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Advertising Copywriter Resume Samples
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0-5 years of experience
Authored original print catalog copy for IT products from leading hardware and software providers, including Apple, HP, Microsoft, VMware, Adobe and more.
- Partnered with copywriter supervisor and multi-department stakeholders to ensure technical accuracy and on-target product messaging.
- Reviewed, proofread and edited catalog copy, newsletters and sales flyers to ensure compliance with corporate standards.
- Researched and developed original, vertical-oriented web content to promote company services, products and authority within the IT industry.
0-5 years of experience
Position entailed writing search ads, which were imported into search engines Google, MSN, Yahoo and Marchex Adhere. Was responsible for selecting which website pages to write for, geographic areas to target and keywords.
- Consistently ranked in the top quartile of copywriters for productivity metrics. Metrics included number of ads completed, pages written and number of adgroups completed.
- Consistently received “perfect” rating from department’s quality assurance staff member.
- Certified as a Google Adwords Professional.
6-10 years of experience
Retail department store chain that served the Cincinnati community for more than 150 plus years.
- Organized and wrote descriptive copy for print / radio advertisements.
- Successfully promoted grand opening of the Tri-County store.
- Won awards for composing creative advertising copy for catalogs and newspaper print.
0-5 years of experience
Worked in specialty electronics field as page manager, problem solver, and creative advertising writer.
- Developed advertising strategy and creative copy for biannual tabloid, weekly tabloids, ROP, collateral projects, in-store promotions and signage.
- Edited and proofread all copy for accuracy and legal claims.
- Consulted with Buyers, Merchandisers, Art and Production staff regarding print, visual, and graphic techniques to be used in expressing the promotional message.
0-5 years of experience
Executed high-impact promotional price and style messaging. Entered and formatted descriptions and pricing for [company name] merchandise in national pre-prints and mailers. Developed a mastery of type and copy formats. Edited online and mobile versions for consistency with print advertising.
- Wrote copy for 2009 Black Friday pre-print that contributed to the biggest sales day in company history.
- Served on enterprise-wide promotions team that created pre-prints and mailers with national circulation of 32,000,000.
- Contributed to first-ever RAD sub-team within enterprise-wide promotions to test new approach to pre-print advertising. Wrote copy for RAD pre-prints in test markets.
10+ years of experience
Composed commercials for local businesses, political candidates, and regional corporations for six radio stations.
- Analyzed customer profiles to develop effective advertising content for targeted audiences/markets.
- Continuity Director for Agricultural Broadcast Network, responsible for advertisements of 65 affiliate radio stations.
- Coordinated and updated webpage information for client and listener distribution.
- Proactive in assessing client, sales and production needs.
- Awarded 1st place in National Copywriter’s Contest (2000)
0-5 years of experience
- Wrote and edited up to ten direct mail catalogs on a fourteen week schedule, ranging from 2-72 pages
- Attended turn-in meetings to communicate advertising objectives and copy questions to the merchant offices
- Recognized with the “Fresh Idea Award” for installing and training the 30 member advertising department on Adobe
- Tested, implemented and trained associates on the 3.5 million dollar DemandTec advertising system
- Interfaced with DemandTec representatives on a weekly basis to assist with software design and modifications
- Worked with Creative Directors to establish creative direction for corporate sales and carried out copy directives
6-10 years of experience
- Created concepts and wrote copy for brochures, ROP and magazine ads as well as for broadcast, direct mail, store signage, and point-of purchase.
- Wrote and directed the writing of flyers, newspaper tabs, catalogs and broadcast. Supervised freelance, temporary and seasonal writers.
- Some web development and content management experience through development of personal web site targeting women.
- Used Google Analytics to monitor site traffic, most popular pages, keyword searches, etc.
- Increased traffic and planned to potentially monetize the site by negotiating reciprocal links and employing Affiliate Marketing and SEO through Google Ad Words.
