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0-5 years of experience
- Oversaw development, design and execution of the social media marketing initiatives, content strategies and related creative deployments on behalf of clients.
- Managed the social team by creating editorial calendars, client playbooks, monthly social measurement insights and creative briefs.
- Developed promotions and campaigns locally, regionally and nationally to build traffic and awareness.
- Updated client websites to include SEO improvement techniques. 

- Increased the number of qualified Facebook leads from 4 in 2010, to nearly 3,000 qualified leads in 2015 for D&M Leasing, the largest consumer car leasing company in the nation.
- After six months of Facebook management, increased party business profits by more than 20% for Sweet & Sassy’s main headquarters located in Southlake, TX.
0-5 years of experience
Founded this design and marketing company and provided art and social media direction. Created graphics to support brand presence in print, on social media, and on the web. Custom designed social media presences for Facebook, LinkedIn, Twitter, Pinterest, and Google+ to align them with client websites and third party apps. Met goals by coordinating with web developers and printers. Developed estimates and invoicing to support timely payment for services.
- Supported social media success by guiding clients through the setup of business email, YouTube channels, and other relevant platforms.
- Coordinated print production, photography, and advertising as well as logo design.
- Leveraged in-depth knowledge of social media trends to advise clients on best practices to reach marketing goals.
- Optimized SEO and created third party tabs for redirecting traffic on client sites.
0-5 years of experience
Manage all web, social media, and email content, including the development of marketing strategies and the implementation of marketing plans across multiple platforms. Collaborate with other departments, including Development and Planned & Major Gifts, to coordinate strategies for cohesive messaging, brand management, and overarching communications strategies to support successful fundraising.
- On track to garner online revenue for FY 2015 to $420K, an increase of 7% over 2014
- Leading a team in the $150K website redesign and complete re-architecture of littleflower.org
- Applied for and received a Google Grant for nonprofits, including $10K per month in Adwords, YouTube Nonprofit Program, and Google Apps for Nonprofits
- Coordinate advertising and promotion for four annual campus events, attracting over 2K participants
- Increased and currently maintain Facebook organic reach of 20% per post, 18% more than the average organic reach of 2-3%
- Increased website sessions by 17% and users by 25% over 2013 figures, as well as increasing new users by 27%, through successful deployment of new content strategy
0-5 years of experience
- Managed all social channels (Facebook, Twitter, and Instagram) including monitoring, publishing, and content development
- Maintained, updated, and developed the theatre’s website and overall online presence which led to increased attendance at events
- Increased Twitter followers by over 500 users that led to greater awareness and attendance of the theatre
- Handled the design/development, production, and distribution of the event calendar and other printed promotional material
- Managed a weekly budget of $100 to boost Facebook posts that led to approximately $3,000 of additional sales
0-5 years of experience
Created, managed and maintained all social media accounts
- Edited and designed and maintained website, making updates on a daily basis
- Took photos, edited them and uploaded them to multiple websites
- Developed a strong social media following using strategic methods
- Increased website traffic by over 200% and boosted ad sales significantly
0-5 years of experience
Led all social and digital media accounts, including daily posts
- Developed marketing material for the launch of new gym products and activities
- Preformed monthly sales and expense analyses
- Generated over $70,000 per month in gym revenue
- Increased membership sales by 15%
- Organized local media coverage for fundraisers and special events
0-5 years of experience
Throughout my college career I engaged in independent social media marketing and web development for various clients and SMB organizations
- Formulated overarching social media strategy for my professional alternative band which generated over 200,000 YouTube views, 25,000 Twitter followers, and 3,000 Facebook followers worldwide.
- Collaborated on HTML/ WYSIWYG web design formats for local music artists and corporate clientele
- Constructed online platform for merchandise sales
0-5 years of experience
Managed day to day operations at a growing raw juice and custom smoothie bar
- Created and distributed schedules, inventory, recipes, employee guidelines and training procedures
- Recruited, interviewed, hired and trained new Juice Masters
- Developed social media accounts to advertise, promote and share information about Get Fresh
- Represented Get Fresh at community events & meetings as well as on local news outlets & social media
6-10 years of experience
- Full ownership of B2B and B2C email marketing lists.
- Developed and implemented email promotional campaigns.
- Optimized email marketing with segmentation and A/B testing.
- Managed social media presence on Twitter, Facebook, Pinterest, YouTube and blogs.
