Associate Product Manager
Manage direct mail marketing programs for business to consumer marketing enterprise, specializing in insurance products. Worked closely with senior management to create business strategy and define goals of programs. Implemented performance metrics and measurements for all marketing programs, used to develop future programs. Managed vendor relationships, customer database, creative copy writing/proofing, press checks, and evaluation of results for all marketing initiatives.
- Successfully managed direct marketing campaigns comprising over ten million contacts to consumer and business customers within a twelve-month period.
- Designed and launched a direct marketing program (pilot program) that increased insurance revenues 5%.
- Developed multiple product offers with partners, enabling test cells for all direct mail campaigns.
- Collaborated with business partners to develop focus groups that facilitated product/service enhancement.