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SEM Manager Resume Samples
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Candidate Info
3
years in workforce
3
years at this job
BS
Business Management
SEM Manager
- Created and managed the company’s paid search campaign with a $20,000 monthly budget. Grew the company's digital marketing account by 40% in 2013 year over year
- Ensured entrance into new markets was supported by paid media efforts in 2012 with an integrated campaign targeting local markets; Chicago and New York
- Introduced, negotiated, and implemented partnership with display, social, and content agencies; manage digital channels and provide performance update on a quarterly basis
- Developed reporting templates to provide a high level overview on paid media performance for weekly meeting with the Director of Marketing
- Led weekly calls with vendors and 3rd party partners to ensure delivery of set goals and performance
Candidate Info
8
years in workforce
3
years at this job
Sr. SEM Manager
Increased traffic by 350%, at target ROAS.
- Implemented, optimized and managed campaigns of 2MM+ keywords across 6 websites, as a top 20 advertiser on Google and Yahoo.
- Strategized the conception of database and in-house software to automate campaign creation, deployment, optimization and reporting processes.
- Performed regular optimizations to improve QS for large sets of keywords across 2 sites on Adwords, seeing consistent improvements in QS (from 3 to 7+), CTR (200% improvement) and CPV (decreased by 30%).
- Analyzed trends, maintained revenue and profitability forecasts and managed activity to meet or exceed acquisition targets.
Candidate Info
13
years in workforce
3
years at this job
BA
Asian History
MA
Master of Arts
MA
Teaching
SEM Manager
Responsible for analytics reporting, on-page optimization of marketing websites, PPC, social media and local search
- Increased organic traffic and conversion for targeted sectors by 90% or more
- Integrated online marketing and social media with direct mail, print ads, TV and radio Designed and evaluated A/B tests for landing page optimization
- Developed analytics dashboards and presentations for management and technology teams
- Performed regular reviews of all marketing websites, identifying 404 and 500 errors, duplicate titles and content, scraping and broken links, and arranging corrective measures
- Managed $4.5 million PPC budget; oversaw new PPC campaign that decreased PPC cost-per-lead for one business unit by 30%
- Worked closely with management and subject matter experts to define and achieve business goals
- Served as website build project manager
- Created content for PPC landing pages, websites, social media and email
- Served as department SharePoint site administrator
Candidate Info
7
years in workforce
1
year at this job
BS
Business Administration
SEM Manager
Set up Google Analytics and Paid Search from the ground up for a company that had never used any search or analytical marketing tools
- Trained all employees on search and analytical tools
- Increased organic search by encoding keywords and geo-targeting within each page of the company website.
- Tagged all vehicles with specific codes within Google Analytics so sales department would have the ability to collect online consumer data on each vehicle in inventory
- Provided insight on all data collected each week and recommended new approaches for our online presence
Candidate Info
5
years in workforce
2
years at this job
BA
Economics
MBA
Marketing And Finance
SEM Manager
Built and managed e-marketing plans for 45+ clients per year and over 2MM in spend.
- Built, A/B tested, and continually optimized advertising campaigns in AdWords, Bing, Yahoo, Facebook, and YouTube
- Consulted on landing page and site optimization to drastically increase lead conversion rates
- Supervised onsite and overseas web developers and designers to craft and execute website creation, code changes, and banner creatives
- Constructed goals, funnels, conversion code, analytics, and tracking metrics to ensure that all e-marketing spends could be measured for ROI
Candidate Info
16
years in workforce
6
years at this job
Seo/sem Manager
Created search engine friendly content on eight B2B, multi-lingual websites and used SEO standards in the technical structure of the website. This resulted in an increase of monthly website traffic of over 300 percent and an increase in price quote requests of over 50 percent.
- Re-engineered the website's Contact US and Directions pages and recalibrated the Google Analytics tracking code on these pages. By doing this, an increase in monthly telephone sales inquiries of over 60 percent and Contact Us website form submissions of over 85 percent was achieved.
- Managed social media profile on Linkedin, Youtube, Scribd and AutoDesk Users Group and posted press releases and product specials on these web portals, which resulted in increased website traffic of over 800 percent.
- Provided website analytics data to define the user interface and experience, conversion tracking, length of website visit and to continually improve content marketing/optimization and overall SEO efforts. This lead to wisely applying online marketing resources to key areas of visitor interest on the corporate website.
- Performed A/B and multivariate testing to further track user engagement and to increase overall website conversions and call to actions such as contact us form submissions and request for price quotes.
