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Additional Marketing Resume Samples
Advertising Sales Manager Resume Samples
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0-5 years of experience
Managed B2B marketing accounts including design elements for new publications; created new and innovative programs to sell digital and print advertising.
- Developed and negotiated multi-media contractual agreements increasing advertising revenue by 20%.
- Managed 2-5 member cross-functional teams: implemented sales strategies and achieved optimal
- Developed advertising sales presentations; facilitated sales negotiations resulting in 100% sales
- Identified and pursued new business development opportunities and directed needs analyses and account consultations to achieve optimal sales results; $345K book of business.
- Negotiated 57% increase in advertising contract commitments; increased advertising sales
0-5 years of experience
Sold print and online advertising for Air Transport World (ATW) magazine to product and service providers that target the commercial airline industry
- Created and implemented new advertising programs for sales department
- Increased department sales by more than 27% during first year and 22% the following year
- Managed print/online directory advertising programs; increased sales by 42% during first year
- Opened American Airlines, a new account with a six time contract after only three months of selling
6-10 years of experience
Managed a $5 million base of business and a team of up to fifteen people – sales reps and support staff – tasked with growing business from local advertisers in many business categories.
- Coached sales representatives to cultivate new business and recapture lost business, exceeded previous year by 20%.
- Conducted meetings with business owners and media planners to negotiate contracts that ranged from $2,000 -$200,000 annually.
- Consulted with over 2,500 local and regional clients and prospects to build strategic, multi-media advertising plans.
- Trained sales representatives in diverse sales, presentation and negotiation skills for business development.
- Developed comprehensive advertising plans that included print, digital, mobile and niche media to accomplish business needs and goals.
- Provided monthly territory analysis for management planning and commission payments.
- Prepared monthly and yearly P & L reports for strategic planning and new product development.
0-5 years of experience
Sales leader responsible for the motivating, staffing, training, and mentoring a team of 8 account executives and 2 support staff that generates over 4 million in revenue yearly.
- Increased total advertising sales revenue by 4% despite market downturn in my first year as Advertising Sales Manager.
- Instilled a hunter mentality in my team that has resulted in growing active accounts by 5 % in the last 3 years.
- Developed and implemented strategic plans and training for my team that resulted in growing digital sales revenue by over 30% and active accounts by over 40% in the last 2 years.
- Encourage, support and promote key account development and partnerships that will aid in recommending comprehensive marketing strategies
- A member of the Leadership Team responsible for planning out the direction of the Advertising Department.
- Solicited and secured the contract for the advertising sales and production of an independent regional publication, resulting in over in new business revenue. Also, acted as project manager and successfully completed the 250,000 piece project on time and with high-quality.
- Secured new digital business worth over to an existing customer.
0-5 years of experience
Managed and trained team of 10 sales representatives. Reported directly to Vice President of Value Added Services Group
- Achieved revenue targets, maintained and increased National Accounts advertising sales
- Consistently met and exceeded personal and team sales goals from over quota
- Grew and managed all aspects of sales and day-to-day functions; created pipelines of active prospects, cold calls, renewals, collection of artwork
- Drove sales initiative, developed and created innovative marketing, sales presentations and proposals
- Managed all telephone, face-to-face, onsite event advertising sales as well as attended many competitive events and conferences
0-5 years of experience
Drove advertising sponsorships on the newly re-launched [company name]
- Grew revenue 190% in 2 years and exceeded target 125% year over year
- Developed the need for additional content to be retained for [company name] in the key categories of Business, Education, Computers, Internet, Home and Garden after consistently selling out all inventory
- Worked in conjunction with Brand Licensing and Custom Publishing teams to up-sell current partners to online advertising packages
- Built a relationship with an advertising agency specializing in Home and Garden which led to the opening of 15 new accounts and over $30k in new revenue annually
- Increased visibility of all Wiley consumer brands in the marketplace
- Achieved and outperformed aggressive sales goals on a quarterly and yearly basis
0-5 years of experience
Managed, coached and trained a team of 15, including eight Account Executives and seven Support Team members, ensuring revenue goals and other success metrics are exceeded
- Averaged 125% to monthly digital and print revenue targets
- Created and administered one-week formal on-boarding training, as well as continuing staff development programs presented in group sessions and webinars
- Conducted weekly ride-alongs, One-on-Ones and facilitated monthly regional sales meetings
- Initiated, cultivated and fostered relationships with top advertisers, including businesses in the LA area and local/nationwide agencies
- Worked closely with VP of Advertising and Digital Advertising Manager on P&L and budgeting, development and implementation of short- and long-term strategies to increase multi-platform sales
0-5 years of experience
Responsible for developing and executing the sales, product and marketing plan for the tier 1-2 business in the south
east for the #1 automotive website in the US, www.kbb.com. Lead the direct sales and relationship building with major accounts, partners, and resellers. Specializing in new media, online partnerships and distribution models.
