Marketing Operations Manager
Managed planning and implementation for Trade Direct Marketing direct mail program. Provided oversight and direction to outsourced teams involved with database management, advertising agency, and coupon operations. Created materials, material numbers, issue purchase order requisitions, and posted goods receipts in SAP. Reconciled monthly budget related to printing deliveries and costs. Developed, analyzed and communicated key program metrics with recommendations for improvements.
- Led initiative to change mailer template to make program more attractive to retailers by increasing the retailer panel area size by 40% and featured them on the outside of the mailer.
- Increased retailer participation 35% to offer self funded offers on retailer panel.
- Developed annual budget, utilized SAP to maintain budget, and reconciled monthly with [company name].
- Coordinated annual forecasting plan with internal Account Executives and key external personnel for 185+ retail chain accounts.
- Created and posted all program details and coupon redemption results on internal company website. The result was increased visibility to Trade Marketing Organization by 100% (not tracked/posted previously).
- Developed new template that combined 3 separate documents into 1 and decreased monthly set up/maintenance time by 15%.