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0-5 years of experience
Researched keywords using Google AdWords and conducted pre-submission analysis using KEI formula to determine potential value to gain most search engine traffic
- Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results
- Improved organic search results by increasing the search engine results page from 12 to number 2
- Developed title tag, description of meta tags and highlighted and added relevant links to site
- Received Certificate of Completion at Morris County College for Achieving Top Search Engine Positions class
0-5 years of experience
Performed quality control for video content and proofread all printed and digital marketing materials for Suite clients. Managed client YouTube channels with more content than any other company at its time and organically increased viewership by 60% through strategic keyword optimization.
- Increased daily Craftsman youtube subscribers by 1500%
- Increased daily Craftsman comments by 600%
- Increased and maintained annotation click through rates at 11% for Kenmore and 8% for Craftsman, far above the industry average.
0-5 years of experience
- Developed and implemented interactive marketing strategies for about 15 clients that improved search engine performance, attracted users to websites and drove growth, resulting in annual traffic increases of an average of 23% year over year
- Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI
- Prepared website evaluations and marketing proposals that attracted new business, resulting in an increased annual budget of 54%
- Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties
- Managed social media campaigns and day-to-day activities, including scheduling regular updates, engaging in dialogue and answering questions when necessary
- Remained current with industry trends to uncover new opportunities for clients’ websites
0-5 years of experience
Implemented a new information management system to increase productivity and effectiveness
- Managed on-site and off-site SEO for all company clients thus advancing front page organic and Google map rankings in a timely matter usually between 1-2 weeks per keyword.
- Researched and developed personal SEO tactics based on available data and trends using a combination of resources provided by on-site experience and authoritative SEO tools
- Structured and managed multiple Google Adwords accounts providing a moderate to high quality score
- Managed email marketing for all clients with Constant Contact providing results above industry average for multiple industries
- Handled client relations with assigned clients providing feedback, reports and updates weekly
- Structured and managed tracking numbers according to each clients marketing needs with Marchex
0-5 years of experience
Led a team of four – with the goal of increasing the websites organic visibility. This included working directly with the web development team to create a custom content management system.
- Through our work on back pages and the updated CMS – organic unique visitors went from ~14,000/day to over ~90,000/day as of September 2012.
- Implemented the companies social media campaign – and developed an on-going strategy for outreach.
- As of September 2012 – the website is the 4th most visited art and design website in the USA.
- Due to my competitive research – we were able to fill a gap in the industry where users were searching but weren’t finding the ‘best site’. Created an SEO rich and visual ‘ready to wear’ shopping experience.
- Developed a content and social media strategy to position the brand as a ‘top 3’ in the online glasses industry. Within the first 2 months of working together – we increased sales over 500% and at home try ons by 1,200%.
0-5 years of experience
Managed social media and online marketing campaigns for 50+ various small businesses within the United States.
- Initiated search engine optimization within each account in order to increase companies’ page rank on all major search engines
- Provided industry specific monthly content packets to publish throughout all social media sites to help promote businesses across the web
- Updated and monitored review sites for all derogatory commentary
- Created personalized blog sites throughout the ReachCast platform with focus on keyword rich content and SEO to assist in the success of each campaign
- Analyzed each campaign with business owners to develop richer strategies for upcoming campaigns upon renewal
- Managed, maintained and developed social media sites for businesses in order to enhance their overall online reputation and clientele interaction
0-5 years of experience
Performed advanced search engine optimization (SEO) and social media on over 40 law firms sites across the U.S. and managed $1.5 million in SEO spend alone.
- Acquired 1st page rankings across all three major search engines while driving quality traffic and leads to clients
- Achieved highest overall rankings on SEO team for consecutive months while effectively maintaining a positive client relationship
- Was responsible for monitoring & generating traffic, conversions, keyword rankings and reports.
- Promoted from SEO Analyst
0-5 years of experience
Headed up SEO department with multiple client accounts in charge of increasing rankings of websites in the search engines.
