Chief Marketing and Communications Officer, Senior Vice President of Marketing
Spearheaded overall brand strategy and positioning for [company name], driving market preference and growth. Evolved and optimized the marketing communications infrastructure, internally and externally, to create high-impact, integrated campaigns that were on time and on budget.
- Managed the full marketing mix, creating innovative campaigns and marketing initiatives that generated profitable revenue growth and competitive differentiation. First integrated campaign generated 500% increase in engagements sold in half the time.
- Refreshed [company name] brand, aligning entire company and integrating online and offline channels to position company for competitive advantage.
- Generated tenfold increase in sales by repackaging company's offerings.
- Developed digital publication strategy, savings thousands of dollars and increasing reach 800%.
- Tripled visits to company website by revamping site to showcase thought leadership, issues, and solutions.
- Increased press coverage by over 150%.
- Generated ten-fold increase in client success stories.
- Revamped recruitment marketing, increasing customer engagement by over 500%.
- Initiated first ever "voice of customer" group to ensure solutions exceeded customer expectations.