Regional Marketing Manager
Directed team of seven marketing managers creating and executing impactful local marketing programs for Boost Mobile and Virgin Mobile brands. Managed market level strategies, creative messaging, media and national/local sponsorship activations to drive sales, ROI, brand awareness and brand consideration metrics. Collaborated with key internal business functions (Brand Marketing, Field Sales, Merchandising, etc.) and external distribution partners to consistently exceed regional sales goals.
- Introduced the Boost Mobile $50 Monthly Unlimited Plan to indirect and national retail channels, generating over 2.5 million net adds while growing service revenue by 35%.
- Planned and implemented street-level guerilla marketing tactics driving over 600,000 consumers annually to Boost dealer locations.
- Generated over 750 million media impressions annually through radio, online, e-mail, print and out of home tactics reaching target consumer segments.
- Managed Sprint Prepaid Group Co-op Program with over $4 million in accruals and expenditures.
- Marketing POC to Sprint Prepaid Group's largest national distributor, advising on distribution expansion, store productivity strategies, offer development and co-op fund utilization.