Sem Manager Resume Examples

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SEM Managers look to increase a website’s ranking page naturally. Usual duties these professionals complete are advertising on the Internet, running tests, tracking website analytics, allocating resources for online marketing, optimizing landing pages, implementing link building strategies, advising content creation, updating website architecture, and researching keywords. Based on our collection of resume samples, SEM Managers should demonstrate search engine optimization experience, knowledge of PPC campaigns, website analytics expertise, analytical thinking, problem-solving skills, and teamwork. Successful resumes make display of a Bachelor’s Degree in marketing or computer science.

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1

SEM Manager

  • Created and managed the company’s paid search campaign with a $20,000 monthly budget. Grew the company's digital marketing account by 40% in 2013 year over year
  • Ensured entrance into new markets was supported by paid media efforts in 2012 with an integrated campaign targeting local markets; Chicago and New York
  • Introduced, negotiated, and implemented partnership with display, social, and content agencies; manage digital channels and provide performance update on a quarterly basis
  • Developed reporting templates to provide a high level overview on paid media performance for weekly meeting with the Director of Marketing
  • Led weekly calls with vendors and 3rd party partners to ensure delivery of set goals and performance
Candidate Info
3
years in
workforce
3
years
at this job
BS
Business Management
2

Sr. SEM Manager

Increased traffic by 350%, at target ROAS.

  • Implemented, optimized and managed campaigns of 2MM+ keywords across 6 websites, as a top 20 advertiser on Google and Yahoo.
  • Strategized the conception of database and in-house software to automate campaign creation, deployment, optimization and reporting processes.
  • Performed regular optimizations to improve QS for large sets of keywords across 2 sites on Adwords, seeing consistent improvements in QS (from 3 to 7+), CTR (200% improvement) and CPV (decreased by 30%).
  • Analyzed trends, maintained revenue and profitability forecasts and managed activity to meet or exceed acquisition targets.
Candidate Info
8
years in
workforce
3
years
at this job
3

SEM Manager

Responsible for analytics reporting, on-page optimization of marketing websites, PPC, social media and local search

  • Increased organic traffic and conversion for targeted sectors by 90% or more
  • Integrated online marketing and social media with direct mail, print ads, TV and radio Designed and evaluated A/B tests for landing page optimization
  • Developed analytics dashboards and presentations for management and technology teams
  • Performed regular reviews of all marketing websites, identifying 404 and 500 errors, duplicate titles and content, scraping and broken links, and arranging corrective measures
  • Managed $4.5 million PPC budget; oversaw new PPC campaign that decreased PPC cost-per-lead for one business unit by 30%
  • Worked closely with management and subject matter experts to define and achieve business goals
  • Served as website build project manager
  • Created content for PPC landing pages, websites, social media and email
  • Served as department SharePoint site administrator
Candidate Info
13
years in
workforce
3
years
at this job
BA
Asian History
MA
Master of Arts
MA
Teaching
4

SEM Manager

Set up Google Analytics and Paid Search from the ground up for a company that had never used any search or analytical marketing tools

  • Trained all employees on search and analytical tools
  • Increased organic search by encoding keywords and geo-targeting within each page of the company website.
  • Tagged all vehicles with specific codes within Google Analytics so sales department would have the ability to collect online consumer data on each vehicle in inventory
  • Provided insight on all data collected each week and recommended new approaches for our online presence
Candidate Info
7
years in
workforce
1
year
at this job
BS
Business Administration
5

SEM Manager

Built and managed e-marketing plans for 45+ clients per year and over 2MM in spend.

  • Built, A/B tested, and continually optimized advertising campaigns in AdWords, Bing, Yahoo, Facebook, and YouTube
  • Consulted on landing page and site optimization to drastically increase lead conversion rates
  • Supervised onsite and overseas web developers and designers to craft and execute website creation, code changes, and banner creatives
  • Constructed goals, funnels, conversion code, analytics, and tracking metrics to ensure that all e-marketing spends could be measured for ROI
Candidate Info
5
years in
workforce
2
years
at this job
BA
Economics
MBA
Marketing And Finance
6

Seo/sem Manager

Created search engine friendly content on eight B2B, multi-lingual websites and used SEO standards in the technical structure of the website. This resulted in an increase of monthly website traffic of over 300 percent and an increase in price quote requests of over 50 percent.

