Marketing Administrator / Content Manager
Recruited to help grow social media presence and manage website development for rebranding purposes. Accountable for designing marketing messages, managing the FCS blog, online case studies, white papers, newsletters, email campaigns, and building a positive web presence.
- Increased Twitter followers by 372% in 12 months
- Managed Twitter, Facebook and LinkedIn accounts on a daily basis to build company credibility and online presence
- Established firm foundation for SEO success by developing keyword-based content plan and editorial calendar. As a result, blog subscribers increased by 90% in 12 months
- Further grew sales by recommending targeted marketing aimed at specific demographics
- Oversaw email newsletter, social media presence, and launch of new website layout
- Cleaned up contact database by removing duplicated and invalid contact information, thus saving money on campaigns.