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Associate Marketing Manager Resume Samples
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0-5 years of experience
Managed and executed over 4k custom email marketing campaigns annually resulting in $320M+ in gross revenue
- Conducted A/B testing that increased 70% in incremental sales and audience reach by 126%
- Provided reporting for and maintained the Alert Editorial Schedule – a database of approx. 173M+
- Successfully trained new hires on CRM operational tasks
- Improved efficiencies of processing CRM daily tasks
- Updated marketing collateral for the [company name] email product suite
- Website content administrator for internal marketing pages
0-5 years of experience
Managed marketing and advertising of the various sponsorship properties with national media buys
- Created engaging promotions to increase fan interactions on-site at NCAA Championships, leveraging QR codes, in-venue video boards, and on-field promotion time.
- Developed social media marketing strategy and public relations messages for the [company name] Mascot Challenge and [company name] Cup programs, which led to Facebook fan base growth by 138% and 78% respectively.
- Established as subject matter expert for NCAA compliance by improving process across all lines of businesses for running NCAA promotions by 50%.
- Autonomously managed projects with budgets worth up to $500,000, and negotiated cost savings over $100,000.
0-5 years of experience
Led the cross functional team for 2 division-wide holistic margin management initiatives, quantifying over $5MM in potential savings
- Managed the daily business needs of nine product platforms with $102MM FY06 volume
- Developed strategic initiatives for three product platforms, resulting in the operational savings of $4MM
- Analyzed the financial viability and competitive possibility of 15 new products, recommended the launch of 13 and introduced 10 into the channel
- Acted as a mentor for the professional development of 3 junior AMMs/ACMs
0-5 years of experience
Set strategic vision and integrated marketing communication plan to double sales ($143M); to grow business beyond 70% market share in patient financing segment.
- Managed $1.3MM budget and marketing execution (including direction to creative agency)
- Established guidelines and managed brand assets for private label (with a business partner portfolio of $150MM in annual sales)
- Developed strategy to drive customer engagement and repeat use based on segmentation
- Executed targeted direct mail and email campaigns, monitored conversion rate, optimized campaign scheduling to increase client acquisition by 33% and deepen customer relationships
- Ensured high-impact, timely, cost-effective and compliant execution of promotional materials
- Strong working knowledge of databases, list management and lead qualification and nurturing
0-5 years of experience
Led marketing strategy, promotional investment, and product development for nationally recognized brands.
- Developed 18-month strategic plan for Pine-Sol, a national brand. Improved product quality and positioning, resulting in 3% dollar share growth.
- Established Pine-Sol’s first sponsorship of T.D. Jakes’ Megafest, a gospel event held in Atlanta, GA attended by 250,000 of Pine-Sol’s core consumers. Contributed to 40% increase in unaided brand awareness and 6% quarterly sales increase in the Southeast.
- Developed national TV, radio, print, and online media assets, representing $22 million media spend.
- Led product development for a new fragrance that consumers preferred over 80% of existing portfolio.
- Forecasted business results and managed $50+ million marketing budget.
- Developed product packaging and merchandising vehicles.
0-5 years of experience
Responsible for customer relationship management software (CRM) lead generation marketing; strategic planning; growth strategies; budget management; and campaign development, execution, and results analysis.
- Developed and executed lead generation marketing campaigns to include writing creative briefs and copy, working with ad agencies, copy and layout editing. Managed timelines and vendors to achieve goals of 25% lead alignment and 4% close rate.
- Authored and implemented quarterly and annual marketing plans based on historical campaign results, managing to an annual budget of $850K.
- Created prospect and migration promotions to drive 4% response rates and achieve $1M revenue from new leads.
- Partnered closely with the Sales team in identifying target opportunities and to formulate performance metrics.
- Evaluated programs and projects across multiple criteria including relevant response rates, cost/revenue analysis, qualitative key learnings and overall results, which were utilized by Sales and Marketing departments to track progress towards strategic goals.