- Generated unique and relevant website traffic using Google Maps and Google Earth by optimizing corporate office locations and relevant keywords in each map listing. This achieved an increase in local search traffic of nearly 40 percent where motivated customers used maps services to visit the corporate office for face to face sales inquiries.
- Created, deployed and provided maintenance for a 15,000 member e-mail list which included purchasing and testing software to parse duplicate and non-working e-mail addresses from the list. This increased the responses from the monthly e-mail blasts from 4 percent to 15 percent and increased subscriptions to the e-mail list service.
Candidate Info
3
years in workforce
3
years at this job
Journalism, Advertising Public Relations
SEM Manager
Grew lead volume by 15% while reducing monthly SEM costs by 10%
- Developed marketing plans and managed 30 SEO clients; oversaw the tactical execution of e-mail marketing campaigns for customer acquisition
- Managed a monthly $100,000 Google AdWords budget
- Was involved with brand and creative management for clients
Candidate Info
3
years in workforce
1
year at this job
BS
Marketing
MA
Business
SEO / SEM Manager
- Established on site search architecture and development standards for the organization contributing to the 150% increase in searches and page views.
- Coordinated and communicated between IT, Marketing and the Merchant team on all search strategy needs, in order to educate and achieve success
- Managed vendor relationships and the department’s search budget, resulting in a cost savings of over $60,000 in one year
Candidate Info
10
years in workforce
7
months at this job
BA
Radio, Tv, Broadcasting
SEM Manager and Metrics Analyst
Hired to establish and manage SEM marketing program in-house and advance digital marketing campaigns.
- Doubled conversion rate and lowered acquisition costs by 30% within six months.
- Developed a cohesive marketing strategy across a number of online and offline channels, owning the monthly budget and KPIs.
- Distributed content for end users through various platforms, distribution channels and targeting solutions (Search, Blogs, Demo Videos, Ad Networks, E-mail, GCN).
- Led marketing efforts in ecommerce acquisition with aggressive ROI goals, while increasing return visitation, downloads and overall customer satisfaction.
- Managed social channels for audience engagement and work with team on effective tactics for communication within each social platform.
- Managed advertising: Banner ad placement, planning and budgeting.
- Translated marketing objectives into innovative interactive recommendations that drove results via owned media channels (Facebook, LinkedIn, YouTube), paid media (online display and search ads, partnerships, search engine optimization), and earned media strategies.
- Tactical understanding of paid search engine and natural search engine optimization and experience utilizing website analytic tools such as Google Analytics, or other website analytics tool.
- Analyzed data, identified trends, and presented key findings (quantitative and analytic); applied such data to run demand generation activities.
Candidate Info
8
years in workforce
2
years at this job
BA
Public Relations And Communication
Digital Marketing Manager/sem Manager, Government Account Manager
Managed client's social media sites, blogs, and e-blasts, responding to questions, concerns, and comments in a timely and appropriate manor
- Strategically placed over $500,000 in digital marketing for clients in the past year
- Created and produced successful social media campaigns, adding over 8,000 likes and resulting in the Illinois Department of Employment Security becoming the 3rd most "liked" Illinois Government page on Facebook
- Pursued and submit RFPs to Government agencies across the nation
Candidate Info
7
years in workforce
2
years at this job
BS
Computer Science
SEM Manager
- Managed $10M annual spend across CPC acquisition channels for financial services verticals
- Sole ownership of LowerMyBills.com Google and Yahoo SEM accounts, which entailed all strategy and execution, as well managing relationships with account teams
- Established scalable CPC acquisition email channel, increasing revenue from that source by over 7x
Candidate Info
3
years in workforce
9
months at this job
AS
Business Administration; Business
BA
Business Administration; Marketing
SEM Manager
- Developed, implemented and managed SEM campaigns for company websites.
- Conducted research, developed and optimized keywords, negative keywords and ad copy for PPC campaign in Google AdWords.
- Managed search marketing budget of over $2k per month.
- Managed, analyze and optimized Google AdWords PPC campaign resulting in $10 CPA.
Candidate Info
8
years in workforce
1
year at this job
BS
Management
SEM Manager
Managed accounts and expanded client base selling broadcast television advertising; consistently exceeding sales goals.
