Senior Global Retail Marketing Manager
Drove global retail strategies, coordinated retail packaging and product marketing efforts with Brand team,
Operations, and Subsidiaries to drive Xbox Live sales at retail. Created strategic attach and launch programs at retail. Built long-term cross-group collaboration relationships with Product Marketers, [company name],
Brand team, Subsidiaries, and Retail Partners to drive consensus.
- Developed retail strategies, messaging frameworks, and pilot programs to expand retail assortment and product offerings across markets, class of trade, and categories.
- Achieved aggressive subscription goals via the retail sales channel as a key contributor.
- Established ROB mapping to global retail cadence, guiding packaging, retail messaging and merchandizing to support sales goals across varied regional value propositions.
- Collaborated with Engineering to create retail demo modes in product planning, access APIs for real-time