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6-10 years of experience
Directed team of seven marketing managers creating and executing impactful local marketing programs for Boost Mobile and Virgin Mobile brands. Managed market level strategies, creative messaging, media and national/local sponsorship activations to drive sales, ROI, brand awareness and brand consideration metrics. Collaborated with key internal business functions (Brand Marketing, Field Sales, Merchandising, etc.) and external distribution partners to consistently exceed regional sales goals.
- Introduced the Boost Mobile $50 Monthly Unlimited Plan to indirect and national retail channels, generating over 2.5 million net adds while growing service revenue by 35%.
- Planned and implemented street-level guerilla marketing tactics driving over 600,000 consumers annually to Boost dealer locations.
- Generated over 750 million media impressions annually through radio, online, e-mail, print and out of home tactics reaching target consumer segments.
- Managed Sprint Prepaid Group Co-op Program with over $4 million in accruals and expenditures.
- Marketing POC to Sprint Prepaid Group's largest national distributor, advising on distribution expansion, store productivity strategies, offer development and co-op fund utilization.
0-5 years of experience
Delivered qualified leads to regional sales centers and local branches by creating, executing and optimizing direct marketing campaigns.
- Created direct marketing plans and executed national lead generation programs for regional sales centers that increased marketed funded loans from 5% to 30%.
- Executed triggered lead generation campaigns through direct mail, email, voicemail broadcast and telemarketing that decreased cost per leads by 35%.
- Developed creative briefs, copy and directed designers that increased response rates by 25%
- Conducted response rate and ROI analysis to develop monthly lead flow plans.
- Piloted and implemented an outbound dialer program that increased leads by 15%.
0-5 years of experience
Formulate budget and develop marketing plans for seven franchise brands including IHOP, Asha's, and Gaucho Grill in the Middle East/GCC countries (Bahrain, Kuwait, Qatar, Oman, Saudi Arabia, and UAE). Managed staff of 5 and controlled $2.5M marketing budget.
- Built brand awareness through new launches, promotions and social media to achieve revenue targets.
- Put processes in place to effectively manage budgets, track campaigns and perform analysis. Revised marketing operational procedures and trained team, saved time and 7.2% of the budget.
- Re-directed investments from expensive branding activities to tactical promotions and economical media.
- Successfully launched home delivery for Asha's, over achieved target by 33% resulting in a 7% increase in sales.
- Obtained 18% - 22% budget increase across 6 of 7 brands.
0-5 years of experience
Developed, implemented and managed sales driving regional and local programs for six (6) individual Co-Op's for a total of 92 Southern California restaurants
- Evaluated and employed traffic driving promotions that supported system marketing initiatives
- Opened seven (7) new restaurants and created new marketing support plans for restaurant with down sales
- Developed strong Franchisee relationships to influence Co-Ops towards consensus on sales driving initiatives
- Increased sales for down-trending restaurants by as much as 12% by implementing store specific marketing plans
- Supported brand integration in key company initiatives during grand openings and remodels
0-5 years of experience
An international vendor of business analysis software. Originators of the Essbase data analysis platform.
- Increased average number of leads generated per seminar activity by 30%.
- Participated in the establishment, increase and highly structured allocation of regional marketing budget.
- Lowered cost of lead generation from $6000 to $1000, and cost per seminar from $7300 to $3000.
- Managed road shows with partner organizations, generating 250 leads in three cities, within one week.
0-5 years of experience
Fortune 500 homebuilder with annual revenues of more than $9B serving 17 U.S. states & France.
- Acted as liaison between in-house agency and assigned divisions - proposed marketing, media, and communication strategy to help divisions reach their business plan goals.
- Worked with divisions to execute corporate marketing strategy, quarterly marketing plans, and effective traffic-generating marketing programs.
- Analyzed community traffic data and buyer profiles to determine most strategic marketing vehicles to utilize.
- Translated advertising and promotional copy from English to Spanish.
