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0-5 years of experience
Sold over $15k in a 7 month selling period, adding over 80 new clients and upselling over 30 current clients
- Competitively sold the ecommerce platform at a 300% higher starting price point than industry standard
- Mentored 200+ interns that were a part of our summer internship program who generated over $100k+ in ecommerce sales
- Analyzed customer needs to help manage online platform of approximately 2000 clients
- Cold call and incoming lead management for platform and upsell sales; first and only inside sales member in company history for Food Court platform
- Directly managed in-house sales and proofing intern
- Created and implemented first summer newsletter program, and customer communication monthly thereafter
- Successfully managed a team overseas in New Delhi, India to help train and improve accuracy of work on a day-to-day basis
6-10 years of experience
Strategic business consultant for a growing number of high volume stores, providing direction to franchise owners/operators on how to ignite sales growth. Propose and execute strategic plans to increase revenue with emphasis on grassroots marketing and merchandising tactics using social media, website, email, and events to influence B2B and consumer buying behaviors.
- Increased outside sales by 71% within 3 months and over 100% within 6 months; launched aggressive sales and marketing campaign throughout surrounding business community that raised awareness of company’s catering options.
- Generated 173% boost in outside sales that delivered $5 million in annual revenues by introducing easy-to-use online ordering technology which propelled store performance to #1 within metro-Atlanta market.
- Improved order accuracy 75% after formulating a standardized questionnaire to collect complete and accurate ordering information from customers. Checklist was adopted by corporate and rolled out to 1800 stores.
- Advanced P&L by 2% for business unit and achieved #2 ranking as most profitable store chain-wide after conducting top-down business review that entailed cost cutting measures, managing waste, enhancing efficiencies, upgrading staff hiring / training, and implementing best practices.
- Overcame negative economic climate to achieve inside sales increase of 6% combined with 78% jump in outside sales through incentives offered via social media that drove store traffic up 4% and boosted average check size by 3%.
0-5 years of experience
To achieve sales growth for new markets, developed multiple sales strategies that lead to an immediate 30% increase of market infiltration.
- Supported CEO and developed long-term relationships with clients while managing market reports for local regions
- Presented research knowledge to clients and staff on current and developing skincare cosmetics
- Contributed to building the company’s sales team through leading instructional classes, spearheading sales strategies and creating new accounts that averaged 25% of new clientele
0-5 years of experience
Create magazine and quarterly guides for community members to understand local events.
- Helped launch hyper-local website that developed in the first 2 months to over 12,500 unique visitors.
- Promote new website via social media by developing content and awareness.
- Work hand in hand with magazine distributors, creative team, and editorial staff in order to determine appropriate audiences and meet deadlines.
- Coordinated creative events and sponsorship opportunities to drive added revenue.
- Secured and maintained accounts out in the field after informing them of our marketing outlets.
- Plan out strategic routes to efficiently make use of time and address potential clients.
0-5 years of experience
Provided creative direction for e-blasts, web design, and promotional campaigns.
- Administered all aspects of client communication strategies including lead generation, follow-up, and nurture.
- Established weekly sales reporting to provide transparency to Sales Representatives and Sales Managers. This included YOY comparison as well as monthly attainment of sales goals.
- Managed monthly processing of sales commissions.
- Served as main point of contact for vendor relations.
0-5 years of experience
Promoted to Marketing Consultant to create and manage marketing programs that allow clients to fill gaps in advertising, and grow business. Dedication to world-class service, cutting-edge technology, and digital media for a $2.5 billion dollar company.
- Top Quintile in Digital Media growth percentage in New England South Division.
- Top Quartile in Digital Media growth percentage nationally.
- Top Quartile in Client Renewal Percentage Objective New England South Division.
- Sold over $500,000 in advertising in 10 months in 2014.
0-5 years of experience
Promoted to Marketing Consultant to create and manage marketing programs that allow clients to fill gaps in advertising, and grow business. Dedication to world-class service, cutting-edge technology, and digital media for a $2.5 billion dollar company.
- Top Quintile in Digital Media growth percentage in New England South Division.
- Top Quartile in Digital Media growth percentage nationally.
- Top Quartile in Client Renewal Percentage Objective New England South Division.
- Sold over $500,000 in advertising in 10 months in 2014.
