Brand Strategist Resume Examples

Brand Strategist / Sales Representative

(Publishing company circulating 4 niche business specific publications with sales exceeding $3.1M)

• Increased sales each quarter producing $229K in total sales, an average of over $38K monthly.
• Recaptured or discovered 13 new clients throughout the 1st and 2nd quarter of 2009.
• Surpassed 100% of company sales goals 3 times while managing 33 clients for 2 publications.

Assistant Brand Strategist

Maintained client budgets to ensure accurate tracking of $3.8 million worth of media and visually reflected budgets through flowcharts for client issuance

• Performed market research to define client targets including media usage, lifestyle and psychographics through the use of syndicated research tools such as MRI and Simmons
• Conducted quarterly analyses of the insurance industry through syndicated research tools to give a prominent insurance provider insight on the competitive landscape and their position within the category
• Evaluated new media opportunities for alignment with client goals, target demographics, geographic area of focus and available budget
• Established and maintained relationships with outside vendors including rep communications, scheduling of meetings & conference calls as well as call logs
• Coordinated communications between media planners and media buyers to ensure proper media purchases and performance tracking of purchased media

Digital Brand Strategist

Engineered full IT / E-Commerce infrastructure and automated marketing platform

• Increased Click-to-Buy optimization from .2% conversion rate to a 3.2% sale rate in 4 months for a 300% online sales increase
• Optimized SEO / SEM efforts on flagship website
• Grew direct marketing email click-through rate from 1% to 12% through content testing & optimization
• Grew Facebook community from 0 to 1400 in 2 months with main site click to buy conversion increase of 4%
• Directed vendor negotiation and artist relationships to establish VectorMount as an emerging brand and exciting new product in the POV mount marketplace

Senior Brand Strategist

Wrote proposals for research and branding studies, with typical budgets of $50,000 - $250,000.

• Designed research and brand development methodologies, and executed national and international studies.
• Analyzed research data, wrote detailed management reports of results.
• Presented results and strategic branding recommendations to client management.
• Awards: Outstanding Employee Performance Award, 1998
• Clients included: HP, Quantum, Sun Microsystems, Packet Engines.

Brand Strategist/ Creative Director

Became the most-awarded advertising staff member in the newspaper's almost 100-year history, receiving over 20 state and national awards in three years.

• Helped the newspaper win the top award in the state, two years in a row.
• Worked directly with the General Manager to chart out strategy and budgets for each quarter.
• Won a national award for youth marketing for helping the new Web site reach MTV College Publisher's top 20, in terms of traffic, within the first year.
• Assigned and monitored assignments to staff in the advertising department.
• Provided creative direction to the newspaper's creative department.
• Trained the staff on the new Website's WYSIWYG and HTML-based CMS back-end.
• Analyzed the performance of news stories and ads, using Google Analytics, and formulated strategies to increase Web traffic.

Brand Strategist, Director of Marketing

• Provided turnaround leadership within an entrepreneurial environment. Transformed account mgmt., marketing and business development departments by redefining roles, mentoring teammates, streamlining processes and elevating strategic discipline.
• Clarified the firm value proposition and directed global content marketing initiatives.
• Collaboratively developed a more strategic and proactive business development approach, including a state of the art CRM system that integrates LinkedIn and other social platforms.
• Grew revenue 12% in 2012, halting five years of decline.
• Consulted with Fortune Global 500 clients to unlock their organizational and brand DNA. Guided strategy to deliver integrated user experiences.

Brand Strategist

• Worked with Clients, Planning Director and Account Management team on repositioning U.S. Cellular, a telecommunications company, which increased average spend per user by 4%
• Authored all creative briefs and worked on all creative development for integrated campaigns Identified business challenges within the telecommunications industry and provided solutions
• Developed loyalty program strategy
• Conducted quantitative and qualitative research to determine effectiveness of campaigns
• Developed recommendations for brand and promotional messaging
• Created content for strategic development days looking at category conventions
• Tracked, studied, and analyzed trends in the marketplace for New Business (won 40% of New Business pitches)

Brand Strategist

Created original brand, characters and illustrations for the early education app, "Dash & Ditto's Playground" on Android and iOS platforms (recognized by iTunes - new and noteworthy, Common Sense Media, Wired, Moms with Apps and GeekDad)

• Designed, illustrated and launched the geography app, "Touch World"
• Implemented innovative brand strategies and solutions for a wide array of print, digital and media clients locally, nationally and internationally
• Directed business development, budgets, scheduling and vendors
• Developed and created brand guidelines and trained outside vendors

Brand Strategist

Conducted interviews with client senior management, client customers, and Wall Street analysts.

• Developed presentations with team to present to clients: PricewaterhouseCoopers, Ace Limited, Washington Gas.
• Synthesized/analyzed data to develop strategic branding solutions and change management initiatives for clients.
• Initiated, organized and led team building for over 60 employees.

Brand Strategist

• Promoted to Brand Strategist when management team left Leonhardt Fitch to start [company name]
• Managed, planned and orchestrated global qualitative market research studies for client, Grupo Modelo, including such brands as Corona and Corona Light, Modelo Especial, & Negra Modelo, amongst other CPG brands including Microsoft and Starbucks
• Planned, organized and executed qualitative research in 13 global markets in 6 different countries
• Completed the Fundamentals of Moderating Course from the Riva Institute in Washington DC
• Organized research findings into presentations, in-depth reports and brand guidelines to inform brand strategy and creative execution