SENIOR WEB MARKETING MANAGER (seo/sem/cms)
Develop & propel Web, SEO/SEM and CMS platform strategies, the Global Corporate Website, functional design/development, daily operations and integration with Marketo Demand Generation Systems.
- Oversaw all development of the Global Corporate Website, including defining the platform, preparing Business Requirements, leading site architecture reviews and guiding the Web development project team in execution. SME for all SEO/SEM initiatives and dynamic CMS platform implementation issues. Achieved successful global rollout of Corporate Website on schedule; new Site has produced $1.1M+ in Sales in the first 2 Quarters.
- Guide Regional Teams on global localization projects; have completed 1st phase launch of the Japanese & German sites.
- Direct all company Website operations, with focus on results, expansion and site iteration/improvement cycles. Shepherd cross-functional teams & external contributors in demand gen, content development and operations.