0-5 years of experience
Established marketing campaigns for small business owners that defined their brand identity, promoted individual
services and generated sales
- Developed engaging social media campaigns that increased reach and brand awareness
- Redesigned, wrote copy for and maintained websites
- Designed marketing materials, including logos, business cards, promotional pieces, in-store artwork and e-newsletters
0-5 years of experience
Recognized as a Certified Google Marketing Consultant
- Manage a business territory as identified by the agency
- Prepare and provided presentations regarding the benefits of marketing on Google utilizing the 360 virtual tour
- Organize contracts and negotiated pricing
- Schedule photo shoots and ensured that the virtual tour was successfully embedded into Google search results
- Generate leads and approached local centric businesses, educated them on marketing their business with Google
- Demonstrate the value of products being offered based upon information gathered about the business
- Cultivate relationships with business managers and owners to uncover business marketing needs
0-5 years of experience
Increased customer’s visibility through local media outlets and SEO
- Created campaigns and promotions via Facebook Analytics and Ad Manager
- Designed yard signs, business cards, brochures, coupons, flags and print ads
- Communicated with clients to regularly align needs and provide feedback
- Delivered timely, personalized and quality products to clients
0-5 years of experience
Freelance consultant accountable for acquiring new business, managing multiple client relationships at a time, and maintaining client’s marketing budgets.
- Selected to redesign user experience and user interface for government motor vehicle application.
- Designed, developed and launched website for new audio product introduction.
- Developed marketing strategy and communications for an automotive social community.
6-10 years of experience
Sell marketing and promotional services to authors
- Carry a lead-list of 600+ clients
- Follow up with and develop relationships with clients over a long period of time
- Investigate and rectify any problems that occurred with my clients
- Consistently one of the top 3 salespeople in the company
- Exceeded goal every month beginning with month hired
- Chosen by CEO for Making a Difference Group assembled to “generate ideas to catapult Author Solutions to the next level”
- Chosen by CEO and VP of Sales to take over sales in a new brand to determine its viability
0-5 years of experience
I worked closely with designers to implement strategic enhancements to the company website for this Fortune 100 Company. I also achieved operational milestones while boosting morale and fostering a cohesive work environment in this position.
- Developed joint-marketing plans for premier business partners and Top 20 Internet Service Providers
- Created electronic welcome kits and the on-boarding process for new partners
- Designed successful promotions and marketing concepts for national tradeshow events
0-5 years of experience
Sold integrated marketing solutions with a consultative approach in a high energy environment
- Created and managed a pipeline from cold calling to close using the Salesforce platform
- Conducted live demonstrations of our solutions to potential clients
- Developed top performer sales skills through extensive trainings and activities
0-5 years of experience
- Improved brand image, designed and implemented strategies to increase sales and brand awareness.
- Analyzed the internal resources of the company and created team building activities for the alignment of sales forces. Worked with team’s strength to create positive change in the company.
- Led Market research analysis to capture customer’s insights and develop knowledge of the industry.
0-5 years of experience
Sold advertising space by creating marketing proposals for existing and new clients for print and digital advertising, while maintaining a daily relationship between each client to build longevity
- Assisted and created ad design for each client, focusing on the target audience, marketing goals, layout and branding
- Managed over 70 accounts daily, concentrating on customer relationships, account activity, individual goals and billing
- Daily one on one on site client meetings to maintain or make changes in the customers advertising campaign
- Competed heavy sales training course, and received state license
- Managed sales territory, going to clients homes and giving laptop sales presentations regarding the Union the client represents and the life insurance they are available to receive
- Build custom Life Plans for families based on financial factors and existing health conditions
- Create customer relationships over the phone, by building rapport creating the ability to make an appointment to come into their home
0-5 years of experience
Account manager for SEM and SEO; advising more than 100 clients on their marketing strategies
- Work directly with internal teams to develop a strategic online marketing plan for small business owners
- Train all clientele on new product set Marketing Essentials
- Manage a book of business valued at over $100,000 per month
- Prepare analytics and ranking reports to present to clients and management to identify profit-generating opportunities
- Lead team initiative to ensure efficient rollout of the proactive management of accounts
- July Employee of the Month/top team contributor
0-5 years of experience
Helping small businesses across the nation manage their online reputation and social media outlets.