- Created content to publish on client websites to increase the chance of visitor performing the desired call-to-action.
- Develop SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign.
- Created SEO proposals based on strategic research, offering several options in a clear, concise way that met client needs.
- Evaluated websites based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength the site.
- Troubleshot errors via Webmaster Tools and produced audits that summarized website situation as it pertains to SEO.
0-5 years of experience
Accomplished SEO specialist for interactive division of the nation’s twelfth largest media companies.
- Top Producer in the sale of SEO, SEM, PPC, web design, and interactive products including mobile, apps and Facebook mentions.
- Daily interaction with C-Suite executives, small business owners and advertising agencies.
- Attained top position in organic search for over 72% of my clients through deployment of holistic SEO programs and content management.
- Wrote optimized copy, code and built SEO dominance through geo-targeted, PPC buys, A/B split testing, link building, landing page optimization, smart tagging and more.
0-5 years of experience
Accomplished SEO specialist for interactive division of the nation’s twelfth largest media companies.
- Top Producer in the sale of SEO, SEM, PPC, web design, and interactive products including mobile, apps and Facebook mentions.
- Daily interaction with C-Suite executives, small business owners and advertising agencies.
- Attained top position in organic search for over 72% of my clients through deployment of holistic SEO programs and content management.
- Wrote optimized copy, code and built SEO dominance through geo-targeted, PPC buys, A/B split testing, link building, landing page optimization, smart tagging and more.
0-5 years of experience
Identified link building campaigns and opportunities in coordination with client SEO goals through competitive analysis and related market opportunities
- Administered web analytics dashboards, reports, and key reporting tools; assisted clients in meeting their goals through month-by-month keyword rank, overall and organic web traffic to identify key website trends
- Monitored and evaluated search results and performance for clients to maintain rankings or identify new growth opportunities
- Managed a content curation website around marketing trends and the affiliated Twitter profile to generate industry awareness on behalf of a client
- Maintained working knowledge of content, SEO, search engine, social media, and Internet marketing industry trends and developments through daily news writing and news scans
0-5 years of experience
Researched and generated detailed SEO/SEM reports for current and potential clients.
- Developed keyword stats, search engine rankings, keyword suggestions, and keyword placement.
- Acted as liaison between development team and client managing site audits, education, reporting, and presentations.
- Provided recommendations for page coding, site architecture, linking, and content structure.
- Delivered consistent and ongoing SEO trend analysis and reports on brand management, competitor monitoring, social media, site analysis, search tracking, and backlink reporting.
- Trained a large marketing staff of creative consumer products and on proper set up and maintenance of Google Analytics.
- Pivotal to the winning of a sizable contract with a large custom trailer manufacture by providing accurate and timely SEO and Social Media data and analysis.
0-5 years of experience
Managed and wrote online content, e-newsletters, e-cards, and software releases
- Responsible for search engine optimization, PPC campaigns and marketing consulting for 4200 clients in the chiropractic, veterinary, and dental fields
- Directly helped multi-million dollar company increase its revenue by 48% by training the sales team, assembling a testimonial portfolio, generating leads from Twitter and a custom Facebook fan page
- Conducted weekly [company name] training webinars and one on one consultations
0-5 years of experience
- In charge of organic search marketing for 40+ clients resulting in more traffic and targeted leads.
- Managed and trained a team of SEO analysts.
- Created and analyzed keyword lists to deliver best possible conversions to appropriate area of practice pages.
- Revised and created on page content including META’s for each page on site.
- Audited site architecture and URL (301 & 404) structures to provide optimized site foundation.
- Submitted client site to appropriate directories.
- Managed content request with vendors and provided blogger outreach channels for link building opportunities.
0-5 years of experience
Provide search engine optimization (SEO) and pay-per-click (PPC) advertising and online marketing for companies, products and services.