  • Re-engineered the website's Contact US and Directions pages and recalibrated the Google Analytics tracking code on these pages. By doing this, an increase in monthly telephone sales inquiries of over 60 percent and Contact Us website form submissions of over 85 percent was achieved.
  • Managed social media profile on Linkedin, Youtube, Scribd and AutoDesk Users Group and posted press releases and product specials on these web portals, which resulted in increased website traffic of over 800 percent.
  • Provided website analytics data to define the user interface and experience, conversion tracking, length of website visit and to continually improve content marketing/optimization and overall SEO efforts. This lead to wisely applying online marketing resources to key areas of visitor interest on the corporate website.
  • Performed A/B and multivariate testing to further track user engagement and to increase overall website conversions and call to actions such as contact us form submissions and request for price quotes.
  • Generated unique and relevant website traffic using Google Maps and Google Earth by optimizing corporate office locations and relevant keywords in each map listing. This achieved an increase in local search traffic of nearly 40 percent where motivated customers used maps services to visit the corporate office for face to face sales inquiries.
  • Created, deployed and provided maintenance for a 15,000 member e-mail list which included purchasing and testing software to parse duplicate and non-working e-mail addresses from the list. This increased the responses from the monthly e-mail blasts from 4 percent to 15 percent and increased subscriptions to the e-mail list service.
Candidate Info
16
years in
workforce
6
years
at this job
7

SEM Manager

Grew lead volume by 15% while reducing monthly SEM costs by 10%

  • Developed marketing plans and managed 30 SEO clients; oversaw the tactical execution of e-mail marketing campaigns for customer acquisition
  • Managed a monthly $100,000 Google AdWords budget
  • Was involved with brand and creative management for clients
Candidate Info
3
years in
workforce
3
years
at this job
Journalism, Advertising Public Relations
8

SEO / SEM Manager

  • Established on site search architecture and development standards for the organization contributing to the 150% increase in searches and page views.
  • Coordinated and communicated between IT, Marketing and the Merchant team on all search strategy needs, in order to educate and achieve success
  • Managed vendor relationships and the department’s search budget, resulting in a cost savings of over $60,000 in one year
Candidate Info
3
years in
workforce
1
year
at this job
BS
Marketing
MA
Business
9

SEM Manager and Metrics Analyst

Hired to establish and manage SEM marketing program in-house and advance digital marketing campaigns.

  • Doubled conversion rate and lowered acquisition costs by 30% within six months.
  • Developed a cohesive marketing strategy across a number of online and offline channels, owning the monthly budget and KPIs.
  • Distributed content for end users through various platforms, distribution channels and targeting solutions (Search, Blogs, Demo Videos, Ad Networks, E-mail, GCN).
  • Led marketing efforts in ecommerce acquisition with aggressive ROI goals, while increasing return visitation, downloads and overall customer satisfaction.
  • Managed social channels for audience engagement and work with team on effective tactics for communication within each social platform.
  • Managed advertising: Banner ad placement, planning and budgeting.
  • Translated marketing objectives into innovative interactive recommendations that drove results via owned media channels (Facebook, LinkedIn, YouTube), paid media (online display and search ads, partnerships, search engine optimization), and earned media strategies.
  • Tactical understanding of paid search engine and natural search engine optimization and experience utilizing website analytic tools such as Google Analytics, or other website analytics tool.
  • Analyzed data, identified trends, and presented key findings (quantitative and analytic); applied such data to run demand generation activities.
Candidate Info
10
years in
workforce
7
months
at this job
BA
Radio, Tv, Broadcasting
10

Digital Marketing Manager/sem Manager, Government Account Manager

Managed client's social media sites, blogs, and e-blasts, responding to questions, concerns, and comments in a timely and appropriate manor

  • Strategically placed over $500,000 in digital marketing for clients in the past year
  • Created and produced successful social media campaigns, adding over 8,000 likes and resulting in the Illinois Department of Employment Security becoming the 3rd most "liked" Illinois Government page on Facebook
  • Pursued and submit RFPs to Government agencies across the nation
Candidate Info
8
years in
workforce
2
years
at this job
BA
Public Relations And Communication

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