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0-5 years of experience
Managed planning and implementation for Trade Direct Marketing direct mail program. Provided oversight and direction to outsourced teams involved with database management, advertising agency, and coupon operations. Created materials, material numbers, issue purchase order requisitions, and posted goods receipts in SAP. Reconciled monthly budget related to printing deliveries and costs. Developed, analyzed and communicated key program metrics with recommendations for improvements.
- Led initiative to change mailer template to make program more attractive to retailers by increasing the retailer panel area size by 40% and featured them on the outside of the mailer.
- Increased retailer participation 35% to offer self funded offers on retailer panel.
- Developed annual budget, utilized SAP to maintain budget, and reconciled monthly with [company name].
- Coordinated annual forecasting plan with internal Account Executives and key external personnel for 185+ retail chain accounts.
- Created and posted all program details and coupon redemption results on internal company website. The result was increased visibility to Trade Marketing Organization by 100% (not tracked/posted previously).
- Developed new template that combined 3 separate documents into 1 and decreased monthly set up/maintenance time by 15%.
0-5 years of experience
Directly managed project and creative teams to successfully support retail store channels
- Ensured product marketing services and operations supported all company initiatives and goals
- Managed and approved departmental expenditures to a FY budget meeting objectives
- Oversaw packaging, sell-in, POP/POS, PR, and tradeshow marketing ensuring best-in-class
- Developed direct reports while exercising a high degree of decision-making and ownership
- Redeveloped policies, procedures and quality control standards decreasing errors by 20%
- Re-aligned fractured teams by restructuring decreasing annual attrition from 35% to 15%
0-5 years of experience
Led development of all marketing plans, strategy, and promotions for products within four different retail channels of trade including prestige, mass, medical and spa.
- Developed and executed all branding initiatives and research related to the launch of four international consumer pharmaceutical product brands and roughly 80 SKU's.
- Managed creative executions of collateral materials to aid in clear concise training of products to staff and customers while maintaining brand integrity.
- Work with domestic and International Public Relations firms to ensure proper representation and placement of brand.
- Analyzed competitive marketing strategies in an effort to offer innovative products and strategic market integration of new concepts.
- Implemented company website, initiated and managed online shopping cart, and led all internet promotions.
- International experience in upholding brand image, training staff on product specifications, and interaction with foreign press.
0-5 years of experience
Directed communications, budget, and projects for global demand generation campaigns, including database management and statistical analysis. Additionally responsible for planning and operational support in event management, partnership management, CRM and other reporting and management tools.
- Helped deliver 110% growth in sales revenue by applying persona-driven marketing campaigns targeting executive management and technical audiences, including email, webinar and social media campaigns.
- Managed executive dinner program delivering 250+ chief security executives to private dinners in 12 cities.
- Managed a significant presence at RSA, Black Hat and regional trade shows, exceeding visitor targets by more than 300%.
- Managed internal and external communications through social media, newsletters and bulletins, corporate website, sales and partner portals and nurture campaigns, achieving an "always on" level of interaction across all internal and external target audiences.
- Prepared and managed $5M marketing budget, and measured results of all marketing campaigns through regular pipeline inspection and campaign tracking.
- Integrated, managed and motivated channel partners to extend all marketing programs through partner sales organizations.
0-5 years of experience
Managed two company-wide, industry led initiatives, to change identification of handsets by the Network and POS systems and FCC Local Number Portability.
- Successfully coordinated activities between all functional groups, including Network, IT, Customer Service, Store Operations and Revenue Assurance.
- Worked with over 50 wireline companies to understand and implement processes to ensure successful customer experience.
- Developed Project Charter, Risk Management, Project, and Communication plans to identify gaps and implement a mitigation strategy, resulting in less than 20 open customer issues.
- Created over 700 test plan scenarios for 90 testers to ensure seamless customer experience.
- Collaborated with Telecommunication Industry Association (TIA) and Network Team to implement changes to industry-wide reports to ensure timely management of ESN Exhaust.
0-5 years of experience
Newly created position to manage a group consisting of three campaign planners to properly plan the campaign brochures in the IMIS system.
- Trained and developed campaign planners analytical skills
- Created and implemented processes, itineraries, and financial decks to planning campaign brochures.
- Monitor and analyze business performance by category by campaign and major brochure event.
- End of campaign Evaluation Report for top management
- Lead the Marketing Quarterly Tactical Planning meetings to create strong structural elements in campaign brochures.
- Recipient of the 2004 General's Managers Award in recognition of the outstanding performance in the Project of "Product Sold Properly Planned in IMIS System".
0-5 years of experience
Implemented procedural and policy changes to improve operational efficiency within marketing
department
- Aided management team in reviewing contracts for hotel partners and travel certificate providers
- Organized and oversaw promotional sales and marketing events
- Supported data entry team to ensure sales and marketing goals are achieved
- Worked collaboratively with finance in regards to monthly P&L reconciliation
- Provided marketing support for all Welk properties as needed
- Managed credit card program offered at the point of sale, generating over $8.5M in additional revenue
0-5 years of experience
Ensured the growth of gaming revenues through flawless execution of all the functions performed at the Total Rewards, Bus Operations, and Promotions Centers.
- Responsible for staff of 30 to achieve high performance results with program initiatives including events, new enrollments, Total Rewards program and enhancements and promotions.
- Managed short and long term finances including budget preparation, capital expenditures and analysis of financial performance. Managed labor according to business demands.
- Worked closely with all department managers to ensure alignment with promotional and property growth goals.
- Negotiated discounted pricing with vendors for products and services. Created strategic alliances for Total Rewards program. Provided content and contests for our social media sites.
- Consolidated departments -Total Rewards, Bus Operations, and Promotions, into Marketing Operations resulting in labor savings of 20%.
- Increased new accounts in a declining market 10% YOY.
- Rolled out new Prism technology giving guests the ability to download direct mail offers at the slot machine. Implemented an Interactive Casino Relationship Marketing program, allowing guests to participate in promotions using the touch screen on a slot machine.
0-5 years of experience
Residential and commercial flooring manufacturer with revenue circa $300 million
- Led integrated marketing team and external resources to support 4 key business units
- Developed marketing solutions aligned with go-to-market strategy and KPI’s
- Directed creative production process for collateral, retail displays, samples and sales kits
- Managed projects to ensure client satisfaction and timely, on-budget completion
- Developed project tracking process to streamline workflow and improve service
0-5 years of experience
Implement marketing strategies and launch tools to improve sales and marketing efficiencies
- Developed requirements, provided design input, performed testing, and managed launch for custom applications and enhancements to tools in Salesforce.com (SFDC ) for Infusion Disposables team
- Liaison between business unit SFDC users (marketing, sales) and IT (developers, administrators) for enhancements, new tool development, and project prioritization
- Created custom reports and dashboards for Sales/Marketing leadership to manage opportunities and issues
- Designed and launched gamified app to motivate sales reps to document competitive data in SFDC
- In final testing stages for custom Price Quoting tool (August 2015 launch) for Infusion Disposables team
0-5 years of experience
- Determined and directed national advertising strategy, developed print and radio marketing, and managed collateral production
- Developed and managed infrastructure for teacher scholarship program, including: timelines, goals, marketing, and partnerships
- Provided departmental training on presentation techniques and developed sales pitch scripts and tactics
- Served as online liaison for Web site redesign resulting in increased site usability and new content
- Oversaw logistics and publicity of over 100 teacher recruitment events - doubled attendance rates through targeted outreach
- Presented and lead over 40 recruitment and sales seminars with audiences of up to 150 attendees per session