- Sell solutions with a consultative approach in a high energy, high activity environment.
- Build and manage a pipeline from cold call to close in Salesforce from a 1 day to 2 week cycle
- Research new clients and walk them through our services in a detailed and professional manner.
0-5 years of experience
- Led group assignment to develop marketing plan to Waukesha-area MEP engineering firm. Wrote and presented recommendations to firm management.
- Researched, wrote copy and designed marketing materials (brochure and graphics) to attract new customers.
- Collaborated with team members on goals and project implementation.
- Provided support to social media efforts, surveying and reaching new target audiences.
- Guided clients in branding, positioning and marketing implementation.
0-5 years of experience
Developed an integrated marketing strategic plan for [company name] to increase tourism that included budgeting,
communications, and website recommendations
- Consulted a cross-departmental group of county officials on tourism marketing strategy as part of a cross-functional team
- Analyzed regional markets and advised the county on which demographics and regions to target in surrounding states
- Investigated and recommended federal, state, and private tourism and economic development grants for the county to target
0-5 years of experience
Responsible for overall goal achievement for products and services with an emphasis on digital media.
- Market and assist in promotion events and materials designed by the Sentinel.
- Use sales tools and programs such as Adseller, Co-op, speculative ads etc. to help meet sales goals, compete with other media and adapt to changing market conditions.
- Work with financial services to monitor accounts receivable and consults with accounts on various production problems as they relate to adjustments or credits.
- Build and maintain advertiser base through effective new business development programs.
- Proactively work to maintain customer confidence and meet expectations.
- Consistently report sales status and efforts as requested by sales manager using tools such as mileage reports, sales call reports and 90 day forecasting tool.
0-5 years of experience
Manage a specified territory of existing clients while continually driving new business through lead generation and cold calling
- Performed and exceeded in a quota driven environment
- Lead bimonthly conference calls and presentations with team members and managers discussing sales/marketing strategies
- Expert in digital marketing products and procedures
0-5 years of experience
Developed SEO and Content Strategy for a giant Real Estate Investment Trust (REIT) Company based in Palo Alto.
- Developed, managed, and executed digital marketing strategy and campaign (SEM, SEO, Display, local, SMO) that drive awareness, engagement and conversion.
- Vendor Management: Own the relationship and partner with external agencies to expand and optimize digital marketing efforts.
- Measure and report on effectiveness of digital marketing initiatives and campaigns, with the purpose of driving efficiency, scalability and ROAS.
- Use Google Analytics to Identify opportunities and actionable items to improve web marketing performance.
- Project management: Working with the marketing team and agency partner on new website developments (Creating wireframes, content hierarchies, site maps and navigational models, and users testing)
- SEO: Developed and implemented SEO strategy Essex new website which includes on-page optimization, off- page optimization, and content development.
- PPC: Took over PPC management in-house from the external agency partner .
- Social Media: Successfully developed blog content strategy and increased customer engagement.
- Develop blog content strategy which led to an increase in blog traffic by 88% and referral traffic to website by 533.33% within 3 months period.
- Increase Organic traffic by 90% within 6 months by implementing several SEO Best Practices and UX design strategy.
0-5 years of experience
A manufacturer and distributor of a healthy pasta alternative
- Launched new organic skin care product web site in Magento, from the ground up, 1 week early and 15% under budget (www.blackpaint.com). Other Magento site launches include TryMiracleMatcha.com and MiracleNoodle.de
- Dramatically improved efficiency and time to market for deployment of Marketing Funnels, Long Form Landing pages and Product Landing Pages using Leadpages.net, Unbounce, Optimize Press and custom LP solutions.
- Engineered and ran A/B tests using Optimizely web site optimization platform to increase conversion rate by 25% and revenue by 30% within 21 days for [company name].
- Enabled existing core web site (www.[company name]) with multiple e-Commerce SaaS systems such as Optimizely A/B and multivariate testing, Google AdWords, Bing and Facebook Ads, Google Analytics, Outbrain Content Discovery Platform, OrderGroove Subscriptions and AutoShip, Upsellit Cart and Lead Recovery, Zopim Chat, Adroll retargeting, InfusionSoft and Mail Chimp email marketing, AddShoppers social platform, Freshdesk CRM, Authorize.net and Paypal payment gateways.
