E-commerce/ Social Media Analyst
Analyzed e-commerce performance to manage an inventory of $2 million and a monthly sales budget of $0.5 million. Additionally, helped plan and create new web opportunities to increase conversion rate, average order value, customer satisfaction, and brand integrity. Helped e-commerce team contribute to increased web sales 200% TY vs. LY YTD.
- Oversaw 200+ product SKUs across 19 categories per month through delivery and production, copy writing, product photography. Coordinated with buyers, production and 10 licensed vendors, to provide samples, images, copy, and data feeds. Managed web merchandise by placing reorders, coordinating RTV's, shipping, and promotions calendar.
- Strategized and executed performance-driven online marketing program to increase traffic and generate sales. Planned and merchandised email blasts while overseeing graphic design, copy, and additional creative aspects.
- Provided performance and benchmarking reports on new media metrics and campaigns while advising internal teams on around social media best practices and opportunities. Maintained and grew brand's presence and engagement on social media platforms such as Facebook and Twitter to steadily increase number of followers by ~15%/month.
- Partnered in new site launch with GSI Commerce (platform, fulfillment, marketing, and studio) in Sept 2010. Oversaw creative assets for new site and contributed in developing fulfillment, SEO, data feeds, and customer service policies.