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Social Media Marketing Specialist Resume Samples
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Candidate Info
6
years in workforce
1
year at this job
English/journalism
Social Media Marketing Specialist
Owned Social Media strategy and managed day-to-day Social marketing operations.
- Conceived and managed a revamped content strategy that increased year/year referral traffic by 95%.
- Implemented promotional strategy that increased year/year revenue via Social Media by 150%.
- Launched earned and paid content strategy to grow Facebook by 40% to 440,000 fans.
- Achieved double-digit growth in Twitter, Pinterest, and Instagram.
- Deployed lead-generation tactics to bring in 125,000 new e-mail addresses via Social Media campaigns.
- Implemented aggressive paid media campaigns in Facebook (Display Ads); achieved $1.25 ROAS.
Candidate Info
4
years in workforce
3
months at this job
BA
English
MS
Marketing
PhD
International Business
Social Media Marketing Specialist
A privately held advertising firm that founded in 1999, and has developed innovative approaches to New-media advertising, specializing in online, email, mobile, and viral campaign
- Designed Social Media case study and infographic for client Coca Cola, Kenneth Cole
- Cold called prospected client with sponsored blogging websites
- Built up contact list of Non-profit organization Healthy Child Healthy World trusted partners (and their own new media buyer or their advertising agency media planner)
- Updated and posted daily Facebook & Twitter pitched new media story or the latest articles about online marketing and mobile marketing from ADWEEK, MeidaPost, ClickZ and Chief Marketer, and compiled Quake marketing traditional network sites list
- Scheduled and organized Google calendar of Time Warner Cable Email Deployment Timeline of HTML Email Campaign to small business owner/ IT telecom decision makers among national companies
Candidate Info
11
months in workforce
4
months at this job
BA
Communication Studies
Social Media Marketing Specialist and Youth Advocate
Developed a Facebook marketing campaign geared towards delivering a clear and concise message to college students across Southern California resulting in an increase of unique Facebook hits by 300%
- Developed effective donation-driven content strategies such as email and Facebook marketing resulting in $4,000 worth of funds for foster youth transitioning out of foster care
- Trained new interns in social media and nonprofit marketing
- Assisted in a multi-faceted email marketing campaign that garnered a 60% rise in Facebook page visits
Candidate Info
27
years in workforce
2
years at this job
BA
Design And Visual Communications
Education
Social Media Marketing Specialist
Increased social media equity by an average of 192% in first four months through strategic advertising and timely relevant content
- Prepared first-time marketing calendars for six of the seven stores
- Wrote and produced PSA for ebola, positioning company's safety gear site as expert in the field of biohazard PPE, navigating legal waters
- Wrote and distributed press releases in global channels
- Managed four direct reports
- Initiated the use of lookalike paid ad campaigns and returned analytics to upper management
- Managed up to $2000/day ad budget to target maximized conversion rates
- Decreased the role and expense of two direct-report consultants by consolidating tasks, saving $25,000 annually
- Increased the role on blog presence from product highlights to expert in the field
Candidate Info
10
years in workforce
4
years at this job
BA
Communication Studies
Social Media Marketing Specialist
- Developed and managed content of over fifty of our properties social media accounts
- Analyzed metrics in Google analytics as a tool for the SEO of all our market-rent properties
- Coordinated with various ILS’ to promote our properties on the internet
- Managed Corcoran’s new web-design initiative aiming to enhance the quality of Corcoran’s property websites
Candidate Info
2
years in workforce
1
year at this job
BA
Geography
MS
Geographic Information Systems Technology
Social Media Marketing Specialist
- Analyzed complex exposure data and prepared reports for sales associates regarding marketing trends in relation to prospective clients.
- Developed specialized market research by analyzing the intuitive nature and content quality of the websites of clients and clients' competitors to assist sales associates and clients in developing business and advertising strategies.
- Created and managed an online presence and reputation for clients via social media websites, search engine optimization, and Google Analytics.
- Operated in self-directed and remote work environment within a broad, benchmark driven task structure.
