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0-5 years of experience
- Formulated a comprehensive business plan and strategy, complete with SMART goals and sales targets.
- Leveraged social media channels to blend business narratives and creative storytelling to achieve customer engagement and retention.
- Developed and delivered content strategies and story-lines that impacted philanthropic objectives, customer connections, brand positioning and business development.
- Leveraged research findings into a comprehensive brand platform: concept, promise, positioning, character, voice and look, to develop and publish content that humanizes the Breed Love brand and demonstrates its value.
- Increased Q2 sales by 14% and strengthened the Breed Love brand by implementing the innovative "Customer CEO" initiative.
0-5 years of experience
- Developed brand roster from scratch by pitching fashion brands and developing alignment proposals.
- Spearheaded the creation of digital marketing campaigns across Facebook and email to target and convert our target demographic while optimizing retention, growth, sessions, and impressions.
- Created all decks and branding collateral for guerrilla marketing, PR, and fundraising efforts.
0-5 years of experience
Brand Director for [company name] (E-COMMERCE)
- Develop entire business plan for [company name].
- Oversee apparel product and design for [company name] development (fabric, design, and size scale).
- Quality control for domestic sourcing in Atlanta, Los Angeles and New York.
- Develop pricing structure for online sales retail and wholesale distribution, both domestic and international.
- Manage shipments from online orders to ensure delivery.
- Design all [company name] online apparel designs.
- Ensure 50 Cent has products prior to launching merchandise online.
0-5 years of experience
- Day-to-day management of Account Executives and Associate Account Executives' roles. Report to SVP Global Business Development. Current Regional Sales of $16Million.
- Drive net sales and profitability through review of partners' sales, receipts, inventory, mark-downs, open-to-buy, assortment plans for optimizing partner performance.
- Ensure each partner strategically incorporates and maximizes appropriate business model(s) in each territory - franchise, retail (concept stores and/or shop-in-shops), wholesale distribution and/or license.
- Lead problem solving and coordination efforts between various business models.
- Partner with Demand Planning to asses pricing strategies across the region.
- Manage and ensure regular communication of partners' credit status to ensure timely payments and shipments.
- Up to date understanding of currency trends and potential risks/upside within the Region.
- Monitor partner level progress against sales budget/forecasts; create and maintain accurate sales & royalty forecasts on monthly basis with FPA.
- Develop partner level/brand level sales goals leading up to each season.
- Business Development through constant research and analysis of growth opportunities driven by new partner selection, new market entry, expansion of brands and/or expansion of product strategies.
0-5 years of experience
- Plan and execute client marketing strategies with primary focus being social media
- Market research and attracting future clients
- Develop paid Facebook Ad campaigns and create strategies for spreading clients’ brand name
