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How to Format a Digital Marketing Specialist Resume
The most effective way to engage with your employer is with the right resume format. This designs the flow of information so that your resume starts with your topmost marketable achievements.
If you just started as a digital marketing specialist or have less than three years of experience, the functional resume will be perfect for you! It starts with your top skills, knowledge, and volunteer work to showcase your abilities rather than work experience.
Meanwhile, experienced candidates with 10+ years of experience can show off their steady work progression with a chronological resume because it organizes your resume starting with your employment history.
You can try a combination or hybrid resume for candidates with three to nine years of experience. This type of format uses the best parts of the chronological and functional resume formats.
1. Candidate A - Chronological Resume
Candidate Info
- 28 years in workforce
- 11 years at this job
- BA Economics
- MBA Master of Business Administration
Work Experience
Digital Marketing Specialist, Celebration Health Hospital
February 2012 - present, Kissimmee, FL
- Lead and manage a large team of coders, user interface designers, project managers, writers and PPC experts.
- Develop a paid search strategy and direct execution of PPC campaigns that resulted in a 109% improvement in paid search traffic and a 151% improvement in conversation rate year over year.
- Manage digital budgets and improve the performance of paid search advertising and organic search traffic.
2. Candidate B - Functional Resume
Candidate Info
- 3 years in workforce
- 3 years at this job
- BS Business Administration
Professional Skills
Finance
- Manages $25,000 budget for various lead-generating programs.
- Saves company $12,000 annually by moving all direct mail to online and email marketing.
- Responsible for $600,000 of existing account revenue during first two campaigns.
Digital Communication
- Writes and publishes content for websites, blogs, video marketing tools
- Designs customer marketing campaigns.
- Creates informative news capsules for social media and online newsletter.
Digital Marketing Specialist Resume Samples
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Candidate Info
years in workforce
years at this job
Economics
Master of Business Administration
Digital Marketing Specialist
Designed and led a new lead-generation website project (www.[company name].com) from the ground-up, resulting in 121% lead-form submissions increase year over year.
- Led and managed a large outsource team including coders, user interface designers, project managers, writers, and PPC experts.
- Developed new Paid Search strategy and directed execution of PPC campaigns that resulted in 109% improvement in paid search traffic and 151% improvement in conversation rate year over year.
- Manages digital budgets and improves performance of Paid Search advertising and organic search traffic.
- Utilizes A/B testing and multivariate analysis to improve conversion rate of website visitors.
- Migrated email platform to Pardot's Marketing Automation platform. Set up connections between Pardot and SalesForce and created new email and drip campaigns.
Candidate Info
years in workforce
year at this job
Bachelor of Arts
Master of Science
Digital Marketing Specialist
Responsible for converting existing accounts to digital revenue. Exceeded objectives for retention and increase of customer revenue during first full campaign.
- Ranked in top 10% among peers for new business acquisition.
- Responsible for $600K of existing account revenue during first two campaigns.
- Achieved 104% revenue return on customer base during first campaign.
- Selected to assist in peer group training on new company sales technologies.
Candidate Info
years in workforce
years at this job
Business Administration
Digital Marketing Specialist
Responsible for generating sales leads through various digital marketing platforms, programs which resulted in a 22% increase in revenue
- Managed $25,000 budget for various lead generating programs
- Saved company $12,000 annually by moving all direct mail to online and email marketing
- Developed social media, online newsletter and other marketing tools and platforms
- Maintained database and managed documentation process of leads
Candidate Info
years in workforce
year at this job
Mechanical Engineering
Mechanical Engineering
Digital Marketing Specialist
Managed $10,000 digital marketing project which included managing online advertising budget for website marketing and optimizing landing pages for target sales conversions.
- Developed & handled $1,000 online advertising campaign budget for company product marketing and social media presence.
- Designed Primary & Affiliate websites for Sales Conversions as well as responsible for website analytics and development.
