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6-10 years of experience
Responsible for developing and implementing marketing plans and programs for private shoe retailer with 400+ stores. Orchestrated strategic marketing relationships with agencies, vendors and mall/shopping center management. Provided leadership that included working with store employees and field managers. Prepared and evaluated programs and events for effectiveness.
- Managed investment market regions - analyzed the media tactics to determine return on investment. Ran and analyzed reports after every event for effectiveness. Analyzed coupon sales and sales trends for market overview. (resulted in a 74% yearly sales increase in one market that led to the #1 of top 30 spot)
- Directed grand openings: signage, PR, event, community partnership. Successfully opened 52 stores in 14 new markets
- Successful in the launching of a new tween brand - Cupcake Couture - manage product displays and placement in stores
- Conceptualized and created layout designs for print media in coordination with graphic design, buying and purchasing
- Aggressively sought advertising opportunities, including new methods and market size and coverage
- Developed and implemented signage and marketing instructions for all store's sales & promotions
- Facilitated contests and promotions, including the Models Wanted campaign - supervised art direction and photo shoots
0-5 years of experience
Managed global media for APAC, EMEA and LATAM regions, driving global brand awareness and in-country hotel ROI.
- Effectively managed agencies, vendor relationships in creative concepts, meeting deadlines and brand budgets efficiently.
- Edited and updated brand guidelines, brand standard copy and various guides for both Hampton and Hilton Garden Inn brands.
- Managed online creative and collateral brand data asset management (DAM) platforms increasing user usage by 40% YOY.
- Designed and rolled out B2B and B2C print and digital marketing collateral for over 2,500 hotels.
- Wrote and implemented internal communications within brands and across enterprise.
- Supervised marketing coordinator as direct report.
- Conducted training webinars for new collateral and campaign launches.
0-5 years of experience
Global standards development, product testing and certification. $170M in sales / 1,500+ employees.
- Developed, managed and executed marketing strategies and tactics targeting B2B customers in services, construction, energy, government, manufacturing and sustainability sectors. International sales of standards improved 12%, training program attendance increased 15%, website and web-store traffic increased 10%.
- Created strong mix of platforms including: digital/ print advertising, e-newsletters, direct mail, media relations, collateral, SEO, E-commerce, POP, webinars, trade shows, website / web-store content and telemarketing.
- Developed content for marketing, advertising and media relations campaigns.
- Managed relationships with agencies, graphic artists and vendors.
0-5 years of experience
Built and analyzed marketing strategies with multiple international regions to develop innovative marketing plans that enhance regional sales
- Analyzed and evaluated ROI of the marketing campaigns
- Researched and wrote several case studies to share a marketing success among the regions
- Automated marketing analysis of the Design Win platforms that helps Sales, Marketing, BU, Engineering, Finance, Corporate Planning/Strategy and Logistics teams to get an end to end forecast and provides reporting linkage for the Design Win platforms
- Project managed the development of the global sales planning tool: Design Win Tracker Development and Analytics
- Provided an integrated end to end solution across multiple teams that will track and forecast Design Win platforms to identify gaps, increase accuracy for sales in and sales out planning
- Established consistent monthly cadence and format for Design Win activation, tracking and reporting
- Integrated Design Win intelligence and analytics into appropriate forums
0-5 years of experience
- Directed over 30+ project and flexible teams of diverse professionals globally to evaluate processes and identify and execute initiatives to increase efficiency and optimize service quality.
- Generated $2.9M in project cost-savings by negotiating lower labor costs and reusing refurbished equipment.
- Initiated and led risk management assessment that resulted in an 8% savings of the marketing budget.
- Managed cross-functional teams of stakeholders from sales, product marketing, and corporate communications groups to develop event strategy and execute projects.
- Managed marketing programs to achieve strategic business objectives that resulted in cost a savings of 10%.
- Produced marketing plans inclusive of overall theme, key messages, advertising initiatives, budgeting and staff training.
- Created and implemented communication plans to manage and ensure high satisfaction of stakeholders' expectations; that included senior executives, customers, outside consultants, vendors and other stakeholders.
- Liaison between clients and their customers ensuring quality of services, overall customer satisfaction, and account growth.
0-5 years of experience
After working at [company name] for 6 months, I was promoted to Marketing Project Manager. I am responsible for managing the marketing budget, developing sales tools, and managing the marketing communications for business development, sales, home loan consultants, financial advisors and 41 branches for this $3.6 Billion credit union.
- Manage multiple marketing programs simultaneously, from conception through execution, ensuring all elements are being created, produced, and delivered on time
- Manage the branch merchandising and serve as the key contact for branch employees and regional directors
- Plan and manage the marketing for branch moves, regional events, exhibits, and trade shows
0-5 years of experience
- Provided all proactive client communication, including daily progress reports and handling issues that arose to ensure excellent client satisfaction.
- Coordinated with key departments to ensure client needs were being met and each project was completed on time and within budget.
- Provided assistance and consultation to clients as needed to ensure optimal use of 20/20's qualitative products.
- Employed creative problem solving, planning and brainstorming on difficult projects.
- Organized client materials, created internal project materials, programmed/tested online screeners, managed respondent participation, and trained recruiters.
0-5 years of experience
Wrote white papers, relevant blog posts, and video tutorials, while maintaining the company voice in all published content
- Organized daily, weekly, and end of sprint retrospectives inline with the Agile project management method
- Developed & maintained positive relationships with current and possible future clients.
- Collaborated with multiple groups to initiate projects based around the Adobe Creative Suite mainly the Adobe Experience Manager
- Completed projects on time and within budget, updated clients on up to date spend and remaining budget
0-5 years of experience
Managed all collateral and ads through entire design process
- Assisted with national radio campaigns and worked closely with account reps and talent
- Developed communication for all corporate and franchise [company name] Weight Control Centers
- Liaison between corporate office and [company name] Weight Control Centers
- Created and managed strategic marketing plans for in-house departments and out of house agencies
- Oversaw marketing budgets and event plans
- Coordinated direct mail efforts, print ad placement, public relations and website development
0-5 years of experience
- Event Management: Planned, budgeted, and negotiated events up to $150k and 500 attendees.
- Marketing Communications: Managed PR, advertising, and tradeshow events.
- Digital Media: Designed, programmed, and distributed digital campaigns.
- Database Maintenance: Created, merged, purged, and managed data of 5,000 + customers.
0-5 years of experience
- Created and oversaw marketing plans and campaigns for 14 branches in the U.S.
- Developed and executed marketing tactics - including cost estimates, media buying, assigning tasks to various team members, and managing budgets and timelines.
- Managed the production and creative of print and digital materials - brochures, flyers, outdoor ads, trade show displays, web banner ads, print ads, booklets, etc.
- Coordinated and tracked status of all marketing projects from initiation to completion.
- Wrote content for all materials and provided creative direction.