- Identified market opportunity for web promotion and founded company
- Hired over 100 employees and managed them through a team structure of 8 teams
- Performed SEO, PPC and web promotion services for over 50 clients including celebrities Timbaland and Jonathan Rhys Meyers
0-5 years of experience
- Improved ranking of top key words such as cheap flights, cheap tickets, and airline tickets
- Developed travel website network to use for high quality link trades
- Networked through social media for link partners
- Presented results and novel ideas to management while consulting other departments on best practices.
- Monitored and actively improved brand reputation through specially developed inventive plans
0-5 years of experience
- Increased organic traffic +200% for International airline ticket agency by conducting a complete technical audit and content strategy.
- Increased organic revenue $34K and non-paid traffic +40% in first six-months for global eCommerce/stuffed animal company.
- After addressing major technical issues, and building out keyword opportunities and universe, increased unique organic visitors for major Indoor Antenna company +226%, and top-10 Google rankings for competitive keywords and phrases.
- Account manager and direct client-facing for professional services clients. Manage tickets, projects, and communicate between client and developers.
0-5 years of experience
Optimized legal sites onto first pages of Google listings with a success rate of 80%-100% of clients’ purchased keywords
- Researched high volume keywords through keyword planner to update anchor text, title tags, and descriptions
- Build links in targeted local directories including Google, Bing and other local listings
- Coordinated with lawyers.com and company website to create lawyer profiles to further generate link flow
0-5 years of experience
- Applied ethical SEO best practices when performing tasks such as keyword research, competitive analysis, content optimization, Meta tag creation, alt tag creation and social media optimization.
- Analyzed, reviewed and implemented changes to improve organic search and page rank of client B2C websites.
- Claimed business listings and provided location data syndication to data aggregators.
- Implemented website migrations, 301 redirects, sitemaps, robots.txt file, and fixed 404 errors.
0-5 years of experience
Realized $7M+ annual revenue gains due to boosting organic search traffic for comparison shopping search engine Nextag. Conducted extensive A-B testing and on-page audits to increase visits, clicks and revenue. Created Strategy. Coordinated internal marketing teams with non-marketing and external teams including internal search, social media, blog, PR, SEO, creative and development teams. Offered real-time tactical and strategic recommendations.
- Created test strategies to vastly improve search ranking and traffic to NEXTAG global shopping sites.
- Launched Top 10 Info-graphics to re-position NEXTAG as “The Online Shopping Authority”.
- Created companywide keyword focus and strategy around “Comparison Shopping”.
0-5 years of experience
- Account Manager of over 20 SEO/SEM Accounts
- Managed each project from concept to execution with proven results.
- Performed SEO Audits using SEO Tools, backed with SEO Experience and Knowledge.
- Created Custom Tailored Monthly SEO Reports that transcended the Jargon of SEO to Bottom Line
- Created Custom Tailored Long Term SEO strategies for clients to achieve higher positioning online and increase conversion and branding of company and identified new or strategic online
- Analyzed data to find trends and make recommendations via Google Analytics and Web Master
0-5 years of experience
Developed New Company Website in HTML and supervised Professional Translation into 7 Languages
- Optimized [company name] and increased hits from 10k to over 1 Million hits per month
- Presented Talks on Search Engine Optimization in China, Hong Kong, and Silicon Valley
- Developed Several Company Websites using Dreamweaver, Word Press, HTML5, OpenCart
- Developed SEO Strategies and Products for [company name] Clients
- Developed SEO Training Workshop, Taught SEO to Small Business Owners
- Developed Client Websites and Implemented SEO for Client Websites
- Performed Daily SEO Analysis of Company Website and Reported Results to Upper Management
- Performed Website Quality Assurance Testing, bug reporting, and bug fixing
0-5 years of experience
Provided price quotes and sales proposal presentations for all custom products, including SEO, SEM, social media management, website development, press releases & FREEB for local and national sales partners
- Improved business websites and landing page rankings to increase online visibility
- Monitored and updated customer search engine rankings
- Trained SEO new hires and interns to assure delivery of quality SEO content
0-5 years of experience
- Designed , Build , Maintained online store front for an Ebay business.
