Copywriters are responsible for producing written advertising materials like the ones you see in email promotions, web sites, magazines, and much more. This form of text is known as copy and unlike editorial, a copywriter's goal is to generate an action on the reader. Such actions include a purchase or any form of engagement with a company or a product. A typical day for a copywriter consists of discussing the message and target audience with the client. brainstorm ideas to convey the message with the creative team, writing different options for the client, make modifications and changes, and finally oversee the production process. Also, check out our cover letter samples, job descriptions and other resources.