Candidate Info
2
years in workforce
11
months at this job
BBA
Marketing
BS
Business
Social Media Marketing Specialist
Led Facebook advertising campaigns which increased Mopar's Facebook fan count by over 100K fans
- Developed Mopar's marketing metrics reporting system, used to guide the marketing department
- Used social media consumer listening tools to determine consumer perception of the Mopar brand
- Analyzed digital metrics for Mopar's Facebook, Twitter, and YouTube accounts
- Analyzed digital metrics for Mopar.com, WearMopar.com, Mopar's e-Store, and the Mopar Owner Center
- Developed digital marketing initiatives to increase brand awareness, social engagement, and web traffic
Candidate Info
6
years in workforce
1
year at this job
BA
Business Administration
Social Media Marketing Specialist
- Lead and execute social media integration efforts on [company name].com across devices
- Launched over 10 web experiences supporting division-specific social campaigns and celebrity brand pages by working cross-functionally among creative, digital, and development teams
- Strategize social integration efforts on both digital platforms and live broadcast during two weekly [company name] TV shows, Beauty Report and The List (fashion) and report on KPIs and metrics
- Increased community growth and social actions on Pinterest week over week through integration-program during fashion programming
- Executed large-scale social media campaigns on both [company name].com and broadcast for high-profile celebrity partner visits such as Nicki Minaj, Gwen Stefani & Tyra Banks
- Developed highly-detailed campaign plans and presented them to partners; garnered millions of social impressions across platforms, amplifying the [company name] brand
Candidate Info
3
years in workforce
4
months at this job
BBA
Marketing
Social Media Marketing Specialist
Managed social media accounts as means for customer service and engagement.
- Assisted with promotions to attract more customers online.
- Targeted both offline and online consumers by designing a multi-pronged and comprehensive content strategy.
- Constructed effective messaging using language, graphics and marketing
- Produced and analyzed reports of growth and reach in social media presence.
Candidate Info
7
years in workforce
2
years at this job
BA
Business Administration, Marketing
Graphic Designer & Social Media Marketing Specialist
- Created logo and digital content for website and social media networks
- Managed daily content Facebook and Instagram for over 30,000 followers
- Developed and managed website content and search engine optimization
Candidate Info
5
years in workforce
1
year at this job
BA
Sociology & Anthropology
Social Media Marketing Specialist/lead
- After an audit, re-focused the social program to align with business needs by: demoing and selecting higher functionality SMMS tools (Hootsuite and then SF Marketing Cloud); implementing a content calendar; transitioning the social CRM program to the Customer Service team; piloting and introducing a social ads program; and re-branding and re-launching the company blog.
- Responsibility for $100K annual budget, contract negotiations, and agency and vendor resources; and led monthly content-gathering process, in which communications specialists were accountable for social posts and blogs. As lead on fan-gating activities, managed project teams in the development, execution and promotion of social contests, including e-mail efforts & corresponding landing pages.
- As community manager, engaged and interacted with audiences on all social networks, as well as monitored and responded to customer feedback daily. Managed social work load for CS team after training and transitioning team into Marketing Cloud CRM dashboard.
- Produced monthly metrics reports, as well as digital insight reports tied to digital marketing campaigns. Organically grew total social audience by approximately 70% in '12. Efforts also resulted in 32K engaged users and 3M+ users reached by year-end. Additionally, drove nearly 30K social link clicks to www.dteenergy.com in '12; and utilized FB and Twitter to promote the company blog, which increased monthly blog views to 2K+.
- As lead on fan-gating activities, managed project teams in the development, execution and promotion of social contests, including web landing pages and e-mail efforts.
- Project manager for the re-launch of the blog (WE DTE), based on one established “voice,” a more engaging content / multimedia strategy, integration with other social networks and improved analytics. Acted as editor and lead writer after re-launch.
Candidate Info
6
years in workforce
2
years at this job
BS
Speech Communication
Social Media Marketing Specialist
- Managed social media platforms for six business divisions with separately branded social presence
- Event Volunteer Manager, Community Outreach Coordinator, Library Program Coordinator
- Developed online marketing content (social media graphics, posts, ads, event videos, website editing) and created monthly social media report
- Designed weekly newsletter, online guest surveys, employee newsletter, and special event emails
- Engaged with guests via email, online chat, and social media to answer questions, provide conflict resolution, and enhance online reputation
- Event photography and videography
Candidate Info
3
years in workforce
7
months at this job
BS
Journalism
Social Media Marketing Specialist
- Served as community manager for Facebook, YouTube, Twitter, Google +, Instagram and Pinterest accounts.
- Planned, implemented and executed social media marketing campaigns across all [company name] channels in conjunction with company wide marketing campaigns and promotions.
- Served as principal videographer, editor and producer of all video content for [company name].
- Conceptualized, shot and edited over 25 videos ranging from product overviews, reviews, event recaps, performance tests and unboxings, both in-house and on-location.
- Monitored social media traffic in order to develop healthy and long-lasting relationships with customers and encourage continued engagement.
