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Director Of Digital Marketing Resume Samples
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Candidate Info
years in workforce
years at this job
History
Director of Digital Marketing
Defined global vision and strategy in support of business, marketing and technology goals. Built a high performing, cross-disciplined team responsible for customer experience & engagement, inbound & performance marketing, product marketing, website design & development, campaign management, analytics, Ecommerce, social, UX, design and A/B testing. Internal digital evangelist for emerging trends, best practices and global digital brand standards. Ran media and operations budget, managed agency relationships, negotiated technology partnerships and guided application development, infrastructure and platform implementation.
- Transformed a tactical web marketing team into a cross-functional team of subject matter experts, implementing strategic planning, analytics, performance marketing, search, A/B testing and regional partnership practices.
- Directed strategy and launch of global site redesign, lifting organic visits by 52%, engagement by 48% and user satisfaction by 12%.
- Developed cross-channel digital campaigns eclipsing engagement goals by 25% and delivering on revenue and brand targets.
- Drove strategy and execution for digital brand campaign, outperforming engagement goals by 30% and traffic by 633%.
- Increased global efficiency by creating engagement model with field marketing, sales, IT and 3rd party agencies & vendors.
- Led company’s first direct-to-consumer product launch, driving the go-to-market plan and Ecommerce implementation.
- Deployed company’s first digital asset management platform, adopted by 60% of target users within 90 days of launch.
Candidate Info
years in workforce
year at this job
Business Administration
Director of Digital Marketing
- Created a brand new email marketing campaign which increased list size by 700%, reactivating legacy customers through new promotions and incentives.
- Increased AOV 15% by optimizing customer incentives through tiered promotional campaigns.
- Developed a merchandising plan to optimize the organization of products and moved customers from a legacy site to [company name] which increased site conversion by 30%.
- Led new customer acquisition campaigns through SEM, retargeting, & Facebook advertising.
- Identified new opportunities for customer acquisition and revenue growth with affiliate marketing, Amazon and loyalty program.
- Worked with developers to identify problems and implement site improvements.
Candidate Info
years in workforce
years at this job
Marketing
Advertising And Marketing Communications Management
Director of Digital Marketing
Formed and directed the $7M department handling all sites and emarketing (media, SEO/ SEM, email, mobile, social media). Set vision, strategies and standards for brand, user experience and systems. Promoted twice per performance.
- Grew online practice from $250K and 2 people to $7M and 15 experts. Set global practices, led committees and coordinated master dockets. Exceeded ROI targets, resulting in C-level buy-in for tripling funding.
- Built the Northern Trust Open PGA tournament digital program, which elevated the stature and charitable giving impact in spite of T.A.R.P. In Y2, increased traffic 76%, page views 185% and tickets sales 4 %, with ads, SEM, Ticketmaster partnership, exciting content, games, videos, enewsletters, social media, "PLAYFORLA" celebrity 18-day tournament countdown, on-course digital signage and mobile device messaging.
- Initiated display advertising, email and search practices that increased brand visibility, preference and leads. Integrated programs drove 2.2M unique visitors to sites monthly. Over 25 campaigns out-performed industry norms (avg. CTR: 26% vs. 7% norm; avg. conversion 43% vs. 4%). Financial advisor series, "FIXED-OLOGY, " increased qualified leads over 400%. Partner emails drove record-level webinar registration. Increased SEM efficiency 22% over 5 years, achieving 35% response and 73% CTR.
- Delivered client-specific market crisis communications within hours. Provided easy-to-use CMS tools and training for hundreds of employees to update sites and relationship managers to send clients-specific communications.
- Created over 500 engaging thought leadership video podcasts, personalized emails and interactive demos.
- Took bank mobile and moved in-bank communications digital. Developed apps for smart phones and tablets. Created digital promotions for ATMS, lobby screens and created kiosks for conferences and stockholder meetings.
- Redesigned over 150 sites and built an industry-leading unified portal platform. Migrated all public and private sites into one $80M platform, achieving brand consistency, usability excellence and competitive differentiation.
- Implemented enterprise-wide systems, saving over $4M. Expanded CMS to over 400 users, 72K files and 80 design templates; enabling real-time publishing, video streaming and QA. Installed Right Now response management, Omniture analytics, Exact Target email, Survey Gizmo and Delve video streaming.
Candidate Info
years in workforce
year at this job
Arts
Marketing And Management
Director of Digital Marketing - Innovation Research & Development
- Researched and developed the newest technologies to advance a mobile first customer experience.
- Participated in and lead labs to ensure next gen solutions are vetted, executed and adopted.
- Directed all digital marketing and web/mobile development activities improving project timelines and quality by 50% between IT and Marketing.
- Drove execution of enterprise strategy for technologies such as: Mobile Apps, Digitizing Paper Processes, Marketing Automation, Mobile Payments, and Analytics.
- Conducted Customer Journey Mapping to map and develop a tag driven dynamic content delivery platform leveraging real-time and legacy customer data.
- Advocate of Exponential Organization Design thinking, Lean Start and Innovation methodologies which lead to improved real time market testing of products and distribution methods.
Candidate Info
years in workforce
months at this job
Business Administration
Director of Digital Marketing
- Improved social media presence; gained over 100K Facebook likes
- Created content, graphics, and reports for online marketing campaign for new program launch
- Increased viewer retention by developing Targeted ads, Facebook games and interactive character dialogue
Candidate Info
years in workforce
years at this job
Marketing And Communications
Director of Digital Marketing, Harper's BAZAAR
Lead the development of 360 marketing packages around key BAZAAR brand pillars through branded content, custom video,
social programming and event activations
- Convey and carry out the core BAZAAR brand identity across new media, making it relevant for audiences on all platforms
- Establish editorial franchises to drive new, incremental, and renewable advertising revenue
- Grew BAZAAR YOY digital revenue by over 2x through innovative marketing programs
Candidate Info
years in workforce
years at this job
Management Information Systems
Director of Digital Marketing and Project Management
- Proposed, architected and managed the design and launch of multiple high profile digital initiatives for clients Including applications, social campaigns, influencer campaigns as well as digital media programs
- Lead agency training on digital projects
- Acted as lead digital point of contact on multiple new business initiatives as well as educating current clients on digital ecosystem and opportunities
- Managed multiple client ECRM & Digital Loyalty programs as well as direct marketing / shopper marketing digital initiatives
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