- Monitored engagement via analytics platforms.
- Created and maintained annual and monthly marketing calendars.
0-5 years of experience
Consult/freelance in the development of furthering brand awareness.
- Curate, develop, strategize and implement social media marketing initiatives.
- Develop brand awareness to increase ROI of online ecommerce clothing store.
- Implement campaign strategies that drive online engagement by creating lead generation.
- Successfully, increased website visitors by 1,984 people vs 202 people BY comparing March 1-15 to February 1-15.
- Improved visitor session duration to 2:30 vs 17 seconds, a 775.34% increase comparing March 2015 to February 2015.
- Strategized and utilized Facebook Ads to promote company’s brand with an outcome of reaching 7,432 people after a total of 4 days and $12.00.
0-5 years of experience
- Actively managed and updated key company profiles and website with ongoing communication and content updates
- Worked with project managers to coordinate our efforts, and plan and implement content and information calendars on behalf of all clients
- Facilitated outreach and ongoing communication with key community leaders and tastemakers, and identified opportunities for creative partnerships and direct initiatives with developing media outlets and social networks
- Actively developed lifestyle marketing and grassroots PR initiatives for key clients in addition to Social Media responsibilities
0-5 years of experience
Managing sales of [company name] services within the five communities and surrounding towns the three newspapers is distributed
- Ensuring consistent and profitable growth in sales revenue through positive planning, deployment and management of sales personal.
- Identifies objectives, strategies and action plans to improve short and long term goals
- Collaborates with sale associates in establishing and recommending the most realistic sales goals of [company name]
- Designates assigned sales territories for sales personal to maximize sales revenue
- Establish and manage effective sales program to coach, compensate, appraise and train sales associates
0-5 years of experience
Visited doctor/dental offices who were existing clients to make sure everything is going well and to answer any questions they may have
- Visited potential doctor/dental offices to gain their trust and business
- Called individuals who mailed in and inquired about mortgage protection insurance to schedule meetings with our field underwriters so they can get insured (I received a $10 bonus for each scheduled appointment)
- Maintained cleanliness of the facility
- Responsible for creating spreadsheets of dialed phone numbers, contacts, scheduled appointments, and sold policies
- Responsible for answering phones, schedule book for the president of the company, and filing
- Ran errands for the company
- Responsible for Smart Finance’s Twitter and Facebook accounts
0-5 years of experience
- Established and maintain social media programs across all conference verticals
- Trained on and set up social media measurement software including data mining of social platforms to identify influencers to target campaigns and measure ROI
- Developed social media strategy and presence on Facebook, LinkedIn, Twitter and YouTube and utilized social media software tools including Hootsuite, Social Flow and AwarnessHub
- Increased social media lead generation by 20%
- Brought our signature event, The World Healthcare Congress, to Abu Dhabi, UAE, and Latin America
- Increased international conference revenue by 15%
- Topic generated and marketed Physician Liaison Summit which exceeded revenue by 25%
- Launched pharmaceutical division including aiding in the topic development of The Global Pharmaceutical and Medical Meeting Summit and Patient Adherence Summit, each has realized double digit growth since launch
0-5 years of experience
- Created and managed all published content
- Designed, created and managed promotions and social ad campaigns
- Became an advocate for the company in social media spaces by engaging in dialogues and answering questions
- Identified threats and opportunities in used generated content surrounding the business
- Managed day-to-day operations including accounting, scheduling and promotion
6-10 years of experience
- Responsible for planning, collecting, tabulating and presenting marketing data.
- Collaborate directly with the marketing executive to develop and maintain advertisements.
- Recognized for optimizing internal data tabulation, developing social media presence,
- Provide direct client support and increase client retention rates. (Retention rates improved by 40% and company-wide revenue increased by 54% within the past 4 years).
- Manage and facilitate various team oriented marketing research projects.
0-5 years of experience
- Monitored and answered patient appointment requests on website and social media.
- Updated and created promotions on website and social media.
- Worked with contact lens and optical companies to create special promotions and co-op programs.
- Created ad campaigns and newsletters with outside marketing companies.
- Reviewed and answered patient satisfaction surveys.
- Analyzed contact lens and eyeglass sales on a monthly and annual basis for best seller and worst seller purposes.