- Schedule daily posts across social media channels in order to develop consistent engagement and customer servicing using social media best practices.
- Accounted for metrics across social media channels to develop presentation decks for internal interpretation of the effectiveness, strengths and weaknesses of marketing campaigns.
- Developed and executed community engagement contests and giveaways.
- Created and syndicated the official [company name] Instagram account, establishing a strong community numbering in the hundreds within its first days of activation
Candidate Info
11
years in workforce
3
years at this job
BA
Computer Science
MA
Business Administration
Social Media Marketing Specialist
Create and execute digital media communications and marketing strategy to increase brand awareness while increasing followers.
- Maintain calendar and social messaging of multiple social channels
- Grew number of followers on social media channels to 2 million, increased Instagram following by 1300% in one year
- Produce/edit/publish content, monitor and respond to community conversations and online reputation by creating strategies for critical moments and emergencies
- Measure/evaluate/report results of social media marketing efforts
- Drive timely awareness through social media strategy around emergencies, such as the Oklahoma Tornadoes, Typhoon Haiyan and Syria
- Support digital marketing efforts: mobile giving, peer-to-peer fundraising, crowd funding, search marketing and online advertising.
- Liaise as necessary with photographer, videographer and media team to complete projects
Candidate Info
11
years in workforce
6
years at this job
BA
Cinema / Television Production
S.e.o./social Media Marketing Specialist
- Created, developed and edited editorial content for company website and all online marketing.
- Create informational and promotional copy for all website and online marketing efforts.
- Maintain and company Twitter, Facebook, and other social media initiatives, monitor brand mentions and brand reputation.
Candidate Info
13
years in workforce
5
months at this job
BA
Journalism And Mass Communication
MA
Psychology
Social Media Marketing Specialist
- Developed social media strategy for mid-sized employee benefits broker.
- Served as managing editor of and worked on three-person team to create new corporate blog, frenkelyspeaking.com.
- Social media responsibilities included: contributing blog posts, ghost writing ~25% of blog posts, developing marketing strategy, mobilizing Twitter, Facebook, LinkedIn, and Google+ for effective B2B social marketing
- Additional responsibilities included writing responses to RFPs, developing RFP response library, photo editing
Candidate Info
6
years in workforce
3
years at this job
BA
Communications
Social Media Marketing Specialist
Design and distribute newsletters, mail merges and various email blasts that reach nearly 10,000 HR professionals in the New
York tri-state area in order to promote events, services, and jobs on a weekly basis
- Utilize LinkedIn for recruiting and connecting with potential leads for Human Resources positions in the tri-state area
- Track progress and create reports to share with CEO during weekly phone conference calls
- Assist in managing and organizing database of all clients and leads, which includes segmenting by certain specifications such as location and job title, as well as keeping updated on a weekly basis
- Create presentations and marketing material within 12 hours of request
- Create and share content on blog and social networks including Facebook, Twitter, LinkedIn, and YouTube pages
Candidate Info
2
years in workforce
1
year at this job
Business & Marketing
Contract Web Developer / Social Media Marketing Specialist
Front-End Development (HTML, CSS3, PHP, Wordpress, Flash)
- Managed Web development and interactive projects
- Developed social media marketing strategies and campaigns
- Conducted search engine optimization (SEO) and search engine marketing (SEM) efforts for clients and employer, including traffic analysis and reporting
Candidate Info
9
years in workforce
9
months at this job
C
Promotions
BS
Business Administration
International Business And Communications
Social Media Marketing Specialist/travel Guide
- Responsible for marketing and selling tours to college students in Florence, Italy
- Utilized Twitter, Facebook, Instagram, and YouTube to promote brand awareness
- Creative content contributor for [company name] affiliated blog
- Planned, organized and executed city events from 10 to 1,000 people as a part of our brand awareness activities
- Responsible for training a team of marketing interns on sales, marketing and tour guiding procedures
- Assisted in logistical planning and organization for weekly tours
- Guided groups of 20-350 college students across 15 European countries on day, weekend and week-long tours
Candidate Info
5
years in workforce
1
year at this job
C
Event Planning
BA
Business Administration
MS
Marketing
Social Media Marketing Specialist/executive Administration Assistant
Implemented social media platforms such as Twitter, Facebook and LinkedIn for company's network
- Created E-mail Marketing Campaigns using Constant Contact
- Planned Lunch and learns for business enhancement for engineering Larsen Team
- Helped marketing team put together RFQ packages for bids
- Created website for Lotus Green Development LLC through Word Press, side project of Larsen Engineers
- Attended social media seminars and webinars on behalf of Larsen Engineers for skill enhancement
- Office and administrative duties which included: answering and transferring phone calls, helping co-workers with engineering projects, updating company server, ordering of company supplies, delivering mail, set up of web conferences and in house conferences, creating marketing brochures, pamphlets and company banners and message boards for marketing seminars and trade shows.
