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How to Format a Director Of Marketing Resume

Typically, we recommend that job seekers use a work history-based format like the chronological or combination resume to write their resume. These formats help you highlight steady employment, career progression and job-related skills. There are rare circumstances like less than three years of related experience, a recent career change, or a lengthy work gap that lend themselves to a skills-focused approach with a functional resume. We created two sample candidates with similar experience and knowledge to demonstrate how to use these formats.

Candidate A uses the chronological resume to create a detailed timeline of 13 years’ worth of previous jobs and related accomplishments. This resume can show their progression from copywriter to strategist to marketing director. The chronological format has the added benefit of being the most recognizable, easy-to-read, and applicant tracking system (ATS) friendly layout.

Candidate B uses the functional resume to highlight their marketing and account management accomplishments. We usually recommend this format for entry-level job seekers, but Candidate B strategically uses this format to demonstrate their ability to manage in-house and third-party marketing campaigns across multiple channels like social media, audio, video, print media and online.

Chronological Resume

Candidate A

  • 13 years of experience
  • 3 years at this job
  • BA Media Studies and Communications

Work History

Marketing Director, Summer Sunshine Agency
June 2020 – present, St. Louis, MO

  • Partner with practice leaders to develop short and long-term strategic business development goals, review leads, set targets and provide progress updates.
  • Lead client and competitor research, including trend analysis, capital projects, long-term development plans review and portfolio review for potential partnerships.
  • Assist with third-party client interviews and kickoff meetings to guide messaging and presentation.

Functional Resume

Candidate B

  • 12 years of experience
  • 1 year at this job
  • MBA Business Development

Professional Skills


  • Maintain the firm’s brand, marketing collateral, website and social media presence.
  • Develop and maintain close relations with international teams to adapt global campaigns to meet local cultural expectations.
  • Coordinate with product marketing, growth marketing, public relations and communications to ensure consistent messaging across all public-facing brand channels.

Account Management

  • Collaborate with clients to create track outcomes, messaging guidelines and campaign strategies.
  • Maintain marketing budgets and collaborate with finance to process invoices for freelance photographers, designers and campaign consultants.
  • Lead client and competitor research, including trend analysis, marketing strategies and portfolio reviews.

Director Of Marketing Resume FAQ.

What should a marketing director put on a resume?

To help your resume summary, work history and skills sections stand out, follow these writing tips.

  1. Quantify your accomplishments: Hiring managers can better analyze your qualifications if you back your resume with data. “Oversaw a $250,000 online marketing campaign that generated an estimated 1.2 million in revenue” is more informative than “Boosted annual revenue with a new online marketing campaign.”
  2. Find and focus on relevant experience: Companies have unique requirements. An online tech company may request SEO and SEM experience, while a traditional retail environment will request third-party brand marketing and data analysis. Carefully scan a job post to ensure you highlight the relevant experience the employer is seeking in your resume.
  3. Tailor your resume summary: Most hiring managers skim a resume for seven seconds — if you can’t pull them in during those precious seconds, you could lose their interest. Write an impactful resume summary that demonstrates one core accomplishment with quantifiable metrics to pique their interest.
  4. Focus on technical marketing skills and social soft skills: The most effective marketing directors demonstrate effective social skills like strong written communication, collaboration and team management skills. Your resume should feature these along with technical skills like project management software and customer relationship management (CRM) knowledge.

To see real-world samples of these tips at play, visit our resume examples.

What skills do marketing directors need?

These marketing director skills will add impact to your resume:

  1. Search engine optimization (SEO) keyword strategy and implementation
  2. Search engine marketing (SEM) campaign strategy and analysis
  3. Project management
  4. Campaign management
  5. Data analysis
  6. Content marketing
  7. Branding.
  8. Create and implement brand marketing guidelines
  9. Funnel management
  10. Team management
  11. Budget allocation

Hiring managers also want candidates with strong leadership and interpersonal skills. You can find a master list of the most commonly requested soft skills here.

What are the top three responsibilities of a marketing director?

Marketing directors are responsible for the creativity and execution of brand-related marketing strategies. Your top-three responsibilities for accomplishing this goal include:

  1. Design and implement comprehensive marketing strategies to increase public awareness of the company’s products and services.
  2. Supervise marketing employees related to editorial, design and development.
  3. Produce seasonal campaigns or promotions in response to quarter or social trends.