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PPC Manager Resume Samples
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0-5 years of experience
Managed all ESP communications. Formatted, segmented, and scheduled all promotional emails.
- Worked with Marketing and Merchandising departments to create the promotional email schedule monthly.
- Managed all email automation programs including welcome email paths, re-engagement, and loyalty.
- Used analytics to analyze and generate weekly and monthly reports for email campaigns.
- Managed all Pay-Per-Click advertising, making decisions with a weekly budget.
- Successfully migrated the company from broken internal ESP to Bronto, a complete enterprise retail solution.
- Increased email revenue by 400% year over year for the company.
0-5 years of experience
SEM/PPC Management, Specializing in Google and Microsoft (Yahoo/Bing). Bid management and Web Site Optimization as well as ad creations and weekly biding management.
- Maintain customer relationship with clients.
- Recommend Landing Page Designs to help increase Revenue
- Google Business Placements / Maps / Products
- Increased knowledge with further certifications.
0-5 years of experience
- Administer overall strategic direction and execution of tier 1 and 2 paid search network accounts and media buys for the company’s mobile marketing initiatives that’s monthly spend totals over $360,000.
- Supervise the engineering and design teams to implement optimization strategies for landing pages and content pages that increase conversion rates and ROI.
- Proactively generate performance and forecasting reports for executive team across all managed accounts to ensure revenue and profitability are in line with company’s goals.
- Set up and carry out SEO strategies across content sites, as well as writing comprehensive monthly SEO / SEM reports to outline site performance and highlight areas of potential improvement.
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