- Managed all SEO aspects, including budgeting for PPC campaigns.
- Managed all Social Media aspects in efforts to raise awareness of new local business in community.
- Developed Marketing strategies outside of Web space to raise more awareness of business and to bring new customers.
0-5 years of experience
Designed SEO and browser friendly front-end graphics and logos and optimize photography for incorporation into websites.
- Constructed website framework, navigation and page layout per project requirements, maintaining cross-browser and platform compatibility. Created interactive back-end forms.
- Responsible for generating website leads through organic and paid search initiatives. Performed monthly analyses of site statistics and PPC and AdWord conversion data.
- Optimized websites for search engines though analysis content, site architecture, keywords as well as Title and Meta tags. Experienced in White-Hat and Black-Hat strategies.
- Well-versed in the use of WordTracker, as well as other keyword research software and pay-per-click sites such as Overture.
- Experienced and knowledgeable in Search Engine alliances, algorithmic approach and beta products.
- Conducted 1st and 2nd tier search engine and directory submissions.
- Conducted tracking of websites with major search engines; evaluate Meta tags, link popularity, cost per lead and other components of sites to improve search engine rankings. Built free as well as affiliate link programs.
- Managed and administered three Windows XP local area networks; 2 in Kansas City, 1 in Las Vegas.
0-5 years of experience
- Increased traffic by thousands of visitors by gaining first page of Google Rank for long and short-tail keywords
- Planned and executed internal and external link building strategies to increase search engine visibility
- Spearheaded competitive research
0-5 years of experience
- Managed, applied, and advised on page and off page best search practices for over 140 accounts monthly
- Audited and optimized site content while maintaining focused keyword relevance for featured products including internet search
- Analyzed website traffic data and keyword relevance using in-house analytics & SEO tools including Google Analytics, Google Webmaster tools, Bing Webmaster tools, Google AdWords & MOZ
- Interacted with internal teams including business partners by collaborating and resolving site content productions and questions
- Assisted in development and deployment of company and department projects & initiatives
- Attended annual conferences including SMX Advanced West & Mozcon
- Maintained a Q/A site average of 95% and better while managing over 140 sites
- Represented SEO department on various In-house projects and outside events
- Consulted on search topics and relevance to co-workers and staff
- Mentored SEO department new hires and utilized as a resources
0-5 years of experience
Manage 30+ premium SEO campaigns for small to medium law firms with budget around $700k
- Improve search engine rankings and achieve several #1 rankings for law firm/client websites
- Monitor and generate traffic, conversions/leads, keyword rankings and reports
- Report to and collaborate with SEO Manager for conceptualizing and executing side projects and research case studies
- Maintain excellent client service standards and communication
- Attend SEO/Internet Marketing events and trainings to stay updated with current industry trends
0-5 years of experience
- Generated electronic copy for online public relations campaigns
- Designed search engine marketing plan for clients
- Setup website tracking, reporting, identified KPI and ROI
- Oversaw client pay-per-click campaigns, increased CTR and decreased CPC
0-5 years of experience
Develop keyword research for SEO campaigns (including keyword rankings and analysis)
- Find areas of opportunities from researching competitor websites to help build SEO competitor analysis documents for clients
- Generate customized ranking reports utilizing popular search engine ranking tools including Advanced Web Ranking software for monthly reports
- Optimized website content and delivered page-by-page SEO content recommendations for clients
0-5 years of experience
Executed Link Building Campaigns specific to each client’s industry and needs.
- Performed keyword research and utilized Google Analytics to create client campaign strategies.
- Developed and managed clients SEO campaigns to improve organic search results.
- Managed the Link Building team monitoring daily objectives and meeting weekly to asses performance.
- Developed and carried out content marketing, directory listing and local listing campaigns
- Analyzed Google updates to consistently perform SEO best practices.
0-5 years of experience
- Took project management role on many web development & marketing projects.