- Effectively managed a 14 state sales territory and personally handled 26 national accounts, while maintaining consistently high levels of sales performance and customer satisfaction.
- Increased revenue among existing agencies and major accounts 125% within my first three months with the company and more recently, was awarded with top salesperson for Q2 and Q4 of 2010 and Q1 of 2011.
- Analyzed market trends and sales history to forecast future business and discover new market areas to explore. Expansion into new markets resulted in $4.2M in new sales.
- Established countless long-lasting relationships in key business areas with premier partners and agencies.
- Managed staff of 5 operation managers and 6 account managers.
- Co-developed national marketing campaigns generating $18M in annual sales.
- Renegotiated national deals analyzing price increase potential, re-established account relationships, and identified potential new business opportunities
0-5 years of experience
Sold integrated advertising packages that leverage digital, print, mobile and special events for two quarterly publications and four national events with annual billings of $3 million.
- Built meaningful relationships with clients and prospects through organized sales, effective marketing and quality customer service. Increased revenue by 20% within one year through the introduction of incentive programs and integrative advertising solutions.
- Directed creative development and production of print and online media kits.
- Handled RFP responses.
- Created and managed marketing programs, presentations and collateral to support advertising sales efforts.
- Worked with ad operations to ensure timely delivery of insertion orders and accurate implementation of ad campaigns and reporting.
- Maintained relationships and contracts with show services and general service contractors.
- Represented the company at trade shows and industry events totaling approximately 10 per year.
0-5 years of experience
Provided client management to existing advertising clients in print and digital advertising
- Managed top producing accounts: MARS, Hershey, Goetz, Jelly Belly for Professional Candy Buyer Magazine
- Developed a new section for small business in Cheers and Beverage Dynamics, generating 5% growth
- Built a significant pipeline with business potential worth more than $100,000
- Created a structure for RFP tracking
6-10 years of experience
Regional responsibilities included; Florida, New York, Midwest, along with all new business development.
- Responsible for $7 million of pan-regional advertising sales.
- Continuous management of support staff job responsibilities to ensure development and growth.
- Acquired new business clientele roster while producing 100% revenue share for Discovery Networks with Fortune 500 companies and non-Fortune 500 companies including; Pioneer, Nokia, Marriott, Bridgestone/Firestone, Mercy Hospital, and Greater Miami Convention and Visitors Bureau.
- Implemented strategies to increase the company’s competitive advantage through the identification of multi-platform business opportunities garnering revenues of more than $2 million pan-regionally, while creating the platform for the local offices to follow.
- Developed strong relationships with top level executives in key organizations and agencies, as well as with new clientele to ensure top-of-mind awareness of the Discovery brand.
- Increased profitability of Discovery’s Pan-Regional Advertising Sales revenues by 30% consistently over a year-to-year term.
0-5 years of experience
Managed Account Executives to achieve revenue goals exceeding $2 million in sales per year
- Revenue Growth 2010 tenure: Digital Revenue 8.01% over plan Overall revenue 23% over plan
- Revenue Growth 2009: Digital Revenue 2.8% over plan and Overall revenue: 12.5% over plan
- Project Manager on Enterprise TIDE team: Gannett Customer based Solutions Team (Strategic Marketing)
- Served on Adverting Marketing Committee in Concept Creation and Planning
- Developed and conducted new employee sales and industry training
0-5 years of experience
Supervised approval and placement of all advertising copy and creative within book
- Developed and implemented multi-media platforms and new niche advertising sections
- Drove 11% increase in advertising page growth
- Generated approximately $2.5 Million in net revenue while achieving over an 80% client advertising renewal rate
0-5 years of experience
Primarily responsible for securing new advertising contracts through prospecting, cold calling, and on site presentations.
- Built and maintained relationships with American Apparel, USA Today, Revolution Health, and the Social Security Administration.
- Secured contracts with Geico, Avis, AARP, Yoplait, LMO and Sureclick.
- Responsible for yearly quota of $1,000,000
- Increased quota for region by 80% in 2008
- Achieved over 100% quota for Q1-Q3 in 2008
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
