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Advertising Account Executive Resume Samples
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6-10 years of experience
Assigned – Six Automotive Titled print publications to develop new business and media campaigns. Consistently generated new leads and business development through cold calling, reviewing competitive titles, and market research. Customers obtained were small and national accounts. “Out in the field” experience for face to face presentations and well as maintaining customer relationships. Managed deadlines on all magazine titles assigned. Prepared monthly forecast of revenue projections.
- Established new accounts on monthly basis resulting in Ad revenue which has grown from 2009 to 2010 by 39%
- Key major accounts – Strong in retention of clients by understanding their business needs and selling across all titles. This resulted in growing key major accounts by 50%
- Strategic in working with Editors and advertisers by building Ad Campaigns around editorial content on a consistent basis. This resulted in my total annual Ad Revenue being increased by 14%
- Consistently met and exceeded monthly goals
0-5 years of experience
Represented 100+ property management clients delivering renewable revenue exceeding
$200,000 per month. Balanced role between hunting new clients and writing branded
promotions for existing clients.
- Liaison between the client and graphic designers; determined client needs through an in depth interview process, wrote the print advertisements, and directed the graphic
- Increased the number of accounts 15% with targeted prospecting, referrals, and lead
- Known for writing the “right” ad that attracted the “right” customers; clients reported a 20% increase in foot traffic.
10+ years of experience
Sold advertising to local and national businesses, non-profit organizations and advertising agencies. Consistently met or exceeded monthly sales goals. Increased annual sales goal in one year by $20,000.
- Rebuilt under-developed territory using excellent customer service and organizational skills.
- Resurrected inactive accounts, serviced existing accounts and obtained new accounts through cold calling and lead follow up. Maintained frequent contact with key accounts.
- Prepared client presentations, including advertising schedules, rate quotes, layouts and contract proposals. Persuaded key accounts to commit to new advertising products.
- Increased monthly revenue $500 to $2,500 by successfully selling into Plain Dealer special sections.
0-5 years of experience
Directed and coordinated the day-to-day agency efforts on behalf of the Client’s product and/or service for assigned accounts. Provided sound and responsible marketing counseling and planned proper and innovative execution of work in all areas to produce a consistently superior creative product.
- Managed medium to large scale campaigns for nine service lines at the Cleveland Clinic
- Consistently marketed Cleveland Clinics brand within the target market utilizing innovative advertising tactics to grow patient volume year-over-year.
- Ensured that all projects remain on budget and on deadline through effective monitoring
- Coordinated with media and creative to develop a proposal that was in-line with the clients goals and objectives
- Maintained a positive relationship between agency and client
0-5 years of experience
Generate Revenue by developing market potential through prospecting, lead generation, qualifying opportunities, proposing solutions, forecasting and closing sales in cable television and digital advertisement. Initiate sales process by gathering competitive intelligence, understanding business needs, developing tailored proposals and delivery in presentations, executing contracts and closing sales by utilizing highly developed executive level relationship skills while expounding on the benefits of [company name]’s promotions, products, and services. Manage all aspects of ad campaigns with clients and agencies.
- Increased billing revenue by 20% in 2012 year over year.
- Recognized for Client Acquisition and most new accounts in 2011.
- Managed and Increased major client known for last minute changes and agency hopping.
- Promoted to maximize revenue potential from large advertisers in cableTV sporting events.
- Achieved and Exceeded all performance goals for 2012 and 2013.
- Nominated Peak Performer Finalist 2012 for entire Southeast Region.
0-5 years of experience
Charter member of [company name]’s first dedicated outbound sales team for Search and Display, covering the Central Region. Areas of expertise include search engine marketing, SEM, PPC, display ads, banner ads, CPC advertising, CPA advertising, CPM advertising, branding campaigns, performance campaigns, hybrid campaigns, sponsorships, and custom programs.
- Through self-sourcing and cold calling, grew book of business from nothing to over 20 accounts in first 3 months on the job.
- Helped create and manage PPC campaigns for large, online shoe retailer generating ROAS over 600%
- In 2010, delivered revenue of $3.3MIL on a goal of $1.4MIL, or 236%.
- Achiever’s Club (top 10% performers)
6-10 years of experience
Goal driven, customer focused sales professional demonstrating consisted achievement in service and sale objectives in a highly-competitive market
- Developed a new ‘out-of-marketing publication’ bringing in large volume of new
- Designed my own personal direct mail campaigns that transformed marketing and outside sales
- Outpaced colleagues by securing large annual accounts and year-over-year revenue
- Recognized as top Sales Representative five times
10+ years of experience
Began career with company in Naperville, IL selling local retail, then promoted to Corporate Team selling National Travel
- Sold Yahoo! Online advertising in conjunction with Sun Times online as result of partnership formed by [company name] Group and Yahoo!
- Yahoo! Team Leader for Sales Blitz – responsible for training and motivating 12 advertising account executives in local retail Chicago Sun Times territories, with daily and weekly activity reports turned in to me. Created excel spreadsheets and evaluated all reports.