0-5 years of experience
- Managed $270MM product portfolio of Nature Valley and increased top-line sales by 10% through brand-building activities and efficiency improvements
- Improved ROI on consumer budget by 15% by analyzing and improving spend process
- Developed and executed marketing plan($1MM spend) targeted at multi-cultural consumers to increase adoption of product by 5%
- Led 20+ person cross-functional team to develop and commercialize new product with projected annual revenues of $12MM leading to $1MM profit
- Initiated sustainability strategy for Nature Valley by partnering with R&D, Operations and Packaging teams
0-5 years of experience
- Managed $270MM product portfolio of Nature Valley and increased top-line sales by 10% through brand- building activities and efficiency improvements
- Improved ROI on consumer budget by 15% by analyzing and improving spend process
- Developed and executed marketing plan($1MM spend) targeted at multi-cultural consumers to increase adoption of product by 5%
- Led 20+ person cross-functional team to develop and commercialize new product with projected annual revenues of $12MM leading to $1MM profit
- Initiated sustainability strategy for Nature Valley by partnering with R&D, Operations and Packaging teams
0-5 years of experience
Responsible for development, strategic planning, and execution of integrated marketing campaigns including direct mail, out-of-home, print, email, events, experiential, sponsorships, and partnerships.
- Developed and maintained direct marketing assets and provided the analysis of campaign performance results while improving and optimizing reporting.
- Managed the refer-a-friend program through email, digital, and traditional marketing efforts which resulted in 39% growth year over year.
- Developed over 75 partnerships this year at no cost, bringing in over 800 new customers.
- Handled all corporate office sales marketing including emails, web banners, and creating sales collateral.
0-5 years of experience
Managed base business of Totino’s Pizza Rolls and [company name] Savorings, with combined annual sales of $500M
- Managed >$40M in consumer spending to capitalize on market leadership and grow business by 1.3 share pts
- Devised and implemented within 4 months with cross-functional team a new sales strategy that included development and launch of two new products; boosted annual sales by 7% and currently used as a best practice
- Oversaw events strategy and execution for the entire business unit, collaborating with PR and digital ad agencies
0-5 years of experience
Develop and execute marketing plans for green cleaning product portfolio and key customer segments
- Create go-to-market strategies–led a cross-functional team to enter $224 million long-term health care market and exceeded customer acquisition target by 9%
- Lead customer insights initiatives–prioritize actionable research objectives, interview customers to understand behaviors and needs, and identify solutions that drive profitability
- Managed agency, Digital, and Creative teams to create insight-driven print and digital advertising for $60 million business
- Led teams spanning 5 divisions to assess competitive threats and execute response, including product innovation and distributor incentive programs
- Tripled click-to-open rates and increased customer engagement by developing A/B tests for email campaigns
- Created training webinar on industry trends and Clorox solutions that attracted 400 distributors
- Developed a survey that positioned Clorox as a thought leader and generated 1.4 million impressions and 54 placements in leading industry publications
0-5 years of experience
Designed, implemented and managed lead generation funnel for the Americas using Eloqua and Salesforce.com
- Increased regional MQLs by 50% and revenue generated from MQLs by 63%
- Managed KPIs against budget of over $250,000 and achieved 200% ROI
- Analyzed and reported on campaign efficacy
- Utilized a mix of email, online, offline, content, webinars, events, social media, SEO, SEM, localization, landing pages and partnerships to maximize ROI from marketing investment
- Oversaw the entire event strategy for the Americas
- Collaborated daily with internal and external teams across the Americas, EMEA and APAC
0-5 years of experience
Managed and executed over 4k custom email marketing campaigns annually resulting in $320M+ in gross revenue
- Conducted A/B testing to increase sales and audience reach
- Provided reporting for and maintain the Alert Editorial Schedule – a database of approx. 173M+
- Trained new hires on CRM operational tasks
- Improved efficiencies of processing CRM daily tasks
- Updated marketing collateral for the [company name] email product suite
- Website content administrator for internal marketing pages
0-5 years of experience
Results-driven marketing professional responsible for implementing forward-thinking marketing and public relations strategy,
corporate communication and sales support.
- Proven track record of delivering cutting edge marketing campaigns to support company goals to drive successful revenue
- Developed and executed marketing strategy for new potential institutional investors and clients
- Developed and managed multi-level social media campaign
- 3rd party vendor management to negotiate pricing, yearly budget and manage multiple simultaneous projects
- Launched and led 12-member task force as part of global marketing initiative to showcase GE Capital’s sustainability efforts
0-5 years of experience
Coordinated marketing activities for 30+ medical journal titles including direct mail, email and event marketing campaigns.
- Traveled to medical conferences to promote titles through display and point-of-sale promotions
- Researched and prepared annual marketing reports as well as marketing wrap-up reports detailing the year’s activities
- Wrote, proofed and edited advertising copy writing for print as well as online
- Worked as a liaison between publishers, management and designers
- Managed marketing budgets and set annual marketing campaigns accordingly
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
