analyzed the customer profile of the existing i-Phone(TM) subscribers and their monthly profit contributions.
- Studied market trends in competitors’ smart phone data plan rates and promotions.
- Proposed marketing strategies to mitigate any adverse impact of loss of i-Phone(TM) exclusivity.
0-5 years of experience
Area of responsibilities: team member of Programme Arrow, a Group- wide efficiency improvement project (SAP implementation).
- Area of responsibilities: team member of Program Arrow, a Group-wide efficiency improvement project (SAP implementation)
- Defined, translated and configured business process requirements into SAP standard processes
- Contributed to and participated in specified implementation program activities for system improvement opportunities
- Assisted business managers to identify on-going system improvement opportunities that will maximize business efficiency and effectiveness
- Assisted with project management activities related to improvement initiatives, including planning, design, documentation, change management and user training
- Assisted business managers in providing reports and analysis requirements for users, including compilation of specifications
- Assisted in management of helpdesk function to monitor and action system support problem and identifying potential improvement initiatives
- Assisted with user acceptance testing
0-5 years of experience
- Accountable for timely and successful project management including the coordination of multiple teams and the preparation of project charters, plans, and schedules.
- Assisted in the design and development of functional web pages for corporate internet and intranet.
- Developed training/mentorship program for division interns.
- Brainstormed and implemented internal marketing campaigns and promotions for Agency/Field employees.
0-5 years of experience
- Experienced technical and analytical in-house IT resource for supporting a variety of in-house and vendor software systems.
- Responsibility is to develop and document existing or proposed online systems based on in house client requirements communicated from the directors of these systems.
- Vendor systems supported was the Epicure ERP manufacturing system.
- Developed SQL Server 2008 SSIS packages to import the data files into the Inventory Scheduling
- Developed SSAS 10 BI Sales Reports for the US and Canada based on product and year parameters. Developed a web dashboard using objects like block and Data prompts with static tab pages and prompt pages. Added charts with variables to link behaviors between filters and data objects.
- The other major project was building inventory intake web forms built upon a ASP/C#, Javascipt, XML and CSS and to print out the reports using SSRS matrix tables objects.
- Took in inventory data for inventory auditing purposes in reporting the data using Crystal Reports 11.3 plus web intelligence in sub-detailing by regions-country-locations.
0-5 years of experience
- Design and execute the ecommerce marketing strategy across multiple marketing facets (websites, surveys, testing, market research, etc.)Managed the delivery of a quality consumer web messaging solutions. Collaboratively led high-producing, cross- functional teams. Responsible for project management and product management focused on consumer digital experience. Responsible for project/solution infrastructure, software, services, change management, data migration, workflow optimization and training. Effectively worked with global teams in managing multiple projects. Delivered project on-time and under-budget.
- Developed creative internet content to enhance customer experience
- Drove traffic using organic SEO; tracked campaign effectives by using Omiture analytic tool
- Cultivated purchase conversion in ecommerce layout utilizing comprehensive marketing strategies
- Ensured quality and consistency of web content adhered to corporate policies and procedures
- Creatively designed web graphics aligned with corporate brand standards
- Managed marketing vendor for creative development projects
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