- Generated revenue utilizing a variety of advertising options including display ads in local and regional newspaper publications and regional magazine; pre-print inserts; direct mail; and online advertising
- Created new Travel section as insert into local publications
- Developed new business within territory and preserved and grew existing clients
- Completed Ron Willingham’s Integrity Selling course; graduated August, 2006
- Completed Win-Win-Win Negotiating; certificate April, 2011
0-5 years of experience
Established and cultivated key relationships with organizations, corporate clients, and the community.
- Exceeded 100% of sales goals each month. Chosen to be Trainer and boosted efficiency by developing staff.
- Increased year over year revenue by 30%
- Increased revenue by $20K in March 2011 for advertisements by gaining biggest new account, Central Florida Fair.
0-5 years of experience
Responsible for business development, strategic partner relations, and promotions
- Developed account relationships and identified resources to fit customer needs
- Responsible for marketing development to new and existing clients
- Increased market share by 15% by shifting business model
- Exponentially exceeded the revenue goal from October 2005 to February 2007.
0-5 years of experience
Oustside Territory Account Executive responsibe for maintaing and growing territory that spanned 50 miles.
- Independently sourced new accounts for the newspaper’s publication while maintaining existing territory clientele
- Conducted thorough customer needs assessments and created customized campaigns and proposals
- Achieved quarterly revenue benchmarks that included overall revenue, online and mobile app products
- Worked cohesively with creative department to formulate eye catching advertisements to showcase promotions
- Member of [company name] Marketing committee and head of Branding sub-committee
0-5 years of experience
Managed, maintained, and developed local accounts in the North West territory.
- Consistently exceeded sales goals, reaching up to 220% to monthly digital and 144% on monthly print goal.
- Increased revenue in Northwest Territory by, $40,000+, taking it from $20,000 monthly to $60,000.
- Grew Territory by 350% by taking it from 12 active accounts to 34 active accounts.
- Worked with clients to develop best marketing strategy using print and digital products for their business.
- Make daily cold calls sharing insight to customers about their business to gain trust and form relationships.
- Managed daily activity and pipeline activity using Adsales.
0-5 years of experience
Took the initiative and generated new leads, which became new accounts
- Renewed existing accounts through appointments, as well as unscheduled calls
- Prepared daily sales reports showing daily activities
- Led customer expansion efforts and business development that helped in optimizing revenue potential
- New sales exceeded company sales goals every quarter
- Maintain an annual revenue stream of over $300,000 and a monthly stream of $30,000
- Ranked in the top 10% of all sales representatives
- Created 75 new accounts per year, 10 years consecutively; Maintained 85% of existing revenue accounts
0-5 years of experience
Managed a large account base of local business in Manhattan
- Increased account base by establishing new business for the paper in the territory
- Created sales tools and presentation material that have been used as a standard for the entire department.
- Write advertising copy
- Trained and supervised two Sales Associates on Sales procedure, ad preparation, accounts receivable and customer service.
- Established new accounts and increased circulation in several untapped communities that resulted in an increase of 24% in sales revenue
10+ years of experience
Successfully accomplished increasing revenue by 5-15% year over year for ten consecutive years
- Grew territory and revenue by consistently maintaining and increasing sales to current accounts and prospected new accounts
- Developed and presented unique promotions & marketing solutions
- Consulted with accounts to develop customized, targeted multi-media solutions including newspaper, magazine & digital products
- Met multiple deadlines & prioritized tasks
0-5 years of experience
- Second highest performing Account Executive in 2007 out of 50 AE’s
- Grew revenue by 130% in 2007 fourth quarter, consistently achieved 20% over previous year’s revenue
- Sold a product mix of print, online, direct mail, inserts, Search Engine Optimization, Yahoo! Behavioral Targeting, and magazine
- Present data on demographics as well as competing media
- Selected creative material and successfully executed campaigns for over 50 businesses
- Trained in Search Engine Marketing, behavioral targeting, online banner advertising, impression based, and cost per click advertising for thedenverpost.com and rockymountainnews.com
0-5 years of experience
Responsible for growing and maintaining a specific local territory.
- Developed strong business relationships with existing and new customers.
- Cold called new customers daily in person and by phone.
- Generated over $325,600 in revenue in just 12 months.
- Managed and increased spending on an average of 32 accounts monthly.
- Successfully met all requirements of the TSB contests every month.
- Presented a minimum of 32 presentations per month with a 30% minimum closing ratio.
- Managed, presented, sold, and helped design two local business projects, increasing active advertisers and revenue over the previous year.
0-5 years of experience
Generated 20% – 25% increase in quarterly advertising & Web site sales
- Made cold calls on the phone and in person to small – medium sized businesses
- Scheduled qualified appointments and delivered sales presentations
- Negotiated verbal and written pricing and closed the sale
- Followed up after closing the sale to retain existing business and book new business
- Maintained a qualified pipeline of over 1000 small – medium sized businesses
- Attended training to gain knowledge of company products and services
- Consistently met and exceeded company and individual sales & revenue goals
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
