Internet Marketing Manager
Managed the eBusiness strategy for JCPenney Portraits, Target Portraits and Flash Digital Portraits. These areas include million dollar search campaigns, bi weekly email campaigns to over 2 million subscribers, mapping and design of new Ecommerce and marketing websites, and creation and expansion of Social Media.
- Increased internet related portrait sessions by up to 200% yearly through website improvements, Email campaigns and keyword buying.
- Developed successful strategies for name acquisition with innovative ideas for contests, giveaways, viral videos and clubs.
- Through Facebook and Twitter created a following of over 30,000 fans that allowed us to promote offers and coupons.
- Managed numerous agency relationships and 3 direct reports.
- Optimized sites through SEO and link building techniques that allow our most important keywords to appear in the top 10 results on most search engines. These strategies have created a 45% annual increase in web traffic.