Senior Product Manager
Established overall strategy for delivering sales tools and collateral to the field for sales engagements. Gathered product evidence in the form of benchmarks, demos, case studies, and testimonials. Boosted internal and external product awareness through websites, events, advertising, and PR. Set marketing strategy for academic, federal, oil and gas, and financial market segments. Represented company products at events, conferences, and executive briefings. Oversaw market research including opportunity analysis, competitive analysis, direct and indirect customer requirements gathering and analysis. Administered budget of up to $1.3M.
- Launched a version one product (Windows Computer Cluster Server) and created positioning and messaging to successfully market it, which resulted in 30K units sold in the first fiscal year and a 10% market share.
- Conducted discovery of product requirements and delivered MRD for version two product development.
- Planned company participation in major marketing events, including the Supercomputing Trade Show, for which the company spent $750K in 2006
- Designed and commissioned market research that produced data used to set product direction.