- Re-engineering the e-Commerce infrastructure for added resiliency while increasing scalability and reducing costs by 20%.
- PCI DSS audits and remediation.
0-5 years of experience
Responsible for driving growth in business for clients through use of radio, digital and live event marketing
- Conducted Client Needs Analysis’ daily to understand business’ needs
- Developed individualized marketing plans based on Client Needs Analysis findings
- Provided solutions to business’ key marketing challenges
- Utilized live event marketing strategies to help businesses reach their customers in a non traditional way
0-5 years of experience
Radio broadcast sales for the top rated radio stations in the Manhattan, Kansas market
- Maintaining relationships with 100+ direct clients, agencies and creating new business by developing leads and creating ongoing sales opportunities
- Working in a fast paced team atmosphere to achieve monthly personal and team goals
- Creating, presenting and closing marketing plans to effectively reach clients target demographics
- Writing effective radio commercials through the duration of advertising campaigns
0-5 years of experience
Sales, Multi-Media marketing and technology solutions, B2B (competitive Sales environment)
- Highest ranked rep in tri-state Division (2013), Travel Incentive (2014), elite track record
- Identify, make contact with, and develop new prospective clients (territory and non-territory)
- Consultative and solutions based sales approach to prove value and increase operational ROI
- Planning, developing, and implementing field sales action plans
- Continuous analysis of evolving marketplace information, technologies, trends
6-10 years of experience
Ranked #2 in Top Sales in retention of customer advertising in print and Internet for 3rd quarter, 2011.
- Proactively develop viable marketing strategies to assist small business owners in selling products or services.
- Perform onsite customer visits towards building long-term customer relationships.
- Help implement account specific B-2-B solutions- gather, analyze and deliver information to allow customer to develop strategies and products appropriate to the market.
- Coordinate and maintain relationships with client-base representing hundreds of thousands of dollars in revenue accounts.
0-5 years of experience
Advise small local businesses on the best practices of improving their social media presence and online profiles.
- Assist in pinpointing business owner’s goals and the challenges they face connecting with current and potential customers.
- Demonstrated value of working with [company name] through online presentations.
- Researched and prospected hundreds of small businesses across the country.
6-10 years of experience
Provide strategic recommendations, data analysis, advertising, promotional tie-ins, new product development, and other consulting services to consumer packaged goods clients in the food industry; budgeting and forecasting; strategy, execution, pricing and packaging
- Develop marketing plans, packaging concepts, penetration strategies, and new product ideas/assessments utilizing primary, secondary, and internal company data
- Recommend advertising and promotional plans, and local/regional test programs
- Research and recommend selected event tie-ins as appropriate
- Traveled to over 100 countries and authored the book “World Travel Adventures” sold worldwide in bookstores and all the major online sites (amazon.com, Google Books, etc.).
0-5 years of experience
Coordinated a team of five in developing a marketing plan for a new church community outreach center
- Identified short-term and long-term goals associated with consumer awareness, public relations, organizational branding, competitive strategies, and inter-organizational communication
- Redesigned promotional and educational materials, including case statement, brochures, and direct mail pieces
- Laid groundwork for social media presence, including Facebook, Twitter, and Instagram
0-5 years of experience
Responsible for the development of the annual acquisition marketing strategy to support sales and membership acquisition goals for the Individual and Family line of business. This includes managing marketing partners (internal and external) to ensure the execution directly supports the strategy developed.
- Worked in conjunction with Direct Sales and Outreach team to ensure a positive experience for the customer during the sales process.
- Created a Latino marketing strategy and worked in conjunction with the Blue Shield outreach team to increase awareness about the importance of health insurance.
- Partnered with actuarial and marketing insights team to identify target regions where Blue Shield held a competitive advantage based off of network, price and opportunity.
- Collaborated with cross-functional teams that are customer facing to ensure positive customer experience (Customer Service, Producer Services, Direct Sales, Outreach team).
- Responsible for the weekly analysis and reporting to present to the business executives.
- Managed the marketing agency to implement optimizations in paid search, online display, television, out of home, email, social media and website design.
- Analyzed and created test and learn strategies to continuously optimize all offline and online campaigns.
