Digital Marketing Consultant
Planning, execution, monitoring, and analysis of social media communications for multiple brands in the parenting and CPG space, including audience recruitment, retention, and engagement. Responsible for content development and on-page SEO, and promotion of content via social media channels, including Facebook, Twitter, and Pinterest.
- Proposed new brand website outline, drafted copy, and developed editorial calendar for 2016.
- Posted twice weekly on brand blog, creating content based on site mission, audience interests, and keyword research.
- Performed in-depth analysis of brand social media communications effectiveness and submitted recommendations.
- Content creation using Wordpress publishing platform and Yoast SEO plug-in
- SEO and traffic analysis/monitoring using Google Analytics, Adwords, and Trends (keyword research)
- Content promotion and audience building/engagement using social media (Facebook, Twitter, Pinterest)