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Email Marketing Specialist Resume Samples
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Candidate Info
10
years in workforce
2
years at this job
BA
Psychology
MS
Marketing
Email Marketing Specialist
- Created content for email marketing campaigns using Salesforce and HTML, increased customer base, contributed to revenue total of $161 million dollars
- Strategized customer retention campaigns, reactivated customer accounts valued at $400 thousand dollars
- Queried SQL database and utilized excel pivot tables to analyze customer spending data, slashed expenses by $100 thousand dollars
- Organized promotional event under budget, saved marketing department $27 thousand dollars in expenses
- Conducted market research to assess product offerings and value propositions of competitors, mobile bookings increased by 18% in Q1 2017
Candidate Info
5
years in workforce
11
months at this job
BS
Graphic Design
Email Marketing Specialist
- Analyzed email performance and implemented usability enhancements to improve overall user experience
- Ensured the email marketing process followed industry best practices
- Adjusted print media designs to match digital standards
- Conducted testing across major domains to ensure deliverability
- Met legal requirements such as CAN SPAM
Candidate Info
1
year in workforce
5
months at this job
BS
Business Administration
MS
Marketing Research
Email Marketing Specialist
- Managed all email communications to Bethany's clients that assisted in educating, promoting their wide variety of services.
- Created content that assisted current and potential clients and donors in beginning their online journey through Bethany's landing pages.
- Identified the appropriate target market for each email campaign to ensure our open rates, delivery rates and click through rates were above non-profit email marketing benchmarks.
Candidate Info
4
years in workforce
2
years at this job
BA
English
BA
Political Science
Email Marketing Specialist
- Responsible for the development and execution of email sends averaging 35-65k a month.
- Email open rates 20% above industry average, with similar click-through rates.
- Develop, implement, and manage [company name]' current email marketing and nurturing strategy.
- Create contact email nurturing workflows based off of website interaction.
- Primary manager of Hubspot contact database, developing smart lists, establishing segmented audiences, executing, editing, and approving all list imports to our Hubspot portal of over 200k contacts.
- In charge of developing Standard Practice documentation and processes for all marketing emails.
Candidate Info
9
years in workforce
3
years at this job
AA
Advertising Illustration And Design
Email Marketing Specialist
- Email designer and campaign manager. Maintaining "Brand Integrity" by monitoring consistency and high quality output using product focused and dynamically linked copy with appropriate image creation and placement.
- Social Media engagement, solution driven by increasing followers and retention on a monthly measured scale.
- Worked with wide scale company communications team to drive internal promotion of company programs, products, initiatives, guiding principles and corporate Mission Statement.
- Analyzed business development and all digitally related marketing trends in quarterly reports.
Candidate Info
6
years in workforce
4
months at this job
BA
Anthropology
MA
Public Administration
Email Marketing Specialist
- Utilize Silverpop and Marketo marketing automation software to deploy email campaigns (5-10 per week)
- Program HTML templates used in Silverpop and Marketo email marketing campaigns
- Conduct research on how best to use email campaigns and landing pages in Marketo for tracking customers' attributes and journey paths
- Develop training materials, including slide decks and cheat sheets, for use by the marketing team during the company-wide transition from Silverpop to Marketo
- Present training sessions to marketing team on best practices of using Marketo automation software for targeting customers based upon their attributes and location in the customer journey
- Review emails for content accuracy, correct grammar and spelling, and to ensure compliance with style guidelines
Candidate Info
6
years in workforce
3
years at this job
BBA
Marketing
Email Marketing Specialist
- Complete quality assurance checks on every email prior to campaign launch.
- Build, proof, and revise emails and templates in Salesforce Marketing Cloud (Exact Target).
- Configure & run simple queries to ensure emails are going to the proper audience.
- Deploy & track emails in order to gather data for future sends.
- Occasionally communicate with clients on email campaign status.
- Current knowledge of CAN-SPAM laws.
Candidate Info
6
years in workforce
3
years at this job
AS
Applied Science
BA
Web Development And Design
Web Developer/email Marketing Specialist
- Test and deploy emails using Vertical Response email service
- Provide reporting and analysis of deployed campaigns
- Edit creative content in Photoshop
- Provide assistance with social media promotions
- Collaborate with database and partners on planning campaigns
Candidate Info
9
years in workforce
2
years at this job
BA
Journalism Major, Marketing Minor
Angie's List Email Marketing Specialist
- Email Marketing Project Manager - manage email team calendar, SharePoint site and project/program documentation
- Manage design and automation, develop copy and create testing schedules for member acquisition and renewal, public relations and research email marketing campaigns
- Represent Angie's List as marketing/sales representative at home shows in various states