0-5 years of experience
Restructured and simplified PowerPoint presentations for sales personnel
- Wrote 100% of all marketing collateral for the company’s core product: lender-placed insurance
- Revised and restructured insurance products sales sheets, eliminating redundancy and emphasizing user benefits and key differentiating points of a laundry list of features
- Helped create a multiphase B2B direct marketing campaign in support of new products
0-5 years of experience
- Wrote copy on over 100 in-store advertising displays for our exclusive partner, The Home Depot
- Developed a multi-million dollar retail display for LED light bulbs that doubled category revenue
- Named and branded The Home Depot’s online kitchen tools, DesignConnect
- Served as both information design and strategic lead to develop creative concepts
- Coordinated with merchants and vendors to design compelling advertising copy
0-5 years of experience
Responsible for writing all text for newly developed products.
- Researched extensively for support materials to create copy for a multiple-product development, package copy, enclosures, and all promotional literature.
- Created puzzles, mazes, word searches, and trivia questions for product enclosure.
- Developed a focus group, including advertisement placement, questionnaires, screening and selection of applicants, script development and reviewing and analyzing of focus group results.
- Wrote promotional copy for Christian retail catalog, including copy for giftware, books and music.
- Thoroughly and accurately proofed and edited all publications, direct mail pieces, and furniture hardlines also developed by the Agency.
- Formulated seasonal headlines and other creative headlines for assorted materials from Christian retailers to furniture retailers.
- Wrote catalog copy for assorted pieces.
0-5 years of experience
Developed print, out-of-home and online launch campaigns that continuously achieved network ratings goals. Highlights include attracting 6.1 million viewers to the premiere of Scooby Doo! The Mystery Begins, the most-watched telecast in [company name] history.
- Created concepts and copy for ongoing promotions of Emmy-Award winning shows like Chowder and The Marvelous Misadventures of Flapjack. Deliverables included billboards, press kits, magazine ads, digital ads, email marketing, as well as trade and consumer events.
- Instituted a “Creative Checklist” for the [company name] brand that ensures all creative adheres to the style guide and network tone.
- Lead creative teams in brainstorming exercises for new products and upcoming promotions.
0-5 years of experience
Created original keyword-rich product copy and category copy for client websites using SEO principles
- Edited product copy and category copy by incorporating SEO principles and proofing for content and grammatical errors
- Researched and wrote articles to contribute to client websites
- Used link building methods to increase client performance on websites like Google.com
6-10 years of experience
Wrote and placed advertising in Pioneer Press and the Chicago Tribune.
- Created and implemented a system to track sales data from Cyrus and competitors for use in advertising.
- Was requested to assist the Property Management Office by establishing system and then managing the Condominium Boards’ activities involved in the transfer of units between owners.
- Phoned attorneys, buyers/sellers, Realtors, Board Members and others in accomplishing successful transfer of unit
0-5 years of experience
- Began as an intern traffic manager, scheduling and coordinating all production as a liaison between Creative, Production, Media and Account Services departments.
- Served as an assistant to an Account Executive and subsequently took over all A.E. duties for two clients while a position was vacant, coordinating all creative strategy, production requests, event planning, budgeting, quoting, invoicing, and client communication.
- Delivered multiple high-quality projects (including simultaneous print, radio, television, and Internet campaigns) on time within an extremely fast-paced environment.
- Created and developed strong working relationships with internal teams, Clients, and vendors.
- Wrote headlines, body copy, and successful calls-to-action for newspaper, magazine, Internet, e-mail blast, and collateral marketing.
- Spearheaded the development and preliminary implementation of inbound marketing and social media strategies.
6-10 years of experience
Created radio advertisement copy from information gleaned from customer with the ability to meet deadlines.
- Assigned copy to air staff for production.
- Achieved customer approval with final product.
- Assisted with written copy for various flyers and other publications.
0-5 years of experience
- Wrote advertising copy for clients’ Internet, television, and radio advertisements in a full-service advertising agency to create brand awareness for our customers in their local markets.
- Worked as part of the script writing team, assisted senior writers, worked on my own projects for production while working against a deadline and demonstrating proper time-management.
- Recipient of American Family’s company wide Outstanding Adjuster Award June 2011
10+ years of experience
Developed recruitment advertising for automotive display and auctions classified accounts.
- Handled New York City departments, including the NYC Board of Education and the MTA.
- Trained other employees in above classifications and handled all in-house travel arrangements.