- Achieved first page Google ranking for desired keyword phrases for dozens of clients.
- Researched SEO industry best practices to supplement and refine iNET SEO strategies.
- Trained and managed one copywriter. Delegated department workflow.
- Managed ongoing workload for as many as twenty clients at once.
- Helped with sales proposals and produced client reports to show the value of ongoing SEO.
- Wrote, shot, directed and edited website based videos.
- Produced a network television ad for HD broadcast.
6-10 years of experience
- Conceptualized and implemented a complete overhaul and redesign of the Fein Violins e-commerce website using a strong knowledge of organic search engine optimization techniques and research of the behavior of Fein Violins’ customers, improving user experience and significantly increasing organic search traffic and conversions
- Developed blog marketing strategy and collaborated on social media strategy and execution across multiple platforms, including Facebook, Google+, MySpace, Pinterest, Twitter, Yelp, and YouTube
- Recorded, edited, and uploaded videos to the Fein Violins YouTube channel, accompanied by keyphrase-rich copy and links to maximize traffic benefits
- Educated and provided feedback on techniques pertaining to search engine optimization and social media marketing
- Designed new logo and implemented branding strategy
0-5 years of experience
Current full-time freelance writer and previous contractor for [company name].com and [company name] News, as well as contributer to Seattle Weekly and Mlex.
- Duties include writing daily content on breaking news, sports and entertainment topics.
- Content published using techniques designed for maximum SEO.
- XML and HTML editing duties performed.
- Editing duties also handled, including placement of stories, impact of headlines and choice of photos or art.
- Multimedia projects produced, including 11,500-word timeline on the history of guns in the United States.
- Photography experience utilized in close relationship with photo/graphics staff to select and edit dynamic images for use with stories.
0-5 years of experience
- Developed, implemented, and managed the SEO strategy on 50 – 140 automotive dealership sites per month
- Wrote unique and quality SEO content for home page, service pages and over 40 GM model landing pages
- Adhered to SEO best practices by using proper HTML coding and formatting
- Utilized Google & Bing Webmaster Tools, Google Analytics, Google Adwords for keyword research and new organic traffic opportunities
- Optimized homepage/landing page content, meta titles, meta descriptions and header tags to ensure optimal and relevant organic traffic
- Worked with Account Manager to plan, review, and implement SEO strategy and meet dealer traffic goals
- Direct client communication—by phone or email, addressing SEO strategy, questions, and concerns
0-5 years of experience
- Wrote website content to reflect specific marketing & keyword goals.
- Implemented site-wide dynamic page title tags, meta tags and on-page optimization (e.g. relevant title tags for all pages)
- Keyword research/ strategy for paid and organic search.
- Attained high rankings for targeted keywords.
- Coordinated commutation between different departments.
- Data entry, answered phones, and other various administrative tasks.
0-5 years of experience
- Cultivated and maintained relationships through blogging and other social media influences across multiple categories and departments
- Provided outreach across multiple social media networks
- Wrote content using WordPress on a variety of different topics
- Implemented keyword rich content for greater SEO
0-5 years of experience
- Responsible for organic search optimization, organic lead generation and tracking, and Google Analytics reporting for [company name]’s two major web properties, plus their mobile site, blog, landing pages, and websites for three sister schools.
- Conducted weekly analysis of [company name]’s brand presence on search engine results pages on Google, Bing, Yahoo!, and YouTube, resulting in increased brand awareness.
- Used Google Analytics to build a monthly analytics report for executives reporting on traffic, cost per lead, and other actionable metrics.
- Using the Alfresco content management system, updated meta titles, descriptions and keywords for site content for Full Sail’s two major web properties.
- Used Advanced Web Ranking to report on organic keywords that resulted in visits and conversions.
- Provided search engine optimization support and recommendations for press releases prior to distribution.
- Developed organic keyword strategies for three brand new degree programs launching in December 2011.
- Ensured that Full Sail’s listings were present and accurate on local search sites, such as Google Places, Yahoo Local, Yelp, and Citysearch.