0-5 years of experience
Increased number of daily forum users from 10 per day to over 50 per day between February 2013 to June 2013
- Supported website development and suggested changes that led to a 20 percent reduction in start-up costs
- Analyze current social media trends
- Manage administrative aspects of website and forum
0-5 years of experience
- Planned a fundraiser for Big Brothers Big Sisters of York and Adams Counties
- Recruited local business to participate as sponsors for the fundraiser
- Maintained all social media sites
- Created press releases and media advisories that lead to a live interview on Fox43 to promote the fundraiser
- Responsible for conducting research through interviews, focus groups and Internet research
- In charge of planning special events to promote the fundraiser
0-5 years of experience
- Managed social media platforms, including Facebook and Twitter, engaging clients’ audiences
- Increased [company name] Twitter followers by 46% in one year
- Implemented rebranding of [company name] in 2010 and contributed to the “Creative Smackdown”
- Obtained media placements for clients and [company name]
- 2012 – “Top Corporate Communications” Award — [company name] Executives
- 2010 – “Top Tweeter” Award — [company name] Executives
0-5 years of experience
- Coordinated media schedules for various social outlets
- Planned & scheduled creative content for social media sites while also collaborating with the creative director
- Brainstormed & created new content for various media sites such as Facebook, Twitter & Pinterest
- Helped manage accounts for a large group of clients while maintaining their web appearance
0-5 years of experience
- Created and monitored [company name] social media sites.
- Promoted HCF and HCF sponsors through Facebook and Twitter.
- Connected and networked with fans, performers, and bands.
- Updated, added, edited, and validated posts and comments before, during, and after the [company name].
0-5 years of experience
- Created a strong brand presence on social media platforms: Twitter, Facebook, Pinterest and Instagram
- Organized and implemented strategic and relevant content for daily social media campaigns
- Documented and analyzed social media platform statistics
- Conducted market analyses for marketing team in order to improve sales
0-5 years of experience
- Served as lead sales associate and exceeded personal sales goals on a monthly basis
- Set up and managed social media accounts for multiple locations
- Met incoming customers and provided immediate assistance
- Answered incoming telephone calls with professional and knowledgeable responses
- Trained all new sales employees on effective techniques
0-5 years of experience
Aided the establishment of [company name] in October 2012.
- Supervisor of monitoring, contributing to, filtering, measuring, and otherwise overseeing the social media presence of Neon Stanza LLC.
- Coordinated and organized live music events.
- Dealt with artist relations and artist management.
- Helped to establish and orchestrate a large scale music festival in October 2013.
0-5 years of experience
- 30+ events marketed & promoted to approx. 2,500 students & community per year
- 1,600+ audience growth using social media strategy, curated posting, engaging content & contests
- Handled & was responsible for crisis management, resulting in a more satisfied audience
- Integrated branding throughout all platforms & mediums leading to greater recognition
- Designed & curated promotional content driving more audience engagement & turnout
0-5 years of experience
- Conceptualized, developed, and executed social media marketing strategy and email campaigns.
- Created, designed, published and curated all social media and email marketing content.
- Increased online presence and marketing campaigns resulting in 15% growth in third quarter sales.
0-5 years of experience
- Managed up to 10 restaurant, food service, boutique coffee and franchise accounts simultaneously
- Increased brand following on all accounts by a minimum of 75%
- Drove social engagement strategy and increased rate of engagement by 20% MoM
- Successfully worked with management and PR to clearly translate brand marketing
- Communicated clear KPI reporting on a monthly basis to management
- Story placement in Locale magazine for multiple accounts
0-5 years of experience
Content creator and social media voice for 1,400+ individual clients that are signed up with our management program services through [company name]
- Oversee and approve all suggested content provided by a team of 15 Account Managers whom each have over 100+ individual accounts
- Oversee all operations in creative and promotional campaigns our clients participate in as an added level of service to their social media management subscription
- Manage all social media related team efforts and individual growth of a Account Management team consisting of 15 people
- Oversee all PPC related efforts our clients participate in as an added level of service to their social media management subscription
- Creative branding and promotional branding of client contests and social presence
6-10 years of experience
- Managed a team of guides and shop employees over a 5 year period
- Operated and managed multiple social media platforms
- Helped in production of advertisements for TV, radio and website media
- Top level guide for one of the largest fly fishing outfitters in Colorado
- Acted as ambassador for [company name] at events for the American Fly Fishing Trade Association
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Social Media Director
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
