Marketing Executive/creative Copywriter
Create powerful front-end offers such as sweepstakes, reward programs, and free items with compelling copy focused on features and benefits.
- Effectively manage and coordinate multiple departments to ensure deadlines are met. Analyze each promotion for success for future drops.
- Create backend fulfillment promotions for added sales to ensure continual customer satisfaction.
- Develop all aspects of sales associated with products, merchandise products to bring to market, and analyze results for future strategy.
- Manage a current workload of 35+ products and campaigns. Merchandise and market a variety of products including wrinkle creams, silver coins, portable infrared heaters, cooking devices and others across all product outlet spectrums.
- Surpassed 2013 direct response marketing sales goals by 20%.
- Accountable for sourcing and creating products that produce a minimum average of $200K in sales monthly.
- Designed and executed multiple direct marketing promotions.
- Implemented a process which resulted in a $375K savings per year.