MARKETING & COMMUNICATION MANAGER
Managed marketing and communications for a variety of events, projects, and initiatives for a provider of audit, consulting, financial advisory, risk management, and tax services.
Produced marketing materials, including brochures, banners, conference booths, videos, invitations, newsletter, and others. Managed vendor and sponsorship relations. Maintained company Website and employee Intranet. Partnered with Director of Marketing on administering marketing plan and budget. Entered all new client and updated existing client information in CRM system.
- Increased brand awareness by executing online marketing initiatives through newsletters and invitations to CRM clients and by participating in various sponsorship initiatives/conferences.
- Decreased expenses through aggressive negotiations with vendors and effective in-house delegation vs. external outsourcing.
- Expanded target audience through social networking established at conference/training events and utilizing CRM system to run reports using diverse variables to increase contact lists.