- Provided event marketing support to ensure large attendance at all Blue Shield enrollment events.
0-5 years of experience
Developed Marketing Strategies and Brand Image
- Implemented website design and content updates
- Worked with 3 party website developers to build new websites
- Coached small business owners in Social Media Marketing and Advertising Strategies
- Assisted with packaging and designs for consumer products
0-5 years of experience
Create and update service marketing plans for 128 dealers in the Gulf and Northeast, assisting in maximizing response rates and revenue growth
- Work directly with Service Managers and Mazda Field Managers to coordinate their service marketing strategies and develop campaigns
- Manage six (6) different Gulf Region Metros, while working closely with Mazda Field Managers and Service Managers to set up conference calls with up to eight (8) different dealerships at a time for enrollment in Quarterly Coupon and other metro mailers
- Manage the production process for Service Reminders
- Work directly with Program Management and the Creative Team to update Metro Quarterly Coupon Mailer creative
- Developed the team standard for Mazda’s Weekly Field Update template
- Implemented successful incentives for the Mazda Brake Enrollment, which drove our team to surpass the participation, kit, and digital buy-ups goal
- Developed and presented processes, including creating Recurring Campaigns for the Gulf Region
- Deployed the OnDemand Summary Report, and labor tracking for the Mazda Teams
10+ years of experience
Handling high volume of calls and managing every customer service features of industry.
- Planned meetings for employees.
- Handled inventory, buying and client service.
- Advised owner in marketing decisions.
- Preparing cashier checks, wires, checks, ACHs, accounts payable, accounts receivable and journal entries.
- Assist in compiling and reporting financials data as required by the organization and government regulations.
- Filing and verification of W-9 forms to assure vendor accuracy is maintained.
0-5 years of experience
- Worked with Board of Directors to create new corporate identification and branding signatures for organization.
- Designed, developed and implemented program to capture email addresses, increasing NWAA list by nearly 300% in one year.
- Designed marketing collateral templates for ongoing events.
- Implemented outbound and inbound marketing strategies for the promotion of NWAA (a 501(c)(3) organization supporting art in the Pacific Northwest) and their signature events; Best of the Northwest Art & Fine Craft shows, Art in the Park, South Lake Union.
- Collaborate with Board of Directors and volunteers to coordinate communications and advertise upcoming events in traditional, digital and social media publications and channels.
- Write and edit advertisements, web updates, event listings, and email campaigns. http://www.nwartalliance.com
0-5 years of experience
Worked with Sennovate to understand their unique business challenges.
- Identified strengths, weaknesses and opportunities in Sennovate’s current marketing programs and offered strategies for long and short-term improvements
- Developed ramp-up plans and execution of strategy.
- Developed customized presentations, deliverability analysis, demonstrations and prototypes to prove the solution’s business value.
- Maintained a technical understanding of Identity & Access products, Oracle solutions & Cloud
- Shared expertise through industry group participation and social media.
0-5 years of experience
Analyze various marketing tools, service and channels for initiating successful marketing campaigns.
- Assist in redesign of company’s website.
- Accountable for social media networking to increase brand awareness and build client base.
- Maintain detailed database of prospects and clients.
- Develop, manage and distribute email newsletter.
- Responsible for analyzing the competition and market space.
0-5 years of experience
Redesigned website through analytic research. Added video to enhance website
- Created greater awareness through the use of Facebook and LinkedIn
- Collaborated with local companies in order to create stronger brand awareness
- Created print media to advertise in local newspapers
- Designed fliers for distribution to local businesses
0-5 years of experience
Generated customer relationships through networking and cold calling.
- Created marketing promotions to expand clients’ consumer base.
- Utilized clienteles’ resources to maximize promotional efforts.
- Worked with different departments to execute timely implementation of campaigns.
- Exceeded monthly new business quotas.
0-5 years of experience
Recommend online marketing strategies to small businesses
- Perform both virtual and face-to-face demonstrations to sell services
- Create Yellow Pages ads for small businesses
- Acquire new customers based off 50+ cold calls daily
- Retain current customers and increase their spend
- “MVP” for October 2014 training class
0-5 years of experience
Secured Website sales for churches and ministries, worldwide
- Assisted with identifying strengths and weaknesses in websites
- Maintained contact with 600+ Prospects
- Assisted Clients with issues or additional development with their website
- Retained proper documentation for all transactions and contact with prospects and clients
- Reported weekly to corporate office
- Advanced from Account Manager to Church Marketing Consultant
0-5 years of experience
Launched two new auto publications in the Atlanta market.
