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Brand Marketing Manager Resume Samples
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0-5 years of experience
In charge of developing and launching marketing and advertising strategies, as well as budgets for 5 brand lines of hair and body care products distributed through supermarkets, wholesales, and independent stores throughout Colombia, Ecuador and Peru. The brands were Vitane, Radical Care, Kleer Net, Lissura, Colorance, and Profesional Brands. Utilized extensive mix of marketing media, including consumer and trade promotions. Spearheaded and trained sales staff to increase annual sales volume and profit. Traveled to train sales force in body care products. Developed relationships with advertising agencies. Supervised development of new products and references related to new fragrances, colors, ingredients and packaging. Directed a budget of $270K and a staff of 2.
- Reduced by 5% the product’s cost due to a change in packaging that identified a unified brand to the consumer with a higher shelf presence.
- Increased market share to 7% from 5%.
- Supervised commercial production and the entire merchandising process.
- Conducted market and competitive research regarding targeted audiences.
- Planned, coordinated, supervised, and established the development of new products and changes to existing products.
0-5 years of experience
An integrated marketing solutions company, meeting clients’ marketing, packaging and brand management needs.
- Proposed, formed and developed the marketing team and initial marketing plan to achieve corporate objectives for the Blossom product lines.
- Led numerous formal and informal process improvement efforts in accounting, sales, production and service, always taking a cross-functional approach. Achieved a 40% improvement in margin on canvas product line in 3 months.
- Worked closely with Research and Development to define products for existing sales channels as well as lines for new sales funnels.
- Increased sales of yearbook product lines by 60% by initiating and driving significant changes to the website. These changes increased website conversion rates from 10% to 14%.
- Revived social media marketing efforts which significantly increased customer engagement and brand loyalty.
- Created email marketing campaigns with open rates of no less than 20% and up to 30% (market averages 10-15% open rate).
0-5 years of experience
Managed planning, development and implementation of targeted marketing strategies for key client with 3 worldwide tobacco brands.
- Administered annual marketing and operational budgets exceeding $800,000.
- Partnered with corporate headquarters and client to open and build new Virginia-based field office into one of the top operating markets in the country within 2 years.
- Supervised 30+ field/promotional marketing employees charged with execution of marketing programs.
- Negotiated contracts and business agreements.
- Extensively interacted with internal field and worldwide corporate marketing managers, personnel and client representatives.
0-5 years of experience
Collaborated with product, customer experience, sales, creative and product marketing teams on communications to over 25K law firms subscribed to law firm marketing services through Lawyers.com and Martindale.com.
- Managed deployment of dozens of weekly transactional and commercial emails and direct mail pieces.
- Promoted 8 new and 20 existing products by creating sales enablement material to drive upsell.
- Spearheaded onboarding and customer nurturing programs to increase Net Promoter Score and improve retention.
- Provided campaign reporting including weekly dashboards and monthly deep dives evaluating campaign ROI.
- Tracked and managed $306K budget spending and monthly accruals, staying under budget while exceeding goals.
0-5 years of experience
Promoted to direct marketing & brand strategy for outdoor division brands including Easton Outfitters gear and Core4Element clothing. Developed branding standards. Create messaging & campaigns for B2B & B2C. Launched 3 brands across 2 market segments and introduced 7 new product categories. Lead all marketing strategies & tactics: product support collateral, creative, assets, brand messaging, digital & social media, E-comm, PR, communications, events & market analysis.
- Developed branding support programs that helped increase retail placement 150% and 2X sales.
- Launched & managed 3 new E-comm. channels, increasing total sales by 14% and grew GPM.
- Created and executed multi-channel Go-To-Market strategies & campaigns for multiple brands. Including repositioning and launch of brand acquisition.
- Lead all digital strategies: websites, SEO, retargeting, E-comm, social & video & image content.
0-5 years of experience
Launched Polk Audio into the Personal Audio category by developing the first ever consumer-based campaigns which included advertising, social and other media, retail displays and a press launch event.
- Conceptualized, developed and directed build-out and maintenance of interactive retail displays at major retail stores such as Best Buy/Magnolia, Office Depot, Fry’s and HH Gregg.
- Developed and managed operations for company’s first and only retail location at BWI Airport.
- Launched grass roots and events platform which included running events, music festivals and trade shows.
- Spearheaded strategy and execution of day-to-day operations of Advertising Agency, PR Agency and SEM/SEO Agency.
- Managed partnership with brand ambassadors including Baltimore Raven Torrey Smith and Grammy Award winning singer-songwriter John Legend.
- Restructured Public Relations strategies resulting in 250+ Million free annual media impressions; as well as product placement on syndicated shows such as The Talk and The Katie Couric Show.
- Created social media accounts that grew in following by 67% in the first six months.
0-5 years of experience
Responsible for developing and executing the marketing plan and brand strategy for the Car Care brands at Professional installer accounts. Manage trade program development, communication and implementation for key installer distributors and accounts such as Jiffy Lube, Tire Kingdom, and Dodge/Chrysler. Work closely with domestic and international supply chain, legal, sales, creative services, and external agencies to ensure successful end to end implementation of marketing strategy (including budgeting, pricing, forecasting, development, sell-in materials, execution and post analysis)
- Successfully developed business strategy which delivered on $73M revenue goal
- Managed $850k marketing spend budget
- Member of the inception team for the development of Shell Lubricants’ Installer Advisory Council which created a closer relationship between Shell Sales, Marketing and Professional Installers (customers) of our motor oils, chemicals and appearance products.
- Participated on cross functional offer, launch and growth teams as the Car Care marketing focal point
- Key participant in the development of and led the Pacific Southwest rollout of Pennzoil/Shell Rotella “Ecobox” (Eco-friendly 5L oil packaging for professional installers) which was adopted by all Walmart Tire & Lube Centers
0-5 years of experience
Oversaw the global brand strategy for this $1B diabetes management solutions company’s new CGM device program, with a projected customer base of 76 million. Supervised staff of four and administered $1.2M budget. Led cross-functional teams of IT, marketing, product development, R&D, sales, regulatory, and legal personnel. Designed online and on-site training modules.
- Created targeted programs for select markets and developed the company’s first system for tracking physician and patient sales data.
- Managed the successful launch of the next-generation GuardianRT system on time and within budget, focusing on endocrinologists and high-need Type 1 diabetics.
- Facilitated a 3x increase in sensor usage in first year of availability.
- Formulated global brand strategy, positioning strategy, and key messaging for professional and personal monitoring devices, based on market intelligence data.
- Planned and led the launch of seven Centers of Excellence at locations such as Beth Israel, Henry Ford, and University of California, Irvine.
0-5 years of experience
Worked as Branch Marketing Manager for the Ventura County/Los Angeles County Division of the largest residential painting company in the country.
- Booking rate was 40% (Desired Rate – 25% Booking Rate)
- Generated Revenue – $60,000
- Recognized as the “Top Motivator” for the Southern California division by the Vice
0-5 years of experience
Monitored and analyzed online data and developed insights to enhance marketing initiatives
- Planned, promoted and managed sponsorships for regional and national events
- Assisted in the strategy, creation, execution and analysis of search marketing and social media campaigns
- Grew social media followers by 23% and increased engagement by 243% in 2012
- Designed and executed WordPress blog redesign
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Brand Marketing Manager
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