- Oversaw SEM efforts, including account setup, campaign strategy, bid management and analysis of online campaigns
- Analyzed, recommended and implemented tactical improvements to meet SEM ROI/COM goals
- Directed and improved search marketing processes and results incorporating industry best practices, third party software tools (Coremetrics, HitWise, Google Analytics, Google AdWords Editor, Channel Advisor, etc) and new methods for delivery and measurement
- Developed and implemented custom search marketing solutions for company brands such as The Company Store, Domestications, Silhouettes, International Male and Undergear.
- Coordinated efforts with e-commerce department, third party vendors such as Google, Yahoo!, MSN and Coremetrics, plus outside agency
- Conducted testing of landing pages, creative tests and ad copy
- Created content rich and targeted ad text per brand
- Delivered general and specialized report requests, including billing, click activity, bidding request, search listings relevancy issues and SEM trends
Candidate Info
11
years in workforce
3
years at this job
C
Certificate
BA
Journalism & English
Senior SEM Manager
- Designed and managed large-scale optimization projects on a quarterly basis that increased organic traffic, rankings and link value for [company name] sites
- Provided search engine recommendations for site launches and acquisitions on organic competition, site architecture, analytics, content creation, link development and content migration
- Used analytics to monitor traffic across all websites and develop methods for increasing organic search engine traffic, referrals and social media efforts
- Oversaw SEO training and best practices documentation for all of [company name]'s editors and marketers
Candidate Info
5
years in workforce
4
years at this job
MS
Management Of Information Systems
Management Of Company Information Resources
Senior SEM Manager
- Managed a group of 6 employees
- Developed automated templates for media plans and reports
- Provided deep data analysis and in-depth consulting services for high-profile advertisers
- Generated periodic reports to company management, maintained database
- Analyzed account performance to identify relevant placements, ads, and keywords
- Refined all elements of clients' accounts to reach target goals
Candidate Info
6
years in workforce
6
months at this job
BA
Strategic Communication
Senior SEM Manager
- Reduced cost per subscriber by 50% while continuously increasing subscribers on dating product.
- Responsible for managing all paid search efforts for HowAboutWe Dating and Couples products
- Created and optimized all Search and GDN campaigns to increase channel traffic while hitting cost per subscriber and revenue targets
- Optimized account performance through bidding, keyword expansion, dayparting, geotargeting, keyword negating, landing page optimization and ad A/B testing to efficiently buy traffic in the competitive dating search landscape
- Optimized landing pages through A/B testing with Optimizely and hyper targeting for geographic location and demographic.
- Mobile traffic buys through Admob, display and mobile search advertising
Candidate Info
3
years in workforce
2
years at this job
BFA
Design & Motion Graphics
MBA
Marketing
Digital Division Supervisor / SEM Manager
Started and implemented SEO approach that resulted in first page position for leading keywords
- In charge of re-organizing PPC campaigns and increasing ROI by 180%
- Analyzed analytics from site and create marketing strategies based on the results
- Complete redesign of corporate e-commerce website
- Incorporated merchant service for shopping cart system
Candidate Info
8
years in workforce
History
SEM Manager
SEM/PPC Manager
- Built PPC campaign from the ground up, including ad copy. Worked with developers in creating and testing high converting landing pages. Effectively managed a budget of $50,000 a month spends. Increased total sales leads by 250%.
- Launched an SEO project for organic rankings, generating a boost of 100% in organic traffic.
- Developed social media presence
- Work closely with sales team and handoff leads as they come in.
- Monitor competitors strategies
- Managed Marketo email automation software
- Sugar CRM management
- Blog & Website content creation
Candidate Info
4
years in workforce
1
year at this job
BA
Communications
SEM Manager
Expanded the company across the US, Canada, LATAM, UK, Australia.
- Grew our Spanish Market from $3,000 in GP/Month to $96,000 in GP/Month.
- Acquired content and expanded the company for the first time in history to Latin America.
- Helped to automate our SEM program to help expand campaigns across multiple accounts in Bing/Google/Facebook.
- Assisted in building an automatic bidding tool to manage our large paid search account.
- Managed two Spanish translating associates.
- Managed a marketing budget of $8 million.
- Analyzed data on a daily basis using Excel & internal tools to improve our SEM program.
- Assisted the company in translating and writing proper Spanish ad copy and content.
- Built and managed thousands of campaigns with 15 million keywords on desktop, tablet and mobile in Bing, Google and Facebook search and content/display networks. This includes theme research, bidding strategy, ad copy, market penetration strategy and banner creation, while maintaining a positive and growing gross profit on a daily basis.
- Interviewed potential employees for key positions within the company.
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