0-5 years of experience
Responsible for the development of a $12 million dollar annual marketing budget including online and offline marketing channels to drive student enrollment goals for Brown Mackie College & South University - Online
- Helped develop a lead scoring model resulting in higher qualified leads and a tiered pricing structure
- Led the planning, execution, day-to-day management and optimization of lead generation efforts
- Developed program and degree level marketing strategies to drive branding and awareness
- Analyzed complex data to determine ROI, attribution and creation of optimization strategies
- Ensured a consistent brand positioning across all marketing channels
- Worked with Admissions Department on contact strategies for prospective students and developed a digital welcome kit to help motivate and engage the student through the admissions process
0-5 years of experience
Lead cross-functional departmental teams including Deployment, Operations, and Supply Chain in execution of successful product launches & re-hits
- Brand Manager for the Beverage & Breakfast categories totaling more than $750M in Raleigh Region restaurant sales
- Developed, coached and promoted two Marketing Supervisors
- Executed successful marketing campaigns & promotions by applying key learnings from market research and customer intercepts
- Developed customer-centric merchandising to entice customer purchases and build average check
- Managed 3 Co-ops totaling 217 restaurants & 50+ franchisees (Triad/Greensboro, NC Knoxville, TN, and Tri-Cities TN)
- Established and maintained collaborative relationships with key stakeholders including franchisees, vendors, and agencies (Advertising & PR)
- Develop profitable pricing recommendations for new & core products
0-5 years of experience
Responsible for all marketing activity and strategy to attain revenue and profit goals of a 6 state region with 26 sales teams generating $250M annually.
- Managed the B2B marketing activities and communication initiatives for large and mid-size business. Customized and presented marketing plans for large ($1M+) customers.
- Maintained extensive in-person customer interaction throughout the sales cycle, implementation and beyond.
- Trained sales on all corporate and regional marketing initiatives and tools that enhanced their ability to achieve annual sales objectives.
- Acted as a catalyst for system-wide best practice sharing by partnering with marketing, sales internal partners, vendors and customers.
- Managed $1M regional marketing budget.
0-5 years of experience
Manager of international and national territory of individual franchisees and franchisee groups for 200 stores.
- Assisted development of advertising and promotional programs.
- Ensured an annual media plan is completed and implemented in each market and individual location utilizing the corporate strategies.
- Prepared an annual local store-marketing plan in each market and individual location.
- Assisted in launching new products in store as well as launch to the consumer.
- Monitored all programs to ensure their effectiveness.
- Assisted in the development of local store marketing plans for all stores including PR planning and programming.
0-5 years of experience
Built the Starbucks brand while driving top line sales by creating regional promotions, advertising and community based marketing for the Midwest Region.
- Managed local marketing budget of $2.3MM annually.
- Developed and managed team of two Marketing Specialists & one Marketing Coordinator; Marketing Coordinator was promoted to Specialist within one year.
- Managed two public relations agencies and one advertising agency to successfully position Starbucks in the market.
- Worked cross-functionally with regional operations and support teams to effectively execute a multi-functional business strategy to grow market presence in Chicago.
- Negotiated annual advertising credit of $150k in exchange for newspaper distribution in stores.
- Served as local spokesperson for Starbucks in the Midwest Region.
0-5 years of experience
Developed and coordinated strategic marketing campaigns for 30 districts in 14 states.
- Managed eleven remote Marketing Coordinators to help grow specific markets.
- Created and implemented national field marketing trainings.
- Led coupon redemption programs and monitored campaign ROI's.
- Negotiated vendor pricing and cultivated vendor relationships for divisional program executions.
- Provided supply management support to district offices.
- Wrote copy for national and local collateral.
0-5 years of experience
2012. Hired to steer-head newly expanded territories and develop public awareness.
- Established new location by developing strategic plan for marketing
- Developed media campaign blitz
- Designed promotional plan and marketing materials
- Planned and oversaw Open House and Ribbon Cutting for new location
- Established community workshops with The American Red Cross
