Experiential Field Brand Ambassador
Created new cross-promotional marketing opportunities to grow user base by developing relationships with targeted partner organizations, professional athletes, teams, media, and other influencers.
- Identifying, assessing and negotiating local key event sponsorship and media opportunities to help drive ZICO brand awareness in local market.
- Set-up and breakdown event equipment.
- Accountable for executing event-marketing activities, on/off premise events, trade shows local key connects with the target consumer.
- Acted as a liaison between the regional retail teams and the marketing department.
- Initiated and assisted Regional Marketing Manager by creating and maintaining employee schedules, monthly recaps of events, sampling goals, field budget, and expenses to ensure brand objectives, that lead to a team lead promotion.