0-5 years of experience
- Wrote large volume of SEO-relevant, web-based content
- Drafted customer support and correspondence letters and scripts
- Conducted light coding and updates on websites, using HTML and WordPress
- Conducted market research in order to improve marketing strategy
- Maintained website ranking in search engines; create listings and add content in order to keep sites relevant
- Managed blogs and Social Media
0-5 years of experience
Manage up to 6 websites using up-to-date SEO techniques to increase traffic and improve site rankings
- Track weekly site ranking and visits through Google Analytics and SEMrush to improve organic searching
- Write up to 30 pieces of content weekly using SEO keywords drawn from Google Analytics and post through MySQL and FTP
- Oversee content writing team, delegate assignments, edit work for grammatical proficiency and quality of content
- Assist in the hiring and interview process of a number of candidates, train new interns and reviewing progress with hiring
- Proficient in Hootsuite, FTP, MySQL, SEMrush, Google Analytics, Google Adwords, WebMasters, Notepad++, WordPress; basic HTML
0-5 years of experience
Brainstormed, Researched, Developed and Outreached SEO Campaigns
- Developed Databases of Websites for Outreach Purposes
- Learned and Implemented On-Page SEO and Keyword Density Searches
- Learned HTML and Website Design (Created Websites Regularly)
- Learned Photoshop and Used to Create Graphics, Infographics
0-5 years of experience
- Presented SEO services to local and national businesses via email and telephone.
- Managed SEM campaigns on search engines such as Google, Yahoo, and MSN.
- Analyzed website traffic using Webalizer, and Urchin Web Analytics.
- Recommended weekly webpage changes to maximize search engine optimization.
- Prepare weekly reports on pay-per-click campaigns and Internet marketing metrics.
0-5 years of experience
As a chief strategist of the digital marketing team responsible for all organic search automotive marketing projects at Cobalt, I am also responsible for upholding the quality and timely performance of my team of 25 marketers. I am a rolled-up sleeves director, designing and producing content, including video, blog posts, and online promotions with my team. My team brings in excess of $6.8 million in gross revenue to the Company.
- Chief strategist and content team manager responsible for the ROI of digital marketing for +26 franchise automotive projects
- Responsible for more than $275k in contract assets
- SEO department subject matter expert (SME) on the Cobalt Blog and contributor to the Marketing Minute video network
- Responsible for tactical implementation of on/off-page SEO, lead gen, PPC, and social media and content creation
0-5 years of experience
Used Salesforce, Authority Labs, Google Insights, and Ad Words
- Wrote homepage text for 125+ websites; managed VIP accounts
- Optimization of site content, meta tags, titles, and meta descriptions
- Implemented new SEO keyword best practices
- Dean’s office of the College of Arts and Sciences- Marketing Assistant
- Seattle PI-Online Content Intern
- KIRO Radio-Promotions Assistant
0-5 years of experience
- Managed organic placement for www.InCharge.org the 3rd largest debt relief company in the United States.
- Analyzed organic viability of websites and made changes to improve ranking, built quality links to sites that could benefit the company
- Managed PPC campaigns.
- Built (micro sites) web pages when needed for several client sites
0-5 years of experience
- Created and edited web pages as directed using WordPress
- Optimized website content for SEO (Search Engine Optimization)
- Content migration via CMS (Content Management System)
- Pre-launch proofing for customer experience
0-5 years of experience
- Responsible for search engine optimization of internally and externally developed websites.
- Developed and maintained website analysis and search engine rank tracking tools.
- Administrated Linux and UNIX servers running FreeBSD and Red Hat Enterprise Linux 3 through 5.
10+ years of experience
- Created logos, business cards, brochures, letterheads, annual reports, magazines
- Developed websites using CSS, HTML and Javascript
- Designed Flash animations for websites using Macromedia Flash
- Managed campaigns for clients
- Designed websites, business cards and letterheads for clients
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
