Digital Marketing Specialist Cover Letter

Digital Marketing Specialist Cover Letter

Digital Marketing Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, copywriting, lead qualification and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role.

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Include These Digital Marketing Specialist Skills

  • Digital marketing campaign creation and execution
  • Online marketing tools and platforms
  • Social media channels
  • Website analytics and development
  • Lead generation/qualification
  • Budget development/management
  • Sales conversions
  • Partnership building/management
  • Team collaboration and leadership

Below, find a sample cover letter with comparable abilities and qualifications.

Dear Ms. Benito:

With this letter and the attached resume, I would like to express my sincere interest in the Digital Marketing Specialist position you have available. As an accomplished and results-oriented professional with 12 years of excellent experience propelling digital marketing campaigns to achieve – or outperform – sales targets, I possess the knowledge and drive that will allow me to contribute toward the success of your company.

Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels – and a proven record of developing and executing all facets of successful digital marketing campaigns – I am positioned to make a significant impact on your bottom line.

The following achievements demonstrate my qualification for this position:

Excelling as an integral member of the digital marketing team at BuzzBee for the past 12 years, creating and launching innovative solutions to achieve digital marketing, operational, and e-commerce objectives across multiple platforms including websites, customer tools, and mobile applications.

Played a key role in achieving a 36 percent increase in revenue through the creation and introduction of social media programs, online newsletters, and other marketing platforms.

Contributing to the generation of more than $43M in pipeline contributions through digital channels; achieved 43 percent increase in leads via online channels, along with a 29 percent increase in web traffic.

Thinking “outside the box” to generate and lead integrated marketing plans that meet target audiences’goals while stimulating dramatic revenue growth and new customer acquisition.

Demonstrating effective communication, organization, relationship building, and time management abilities.

My proven success in achieving digital marketing goals and objectives, along with my expertise in developing strategic initiatives and programs throughout all levels of the marketing cycle, will contribute immensely to the success of your company. Thank you for your consideration; I look forward to speaking with you soon.


Miranda M. Bruner