Brand Strategist Resume Examples

Brand Strategists are employed by marketing agencies or in-house departments and are responsible for communicating a consistent and compelling brand message. Duties listed on a typical resume sample for Brand Strategists include enhancing products and services, creating marketing strategies, analyzing market research data, and maintaining the brand's tone and identity elements. Employers select resumes demonstrating creativity, business operations familiarity, leadership, teamwork and excellent communication skills. Most Brand Strategists hold a degree in marketing or communication.

For more information on what it takes to be a Brand Strategist, check out our complete Brand Strategist Job Description.

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Candidate Info

months in workforce

months at this job

Marketing Management

Brand Strategist / Sales Representative

(Publishing company circulating 4 niche business specific publications with sales exceeding $3.1M)

Increased sales each quarter producing $229K in total sales, an average of over $38K monthly.
Recaptured or discovered 13 new clients throughout the 1st and 2nd quarter of 2009.
Surpassed 100% of company sales goals 3 times while managing 33 clients for 2 publications.

Candidate Info

years in workforce

year at this job

Bachelor of Science

Assistant Brand Strategist

Maintained client budgets to ensure accurate tracking of $3.8 million worth of media and visually reflected budgets through flowcharts for client issuance

Performed market research to define client targets including media usage, lifestyle and psychographics through the use of syndicated research tools such as MRI and Simmons
Conducted quarterly analyses of the insurance industry through syndicated research tools to give a prominent insurance provider insight on the competitive landscape and their position within the category
Evaluated new media opportunities for alignment with client goals, target demographics, geographic area of focus and available budget
Established and maintained relationships with outside vendors including rep communications, scheduling of meetings & conference calls as well as call logs
Coordinated communications between media planners and media buyers to ensure proper media purchases and performance tracking of purchased media

Candidate Info

years in workforce

months at this job

Digital Media & Margeting

Digital Brand Strategist

Engineered full IT / E-Commerce infrastructure and automated marketing platform

Increased Click-to-Buy optimization from .2% conversion rate to a 3.2% sale rate in 4 months for a 300% online sales increase
Optimized SEO / SEM efforts on flagship website
Grew direct marketing email click-through rate from 1% to 12% through content testing & optimization
Grew Facebook community from 0 to 1400 in 2 months with main site click to buy conversion increase of 4%
Directed vendor negotiation and artist relationships to establish VectorMount as an emerging brand and exciting new product in the POV mount marketplace

Candidate Info

years in workforce

year at this job

Web Analytics

Political Science

Psychology

Senior Brand Strategist

Wrote proposals for research and branding studies, with typical budgets of $50,000 - $250,000.

Designed research and brand development methodologies, and executed national and international studies.
Analyzed research data, wrote detailed management reports of results.
Presented results and strategic branding recommendations to client management.
Awards: Outstanding Employee Performance Award, 1998
Clients included: HP, Quantum, Sun Microsystems, Packet Engines.

Candidate Info

years in workforce

years at this job

Media Management

Communication Management

Electronics

Brand Strategist/ Creative Director

Became the most-awarded advertising staff member in the newspaper's almost 100-year history, receiving over 20 state and national awards in three years.

Helped the newspaper win the top award in the state, two years in a row.
Worked directly with the General Manager to chart out strategy and budgets for each quarter.
Won a national award for youth marketing for helping the new Web site reach MTV College Publisher's top 20, in terms of traffic, within the first year.
Assigned and monitored assignments to staff in the advertising department.
Provided creative direction to the newspaper's creative department.
Trained the staff on the new Website's WYSIWYG and HTML-based CMS back-end.
Analyzed the performance of news stories and ads, using Google Analytics, and formulated strategies to increase Web traffic.

Candidate Info

years in workforce

years at this job

Business Administration

MBA

Marketing

Brand Strategist, Director of Marketing

Provided turnaround leadership within an entrepreneurial environment. Transformed account mgmt., marketing and business development departments by redefining roles, mentoring teammates, streamlining processes and elevating strategic discipline.
Clarified the firm value proposition and directed global content marketing initiatives.
Collaboratively developed a more strategic and proactive business development approach, including a state of the art CRM system that integrates LinkedIn and other social platforms.
Grew revenue 12% in 2012, halting five years of decline.
Consulted with Fortune Global 500 clients to unlock their organizational and brand DNA. Guided strategy to deliver integrated user experiences.

Candidate Info

years in workforce

years at this job

Communications

MBA

Luxury Management