- Marketing specialist and advertising consultant for automotive dealerships.
- Showcasing new and used inventory through print and internet marketing.
- Helping clients receive the highest return on investment.
- Create and deliver proposals and sales presentations.
- Consistently meeting weekly advertising deadlines.
- Generate leads through cold calling.
0-5 years of experience
- Project leader for CRM integration
- Creating new email marketing campaigns that support our lead capture from multiple avenues
- Helped redesigned marketing media kits for the sales team
- Created landing pages for our clients to help capture leads from their show
- Onsite sales during trade shows/expos and created the event follow up campaigns
- Prospecting and cold calling both prospective and old clients
- Money Radio just hosted its 23rd annual Financial Fest Conference with great success.
- My team was given the responsibility for creating all the marketing follow up sequences that the sales team would use. Our aggrieve campaign helped our sales team reach their team and individual goals. We increased our booth and sponsorships sales by 20%
10+ years of experience
Work with clients to execute marketing and communications plans and other key initiatives by translating strategic objectives into actionable deliverables
- Write and edit proposals and presentations in response to new business opportunities, including industry research and competitive analysis
- Plan, manage and execute effective social media marketing campaigns
- Write and curate content for newsletters while maintaining a sharp eye on grammar, punctuation and clarity
- Program online market research surveys, code responses and help to prepare final client presentation
- Manage and maintain websites
0-5 years of experience
Conduct the execution and sale of procurement and marketing packages for physician recruitment services. Present current and potential clients with various options to peak specialty providers’ interest into the client practice opportunity. Cold calls key decision makers such as CEOs as well as internal recruiting teams to pitch company’s unique marketing and recruiting process. Maintains established company accounts in assigned territories allowing for repeat search partnerships resulting in preferred vendor status.
- Daily job responsibilities include sales calls, appointment scheduling, contract negotiations, regional territory management, etc.
- Collaborate with team members to utilize best practice procedures as well as assist with closing contracts.
- Work in conjunction with other departments to pass leads and optimize total business performance.
- Weekly KPI (Key Performance Indicator) goals such as contracts in and contracts out used to gauge performance.
- Assist team leads and department management with training and on-boarding of new marketers by educating and delivering the company sales model, department standards, and team objectives.
0-5 years of experience
Consultatively use my sales and marketing experience to assist individuals and companies achieve their goals.
- Account management that creates and micro-manages pipelines, nurtures accounts and expands marketability of products and services.
- Expert negotiator with superior contract writing skills and excellent verbal communications.
- Experience in various software and IT, with retail and B2B sales.
- Assist with numerous roles such as Sales Trainer, Project Manager, Sales Manager from start to finish.
- Willing to travel nationwide and internationally.
0-5 years of experience
Marketing Consultant for two companies that specialize in enterprise technology solutions and IOS/Android application development.
- Research and contact prospective target companies, identify appropriate contacts within the companies, explore the companies’ business challenges to determine if there is a fit/need for the particular types of software solutions.
- Record and manage account activity, communicate account status, and coordinate appointments for the CEO of NuVision Networks and Pink Leopard Software.
- Communicate Pink Leopard’s Beacon-Me value proposition to potential users.
- Identify, contact, and demo product to the various educational institutions that could potentially use the Pink Link Capture Retention System.
0-5 years of experience
Responsible for managing and executing annual fundraiser. Instrumental in growth of social media platform and redevelopment of current website.
- Develop and execute marketing plan including social media, web development, e-communications and direct mail in order to engage attendees
- Manage committee meetings and provide/develop needed marketing materials
- Coordinate all sponsorships and donations
- Coordinate event logistics and manage budget
- Develop new website and implement SEO strategies
- Create social media platform
0-5 years of experience
Consult 15-20 small to medium businesses each day on ways to achieve business goals using social media
- Collaborate on the record-breaking and fast-paced Austin headquarters team
- Prioritize calls, emails and meetings around internal and external schedules
- Communicate with potential customers verbally and in writing 80-100 times a day
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