- Identified & Managed Partnerships with marketing team, multiple product vendors, and web development company to market
Candidate Info
years in workforce
years at this job
Business Administration
Website & Digital Marketing Specialist
Generated expense and advertising reports and provided analytical interpretation of reports
- Redesigned intranet site and conducted employee training on administrative use of intranet
- Responsible for setup, function, content and graphics of new public website
- Trained employees in seven franchise stores on administrative use of company web site and software
- Created content and graphics on four manufacturer OEM websites and numerous third party websites
- Established distribution and processes related to all web-based ADF-XML and HTML vehicle lead inquiries in to the CRM database. Trouble-shoot technical issues
Candidate Info
years in workforce
years at this job
Business Administration
Social Media and Digital Marketing Specialist
Actively collaborate with marketing team to design and deploy digital marketing initiatives. Create content for website and social marketing outlets, direct email campaigns, and plan, promote, and implement special events. Key results include:
- Transformed a relatively non-existent social media profile into an online presence across Twitter, Facebook, Google+, Foursquare, and Instagram
- Built email database from 1,200 to 3,500+
- Developed editorial calendar to improve rollout of more frequent and higher quality content to website and social media platforms
- Served as Project Lead for website re-design, working with a third-party firm and a budget of $15,000 to overhaul site structure, layout, and content; new website incorporated significantly improved functionality and led to increased traffic
Candidate Info
years in workforce
years at this job
Marketing
Communications
Digital Marketing Specialist
Developed social media marketing strategies for clients in accordance with the client's objectives and budgets.
- Managed a team of interns and other Digital Marketing Specialists to implement digital campaigns using best practices.
- Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.
- Trained and educated clients on the use of social media products, trends, and practices regarding social media and online marketing.
- Wrote proposals with relevant social media and online marketing strategies for new business prospects.
- Clients managed include W Hotels, Forest City, The Yards DC, JBG, Pathwork Diagnostics, MyEyeDr.
Candidate Info
years in workforce
years at this job
Business Administration And Marketing
Digital Marketing Specialist
Collaborated with different marketing teams to ensure a successful online marketing presence
- Guided potential and current clients through [company name]'s platform
- Calculated best practices to obtain the maximum return on investment through clicks, opens, and overall customer engagement
- Generated extensive digital marketing analytics including, but not limited to, trend analysis reports, subscriber engagement reports, growth reports, and ROI tracking.
- Executed strong communication skills on a daily basis
Candidate Info
years in workforce
years at this job
Business Marketing
Digital Marketing Specialist
- Developed and executed various social media, SEO and SEM initiatives to increase traffic and increase leads by over 1000%
- Contributed on high level marketing projects including CADNection, Partrieve, Alcove9 and Aras/Autodesk integrations
- Acquired 10% conversion rate while managing all e-mail campaigns
- Produced press releases and case studies
Candidate Info
years in workforce
months at this job
Communications
Digital Marketing Specialist
Identified and created online content strategy to showcase products, press releases, events, and promotional material across 11 social media properties to increase engagement for company initiatives.
- Developed copy/made recommendations within corporate business departments on event marketing and press releases to ensure marketing plans aligned with social media strategies to best represent the firm's social footprint.
- Provided training support to executives for positive outcomes along social channels.
- Gathered and organized social media analytics for use by the business unit, project team, or management.
- Participated and lead many complex projects for social initiatives including rebuilding guidelines, rebranding of content, and process implementation.
Candidate Info
years in workforce
years at this job
Marketing, Psychology
Digital Marketing Specialist
- Built integrated social media, blog, SEO, SEM campaigns.
- Reduced overall PPC cost per click by 20%. Accomplished by creating tighter keyword themes, using negative
- Increased monthly organic website traffic by 30% using inbound marketing techniques like blogging, article writing, and creating hubs on social media sites.
- Manage PPC Campaign performance and proactively optimize throughout campaigns life cycle.
