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Associate Product Manager Resume Samples
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0-5 years of experience
Developed and executed annual sales and marketing plan through market and competitive trend assessments. Implemented and managed all marketing projects and activities including internet based tools and $120k marketing budget. Supported sales by implementing marketing strategies based on customer needs and three-year business plan. Supervised customer service representatives and all tradeshow coordination and staffing.
- Consistently met or exceeded $12M annual sales goals while maintaining customer satisfaction.
- Increased global sales by developing marketing collateral that conveys a clear message across all product lines.
- Improved tradeshow presence 75% without increasing marketing budget.
- Maintained superior customer focus through customer visits and communication, effective responsiveness and timely delivery of products and services.
- Conducted and coordinated customer visits, vendor visits, tradeshows and training to perform analyses, develop goals, objectives and strategies and implement innovative solutions.
0-5 years of experience
Responsible for writing and editing healthcare website questionnaire and personalizing results content for update of company’s online health risk assessment application. Coordinated with clinicians as subject matter experts. Worked closely with user experience (UX) and design teams to create streamlined user flow through online health risk assessment application and deliver updated look and feel. Wrote requirements, marketing and implementation documents, demonstration scripts, and PowerPoint presentations for use by sales and product implementation teams. Contributed to and edited user interface (UI) text throughout suite of online health and transparency tools.
- Identified feature and function requirements from clients and internal stakeholders, translating into business needs.
- Acted as product owner and led agile team of software developers and web designers to create and build web applications for healthcare consumers.
- Served as one of two product owners, writing requirements for evidence-based health coaching program on diabetes management.
- Researched best practices for diabetes disease management as well as wrote and vetted requirements with team of physicians, diabetes educators, health coaches, graphic designers, and software developers.
- Completed program on time despite frequent and late-breaking changes in requirements.
0-5 years of experience
Manage direct mail marketing programs for business to consumer marketing enterprise, specializing in insurance products. Worked closely with senior management to create business strategy and define goals of programs. Implemented performance metrics and measurements for all marketing programs, used to develop future programs. Managed vendor relationships, customer database, creative copy writing/proofing, press checks, and evaluation of results for all marketing initiatives.
- Successfully managed direct marketing campaigns comprising over ten million contacts to consumer and business customers within a twelve-month period.
- Designed and launched a direct marketing program (pilot program) that increased insurance revenues 5%.
- Developed multiple product offers with partners, enabling test cells for all direct mail campaigns.
- Collaborated with business partners to develop focus groups that facilitated product/service enhancement.
0-5 years of experience
Supported multiple categories and product managers with weekly and monthly analytical work on financial performance, point of sale results and market share changes.
- Developed detailed competitor profiles for strategic planning use.
- Supported $1.8 million in new product sales through development of full commercial launch plans.
- Utilized mix management tools to streamline product range and increase overall gross profit 2% on flat year-over-year revenue.
- Coordinated all customer set up interface to solidify 145 new products being placed within Home Center, Hardware and Marine channels on time.
- Implemented Sperry Instruments (Data Measurement) website.
- Provided tradeshow promotions and support for select shows.
- Participated in 4 key customer line reviews covering all channels of distribution.
0-5 years of experience
Responsibility: Strategize product development, engineering and marketing to ensure success of the Air Moving business unit
- Managed a team of 14 in engineering, product development and applications engineering
- Analyzed market to determine needs; prioritize product offering to capture largest opportunities
- Worked with individual firms to close large projects capitalizing on our capabilities
- Fan Coil division projected to see 3x sales increase 2013 vs. 2012
- Developed pricing strategy in terminal units that is expected to increase sales 15%
0-5 years of experience
Collaborated with team members to develop and update product line planning and integration strategies
- Evaluated weekly sales data to identify trends and capitalize on potential opportunities
- Conducted extensive market research and cost analysis for new and existing products. Implement bi-annual pricing updates and oversee product line catalogue revisions
- Communicated requirements to assist with product development and interact with marketing teams to generate literature and campaign materials
- Successfully introduced 2 new products (equivalent to 10% of product line sales) within the first year and served as Lead Product Manager for a project focused on introducing the company’s first smart phone and tablet applications to new markets across the globe
0-5 years of experience
Managing developments task prioritization, release timing and content
- Developed customer facing release material
- Managed communication flow between customer facing functions and development team
- Instituted and enforced new quality process to improve update success rate from 0% to 75%
- Involved in QA process and ensured product safety for customers in order to avoid negative feedback –
- Acted as a leader and assisted during the process of product planning
0-5 years of experience
Managed a network of over 70 electric vehicle (EV) drivers for major corporations.
- Produced marketing materials for key product sectors (EV drivers and network operators).
- Kept track of and reported on industry trends and their implications on the EV charging business.
- Trained the sales and customer service team on product and service offerings.
- Managed the customer service team on Driver Support communications and issues.
0-5 years of experience
- Created and analyzed competitor data in order to build and track business intelligence, eliminating the $12,000 per year cost of third-party research fees
- Negotiated a 40% reduction in vendor fees for targeted marketing events with up to 4,000 attendees
- Researched and identified appropriate marketing and advertising opportunities to build vendor relationships and customer base for start-up company
- Competitive analysis of customer savings for group coupon deals startup
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