Candidate Info
4
years in workforce
4
months at this job
C
Design
BA
Journalism
Social Media Marketing Specialist
Created optimized landing pages for rental properties across the country.
- Developing mobile sites for rental properties.
- Launched Facebook Pages for each of the properties.
- Managed and optimized Google PPC accounts for various properties.
Candidate Info
8
years in workforce
2
years at this job
C
Certificate
BA
Cultural Anthropology
Social Media Marketing Specialist
- Fully manage social media accounts, over 4m+ reach/wk, with 250K+ followers, including account management, budget, strategy and planning, analytics and reporting as well as providing excellent customer service
- Increasing followers by 30% and leads by 20% on all channels year over year
- Strong presentation and communication skills, with ability to analyze information and relay palatable information to C-level executives
- Coach and coordinate with internal and external teams and agencies to meet prospective and current students’ needs
- Seek out and respond to all inquiries promptly, ensuring positive customer relationships
Candidate Info
2
years in workforce
7
months at this job
BS
Accounting
International Studies, Business & Culture Summer Program
Social Media Marketing Specialist
- Monitored social media platforms, specifically the company's blog, Those Who Wander.
- Created and oversaw the blog schedule that organized contributors and articles to be written.
- Recruited new blog contributors throughout Florence and outlying cities.
Candidate Info
3
years in workforce
2
years at this job
BS
Speech Communication
Bar Manager and Social Media Marketing Specialist
Planed and coordinated events for night life.
- Performed a range of management duties.
- Managed all social media accounts including: Twitter, Facebook and Instagram
- Provided quality assurance to guarantee final product delivered to customer met company expectations.
Candidate Info
12
years in workforce
1
year at this job
BA
Public Relations
Social Media Marketing Specialist/content Manager
Implement social media campaigns for multiple branded Twitter, Instagram, Facebook, and Tumblr accounts.
- Collaborate with influencers and brands to promote products and services
- Write, edit and optimize web page content, home page content, and blog content for over 200 unique clients, using keywords to generate web traffic through search engines.
- Formulate, assign, and edit technical documents, press releases, advertising copy, and newsletters.
- Manage and guide 6 writers (3 in-house, 3 freelancers) whose work I edit, then send to clients for approval
Candidate Info
2
years in workforce
1
year at this job
BS
Business Administration
Economics
Social Media Marketing Specialist
Managed various social media outlets for a popular local business.
- Doubled the number of "Likes" on company Facebook page
- Led and assisted in the promotion and planning of events, respectively.
- Assisted management with increasing customer foot traffic.
Candidate Info
6
years in workforce
1
month at this job
BA
East Asian Languages & Area Studies
Social Media Marketing Specialist
Wrote blog posts and content for new websites
- Proofread/edited content prior to publication
- Edited images with Photoshop/GIMP
- Managed social media profiles (e.g., Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn)
- Assisted video production team with in-house and on-location shoots
Candidate Info
11
months in workforce
9
months at this job
BA
Public Relations & Advertising
Social Media Marketing Specialist
- Reported directly to the President and CEO
- Recreated and maintained the social media brand presence on Facebook, Twitter, LinkedIn, WordPress (Blog), and Instagram
- Created contests for customer engagement
- Worked alongside Point B Communications Advertising Agency to update e-brochure
- Attended resident events to capture content for Premier social media pages
Candidate Info
7
months in workforce
7
months at this job
BS
Sports Business
Social Media Marketing Specialist Intern
Developed and executed marketing strategies for clients with mentor guidance
- Filmed monthly event to be posted on client's national webpage
- Learned social media plans and ways to maximize benefits to clients per mentor's experience and advice
- Created lasting relationships with professionals in Cincinnati community
- Acquired skills to analyze in-depth customer information and generate best plans for results
Candidate Info
2
years in workforce
1
year at this job
BS
Business Administration / Marketing
Social Media Marketing Specialist
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
- Gather and organize information to plan advertising campaigns.
- Confer with clients to provide marketing or technical advice.
- Contact organizations to explain services and facilities offered.
- Increased social media growth to over 4000 followers in less than one year.
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