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Content Manager Duties and Responsibilities
Content managers work in a variety of industries. Specific duties and responsibilities may vary, but there are several core tasks associated with the job, including:
Write and Edit Digital Content Content managers create content for web pages and blogs as well as online brochures, newsletters, and emails. They devise content to target specific audiences, write multiple drafts, proofread materials, and collaborate with clients to ensure the content meets their specifications and needs.
Track Content Performance Content managers track the performance of the articles, blogs, and other materials they have written. They check details such as time spent on a site, gender/age of readers, and online interest generated by their content. They track this information across multiple channels and produce reports to inform senior managers about their findings.
Lead Content Writing Team Overseeing the creative team assigned to producing electronic media content for businesses, content managers assign topics, edit material submitted by team members, conduct performance reviews, and enforce writing standards.
Assist in the Development of Promotional and Marketing Materials Content managers often lend their creative force to the development of a business's promotional and marketing materials. They produce content for brochures, marketing materials, online promotional campaigns, and sales materials.
Content Manager Skills and QualificationsIf you're a creative individual with strong leadership and communication skills, then success as a content manager awaits. We took a close look at several online job postings and found that employers tend to seek candidates who demonstrate the following:
- Computer skills - content managers work daily with content management system (CMS) software and should also be knowledgeable about Microsoft applications, such as Word and Outlook, as well as social media platforms
- Project management skills - the ability to schedule, build teams, and consistently meet deadlines are crucial abilities for content managers
- Communication - in addition to writing skills, content managers should possess strong verbal communication and listening skills as they interact daily with senior management, clients, content specialists, marketing/PR professionals, and web page designers
- Detail-oriented - to aid them with proofreading and editing tasks
- Organizational skills - the ability to arrange ideas and main points into coherent articles and content is imperative for these professionals
- Analytical skills - to examine data produced by content performance tracking and explain this data in detailed reports
- Multitasking - it's not uncommon for content managers to be producing content for several projects at one time
Content Manager Education and TrainingSome employers prefer that candidates for content manager positions hold a bachelor's degree in a relevant area, such as marketing, journalism, or advertising. Coursework in marketing strategies, market research, consumer behavior, communications, public relations, and computer science can all be helpful for those seeking a career as a content manager. On-the-job-training in a particular company's products and/or services is important for content managers.
Content Manager SalaryThe Bureau of Labor Statistics (BLS) reports that management-level personnel working in areas of advertising and promotions, which can include content managers, earn a median annual salary of just over $106,000, with top earners exceeding $200,000 per year. These management professionals tend to earn the highest mean annual wages when working for advertising or public relations firms, according to the BLS. Content managers working in these industries might earn in excess of $140,000 annually. Those based in New York realize the highest average salaries in the U.S. at more than $172,500, followed by New Jersey ($148,500), and Arkansas ($145,600). Overall, managers involved in marketing, advertising, or promotions will see a 10 percent job growth rate through 2026, according to the BLS. Increased use of the Internet and expanded digital content venues, such as social media, will positively affect the employment rate of content managers and similar occupations.
Excited about a possible career as a content manager? Take a look at the resources we've listed below to gain more insight into what you can expect and what you'll be expected to do when you choose this occupation:
Society for Technical Communication (STC) - Content managers and other communication specialists can take online courses and webinars, attend an annual conference, review publications, and network with other professionals when they join STC.
Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow - This book focuses on the content design and team building practices you need to follow to be a productive and effective content manager. Includes details about design interfaces and content platforms and how creativity and technology meet to produce quality digital content.
Bookmark This - This blog, hosted by a global marketing company, offers in-depth, professional articles, such as "Finding a Brand's Voice. Fast," "Newsletters: from Distribution Channel to Publishing Platform," and "Write for Humans, Optimize with Machines," that give a close-up look at the digital content marketing arena and what content managers do. It also provides interviews with professionals in the field.
500 Social Media Marketing Tips - How can you best use videos to support your content? What helps to optimize Facebook video ads? What makes a Facebook business page ineffective and how do you fix it? These are just some examples of what you can find on this podcast to help you become a more effective content manager.
"22 Qualities of a Mind-Blowing Blog Manager That Will Get You Result" - Presented by a content marketing company called FlypChart, this article explores what it takes to be a great content manager, providing insight into what companies might look for when considering someone to fill this role.
Web Content Management: Systems, Features, and Best Practices - Content management systems (CMS) are the main tools of content managers, and this book explores CMS technologies and platforms. Learn how to use different CMS systems as well as implementation strategies, workflow coordination, using CMS models, and so much more.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content - From grammar rules to best journalistic practices, this book explores all you need to know to create effective and impactful digital content. Read details about marketing strategies, content tools, economic word choice, and communication methods to help you build the skills you need to succeed in this field.
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