Digital Marketing Strategist
Develop comprehensive marketing strategy, implementation plan and creative direction for clients across all media channels spanning email, advertising, events and social media. Build marketing funnels and automation programs, optimize offers and find improvements in the lead generation and acquisition process specific to clients' business goals. Lead and manage Chicago office team.
- Created and launched new service for a client consisting of offer development, building of a integrated marketing campaign, as well as establishing a testing plan and analytics. Surpassed launch KPIs by 40%.
- Improved Bad Number contact ratio by 37% by incorporating verification step in the lead flow process to the sales team.
- Oversee media budget of $1.9M optimizing multiple media channels with expertise in direct response offer development.