- Provided writing and editing for Public Relations Department and Travel Information Bureau.
- Contributed writing and editing talents to support various Daily News Charities, including Golden Gloves, Spelling Bee, Sally Joy Brown, and Daily News Straw Poll.
0-5 years of experience
Worked with art directors and brand managers to develop creative direction and write copy for customer-facing commercial and transactional emails for all [company name] lines of business.
- Served as team lead for four-person email copywriter team for off-site manager, including managing onboarding for new hires, project assignment, and schedules
- Promoted to digital editor of Online Review Board, editing and approving all digital copy, including web pages, interstitials, apps, banner ads, and emails
- Volunteered for pro bono projects like Future Leaders Forum as schedule allowed
- Hired as FTE Creative Account Planner for Email Department
0-5 years of experience
- Collaborated with creative directors on print, television and radio advertising campaigns, including Cox Cable, Papa Gino’s Pizzeria, Navigant Credit Union, Rhode Island Tourism Division and Gaga’s Sherbetter
- Developed headlines and product identities as part of a widely recognized creative team
- Worked remotely with video production team in Zagreb, Croatia, to create a national public services announcement on organ donation for the American consumer market
0-5 years of experience
Assisted in planning themes for sale campaigns such as holiday and back-to-school advertising
- Wrote headlines and copy for inserts and POP ads
- Proofread ads for copy, design and grammatical errors
- Conducted advertising turn-in meetings
0-5 years of experience
- Monitored and/or re-assigned the staff of copywriters assignments
- Edited and approved the staff of copywriters assignments
- Approved final copy for campaigns with department managers
- Scheduled late night coverage
- Attended presentation meetings with buyers and designers to discuss promotional strategies
- Wrote and edited ROP advertisements for accessories, fashion and home department
- Worked with designers, buyers and senior executives on a daily basis
- Created hours disclaimers for stores and updated store availability disclaimers
0-5 years of experience
Create and develop radio marketing/PR content for a multitude of clients including The Highlands Cashiers Hospital
foundation, The Bascom Center for Visual Arts, Highlands Chamber of Commerce and Old Edwards Inn & Spa
- Co-manage the company Facebook page
- Research, write and edit persuasive radio broadcast content including commercials and PSA’s
- Develop a brand identity for each client, including an individual style and tone that tells their distinctive story
- Manage projects independently and serve as primary liaison between client and internal groups to ensure clarity of goals and quality of communications
- Create accurate work under the pressure of the fast-paced broadcasting culture
0-5 years of experience
Composed retail merchandise copy for newspaper ads, newspaper-inserted circulars, broadsheets, direct
mail catalogs and other collateral.
- Created advertising materials for various special events and specialty products.
- Worked with the buying offices and traffic departments through each stage of the ads’ production from original
- Multi-tasked within a fast-paced environment with tight deadlines.
0-5 years of experience
Wrote advertising copy for clients seeking to optimize their sites on the web. Worked with back end production
inputting data and tracking logistics and statistics.
- Shooting promotional videos onsite for Medical Practitioners and editing content for the web
- Creating advertising copy to place client’s sites at the top spots on major search engines
- Editing keyword and geotags to boost website visibility
- Adept with various kinds of cameras and equipment from Broadcast quality to point and shoot
6-10 years of experience
- Write clear, concise & accurate copy for catalogues, ROPs, direct mail, special events, call scripts, customer letters and more.
- Work closely with art directors, buying offices & executives
- Manage multiple projects simultaneously, meet strict production schedule deadlines, follow style guide & brand voice.
- Strong emphasis on concept collaboration, writing compelling copy & headlines and adhering to brand standards.
0-5 years of experience
- Develop polished and innovative creative concepts for print promotional material from concept to completion, monitoring for accuracy, designed to achieve planned strategic objectives
- Position company products through effective, cohesive statements in fresh, concise style, adhering to corporate brand, maintaining overall concept in timely manner and in accordance with budget
- Organize and present clear and succinct oral and multimedia presentations to a variety of audiences
0-5 years of experience
- Produced and hosted a daily public affairs program
- Wrote all broadcast advertisements for local clients
- Provided voice-overs for commercials and PSAs
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