- Conducted keyword and competitor research; explicated Google Analytics data, wrote and optimized blog content.
- Developed proprietary grading metrics and dashboard to evaluate effectiveness of social media efforts against competitive landscape to recommend shifting resources toward a focused strategy around Facebook and Twitter.
- Manage and coordinate the creation of marketing collateral and content including social media, websites, newsletter and emails.
Candidate Info
years in workforce
years at this job
Psychology
Master of Business Administration
Digital Marketing Specialist
- Launched and optimized lead-generation online marketing campaigns resulting in a yearly growth of 246%
- Create, track, and maintain performance of paid search & display campaigns ($5MM budget with over 3x ROI)
- Prepared daily dashboard to track and monitor cost per acquisition (CPA) and lead volume across performance channels for senior executive team
- Optimize web user experience by conducting regular A/B testing within targeted geographic markets
- Developed bid management rules to automate paid search campaigns; generating more leads
Candidate Info
years in workforce
year at this job
Advertising And Creative Writing
Digital Marketing Specialist
- Optimized automotive dealership websites to boost search engine rankings, and increase organic leads.
- Managed 1.5 times more accounts than the expected output
- Created unique on-site and off-site content through blogs, press releases, additional pages, and microsites
- Created social media campaigns for top 5 social media platforms with regular social posting
- Researched and tested innovative improvements to the company’s service offering and increase productivity
Candidate Info
years in workforce
months at this job
Commerce And Economics
Marketing
Digital Marketing
Digital Marketing Specialist
- Social media events: Generated significant buzz for the ‘Social media symposium for nonprofits’ through LinkedIn, increased event signup by 25%, and assisted in coordinating the event logistics
- Social Media Day Cincy: Researched and developed content for “Cincinnati is Social” infographic, which went viral in Cincinnati on the occasion of Social Media Day celebration
- Facebook marketing: Generated content calendar and devised ways to increase fan engagement resulting in 120 new likes, driving increased referral traffic to the corporate website
- Blog posts: Wrote blog posts on various social media topics with an SEO value
- Google Analytics: Utilized insights for conversion optimization and to provide insight into social media ROI
Candidate Info
years in workforce
years at this job
Digital Media Marketing
Master of Arts
Digital Marketing Specialist
- Developed and managed ebay Gmarket global shop service
- Created weekly mail magazine for global shop : 180,000 emails each week
- Managed Google and Yahoo search engine and display advertising accounts : $50,000 budget annually
- Participated in teams to generate global online marketing plans, developed new marketing campaigns, and analyzed ongoing global marketing projects
Candidate Info
years in workforce
years at this job
English
Copywriter/digital Marketing Specialist
- Wrote copy for, edited, and proofread annual 400-page catalog (print run of 50,000)
- Wrote sales and technical copy for print, Web, and social media
- Customized advertising and direct marketing copy to appeal to specialized markets including aquaculture, lake management, public aquariums, and lab research
- Edited existing copy for more than 10,000 products for technical and SEO purposes
- Maintained and updated Facebook, Twitter, LinkedIn, and Google AdWords accounts
- Performed copy and layout edits in Adobe InDesign, Quark Xpress, Website content management system, and HTML
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Digital Marketing Specialist Resume FAQ
What does a digital marketing specialist do?
Digital marketing specialists are in demand for 2023. They design and manage online marketing campaigns across multiple marketing channels.
They analyze metrics from website visitors, service quotas and target audiences. Ultimately, these specialists optimize digital marketing campaigns to increase sales.
These professionals have a unique blend of skill sets, including content marketing, digital public relations and influencer marketing.
What skills are required to be a digital marketing specialist?
Set yourself apart from the top 10 skills required to become a digital marketing expert:
- Communication skills
- Social media
- Data analysis
- Content creation
- SEO and SEM
- CRM
- Design skills
- Competitive research and analysis
- Marketing analytics
- Content marketing
